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TRIPEPI SMITH <br />marketing • technology • public affairs <br />[digital Advertising Fees <br />Tripepi Smith is a Google Partner, Constant Contact Solution Provider, and has Facebook Certified <br />staff. We consider digital platforms to be a cornerstone element of outreach strategy; often this <br />comes with digital advertising fees. Tripepi Smith typically uses a client's credit card to cover such <br />fees, and those fees are impossible to estimate at this time without our firm being engaged in the <br />work with the team at the City. When Tripepi Smith uses its credit card to pay for digital advertising, <br />we apply a 10 percent agency fee to the costs to recover our accounting and management oversight <br />of the services. <br />10111*7 '!CGyik^ rel OT <br />Tripepi Smith is deeply interested in the opportunity to work with the City of Santa Ana. There is an <br />excellent foundation upon which to build and certainly the story of Santa Ana is compelling. It seems <br />clear that the City knows is needs to communicate more strongly, particularly in regard to addressing <br />community misinformation and media relations. This strikes at the core of our experience and <br />certifications in leveraging those platforms for honest and informed dialogue. <br />Thank you for this opportunity to propose. <br />ME <br />