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Meeting #2: <br />a Present suggested priority school area <br />walking audit findings, recommended Safe <br />Routes to School Corridors, and engineering <br />countermeasure assessments <br />• Present the draft SRTS Plan, including non - <br />infrastructure program recommendations and <br />the Plan's Implementation Strategy <br />At both meetings, Alta <br />forms to participants to <br />back and suggestions <br />process. <br />will circulate evaluation <br />allow for additional feed - <br />n improving the planning <br />Language interpretation services will be made <br />available at both community meetings (up to three). <br />Additional language interpretation will be consid- <br />ered, as requested by the City and PDT. <br />Alta will use multiple strategies to advertise the <br />citywide community meetings, determined in <br />discussions with the City and PDT. These strate- <br />gies might include: <br />n Presentations to school staff, at PTA meet- <br />ings, to neighborhood groups, etc. <br />• Social media platforms such as Facebook <br />and Twitter <br />Flyers, posters, and other announcements <br />such as take-home handouts, announce- <br />ments on school campus marquees, and <br />posters and flyers at school events, churches, <br />and community events <br />Coordination with other active transportation <br />plans/projects in Santa Ana and other regional <br />efforts to leverage stakeholder contacts and <br />involvement. Latino Health Access (LHA) has <br />agreed to partner with us to actively provide <br />assistance with marketing to the community; <br />our budget includes a stipend to compensate <br />LHA for outreach support. <br />Parent advocates from the City will also recom- <br />mend tailored strategies for outreach to our diverse <br />student population and their families. These strate- <br />gies may vary from school to school depending on <br />the ethnic, racial, and linguistic composition of the <br />students and their families. <br />Our graphic design team has worked with <br />numerous communities to create a 'look and feel' <br />for SRTS plans and programs, and we will create <br />a unique font and color scheme for the Santa Ana <br />SRTS Plan that will provide consistency and legiti- <br />macy throughout the project. <br />11 <br />Alta will develop content for up to four (4) social <br />media posts and up to three (3) print -ready <br />marketing materials (flyers, posters, etc.) for each <br />community meeting using the final graphic scheme, <br />adjusting the text content to fit with each school <br />site as needed. We will provide outreach materials <br />in electronic PDF and Microsoft Word copies, so <br />the project partners can adjust the minor details if <br />needed. We will prepare black and white versions <br />for reproduction on school printers, and templates <br />will help future implementors quickly have the docu- <br />ments they need to conduct outreach. Our multi- <br />lingual team will provide the outreach materials in <br />up to 3 languages; we assume the City will provide <br />translation into other languages as needed. <br />Alta will also create one (1) introductory PowerPoint <br />presentation that can be used for all meetings the <br />PDT group members wish to have with stakeholder <br />organizations, such as school PTAs. Alta can <br />translate this presentation for up to 3 languages; <br />we assume the City will provide translation into <br />other languages as needed. <br />TASK 2.8. DEMONSTRATION PROJECT AT <br />OUTREACH MEETING <br />Alta will identify a specific infrastructure project <br />at one of the suggested priority school locations <br />or along a suggested priority SRTS Corridor for <br />a pop-up/"tactical urbanism' demonstration to <br />immediately illustrate the benefit of adding active <br />transportation infrastructure. Alta is currently <br />leading the Southern California Association of <br />Governments' (SCAG's) Go Human Tactical <br />Urbanism Phase 2 events and will integrate many <br />of the proven strategies from that series into this <br />demonstration. Alta will work with City and school <br />district staff to finalize a site plan and coordi- <br />nate permitting, with the understanding that the <br />demonstration would be no more than 1-2 blocks <br />in scale, and may possibly only exist in front of <br />one school. Depending on the availability of mate- <br />rials and volunteers, the project may be smaller. <br />For maximum impact, Alta recommends to tie the <br />demonstration to an existing community event or a <br />project community outreach meeting. <br />Exact project elements will be determined through <br />a collaborative design process with City and <br />school district staff, as well as access to donated <br />or borrowed materials. Materials will need to be <br />affordable and easily replaceable, due to the likeli- <br />hood of damage or vandalism, which is expected <br />if left in place for more than a week or two. Alta <br />will coordinate with SCAG to potentially utilize <br />25B-17 <br />