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Encouragement, Enforcement, and Evaluation Policies and Strategies to include the latest tech- nology and best practices. Alta is the only bicycle and pedestrian planning firm with a department dedicated to planning and implementing education and encouragement components. of non -motor- ized programs. Alta will review existing bicycle and pedes- trian education, encouragement, outreach, and enforcement programs in the City of Santa Ana and at individual schools. Based on community and stakeholder interests, concerns, needs, and resources for programs as well as best practices for model programs, we will develop recommen- dations among the programming "E's" (Education, Encouragement, Enforcement, and Evaluation) through an Equity lens (the fifth non -infrastruc- ture "E"). Recommendations will incorporate Safe Routes to School programs, in -school and city- wide education, marketing campaigns, regular bicycle and pedestrian counts, and more. These findings will be included in the Programs and Policies Chapter, which will include an overview of existing programs and develop a custom suite of new program recommendations, along with a brief description of the equity considerations that should be made (for instance, reviewing how enforcement policies can avoid disproportionately targeting members of disadvantaged communities). The Draft SRTS Plan will be reviewed by City staff, the PDT, and the City Council. The City Project Manager will provide Alta with one consolidated set of non -contradictory comments. The Revised Draft Plan will be presented at the second citywide community meeting to solicit public input. Alta will incorporate feedback and edits from City staff, the PDT, and the City Council into a final Safe Routes to School Plan. This will be reviewed by City staff, the PDT, and the City Council for final approval. The City Project Managerwill provide one consolidated set of non -contradictory comments to Alta for a final round of revisions. Alta will help the City Project Manager to draft the adoption reso- lution, develop presentation materials, and attend one City Council Meeting to present the final SRTS Plan or will assist City staff on the presentation. OPTIONAL TASK: ONLINE MAPPING TOOL Once the school area improvements, recom- mended routes, and improvement corridors are approved by the City and the PDT, Alta will develop an online mapping tool with toggle -able layers showing collision history, demographics, planned improvements, improvement corridors, and photo - simulations. Since the majority of the public does not look at plans and maps on a day-to-day basis, this tool will provide the public a better under- standing of what is being proposed. Alta brings creativity to our visual renderings, adding elements such as public art and potential economic development, to capture the vibrancy of streets and public spaces. We pay special atten- tion to details such as making sure figures shown in renderings depict the people regularly living and visiting the neighborhood and using native or local plants and trees. Alta will prepare up to ten (10) photosimulations of recommended projects to be included in the SRTS Plan. The photosimu- lations will address landscape and urban design elements. Task 5 Deliverables: • Education, Evaluation, Encouragement, and Enforcement Policies and Strategies, with Equity considerations • Recommended Programs and Policies Chapter • Administrative Draft Santa Ana Safe Routes to School Plan • Public Draft Santa Ana Safe Routes to School Plan • Final Santa Ana Safe Routes to School Plan • Slide Deck for Presentation before City Council • City Council Meeting (Up to two (2] Alta staff in attendance) • Online mapping tool with ten (10) project photo - simulations (Optional) 7s 25B-21