25H - AGMT COMMUNITY BRANDING - Laserfiche WebLink

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REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: APRIL 17, 2018 TITLE: APPROVE AMENDMENT TO THE AGREEMENT WITH NORTH STAR DESTINATION STRATEGIES INC. FOR COMMUNITY BRANDING AND MARKETING SERVICES {STRATEGIC PLAN NO. 3, 1E} V RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 1�1 Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Authorize the City Manager and the Clerk of the Council to execute an amendment to the agreement with North Star Destination Strategies Inc. to extend the term of the original agreement through October 18, 2018, for a citywide community branding strategy, subject to non -substantive changes approved by the City Manager and City Attorney. DISCUSSION On April 19, 2016, the City entered into a two-year agreement with North Star Destination Strategies, Inc. for branding and professional marketing consultant services to develop a citywide community branding strategy. On August 15, 2017, the City Council received a status update from North Star and approved the formation of a Creative Committee, comprised of one representative from the Santa Ana Chamber Economic Development Committee, one representative from the City Arts and Culture Commission and one City Council member. Over the past six months, the Creative Committee has worked diligently with North Star to finalize a recommended city tagline, logo, color palette, and a look and feel for the brand. The Committee is currently finalizing its recommendation that will be presented by North Star to City Council in June -July, 2018. In order to complete the study, staff is recommending a time -only extension of six months, through October 18, 2018. There is no increase to the total cost of the project. 25H-1