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color digital electronic message display sign and be allowed a maximum height of 75 feet <br />With the face area square footage maximum allowed being 1,200 square feet, In an effort <br />to provide a modern approach to signage and considering the recent remodeling of the <br />majority, of automobile dealerships within the Santa Ana Auto Mall, staff has also revised <br />.Section. 8(A)('4) to be removed in its entirety. The last sub -section allowed for individual <br />dealerships to place, a 'logo or manufacturer's product Ihame on the solid ,portion of the <br />pylon structure. The determination was made to remove such sub -section in order to <br />guarantee that a clean, sleek, and full color digital electronic message display sign will <br />complete the look forthe Auto Mall that provides an industrial modem style.. <br />D. On September 25, 2017 the Planning Commission held a.duly noticed <br />public hearing on Zoning Ordinance Amendment 2017=03. <br />E. The City Council has held,a noticed.pub_lic hearing on this Ordinance and <br />-has, considered all,testimony. presented ,thereto:. <br />'THE CITY COUNCIL OF THE CITY OF SANTA ANA DOES HEREBY ORDAIN AS <br />FOLLOWS: <br />Section 2: In orderto implement a regulatory framework that both protects the health, <br />safety, and welfare of, the :city and promotes business growth .for business operators and <br />developers, Section 8 of the Specific Development {SD) No. '60 is hereby. amended such, that if <br />reads as follows: <br />Section 8. Signage Requirements. <br />A. Electronic ReadeF139ard P Ion Sign., <br />1. One full, color digital electronic message <br />disrilav sign fob the- Santa Ana Auto Mail shall be permitted <br />along the Newooit-Costa Mesa Freeway (SR -55): The sign shall <br />be located on parcel 6 or parcel' 7 per Exhibit A. <br />2. The maximum' height of the reader board sign shall be 7,0-75: <br />feet in height: <br />3. The maximurri,square footage.of'the digital sign face shall be up <br />Lo #M 1,200 square feet. <br />4. The dee ei:th ,, f indiv6d, l a I mepGhandise <br />e'ihqF the registeFeclegvvrch?Tmarnxruvcar`e-i'$ <br />PFEA ,nom I }•I' - :t Rhall h th a <br />bl�l��,.,,.,��I���^I' - , <br />luCor'bla slt. <br />ordinance _No.'NS-XXX <br />Page 2 of 4 <br />75A-14 <br />