HomeMy WebLinkAboutPOWERPOINT - 65A_New Citywide Branding Platform - Council Presentation
Santa Ana, CA
Final BrandPrint Presentation
November 2018
RESEARCH
STRATEGIC DNA
CREATIVITY & ACTION
Strategic DNA
Strategic DNA Statement
To Whom You Most Appeal:For those seeking the energy of an urban and artistic setting,
Frame of Reference: Santa Ana, Orange County’s downtown and county seat,
Point-of-Difference:welcomes the celebration and understanding for all
(people, perspectives, religions, ideas)
Benefit:and elevates cultures and everyday narratives into a colorful, vivid
sensory experience.
Strapline Development
Santa Ana
Downtown Orange County
Santa Ana
Downtown OC
Santa Ana
DT OC
Original Content
Santa Ana, CA
Downtown Orange County
Downtown OC
DT OC
Logo Development
Visual Direction
Brand Action Ideas
Brand Action Ideas
Organization
Community
Visitors
InfrastructureBusiness
Organization
Community
Business
Visitors
Infrastructure
Congratulations Santa Ana!