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atmosphere of the Festival including but not limited to agreements with political <br />organizations, political campaigns, sexually explicit or sexually based products or <br />services, drug and/or drug paraphernalia companies, tobacco companies <br />(including e -cigarettes), and alcohol other than the sponsor of the beer garden. <br />(Provided however that up to 3 alcohol sponsors shall be allowed to install <br />signage at the Festival); <br />2) Event Producer may set up tables, chairs, lounge seating on the field and track <br />area of the stadium and charge a fee to allow individuals access to, and to sit in, <br />these areas along with the main stage area. This area will include seating for 20- <br />30 City determined VIP guests provided at no cost to the City. The fee shall be <br />in an amount as reasonably determined by Event Producer and as necessary to <br />pay for the cost of bands and entertainment and to allow Event Producer to cover <br />the cost of expenses in producing the concert and to make a reasonable profit. <br />Event Producer will take all necessary steps to protect the artificial turf on the <br />field in the Stadium. Event Producer may use the City's protective cover at no <br />charge to Event Producer for the synthetic turf. If further coverage is needed to <br />protect the synthetic turf, Event Producer will obtain whatever material is <br />necessary at its expense to protect the synthetic turf from damage during the <br />Festival. <br />As to other event attractions, Event Producer may submit a fee plan for charges for <br />seating subject to negotiation and final approval or denial by City Manager or his <br />designee. Admission is to be free to the public; <br />1) Lead planning meetings for the Festival and work closely with City staff to <br />coordinate sponsor recruitment; <br />2) Work in consultation with the City staff to define sponsorship benefits; identify <br />potential funding partners; implement the sponsorship plan; and liaise with event <br />sponsors to ensure that benefits are delivered before, during, and after the event; <br />3) Develop and manage all communications with prospective sponsors prior to and <br />immediately following the Festival. Event Producer shall seek prior approval <br />from the City Manager or his designees before finalizing any contribution <br />agreement or contribution; <br />4) Produce and coordinate all arrangements for sponsorship acknowledgment <br />including radio and newspaper ads as well as any materials and announcements. <br />Approval of the City Manager or his designee will be required for communications <br />and marketing for the Festival including strategic sponsorship activation and <br />related strategies, prior to public release; and <br />5) Include all sponsorship costs in the Festival budget. <br />Marketing and Communications <br />1) Develop and implement a marketing and communications plan for the Festival, <br />subject to the approval of the City Manager or his designee; <br />2) City will be allowed to market City programs through City booths and other <br />avenues at the Festival; <br />3) Develop and implement a customer relations plan which will provide effective and <br />relevant communications in English and Spanish to the merchants, residents, <br />churches, and other places nearby the event boundaries to provide advance <br />notice of event activities and to mitigate any problems that may arise; <br />4) Develop the design, printing and distribution of event materials in English and <br />Spanish such as programs, rack cards, posters, print ads, banners and signage <br />subject to pre -approval by the City; <br />5) The City will confirm a spokesperson(s) for the Festival and media opportunities <br />associated therewith; <br />6) Supervise the development of on-line marketing and social media outreach in <br />English and Spanish subject to City approval; City shall respond to the request of <br />