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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />DECEMBER 19, 2017 <br />TITLE: <br />PUBLIC HEARING — 2018 DOWNTOWN <br />BUSINESS IMPROVEMENT DISTRICT <br />ASSESSMENT <br />(STRATEGIC PLAN NO. 3,41F) <br />YVrrI ; -- <br />Y MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1 at Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />1. Conduct a public hearing to consider all protests regarding the intention to levy an <br />assessment for 2018 for the Downtown Santa Ana Business Improvement District. <br />2. Review any written protests filed prior to the close of the public hearing and determine <br />whether they constitute a majority protest. <br />3. If the Council determines that no valid majority protest was lodged, adopt a resolution <br />confirming the Assessment Report and levying the assessment for 2017. <br />On November 21, 2017, the City Council approved the 2018 Assessment Report and budget for <br />the Downtown Santa Ana Business Improvement District (BID). In FY2016-17, the BID, through <br />the efforts of Downtown Inc. and the Santa Ana Business Council, accomplished several <br />successful events and promotions that drew thousands of visitors to Downtown Santa Ana. <br />These events included: First Saturday Arlwalk, Savor Santa Ana, Santa Ana Media Summit, <br />Rooftop Cinema (monthly), Santa Ana Sidewalk Sales (monthly), and the Downtown Santa Ana <br />newsletter. Both organizations also maintain social media accounts with over 50,000 active <br />followers. <br />In addition, the City Council adopted a resolution of Intention to Levy the 2018 assessment <br />pursuant to California Streets and Highways Code section 35600 et seq. and scheduled the <br />public hearing to consider protests to this action for its regular meeting of December 19, 2017. <br />Business owners affected by the 2018 anrival BID assessment may present written and/or oral <br />protests during this public hearing. If written protests are received from business owners within <br />the Downtown Santa Ana Business Improvement District, which will pay 50 percent or more of <br />the proposed assessments and the protests are not withdrawn so as to reduce the number to <br />75H-1 <br />