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AECOM �.... i 14 W� ,�. ` k i �I ' `• Syr I �1,4�. 1 w r I `� i11i b :. Task 1.0: Kick -Off Meeting and Project Initiation We have included an initial meeting between City and AECOM staff to refine the work plan and outline and discuss and clarify key issues, variables, and project objectives and goals. The AECOM team will then provide a detailed work plan and schedule to the City. This initial meeting along with the deliverables will serve to enhance cooperation and expectations throughout the project to achieve efficiency, cost- effectiveness, and high -quality deliverables. Due to a number of recently completed City documents such as the Santa Ana Economic Development Strategy in 2016 and the Consolidated Plan, a significant amount of the basic market information and economic development programs have been documented in just the last few years. As such, the initial phases of this work will include a review and validation of the background data for these documents as well as identify any gaps or additional research that must be done. The scope and budget assumes that much of this background data will be readily available, in a usable format, and that would only need to be updated with more recent data. We anticipate the bulk of the work will involve estimating future land use demand based off of forward looking demographic and market trends and then applying these tests to the viability of the Land Use Visioning Map, the identification of innovative land use mixes, and fiscal analysis of selected Preferred Land Use Alternatives. Deliverables: • Refined Project Workplan • Refined Project Schedule • One (1) Project Kick -Off Meeting Attended by Two (2) AECOM Team Members Task 2 -- Existing Conditions Analysis Task 2.1 Demographic Profile The market analysis will include documentation of various socioeconomic and demographic trends based primarily on data from the most current Census, American Community Survey, SCAG, and other