HomeMy WebLinkAbout2018-09-10 ECONOMIC DEVELOPMENT, INFRASTRUCTURE , BUDGET & TECHNOLOGYCITY OF SANTA ANA
CITY COUNCIL COMMITTEE ON
ECONOMIC DEVELOPMENT, INFRASTRUCTURE, BUDGET AND TECHNOLOGY
REGULAR MEETING MINUTES
SEPTEMBER 10, 2018
CALL TO ORDER: City Hall
20 Civic Center Plaza, Room 1600
Santa Ana, CA
5:06 p.m.
ATTENDANCE: Council Committee members:
P. David Benavides
Vicente Sarmiento
MEMBERS ABSENT: Michele Martinez, Chairperson
STAFF PRESENT: Raul Godinez Il, CMO
Robert Cortez, CMO
Steven A. Mendoza, CDA
Minh Thai, PBA
Vince Fregoso, PBA
Bianca Zurita, Recording Secretary
GUESTS PRESENT: Mayor Pulido; Andrea West, OCTA; Tresa Oliveri, OCTA;
Stella Lin, OCTA; Peter Katz; Andrea Maloney, Sapetto Real
Estate Solutions
PUBLIC COMMENTS
None
AGENDA DISCUSSION ITEMS
1. Approval of Minutes from Special Economic Development, Infrastructure, Budget
and Technology Committee Meeting of August 20, 2018.
MOTION: Sarmiento
SECOND: Benavides
VOTE: AYES:
Benavides, Sarmiento (2)
NOES:
None (0)
ABSENT:
Martinez (1)
September 10, 2018 1 Economic Development, Infrastructure, Budget & Technology Minutes
Council Committee Member Sarmiento announced Council Committee Member
Benavides will serve as Chair in the absence of Chair Martinez.
Council Committee Member Benavides announced that Mayor Pro Tem Martinez sent
a letter to both Council Members Benavides and Sarmiento providing information,
perspective, opinion and consideration for the MEMU Project.
2. Presentation on Metro East Mixed Use Overlay Zone (MEMU) Proposed Zoning
Updates and Expansion (Strategic Plan No. 3, 2; 5, 3; 5, 4) (Minh Thai, PBA)
Minh Thai, Executive Director of Planning and Building presented an overview of the
status, proposed policies and map changes. The Committee discussed proposed
amendments and concerns on the current MEMU.
Council Committee Members concerns are that the MEMU has not attracted projects
with a balanced ratio of housing units to commercial square footage. The policies and
implementation of the MEMU have not facilitated the creation of commercial centers for
the community. Past projects have fell short of the desired intent and vision of the
MEMU.
Council Committee Members asked staff to bring back recommendations for
consideration by the full City Council in October to incorporate strategic modifications to
the policies and objectives of the MEMU. Staff will continue working to complete in-
depth technical analysis pertaining to economic and fiscal impacts, land use policies,
design guidance and bring back recommendations from the Committee to the City
Council for consideration at a future meeting date.
Council Committee Member Sarmiento clarified that Mayor Pulido attended the meeting
as a member of the Public and Santa Ana resident.
3. YMCA RFP Discussion on Next Steps (Strategic Plan No. 3, 5a) (Council
Committee Member Benavides)
Council Committee Members provided a recommendation to staff to approach two of
the proposers with the potential to collaborate and send to future council meeting with a
recommendation.
4. Item pulled by City Manager prior to meeting.
5. OC Streetcar Branding Concepts — OCTA Andrea West (Strategic Plan No. 3, 2C,
4B; 6, 1G)
City Manager Raul Godinez introduced OCTA representative Tresa Oliveri to provide
an overview of the OC Streetcar Branding Project.
Tresa Oliveri presented milestones reached and introduced the next steps they are
approaching. In the Summer they opened bids for the construction contract, budget
September 10, 2018 1 Economic Development, Infrastructure, Budget & Technology Minutes
revision which was approved by their Board members. They are approaching the time
to award the construction contract at their September Board meeting. Pre -construction
activities, utility company started their work for OCTA to begin their efforts.
Stella Lin provided a presentation to create a branding identity to position OC Streetcar
as a modern transportation option for the entire Orange County. They reviewed the
current bus branding seen on the streets. They want to create a cohesive branding
look across all OCTA. They develop criteria - design is affordable to produce, easy to
maintain, highly visible for safety reasons and longevity. They want to insure the
design has the same personality of the OCTA branding: vibrant, diverse, progressive
and accommodates advertising. Ms. Lin also provided 3 different vehicle exterior
designs. Their goal is to obtain all the feedback from the community to conduct an
analysis and make a final recommendation to the OCTA board in November.
Committee Members preference was the multi -colored design — unique to the rich
culture represented by the Santa Ana Community.
6. City Council Special Event Sponsorship Resolution/Policy (Strategic Plan No.
5,4) (Jorge Garcia, CMO)
Julie Castro -Cardenas, Senior Management Assistant provided a presentation
proposing to revise the existing Policy and Resolution to become more efficient and
cost-effective so that funds get into the community quicker. Ms. Castro -Cardenas
explained how the process will be executed and how it will include one more layer of
transparency for Council Members. The revisions will also provide Council with
quarterly updates on donations approved internally. Staff will bring the policy forward
for full Council approval with an updated Resolution and red -line version of the policy
with the goal of making the new policy effective January 2019.
PUBLIC COMMENTS
104=9
ITEMS MOVED TO NEXT COMMITTEE MEETING
None
PUBLIC COMMENTS:
None
STAFF MEMBER COMMENTS:
September 10, 2018 1 Economic Development, Infrastructure, Budget & Technology Minutes
None
COMMITTEE MEMBER COMMENTS:
None
NEXT MEETING:
• Monday, November 12, 2018
Adjournment — 6:55 PM
Audio of meeting available at: http://www.ei.santa-ana.ca.us/coc/oranicus.asp
Bianca L. Zurita
Recording Secretary, CDA
September 10, 2018 1 Economic Development, Infrastructure, Budget & Technology Minutes