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LS 11.21.17 ORDINANCE NO. NS -XXX AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA ANA APPROVING AN AMENDMENT TO PROVISIONS OF SPECIFIC DEVELOPMENT (SD) NO. 60, PERTAINING TO THE SANTA ANA AUTO MALL RELATING TO THE SIGNAGE REQUIREMENTS THE CITY COUNCIL OF THE CITY OF SANTA ANA DOES ORDAIN AS FOLLOWS: Section 1. The City Council of the City of Santa Ana hereby finds, determines and declares as follows: A. In a continuing effort to establish high-quality development standards and to create a user friendly environment for the business community within the city, the applicant is requesting that the existing signage requirements for Specific Development (SD) No. 60 be revised in order to construct a new 75 -foot tall full color electronic digital message board. B. After a thorough analysis of the signage code requirements for Specific Development (SD) No. 60, specifically Section 8(A) of the zoning document, staff identified the applicant's request to revise the allowed signage type, the maximum allowed height and maximum allowed sign face square footage for a pylon sign dedicated to the Santa Ana Auto Mall development site. The proposed changes to the allowed signage requirements for a pylon sign enable the City to implement a regulatory framework that both protects the health, safety, and welfare of the city and offers alternative forms of business growth and identification for business operators and developers. Staff analyzed several projects with similar characteristics including physical construction of large pylon signs in automobile dealerships or other commercial uses that have already provided signage of this extent. In addition to allowing a taller and larger pylon sign, the applicant has also requested that the construction of the sign allow for a full color digital electronic message display sign. By making this change, staff guarantees that the proposed sign will meet all applicable development standards set forth in the Specific Development No. 60. C. Section 8 of Specific Development (SD) No. 60 describes all signage types allowed and addresses the signage requirements for each type of sign. Currently the applicant is only requesting to modify Section 8(A)(1) through Section 8(A)(4) which state that a proposed electronic reader board pylon sign can have a maximum height of 70 feet and a maximum face area square footage of 835 square feet. The applicant has requested that signage requirements for a pylon sign consider the installation of an electronic full Ordinance No. NS -XXX Page 1 of 4 11 A-3