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LS 9.25.17 <br />'ORDINANCE NO. NS -XXX <br />AN ORDINANCE OF THE CITY COUNCIL OF THE CITY <br />OF SANTA ANA APPROVING AN AMENDMENT TO <br />PROVISIONS OF SPECIFIC DEVELOPMENT (SD) NO. 60; <br />PERTAINING TO- THE SANTA ANA AUTO MALL, <br />RELATING TO THE SIGNAGE REQUIREMENTS <br />THE CITY .COUNCIL OF THE CITY OF -SANTA ANA DOES ORDAIN•.AS' <br />FOLLOWS: <br />Section 1. The. City Council'of the City of Santa Ana hereby finds,.determines <br />and declares as follows; <br />A. 'In a continuing effort to establish high-quality development standards and <br />to create a user friendly environment for the business community within the city, the <br />applicant is requesting that the existing signage requirements for Specific Deyelopment <br />(SD.)'No. 60 be revised in order to construct a new. 75.400t'tall full color electronic digital <br />message board.. <br />B. After a :thorough analysis of the signage code requirements for Specific <br />Development (SD) No. 60, -specifically Section 8(A) of the zoning document, staff <br />identified the applicant's request to revise the allowed signage type, .the maximum <br />allowed height and maximum allowed sign face square footage for a- pylon sign <br />dedicated to the Santa 'Ana Auto Mall development site. The proposed changes to the <br />allowed signage requirements'for a pylon sign enable the City to•implement a regulatory <br />framework that both ,protects the health; safety, -and welfare of the city and offers <br />alternative forms of business growth ,and identification for business operators and <br />developers. Staff analyzed several projects with similar characteristics including physical <br />construction of large pylon signs in ;automobile dealerships or other commercial uses that <br />have already provided signage of this extent. In addition to allowing a taller and larger• <br />pylon sign, the applicant has also requested that the construction of the sign•allow for a full <br />color digital electronic message display sign. By making this change, staff guarantees that <br />the. proposed sign will meet all applicable development standards set forth in the Specific' <br />Development No. 60. <br />C. Section 8 of'Specific Development (SD) No. 60 describes,all'signage types <br />allowed and addresses the signage requirements for each type of sign. Currently the <br />:applicant is only requesting :to modify Section 8(A)(1) through Section 8(A)(4) which state <br />that a proposed: electronic reader board pylon. sign can have a maximum height' of 70 feet <br />and a maximum face area square footage of 835 square feet. The applicant has requested <br />that signage requirements foe a pylon.'sign consider the 'installation of an electronic full <br />Ordinance No. NS -XXX <br />EXHIBIT 5 Page 1 of 4 <br />75A-13 <br />