31A - VARIANCE 2017-01 - Laserfiche WebLink

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REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: SEPTEMBER 19, 2017 TITLE: RECEIVE AND FILE STAFF REPORT APPROVING VARIANCE NO. 2017-01 TO ALLOW TWO ADDITIONAL WALL SIGNS ON THE PRIMARY ELEVATION FOR SMART & FINAL EXTRA LOCATED AT 1523 WEST SEVENTEENTH STREET - NEIL MCNAUGHT, APPLICANT (STRATEGIC PLAN NO. 3,2) cX ITY MANAGER RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 151 Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Receive and file the staff report approving Variance No. 2017-01 as conditioned. PLANNING COMMISSION ACTION At its regular meeting on August 28, 2017, the Planning Commission adopted a resolution approving Variance No. 2017-01 as conditioned to allow two additional wall signs on the primary elevation for Smart & Final Extra at 1523 West Seventeenth Street located in the General Commercial (C-2) zoning district. The Planning Commission deleted Condition No. 3 in accordance with staffs revised recommendation to eliminate redundancy in reference to approved plans (Exhibit A). DISCUSSION Neil McNaught representing Smart and Final Extra is requesting approval of a variance from the Santa Ana Municipal Code (SAMC) Section 41-863 to install two secondary wall signs in addition to an existing wall sign on the primary (east) elevation of a large retail building. The secondary signs are proposed to be located to the right of the existing wall sign for the business. The proposed copy of the signs will read "Fresh Meat" and "Farm Fresh Produce". Full-sized plans are available for public viewing in the Clerk of the Council Office. STRATEGIC PLAN ALIGNMENT Approval of this item supports the City's efforts to meet Goal #3 - Economic Development, Objective #2 (create new opportunities for business/job growth and encourage private development through new General Plan and Zoning Ordinance policies). 31A-1