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CASE STUDY I <br />parks <br />Account Contact: <br />OC Parks, Tom Starnes, Marketing Manager <br />toi,n.starnes@o_cp,Xks.com <br />-'-- ----- ----- <br />Public Relations for OC Parks & Dana Point Harbor <br />he, "'MUE A")e(WV Pas sopljol[tld the p1bilt: le!atlons llliir-ltwc of "D( <br />Palks a dfvl'Ica I of tl ('uuwy of <br />Oraniye CA, sinre 2009 OC Pirl(s vsterfi --nkompasces neady 60 006 acres ofwijderness. regiona! and <br />mstoric,d pa 4u coasrai site mJuding Oorta Point Harbor 1 li,-. o' work inclt'des the. exocimon and <br />deve=lop; neral of prPv,-, i elaled ir-Iteiial, slrategizil,q nledic, wminunica0on traditional wedia pitchinq <br />social wedia suppor. managemem (if niedia related events, and reporting On all Hier-lia Communication <br />Program Objectives <br />The goals of tire 0' Parks public relations program includle,, lwthEt% r,,-3tablis I) i rig line C)C Parks Nand <br />dentily in puhlhc � m c.edia perception, increasing media cove;,ige of OC Parks Special events. public <br />Drograms f.v ifilies ,trefigthenfrtq comnluni!y ties and felationirlips. exp.'-Indirlo audienc.'e denioyiaph[cs <br />and anendanre al public, everts and generally increasing annual taa7liv attendance_ <br />Ars ILUA 'Aj'Ofk Plal and Appioach: <br />PR plan l development and eyeclution <br />and rietiia pilchimi <br />vlFdla ervent flianagemenl <br />FveO producoor, <br />prolnotions <br />madellntj arld" nuywg <br />`y d4 I -da C011lfnfi(lal��gw , and exe <br />I � afnn <br />ONWEEKLY <br />TVildilowers Bloom on the Hidden <br />Canyon Trail In Weir Canyon <br />Wilderness Park <br />0000 <br />Dana Point Tall Ships Festival <br />returns to the harbor Sept. 8-10 <br />1i" I'vo , "'.w' r .. .... <br />m',IIA mlmlair': and hisem3 u"'ek will "lvlbmle <br />P <br />Unna l'oliAllul .. r. <br />