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Activity Centers: Central Business District (Downtown) <br />nmemewo a mf Ifiel— arm [,Nn,H [vnlm aql„ <br />CENTRAL BUSINESS DISTRICT IOBWNTOWNI RERIONAL CFXIEe PROFILE <br />III"'norm to III weI'd .,11.1nad gnerwr11. 11 <br />s bancenle [I so, ,mlm,^Se lralre al esaldn" <br />ExIltln Cy sI,,d1e.116mrcs <br />Obrnglhs. (Nmnlw I On. most aSkaboeand trend' <br />"MamalvacUs I a,,-0 L,n,dMlm I ..... .. <br />Cb,dFSrIC.,.rson, ll has O hot, [onfenlra1101101W <br />nn Ina lleallr,an, 11asross. IUS rolran[o•f <br />IrenolW nailrerto101 nai lifn� <br />dMnpV d lnbs and ISsunoended by a Mtge n Ubbrab <br />II.1kbB and ea49nmzmtl a Road. mremaxa.. <br />roId"Iflfn 19015 a11ma14: 5,561 <br />11111ded bV mu"M[edf n Powduxri,r ide, <br />1`11.11SR FILMS MISMIep 1,920 <br />The Cdr Cenlo, IS fvelnny n;o a ubmnl mn[d Use <br />Walo'blll <br />SlnAelamllr to MURINIlly HwJni Stake Potlo: 0.W <br />.,a ,an oranAe at en[Iwrnen, aerv[eeano <br />Emplyman1(a013 as1lmale): 444CO <br />InInIC IS t1b,erpd ninund W,,, sno,r:d and <br />�-1 <br />bbstol lntlmldes ME nallent Allaamodolons <br />[alrmal dInnallm. <br />�NJBf% <br />MN 1nIn OWa liaov'oJ <br />and r.1 C.— H,,1IM1 db,d,1 Pnhl,[ an. .Ioaue, <br />A-960 <br />Tarts Aheaa:.9NauR11 113 closet) rnf¢,urte ne <br />jillipliplillillf <br />e,Nop¢tl Anff: Bad <br />`G,stnnnl,mnF. Pohnlnl.rl ne,m[M.:nnLnna z IS <br />t1nN%inenl U,ymo al <br />addrlg rM:FI, I ewn ITS nln.M emdr'lent aa', <br />ba,a, {N,I IS,, <br />I- dents_ <br />11111111111117 arx <br />Ob IOe IT Is <br />\ <br />deloN'I'd <br />a <br />b <br />U <br />pabu OlE oNlroos lu Ae9dota <br />�y <br />Pe, Q,ny Income <br />OOSS <br />Ai <br />Honda, r TlanSp,sbt lId. <br />+�'kKAM <br />9861 <br />iab on ney bldv. <br />Moreover, the use of Tangerine TM in our approach enables <br />the MIG Team to offer the City of Santa Ana an elegant <br />and technically robust printed General Plan document <br />and a personalized, ADA compliant, fully searchable <br />and mobile -optimized website at an exceptionally <br />cost-effective cost. <br />D efcllller-i Work f laii <br />This detailed work plan includes the following <br />assumptions: <br />a The General Plan Draft text will be written by the City <br />of Santa Ana staff and provided to MIG for editing as a <br />Microsoft Word document. <br />• All General Plan photos and graphics will be provided by <br />the City in the highest resolution available and in native <br />format. The MIG Team will provide diagram enhancements <br />(e.g. enhancements to process diagrams, charts and <br />graphs) and photo correct or enhance photos as needed <br />to ensure they are consistent with the General Plan style <br />guide created by the MIG Team. <br />• The City will prepare all maps and MIG will stylize the maps <br />following the guidelines established in the General Plan <br />style guide. <br />• MIG will either host and support the City's new web -based <br />General Plan on its enterprise -class Amazon Web Services <br />(AWS) cloud infrastructure or help the City contract with <br />another hosting provider. <br />M <br />SA Tomorrow Comprehensive Plan <br />TASK 1CREATE THE GENERAL. PLAN STYLE GUIDE <br />The MIG Team will create a City of Santa Ana General <br />Plan style guide that illustrates the typography, colors and <br />graphic styles for maps, charts, diagrams, photos and text <br />that will appear in the General Plan. The style guide will <br />apply to both print and web versions of the General Plan, <br />calling out differences whenever appropriate. <br />This task includes the creation of two distinct style guides <br />for the City to review. The City will select one of the <br />style guides and MIG will perform one round of edits <br />to the selected style guide based on City comments. <br />Completion of a City -approved style guide provides the <br />final design direction for all graphic elements contained in <br />the General Plan document. <br />TASK 2: DEVELOP THE GENERAL PLAN DOCUMENT <br />LAYOUT AND CONTENT ARCHITECTURE <br />The MIG Team will review relevant General Plan <br />documents with City of Santa Ana staff. Based on City <br />feedback and comments on these documents, the MIG <br />Team will produce a draft layout for review that contains <br />City of Santa Ana sample content and accurately depicts <br />the content architecture for the General Plan. The MIG <br />Team will perform one round of refinements to the draft <br />layout and content architecture based on City comments <br />and direction. <br />PS8 Graphic Design and Support <br />