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to the City shall not exceed $75,000. <br />3) Provide water and electricity (does not include generators) for use during the <br />Festival as needed for cleanup at no charge to Event Producer, <br />4) Provide any available lists and contact information for all sponsors and vendors <br />for the Festivals operated by City for the 2014 through 2017. City shall also <br />provide the fees paid by any vendor, sponsor or other providers and any <br />amounts paid by the City to any third party for services or products related to the <br />production of the festivals. <br />5) City will provide access and use of the parking lots located on the Eddie West <br />Stadium property. City will facilitate discussions between Event Producer and <br />the County regarding use of any County -owned parking structures. <br />6) Use its media list to provide at no charge to Event Producer, press releases, <br />social media posts, notifications of event weekend festivities, and such other <br />promotional vehicles as available to the City. <br />7) City shall post signage at a reasonable number of locations throughout the City <br />advertising the dates and location of the festival. <br />2. ORDER OF PRIORITY <br />In the event that there is a conflict between this Agreement, City's RFP or Event Producer's <br />Proposal in response to City's RFP or a need for interpretation, the priority is as follows: <br />a. This Agreement; <br />b. City's Request for Proposal; and <br />c. Event Producer's Response to City's Proposal. <br />3. FEES, COSTS AND IN KIND CREDIT <br />a. Event Producer will be responsible for the payment of all costs associated with the <br />services provided pursuant to this Agreement; including the cost for all City services, <br />costs of performers, all equipment and support personnel, security, set up, clean up, <br />sponsorship acknowledgement, insurance, taxes, bond, fees, the stadium, parking <br />structure and any other City owned property, and any other costs involved in undertaking <br />the Festival. <br />b. The City will provide Event Producer up to a seventy-five thousand ($75,000.00) dollar <br />credit for in kind City services, expenses, or any other costs associated with the Festival. <br />The credit for in kind services can be used for City services and fees including any <br />permits, licenses and other fees paid or owing by Event Producer to the City. Provided <br />however that the maximum amount of all costs for the foregoing items, including any <br />fees for permits, licenses, or other expenses including city business licenses, shall not <br />exceed $75,000.00. The in kind credit cannot be used for any third -party costs. <br />c. The City's Parks, Recreation and Community Services Agency will co-sponsor the rental <br />of the stadium at no cost to the Event Producer. <br />d. Event Producer shall be entitled to retain all revenue generated by the Festival, including <br />but not limited to: <br />1) Sales and payments by sponsors. <br />2) Sales and payments related to food booths, vendor booths and food and <br />beverage sales. <br />3) Concert and ticket sales. <br />4) Merchandise sales. <br />5) All other events related to, or a part of, the Festival. <br />