19H - CMUA AWARD - Laserfiche WebLink

Home Browse Search

Overview Description of Program Recognizing the importance of indoor and outdoor conservation in managing the ongoing drought and in establishing water efficiency for a sustainable future, the City of Santa Ana, Water Resources Division launched an integrated water conservation campaign entitled "Every Drop Counts: Let's Not Waste It." The goal of the campaign was threefold: (1) to educate Santa Ana residents and businesses about the drought and the importance of water conservation, (2) to inform residents and business about the new water use restrictions mandated by the City to meet its 12% water reduction target, and (3) to urge residents and businesses to do their part to conserve water. The objective was to communicate to Santa Ana residents that saving water is easy and that their participation can make a difference. The message to our audience stressed how simple it is to adopt effective water- saving habits, and that saving every day can easily become way of life. The Water Resources Division used every possible channel for its outreach, ranging from outdoor advertising, street pole banners lining main thoroughfares, and pull -up banners for public areas and events to printed flyers, bill inserts and newsletters to a robust social media campaign. The Water Resources Division even wrapped its community outreach vehicle with "Every Drop Counts" campaign branding and designed special campaign t- shirts and yard signs to pass out to residents at the 100+ community events it attended last year. "Every Drop Counts: Let's Not Waste It" made a significant difference in awareness and residents took the conservation message to heart. The Santa Ana community reduced its water consumption, exceeded its target, and cut water use by 17 %. The City of Santa Ana rated below the state average in residential gallons per capita. And, with the exception of City of Fountain Valley, Santa Ana came in lower than all other water districts nearby. 197 " d V