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Assets Challenges <br />Missing <br />Opportunities <br />Vibrant Downtown, 4th St Homelessness• <br />Nev, Ideas <br />Reputation for Arts <br />County Seat Crime, Gangs <br />Awareness <br />Food Scece, Hip Spot <br />Mu61cvlWral Blight, Dirty Areas <br />Amenities <br />Walkable Downtown <br />Latino Culture Negative Perceptions <br />Economic DNp Support <br />Streetcar <br />Histunc Architecture Leadership <br />Reasons to Visit <br />Light Rail <br />Location Poverty <br />elision and Consensus <br />Economic Development <br />Urban, big city County Seat, Soc. Svcs. <br />Marketing and PR <br />Small Sm Grov N <br />Train Depot City/County Inaction <br />Infrastructure Investments <br />Improved Appearance <br />Arts District Schools <br />Affordable Housing <br />MuNcuttunlism <br />O <br />Low Wage Jobs <br />Setter Retail <br />Eclectic Style <br />0 <br />Positioning helps us market. <br />Job of the brand is to articulate and demonstrate <br />why Santa Ana is a preferred location. <br />'I can be me here. The ONLY place in OC I can." <br />In Market Conversation <br />CITY COUNCIL MINUTES 31 AUGUST 15, 2017 <br />