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Approve an Agreement with G and C Event Productions <br />To Produce the Fiesta Patrias 2018 Event <br />April 3, 2018 <br />Page 2 <br />one representative from the Police Department and one representative from the City Manager's <br />Office reviewed and rated the proposals. The proposals were evaluated according to the criteria <br />listed in the RFP, which includes responsiveness of the proposal, experience of firm and personnel <br />and past and relevant project experience. The results of the RFP evaluation were as follows: <br />Company <br />Score <br />G and C Event Production <br />352 <br />Fiesta de Carnival <br />342 <br />The RFP contained a map of four locations to hold the event. Site A is the location where the event <br />is traditionally held, site B is the location where the event was held in 2017, site C is located on the <br />west end of Fourth Street and site D is located on Flower next to the stadium, which also includes <br />the option to use the Stadium for performances. The location with which the producer is proceeding <br />is site D. <br />The City will continue to work with G and C to review the site to optimize its use as well as to <br />promote the new location to the public. In discussions with G and C, they believe that the use of <br />the stadium would be beneficial to host an end of the night concert by A-level talent. Additionally, <br />in 2019 the traditional site of the Fiestas Patrias event will not be available due to the construction <br />of the OC Street Car that will go through Fourth Street. <br />As previously mentioned, the City will provide a $75,000 in-kind subsidy to assist with City internal <br />related costs. The reason for the subsidy was due to the fact that in 2016 the City issued a Request <br />for Proposal to solicit companies to produce Fiestas Patrias 2016 and no proposals were received. <br />Therefore city staff reviewed the RFP, made modifications to the scope and included the subsidy <br />with the hope that the modified scope and subsidy will make the event more feasible for production <br />companies and therefore receive more proposals to produce the 2018 Fiestas Patrias event. <br />The Parks, Recreation and Community Services Agency has been producing the Fiestas Patrias <br />event since 2014. This has placed a financial burden on the City as well as pulled personnel from <br />their regular assignments of assisting the community at Recreation, Community, and Senior <br />Centers and parks. For Fiestas Patrias 2017, the City paid approximately $200,000 in contract <br />services and materials. By having a professional production company that is knowledgeable about <br />the event logistics as well as revenue producing ideas, the city can shift the event to the production <br />company, reduce the expenditures incurred from producing the event as well as keep employees <br />in the locations where they will provide the most benefit to the community. <br />Therefore staff is recommending the award of an agreement with G and C Event productions to <br />produce Fiestas Patrias 2018. Staff is eager to begin coordination with the company in order to <br />ensure a successful event. G and C will be required to meet certain timelines and benchmarks as <br />well as obtain all the necessary insurances, certificates and bonds that will protect the City. If the <br />event is successful and the City is satisfied with the work performed by G and C, a renewal option <br />to produce the event the following year will be approved by the City. <br />25B-2 <br />