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Agreements with Clear Channel Outdoor, Inc., for Bicycle <br />and Pedestrian Safety Education Program Advertising <br />October 3, 2017 <br />Page 2 <br />program goal is to reduce the number of persons killed or injured in collisions involving <br />pedestrians and bicycles. <br />The City of Santa Ana has an exclusive agreement with Clear Channel Outdoor, Inc. (Clear <br />Channel), to provide advertising at all bus shelters, as well as maintenance of bus shelters and <br />associated furniture at most of the bus stops in the city. In exchange, the City receives quarterly <br />revenue from this arrangement. <br />For this public education campaign, the City as the administrator of the grant will be making <br />payment to Clear Channel utilizing grant funds. This type of program has been successfully <br />implemented through the State of California. <br />The grant administering agency has approved the sole -source procurement of the bus shelter <br />advertising services. Staff recommends awarding a contract to Clear Channel Outdoor to provide <br />advertising in bus shelters for a combined total not to exceed $59,018.75 for all four grant -funded <br />projects. Funding for each grant is separate and cannot be combined. Therefore, separate <br />purchase contracts are required for the procurement of bus shelter advertising. <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item supports the City's efforts to meet Goal #1 - Community Safety, Objective <br />#3 (promote fiscal accountability to ensure financial responsibility at all levels of the organization), <br />Strategy B (promote ongoing efforts to obtain grant funding for activities that will assist in <br />preventing, enforcing and reducing criminal activity and traffic collisions). <br />ENVIRONMENTAL IMPACT <br />There is no environmental impact associated with this action <br />FISCAL IMPACT <br />The total cost of the agreements is not to exceed $59,018.75 for all four projects. Active <br />Transportation Program Grant Funds for each of the projects are available for expenditure in <br />Fiscal Year 2017-18 in the following Public Works Agency expenditure accounts: <br />1. Heninger Elementary School - ATPL 5063 (159) — $14,962.50 (Account No. 14817613- <br />66220, Project No. 16-6870) <br />2. King Elementary School - ATPL 5063 (160) — $14,962.50 (Account No. 14817613-66220, <br />Project No. 16-6871) <br />3. Washington Elementary School - ATPL 5063 (161) — $14,250.00 (Account No. 14817613- <br />66220, Project No. 16-6872) <br />4. Monte Vista Elementary School - ATPL 5063 (163) — $14,843.75 (Account No. 14817613- <br />66220, Project No. 16-6873) <br />25F-2 <br />