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Aftarhrrient 3-8: Understanding of Need PROJECT UNDERSTANDING The City of Santa Ana leased approximately 2.6 acres within Centennial Park to the Rancho Santiago Community College District (RSCCD) for the purpose of building and operating a Career Education Center consistent with the park deed �.,__._____--._...�.�....._ ..._-__..-.._...... ._._.__-__._.._-_.._.-.__restrictions-•The-original-F30-year agreement-expired,-and-because-RSCCD-did--------------_ _. -- t -- - - - -- -e -_. — -- ----- ---- -- notfully satisfy its duties under the agreement, the Nat9onal Park Service (NPS), agreed to extend the agreement for only 5 years. In order for the College to continue using the site in the future, a land conversion must be approved by the NPS to remove the deed condition of the 2.6 acres a nd transfer it to three vacant new park sites totaling 2.89 acres. The City is seeking the assistance of a qualified consulting firm to prepare a recreational value assessment of the three new sites In comparison to the site at Centennial Park. BACKGROUND AND APPROACH PlaceWorks has the unique experience of working with the City of Santa Ana on the previous Recreational Value Report for the Centennial Park land conversion request submitted in 2012.Our background and knowledge in this process allows us to work both more efficiently and more effectively in preparing a thorough and thoughtful report. Our approach includes the following specific components. HOLISTICTEAM MANAGEMENT The PlaceWorks team will work with City staff to assure that the project process is clearly understood and inclusive. The projectwili begin with a kick-off meeting to discuss the scope of services and define the implementation process. PlaceWorks will facilitate ongoing communication with City staff throughout the project to make sure that all questions are answered and that deliverables are received on schedule. An organized site visit will give City staff an opportunity to discuss any significant design details and/or planning discussions relevant to the project. The PlaceWorks team will prepare and distribute meeting notes to document any Important Issues that arise during the project. COMPREHENSIVE INVENTORY AND ASSESSMENT TOOLS PlaceWorks proposes to lead the inventory and assessment process by performing a thorough site analysis at each site. The team will utilize GIS analysis tools to provide a vivid illustration of existing levels of service, with consideration of demographic, socioeconomic, and other metrics, to determine if the proposed park sites offer equal or greater recreational value. The team will look closely at programming opportunities for each site. Utilizing current planning documents and outreach findings, the team will assessthe recreational needs in surrounding communities. The gathered information will be used to analyze the conceptual plans for the proposed park sites and the potential park programming at the Centennial Park site. FINAL PRODUCT The PlaceWorks team will then draft a clear, comprehensive report that distills the analysis and presents a conclusion of the comparative recreational value for the Centennial Park site and the three proposed replacement properties. Our team prides itself on synthesizing multifaceted analyses into clear concise graphic elements that capture the content of the materials. 36 CITY OF SANTA ANA RFP NO. 17-062 1 RECREATIONAL VALUE ASSESSMENT