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event producer within five (5) business days of the request for approval of the <br />specific advertising and marketing request. <br />7) Supervise and pre -approve any materials to be handed out or used by vendors <br />or subcontractors at or during the festival such as flyers, handouts, pamphlets, <br />signage, etc.; and <br />8) Include all Festival marketing and communication materials in the budget. <br />9) Event producer will notify residents and businesses adjacent to the festival <br />location sixty (60) days prior to the event that the event is going to take place. <br />Event producer will further notify residents and businesses adjacent to the <br />festival location thirty (30) days prior to the event that the event is going to take <br />place including the specific dates and times of the festival and information about <br />any street closures (location, date and time). <br />L Protocol Management- Develop and implement a protocol plan in conjunction with City <br />staff to identify, invite, and support the participation of government and other community <br />representatives participating or attending the Festival. <br />Management and Event Suaport- <br />1) Establish and provide timely reporting on financial and event management <br />matters starting every four weeks and increasing in frequency, as determined by <br />City staff, as the Festival date approaches; <br />2) Event Producer will coordinate all inquiries regarding the Festival and manage <br />the information flow between nearby merchants and residents, City staff, <br />volunteers, venue, subcontractors and vendors, and suppliers; <br />3) Provide all reports as referenced herein when due prior to Festival; and <br />k. Security - <br />1) Event Producer will ensure that the backstage area is secure at all times; <br />2) Event Producer will ensure that only authorized persons have access to the <br />backstage area at all times; <br />3) Event Producer will ensure that the location designated for the Beer Garden is <br />adequately secured at all times and that effective intervention is used when <br />needed; <br />4) Ensure that effective communication is utilized and maintained throughout the <br />Festival to ensure that there is proper intervention in security issues if needed; <br />and <br />5) Event Producer shall assure there is proper crowd control (i.e. security, barriers, <br />access control, restricted areas, VIP seating, etc.) as necessary working in <br />conjunction with City staff (PRCSA, Police Department and Public Works <br />Department) and others. <br />City Obligations — City will fully cooperate with Event Producer to enable Event Producer <br />to successfully and efficiently produce the Festival. This obligation includes but is not <br />limited to the following: <br />1) Allow Event Producer to utilize certain public streets and property, including the <br />locations designated in this Agreement such as those areas referenced in <br />Paragraph 4 below, subject to approval of the Orange County Fire Authority, the <br />SAPID, and PWA. <br />2) Provide a sufficient number of personnel including the City staff (PRCSA, Police <br />Department and Public Works Department, traffic control, and any Department of <br />Transportation Personnel and others) to assist Event Producer in the production <br />of the Festival. This shall include sufficient police presence to enforce the rules <br />and laws. The costs associated for personnel shall be the responsibility of the <br />Event Producer and the in-kind credit may be used for these costs. Costs owed <br />