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April 14, 2017 TO: City Council FROM: Nabil Saba, Water Resources Manager RE: Santa Ana Water Conservation Campaign Wins Statewide Recognition The City of Santa Ana Water Resources Division was recently presented with the California Municipal Utilities Association (CMUA) Resource Efficiency Award for our water conservation campaign called "Every Drop Counts: Let's Not Waste It." The California Municipal Utilities Association represents the common interests of a diverse coalition of California's publicly owned utilities before statewide jurisdictional bodies and provides a forum to develop and discuss statewide policy issues affecting its members. During its annual conference each year, CMUA recognizes the best public utilities in California, and Santa Ana's campaign was selected among all other utilities in our size category as the most innovative and effective program designed to save water resources. The panel of judges, comprised of energy and water industry leaders, scored Santa Ana's program on: 1. Original ity /Creativity /I nnovativeness; 2. Promotion of efficient use of natural resources and /or serving local community needs; 3. Broad applicability of benefits to other utilities (energy or water); and 4. Benefits to consumers, ratepayers and /or community. As you may know, "Every Drop Counts: Let's Not Waste It" was launched in response to the City's adoption of mandatory water use restrictions in order to comply with the state's new regulations and meet our 12% target reduction. Effectively communicating the need for water conservation and a permanent lifestyle change in water efficiency was a significant task, given our nearly 350,000 residents, of which 78% are Hispanic. A comprehensive outreach initiative to quickly educate consumers and businesses about these new mandatory restrictions and ways they can save water was imperative. 20 Civic Center Plaza, M -21 • Santa Ana, CA 92702 www.santa-ana.org "W15