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To gain community input, we suggest hosting one to two open sessions at the Zoo to hear <br />ideas for the future of the Zoo, uncover potential challenges for development, and gain <br />feedback on direction and concepts. We recommend hosting one of these sessions after <br />preliminary concepts have been identified so the community has something concrete to <br />react to. <br />PROCESS PHASES <br />Our dynamic planning process includes four phases of work, in each phase we will have <br />discussions or meetings with the core planning team, host a series of on-site workshops <br />with the Advisory Committee, and provide regular process updates. Meetings with external <br />stakeholders may be conducted on-site, by phone, or at another location that is amenable <br />to them. After each workshop, ZA will provide summary findings and conclusions, including <br />next steps to be completed, ensuring that the process remains on track. <br />PHASE I: DISCOVERY, "WHERE ARE WE?" <br />• Internal and external stakeholder interviews <br />• Funding trend review <br />• Vo1un€eer and staff engagement <br />• Public Input <br />• Environmental Scan: market and demographic trends <br />Market and demographic trends <br />• Benchmarking <br />• Organization and financial assessment <br />PHASE. II: DREAMING, "WHERE CAN WE GO?" <br />• Identification of opportunities: revenue, operations, program, and organization <br />• Community Input session <br />PHASE ill: REALITY:"WHAT CAN WE DO?" <br />• Staff and public input <br />• Establishing priorities— program, exhibit, revenue <br />Begin budget analysis <br />PHASE IV: ACTION:"HOW DO WE GET THERE?" <br />Community input session <br />Organizational, operational, and financial plans <br />• Phasing strategy recommendations <br />DETAILED PROCESS <br />PHASE I; DISCOVERY:"WHERE ARE WE?" <br />Assessment oiidylnolysis <br />Through one-on-one discussions with the planning team and other Zoo staff,wewill conduct <br />a comprehensive analysis of internal and external issues affecting the Zoo, specifically <br />addressing issues related to: <br />Internal <br />• Operations & Finances <br />• Visitor Profiles <br />• Marketing/Communications <br />• Organization <br />• Education <br />= Conservation <br />External <br />• Tourism & Economic Trends <br />= Community & Conservation Partners <br />• Funding Sources <br />• Competition <br />• Industry and Attractions Trends <br />= Regional Priorities <br />Projected Attendance Growth <br />Sample Client Growth Projections <br />SMITA.AIIA MO I MASTEN PLAN 25 <br />