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Fnr M -e a.nkkg me anarey of an wban ant vvdxlic setting, <br />Same Are is me Nri my in pangs County and unlguary urban!n orange County. <br />The city is one of the youngest in Me country and has the energetic vibe to match. <br />Sella Fru nnloye a distinct ini commu a y and continues to Manor creative pacple of as sons. <br />The City Is Me Nhural center Of the county. <br />sods An., Onrga County's downtown and county reit <br />Sema Are offers fie strongest raban inesseerrce in Me county. <br />Downtown brooding dM street is enjoying renewed interest am revheezation. <br />Sam. Ana is the anal of govnmmem for Orange County. <br />welcomes Me deleld ran 0n and understanding for all <br />(harps., perspective., Migino. ideas) <br />Santa Ana is on the leading edge of large urban areas across Me country where muWculturelo m is shaping <br />the tenure of governing, economic development entertainment etc. Sanla Ana reflects the demographic <br />shifts that Me rest of the country will soon experience. And the community is noted for its welcoming nature <br />and tolerance of differences. <br />Smart, inclusive growth should be emblematic of this distinction and a model for others. <br />WO Mat vision comes an atmecdive insonation for economic development <br />and *lava" whw$ and everyday rtamdves Into a colorist, v111 <br />ae.laory e.padenee. <br />Sams Ana elevates all whom, runt just Me colorful ones. AM the words vivid and everyday cancel <br />themselves since they are oppraitea. The point is Mat Mia special place takes Me everyday and makesd <br />brighter and more exceptional. The colorful cultures and nam mves in Santa Ana need volume as a point of <br />pride for residents and a point of interest for visitors. <br />The congeniality of close#nit neighbors belie Me impressive size and density of this urban center. <br />Msttiwlonersm Insures Mat the sena of community, Is not lost. <br />For mese evening Me energy of an urban and artistic senlnp, <br />Sams Ana. Orange County's downtown and county seat <br />Iwmes Me celebration and understanding for all <br />(people. perspectives, nligessi idea) <br />and slewtes cultures and everyday nameless Into a colorful vivid <br />sen.ory experience. <br />BrandPrint Project Next Steps share yed? <br />Approval of Strategic Brand Platform- (presented today) <br />Inhale Creative Phase <br />Creative Workshop with Small Creamve Committee <br />Tagline Development and Presentation* <br />Brand Narrative Development <br />Logo DevNopmshL Color Palettes, and Visual Direction Development ,it Presentations• <br />&and Identity Guide, Graphic Standards, and Implementation Plan Development <br />Final Presentation and Final Report Assembly <br />0 *ftect timing andprogress of creative and implementation phase depends on approvals. <br />�d <br />IT I:UUN(:1L MINUTES 34 AUGUST 15, 2017 <br />1 OA -34 <br />