2017-08-15 Regular - Laserfiche WebLink

Home Browse Search

Fm Naw waking the anergy of an urbw antl engage wttlng, Santa Ana is the largest city In Orange County and uniquely urban in Orange County. The city (a one of Ne youngest in the country and has the emagetle she to match. Sema Ana enjoys a dlsgnM ankle community and continues to attract creative people of all sons. The city is Ne cultural center of Ne county. Sento Ana, Grange Countys davn sown and county stet, Santa Ana offers Ne strongest urban experience In Ne county. Downtown Including 41h Shot Is enjoying renewed Interest and revitalization. Santa Ana is the seat of government for Orange County, n welcomes the celebration and understanding for all (people, perspecdves, religions, ideas) Santa Ana is on Ne leading edge of large urban areas across the country where multiculturalism Is shaping the future of governing, economic development entertainment elc. Salla Ana reflects the demographic shifts that Ne rest of the country will soon experience. And the community Is noted for its welcoming nature and tolerance of differences. Smart Inclusive growth should be emblematic of this distinction and a model for others. With that vision comes an attractive Invitation for economic development 1,. i and elevates outlines and everyday namativw into a colorful, vivid senaoryexpederwe. Santa Ana elevates all cultures, not just the colorful ones. And the words vivid and everyday cancel themselves since they are opposites. The point Is that this special place takes the everyday and makes l brighter and more exceptional. The colorful cultures and narratives in Sante Ana need volume as a point of pride for residents and a point of Interest for visitors. rcongenially of close-knit neighbors belie Ne impressive size and density of this urban center. lculurallam Insures Nat Ne sense of community Is not lost. For Nose seeking Ne energy of an urban and amelia selling, Santa Ana, Orange County a downtown and county seat welcomes Na celebration and understanding for all (people, F.F.ctivez reli9lana Idess) and elevates cultures and everyday narratives Into a whir 1, vivid sensory experience. u Approval of Strategic Brand Platform` (presented today) Initiate Creative Phase Creative Workshop with Small Creative Committee Tagline Development and Presentation* Brand Narrative Development Logo Development, Color Palettes, and Visual Direction Development and Presentations - Brand Identity Guide, Graphic Standards, and Implementation Plan Development Final Presentation and Final Report Assembly Q -Exact timing and progress of creative and implementation phase depends on approvals. , CITY COUNCIL MINUTES 34 AUGUST 15, 2017