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sign and be allowed a maximum height of 75 feet with the face area square footage <br />maximum allowed being 1,200 square feet. In an effort to provide a modern <br />approach to signage and considering the recent remodeling of the majority of <br />automobile dealerships within the Santa Ana Auto Mall, staff has also revised <br />Section 8(A)(4) to be removed in its entirety. The last sub -section allowed for <br />individual dealerships to place a logo or manufacturer's product name on the solid <br />portion of the pylon structure. The determination was made to remove such sub- <br />section in order to guarantee that a clean, sleek, and full color digital electronic <br />message display sign will complete the look for the Auto Mall that provides an <br />industrial modern style. <br />D. On September 25, 2017 the Planning Commission held a duly noticed public <br />hearing on Zoning Ordinance Amendment 2017-03. <br />E. The City Council has held a noticed public hearing on this Ordinance and has <br />considered all testimony presented thereto. <br />THE CITY COUNCIL OF THE CITY OF SANTA ANA DOES HEREBY ORDAIN AS <br />FOLLOWS: <br />Section 2. In order to implement a regulatory framework that both protects the health, <br />safety, and welfare of the city and promotes business growth for business operators and <br />developers, Section 8 of the Specific Development (SD) No. 60 is hereby amended such that it <br />reads as follows: <br />Section 8. Signage Requirements. <br />A. Electronic Pylon Sign. <br />1. One full color digital electronic message display sign for the <br />Santa Ana Auto Mall shall be permitted along the Newport - <br />Costa Mesa Freeway (SR -55). The sign shall be located on <br />parcel 6 or parcel 7 per Exhibit A. <br />2. The maximum height of the reader board sign shall be 75 feet in <br />height. <br />3. The maximum square footage of the digital sign face shall be up <br />to 1,200 square feet. <br />Section 3. In accordance with the California Environmental Quality Act (CEQA) <br />the recommended action is exempt from CEQA per Section 15311. This exemption <br />applies to accessory structures. The proposed sign is a direct replacement of an <br />existing pylon sign which is located just ten feet south of the proposed location. As the <br />new sign will only be a replacement and is part of a larger auto mall development with <br />no other building expansion being proposed, this accessory structure will not result in a <br />Ordinance No. NS -2933 <br />Page 2 of 5 <br />