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® Implementation Plan. Santa Ana is looking fora company that can offer comprehensive website design, development and hosting.. We believe our breadth :of experience with municipalities, private sector business and our team of professionals make us Ilse right company to successfully deliver on your Scope of Work. Below you will find an overview of how we plan to fulfill the Scope of Services outlined in the RFP: Process We have developed hundreds of websites for both the public and private sector. Not only do we understand the limited resources of municipalities, we also understand the perspective; ofvarious.users (they arc our private sectorplients!)..At the,slart of our relationship, we will facilitate our kick=off meeting with your team and all 'internal audiences you would.likepresent. In addition to gatheringinput from your team and evaluating current web usage, wc.arc' also open to facilitating a public workshop to seek resident feedback and input. Evaluation At the launch of our -relationship, we will define the specific goals -of the website redesign to set a common expectation for.performancc. Specifically, what does success look like to you? • Number of request for information forms submitted • Promoting the business' opportunities building • Attracting traffic to the site and increasing engagement? We will rely on web analytic tools to help us understand how your audience is interacting with the website and can provide insight into what is working well and what might need some adjusting/revising. A key measurement is engagement, or how engaged users are. This helps us understand if the site is providing infornation,:coniimmicating a story and increasing the awareness. We review average time spent on pages, time spent on portal and pages per visit. If visitor's aren't finding a particular key page, not staying long or are exiting from that page, we would avant: to revisit the content and how we tided to drive users to that page. For calls to action that leads the visitor to request more information or contact the program, we track the number of completed forms'(hopefully we cht compare with historical data, signups for newsletter or blogor download an app or other support tools. Design With the input of your team and other staff and considering the needs of your key audiences, we will create up to three design themes for you to choose. Many times the ultimate winning design is a CityofSanta Ana Website Redesign and Implementation ofDrupnl Conten 6tanngentent System RFI' 16.121 25E-75