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EXHIBIT 3
<br />\� Valbridge PUBLIC PAY PARKING LOT
<br />PROPERTY ADVISORS REGIONAL AND MARKET AREA ANALYSIS
<br />ORANGE COUNTY EMPLOYMENT
<br />Farm
<br />2,800
<br />0.2%
<br />Mining
<br />700
<br />0.0%
<br />Construction
<br />82,000
<br />5.5%
<br />Manufacturing
<br />158,800
<br />10.6%
<br />Utilities 26,600 1.8%
<br />Wholesale/Retail Trade
<br />230,400
<br />15.4%
<br />Information
<br />24,200
<br />1.6%
<br />Financial/Insurance/Real Estate
<br />114,100
<br />7.6%
<br />Professional & Business Services
<br />275,800
<br />18.4%
<br />Educational & Health Services
<br />190,300
<br />12.7%
<br />Leisure & Hospitality
<br />193,500
<br />12.9%
<br />Other Services
<br />47,700
<br />3.2%
<br />Government
<br />151,900
<br />10.1%
<br />Y Total 1,498,800 100.0% I
<br />Source: California Employment Development Department - 2014
<br />The table above indicates concentrations in manufacturing, trade, and services. Manufacturing
<br />consists of numerous companies related to aerospace, computers, and technology. Major employers
<br />in the County include: Boeing, Walt Disney, University of California Irvine, Albertson's, St. Joseph
<br />Health System, Tenet Healthcare, Tricon Global Restaurants, Bank of America, Ralphs Grocery, Dayton
<br />Hudson, PacifiCare Health Systems, United Parcel Service, Memorial Health Services, Vons Company,
<br />California State University Fullerton, Marriott, Kaiser Permanente, Ingram Micro, Del Taco, Knott's
<br />Berry Farm, and Conexant Systems.
<br />The wholesale/retail trade sector is bolstered by a large population whose residents have among the
<br />highest disposable incomes in the country. The driving force behind the service sector is the
<br />presence of various tourist attractions including Disneyland, Knott's Berry Farm, and an extensive
<br />coastline that features many high-end hotel/resorts. Tourism contributes a total of $7 Billion in
<br />spending for Orange County. The following table indicates the trend of tourism in the Orange
<br />County area in past years:
<br />TOURISM
<br />Year
<br />Visitors
<br />1990
<br />38,400,000
<br />1995
<br />38,710,000
<br />2000
<br />40,170,000
<br />2005
<br />44,690,000
<br />2010
<br />42,700,000
<br />2015
<br />47,400,000
<br />Source: Anaheim/Orange County Visitor Convention Bureau
<br />© 2015 VALBRIDGE PROPERTY ADVISORS I Penner and Associates, Inc. Page 8
<br />SA4-40
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