75A - PH 75 FT DIGITAL PYLON AUTO MALL

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Zoning .Ordinance Amendment No: 2017-03 September 25, 2017 Page 3 Table 3: Proiect *Analysis .Issue or Topie. Analysis CEQA7ype The proposed sign conforms to all'the conditions and provisions of the Document Type electronic message display:section of the Santa Ana Municipal Code (Sec. 41-885). These standards are designed to minimize light intrusion Conformity to development into any surrounding periods and require that brightness be automatically standards for digital signs adjusted depending on weather and ambient light conditions. Additionally, Exempt or Analysis the proposed sign, the subject, property, and corresponding structures will be in compliance with all applicable development standards in SD -60.. Strategic Plan •Ali g ninerit The sign will not be detrimental to persons residing or working in the Approval of this item supports the City's efforts to meet Goal No.3 (Economic area as it is located within an area of the City that is, predominantly Proximity to Sensitive Land Uses commercial in nature with no sensitive land uses located nearby. In and encourage private development through new General Plan and.Zoning addition, the SR -55 freeway provides a buffer between the project site Ordinance policies. and residential uses in Tustin. The new sign will help provide an enhanced method of business identification and advertising and will contribute to the community and, the City by advertising the Auto Mall regionally. The Auto Mall Significant Impacts to Project Site recognizes that the current sign is obsolete in nature and allowing the. new.sign will help ensure that the Auto mall remains competitive to other automobile centers in the area. Since the sign is a replacement of an existing pylon sign no negative, impactswill occur to the project site. Staff has analyzed the applicant's request and has worked closely with the firm contracted to construct the sign to ensure that its design and architectural, style. match the modern, high-tech industrial architecture required for all structures in the Santa Ana Auto Mall. In addition, modifications to SD -60 require the proposed sign will allow the City to enter into an agreement with the. Auto Mall association for revenue sharing. This agreement, part of a separate effort led by the Community Development Agency, will provide enhanced revenues to:the City while providing new signage and advertising options to the Auto Mall through the digital sign. Table 4• CEQA Strategic Plan Alignment and Public Notification & Community Outreach, CECA, Strategic Plan Ali nment,;and'Public Notification &CbmmunityOutreach CEQA CEQA7ype Cate orical Exemption Section 15311 Document Type Existing Facilities ER No. 2017-107 Class 11 exemptions apply to accessory structures. The proposed sign is a replacement of an existing pylon sign which is located 10 feet.south of the proposed Reason(s) location. As the new sign will only be a replacement and is partof a larger auto mall Exempt or Analysis development and no other building expansion being proposed, this accessory structure will not result in a substantive change to the site. Strategic Plan •Ali g ninerit Approval of this item supports the City's efforts to meet Goal No.3 (Economic Goal(s) and Development) Objective No. 2 of creating new opportunities for business/job-growth Policy(s), and encourage private development through new General Plan and.Zoning Ordinance policies. 75A-7