31A - VARIANCE 2017-01 - Laserfiche WebLink

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business from adjacent streets. It is set back more than 300 feet and 1,100 feet from Seventeenth Street and Bristol Street, respectively. An existing free-standing commercial building in the shopping center further reduces visibility of the subject building from Seventeenth Street. Approval of the variance would assist in attracting patronage to the business and improve the ability to advertise products. That the granting of a variance is necessary for the preservation and enjoyment of one or more substantial property rights. The granting of the variance is necessary for the preservation and enjoyment of substantial property rights. Additional signage would help remain competitive and continually expand business opportunities. Through rebranding, Smart & Final Extra has expanded its goods and services. Approval of the variance for the two (2) additional signs on the existing building will enhance the long-term viability of the business. 3. That the granting of a variance will not be materially detrimental to the public welfare or injurious to surrounding property. The granting of the variance will not be detrimental to the public or surrounding properties. The proposed signs are oriented east towards the parking lot and street. The illumination of proposed signs will be consistent with existing signs in the center. The nearest residential uses are located more than 450 feet away to the north. 4. That the granting of a variance will not adversely affect the General Plan of the City. Finally, the project will not adversely affect the General Plan as the proposed signage is consistent with several goals of the General Plan. Approval of the variance supports Policies 2.2 and 2.13 of Goal 2 (Promote land uses which enhance the City's economic and fiscal viability) and Policies 4.3, 4.4, and 4.5 of Goal 4 of the Land Use Element (Protect and enhance development sites and districts which are unique community assets that enhance the quality of life). In addition, approval of the variance is consistent with the intent and purpose of Goals 1 and 2 of the Urban Design Element (Improve the physical appearance of the City through development of districts that project a sense of place, positive community image, and quality environment; Improve the physical appearance of the City through development that is proportional and aesthetically related to its district setting). Resolution No. 2017-27 Page 2 of 5 31A-8