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HomeMy WebLinkAbout75E - CORRESPONDENCE RECEIVED AT CCMA\JDD1fN(Gr9r(0)T\\T Community Support FEBRUARY 2019 January 2019 ,09 To The Planning Commission, My wife and I wholeheartedly support the proposed zoning change and the development at 2525 North Main Street, now known as The Addington. We have lived in Park Santiago since 1992 and have lived in Santa Ana since 1978. Our children walked to their nearby Hoover Elementary School. My wife recently retired from SAUSD. She taught 2nd and 3rd grades at Jefferson Elementary School. My first job as an architect was on Main Street at GPRA at a building that was later replaced by Ralph Allen's building. We both know our City well and have seen it grow and struggle over the years. I was the project architect on the Stadium Parking Structure and the Library Parking Structure while I worked for IBI Group. I was proud of the two Santa Ana parking structures that garnered AIA Honor Awards. I am also a past President of the Park Santiago Neighborhood Association. I continued involvement with the neighborhood as a member of the Park Committee. In that committee I was instrumental in gathering and leading a group of designers to develop a conceptual design for Santiago conceptual design included the introduction of a bridge from the play Park. With neighborhood input we submitted our design to the Park Department head, Ron Oarea to the north side of the park. no. That The City implemented parts of the design. We are hopeful the City completes the vision that was started quite a few years ago. We continue to support this City and we believe that Main Street needs to be a vibrant economically needs to grow its tax base, we all know. This development will attract other businesses and sound artery. There are many reasons that the development at 2525 Main Street is worthwhilsupport e. The Cthe City businesses that already exist. We want to have many more opportunities to walk to without having tget in our car. Santa Ana needs a Main Street that is attractive, exciting and active like the ones in Anaheim, Fullerton, Irvine and Huntington Beach. Many cities with single family housing have been enriched with added dense adjacent developments on its edges and have seen large increases in property values. Park Santiago neighborhood property values would benefit from high end dense residential that is attractive and with loads of amenities. The same tinue development would benefit Main Place and the surrounding restaurants and other businesses to con making Main Street vibrant. We believe the development would benefit the neighborhood we live in. But this development is also about all of Santa Ana not just about one neighborhood. The Addington would benefit all of the City's residents, not just my neighbors. Traffic will continue to increase regardless. All the growth that will occur in this City and neighboring cities will increase traffic on Main Street. That is a given. Even if this development does not occur, traffic will occur. That is the nature of traffic and growth. Unfortunately we are behind on developing mass transit that will have to happen one day. As usual we do not plan until the crisis gets everyone on board. It would be nice to see walk-up units along Edgewood and along the Santiago Park side. Walk-up units would create a more attractive street than fences, would help create a better residential scale on the street frontages, would bring added eyes and ears to keep the streets and park safe and would better integrate the residents together as a neighborhood instead of keeping them apart. Especially since even our own children may live there next to us. Please approve the zoning change and this development Thank you Lewis and Jeanette Wood 2522 North Poinsettia Street Santa Ana CA 92706-1725 February 12, 2018 To whom it may concern My wife and I have lived at the Arbors at Santa Ana Apartments for over four years. We're very familiar with the Park Santiago community. We vote at the First Congregational Church on Santiago Street, and we pass through the community often, jogging along the Santiago Park trail, driving to or from work, and otherwise going about our business. We admire the Park Santiago homeowners' sense of community and understand many of their collective concerns about new apartments being built at 2525 Main Street. However, we stand strongly in support of the apartments' development, primarily for two reasons. First, communities that do not change and grow inevitably decline. I grew up in the Midwest, so I have seen this in my family's community. The development of the proposed apartment building will bring a large amount of investment. The development's higher property value will generate more funding for local schools, parks, public safety, and other services. To the extent the development itself will involve direct improvements to public infrastructure, it will provide even more enhancements to our local community. These improvements will benefit quality of life, not to mention property values. Second, I have seen the proposed development's design and heard about its features. This is the kind of development in which my wife and I (two young professionals with Masters degrees and steady employment) or our friends could live. The type of residents that these apartments would attract will be an asset to the community. They would send their kids to the local schools. They would patronize local businesses. And they would support the maintenance of Park Santiago as the great community that it is. Sincerely, wq� 04 Dima Galkin Local Resident To Whom it may concern I am a lifelong Santa Ana resident born and raised and own a home in Santiago Park. I purchased my home on Edgewood Road directly across from 2525 N. Main Street. The purpose of this letter is to express my support of the proposed apartment building at 2525 N. Main Street. I am a firm believer that with growth in our community comes many benefits for our neighborhood, surrounding neighborhoods and the City. Out of all the homes in the neighborhood that would be affected mine is in the front of the project. But I strongly believe that change is for the better being a business owner myself I see the benefits this can bring to not only our city but our neighborhood. I will start by saying that I have watched the Park become more populated with vagrants, drug dealers and drug addicts over the last couple of years. I am a strong believer that having 24-hour presence in the neighborhood and around the park will discourage the type of behavior that we have been seeing more of. When I think of our neighborhood I also think of all the businesses on Main Street that will benefit greatly from an increase of revenue from the locals living here. I frequent the mall and the local restaurants and know that many of them are struggling because of the lack of people in the area. I have heard from many people that the Doctors and nurses are largely in favor of development in the area so that they can have local housing options. In addition, I believe that a new project will help create a new image for the City and with that sort of revitalization it will bring new businesses into Santa Ana. Sincerely Jason Venable 1/22/18 January 22, 2018 To Whom It May Concern: Until recently selling my house on French and Edgewood, I was a homeowner of a home in Park Santiago, about 2 blocks east of the proposed multifamily development. The reason for selling the home had to do with a family change and nothing to do with the proposed development, that I felt would be a welcome addition to the neighborhood. We listed the house for sale in mid -December 2017, typically a slow time to sell homes in most circumstances. Still, less than 24 hours after the sign went up we have over 70 people come through our open house and multiple offers came in all over asking price. All of the buyers were informed of the proposed residential development nearby but the great interest in the home made it was clear that Park Santiago is a very desirable community and the idea of a new community at 2525 Main Street had no adverse impacts on buyer's perceptions. In fact, it is my strong opinion that the addition of new residents and families will only be a Positive attribute to the community. Hoover Elementary has seen a decline in enrollment and most of the families in the neighborhood elect not to send their kids to the school despite the fact it's walking distance for all of us. New housing can add additional facility dollars to the school district and potentially more operating funds that come with additional enrollment. Beyond schools, I always felt that the presence of residents or daytime workers around the neighborhood was beneficial — many find our neighborhood charming and I noticed on multiple occasions that people were walking through admiring the mature landscaping, unique architectural character and charm of the neighborhood. It made me as a newer Santa Ana homeowner feel safer. While the office building has been vacated, the lack of daytime foot traffic is less satisfying to me. Having more people around the neighborhood, as well as in our parks, will make them more attractive for everyone. Less than a week after listing the home, we were in escrow and sold the home well over asking price. I have witnessed similar sales occurring in the immediate vicinity, and from this I don't believe that the prospect of a quality multifamily project is deterring people at all from investing and moving into this terrific community. Sincerely, Im Simon Former Park Santiago Resident (January 2018) To Whom It May Concern: I have lived in Santa Ana my entire life, born and raised. 1 have lived in Santiago Park since August 2016. I am writing this letter in support of the proposed community on 2525 Main Street, in Santa Ana. I have heard that some of the residents are not in support of the project. In my opinion this is based on a fear of the unknown, not on the realities of the proposed community. The community will provide a number of benefits and from my perspective very little or no negatives. Firstly, the City has a housing shortage that has greatly effected the quality of life for many residents that either live or work in Santa Ana. It creates a scenario in which housing costs (either for rent or for sale) continue to escalate beyond a level of affordability. This in turn greatly reduces the quality of life for folks in Santa Ana by forcing over crowding, or worse forcing folks that work in Santa Ana to crowd our freeways with long commutes and in turn greatly effecting the quality of life for people that spend far too much time in their vehicles instead of their families. I am a Santa Ana business owner with more than 100 employees. 1 see firsthand how the housing shortage affects my employee's quality of life, with so many of my employees being forced to look for apartments to rent in Irvine, Tustin, or Orange and other surrounding cities. In addition there is a misconception among some in Park Santiago that the proposed community will bring a certain type of people that they wrongly believe will degrade the neighborhood. They are simply misinformed. The type of folks living in new communities like the one proposed are nurses, doctors, attorneys, real estate professionals, etc. The rents that these new and beautiful communities charge because of their vast array of amenities and the quality of the units brings the exactly the type of people we want in our community. In fact, in most cases the residents of the proposed community will have higher incomes than the home owners in Park Santiago. I have heard that the developers have an excellent track record with the City and are willing to provide benefits to the community, this is exactly the type of developer we want at this location. In addition, there is a misconception that the community group would like to perpetuate, that the majority of Park Santiago opposes the project, that is not the case, I can state with certainty that it is the minority that opposes the project. Keep in mind that this community group has a history of opposing anything that is proposed at 2525 Main Street. It is my hope that the future of Santa Ana will bring change and this fate will be determined by the number of new and exciting developments and economic stimulus that the City officials can bring to our community. New, can be scary to some but I assure you the right type of development will bring much needed prosperity to local businesses and create new revenue to the City. For all of the foregoing I am strongly in support of the proposed community at 2525 Main Street. Thank you, 2500 N Main St, Santa Ana, CA 92705 714.542.CUBE (2823) discoverycube.org A Discovery Science Foundation Campus Pn ESENTE0 eV pC0 V3..I. June 26, 2018 Mayor Miguel Pulido and Council Members City of Santa Ana 20 Civic Center Plaza Santa Ana, CA 92701 RE: 496 Unit Apartment Project by AC 2525 Main LLC 2525 N. Main Street, Santa Ana, CA Dear Honorable Mayor Pulido and Council Members, The purpose of this letter is to convey the support of the Discovery Cube Board of Directors for the proposed AC 2525 Main LLC project at 2525 N. Main Street, Santa Ana, the approval of would necessitate a rezone and General Plan Amendment. Our support takes into considewhich ration the following: • The aesthetics of the project, its elevations and exterior finishes, sets a very high standard at this gateway to the City and is complimentary with the design of the Discovery Cube Science Center. • The developer has thoughtfully reduced the height of its building where it abuts the Santiago neighborhood, thus reducing potential shadowing problems. In this regard, we are to understand that if approved, shadowing will be less than that caused by the existing trees. • The board was particularly taken by the fact that the project entails a very high level of resident amenities, easily aman-g the most outstanding in Orange County. • The developer has offered to make the apartment amenities available without charge to Santiago Park neighborhood residents. • The developer by way of the City's traffic study has demonstrated to our satisfaction that the traffic impact of this project would be less than that created by a build out of the site for office purposes, as permitted by existing land use designations. • The project should generate very significant revenues for the city from property taxes, development fees/exactions, and (indirectly) through additional local sales taxes. These revenues can support important city services such as fire, police and first responders. In this regard, we hope some of these additional funds will be directed towards reducing the impact of homelessness in the immediate area and particularly in the Santiago storm channel. Discovery Cube is a registered 501(c)3 nonprofit organization. All rights reserved ®Discovery Science Foundation. 2500 N Main St, Santa Ana, CA 92705 714.542.CUBE (2823) discoverycube.org ' A Discovery Science DiscoveryCube foundation Campus ORANGE COUNTY Pn ESENTEn BV NCO �Cll. • To allay neighborhood concerns, the developer has offered to provide roving security throughout the Santiago park neighborhood. In addition to the above, we note with appreciation, the following: The developer has graciously worked with Discovery Cube in allowing its visitors and employees to park without charge on the site until construction commences. The developer has proposed partnerships with Discovery Cube which should enhance Discovery Cube's educational outreach and success in the community. Finally, we note there is a potential circulation conflict which can be alleviated with the City's help. Specifically, the developer has consciously avoided creating a curb cut on Edgewood'o dissuade cut through traffic on the local streets within the Santiago Park neighborhood. As a result, all traffic entering or exiting the project must do so from a curb cut in Main Street. This curb cut will conflict with Discovery Cube's entry at Walkie Way. Both Vineyards Development and Discovery Cube would very much appreciate it if the City would allow one of the apartment project's Plain Street curb cuts to be at the current entry into Santiago Park and aligned with Walkie Way. S milarly, we believe it would be quite possible to create in excess of 60 parking spaces within Santiago Park south of the Santiago Channel. Santiago Park is not currently well patronized, and we can imagine some great benefits to the city in forming partnership with Discovery Cube for use of Santiago Park in its children's education programs. For the above reasons, this letter serves to convey our support and confidence in the proposed project at 2525 N. Main Street, Santa Ana. Do not hesitate to call with any questions. Yours truly, Ak: Rick Bally, Chairman Discovery Cube Board of Directors On behalf of the Discovery Cube Board of Directors CC: Jeremy Ogulnick Discovery Cube is a registered 501(c)3 nonprofit organization. All rights reserved ®Discovery Science Foundation. PEOPLE FOR HOUSING Orange County August 24, 2018 Commissioner Mark McLoughlin Chair, Planning Commission City of Santa Ana 20 Civic Center Plaza Santa Ana, CA, 92701 Re: 2525 North Main Street Dear Chairman McMcLoughlin and Honorable Commissioners, People for Housing - Orange County is a grassroots, non-profit organization dedicated to advocating for increased housing production in Orange County communities. Our members are deeply concerned about the shortage of homes throughout California, which has caused rents and home prices to rise much faster than wages and incomes. This shortage of homes exists at every pricepoint, from income-restrcited housing for low-income families to market -rate housing serving the state's middle class and higher earners. We know that the only solution to the housing shortage is to build more homes, which is why we are excitied to support the housing development proposed for 2525 North Main Street, which will bring nearly 500 new homes to Santa Ana. We are particilarly pleased with this project because it's location is ideal for moderate density development — located on a major throroughfare between two major job centers, St. Joseph's and Children's Hospitals and Downtown Santa Ana. It will also add to the revitalization of the Main Place Mall, and the residents will provide a customer base for the improvements coming to this major retail center. We are also enthusiastic supporters because this new housing is located in an already high -value area. Gentrification and displacement are very real problems in many communities, including some Santa Ana neighborhoods; however this development will not demolish any existing housing or displace any current residents. In fact, in will bring back life to a currently vacant commerical building. This is precisely the type of turnover we need in Orange County. The Orange County Business Council just released a study this week examining the changing patterns of commerical activity. The report outlines the potential to redevelop defunct commerical spaces and add much needed housing here in Orange County. You can find the report here: htti2s://www.prnewswire com/news-releases/orange county business council study -reveals -unique -challenges -opportunities await orange county as e commerce -transforms -the -re ions-retail-industr-300700430.html On behalf of our members, I urge you to approve this much -needed housing development. Sincerely, Elizabeth Hansburg Co -Founder & Director People for Housing — Orange County P.O. Box 6942 1 Fullerton, CA 928311 714 872 1418 1 PeopleforHousing.org Lars P. Platt Senior Managing Director January 27, 2018 Re: Proposed Multi -Family Development 2525 N. Main Street Santa Ana, CA To Whom It May Concern: 015,0 wAK F ELD .v. Cushman & Wakefield Western, Inc. 2020 Main Street, Suite 1000 Irvine, CA 92614 (949) 474-4004 Tel (949) 474-0405 Fax (949) 930-9242 direct Lars.olat0cushwake corn I am a real estate broker in Orange County and have been working in this area for over 27 years. I am very familiar with home values in and around the Park Santiago community. The Park Santiago community of Santa Ana is situated along the north side of the 1-5 Freeway in the City of Santa Ana, just to the east of Main Street and the Main Place Shopping Center, and to the southeast of St. Joseph's Hospital. The homes in the neighborhood are desirable and demonstrate the pride of ownership exhibited in many of Orange County's more established residential communities. Communities like Park Santiago have continued exhibit improved desirability over the years, as the on -going densification of the west coasts major markets has continued; a trend that brings employment and educational opportunities to our resident base. The proposed development at the 2525 is an extension of these trends and will serve to place additional upward pressure on the values for the homes in Park Santiago. The median home price in the neighborhood is currently $687,000, which represents and improvement of 3.4 percent since December 2017. This figure is also more than double the median home price in the area from 2010, which is a direct result of the densification trends referenced above. The inventory in the Park Santiago neighborhood is historically low, meaning the community has very few homes for sale. There are currently 3 homes listed, and an analysis of recent sales in the area show home sale prices at 100.5% of asking; a remarkable statistic for any residential neighborhood of that age. The most recent sales activity in Park Santiago include disclosures to buyers that a new project may be developed at the 2525 Main Street, evidencing the demand for housing despite the anticipation of a new development. In fact, today's buyers are aware that with new development (like the proposed project, or the several other multi -family developments planned or under construction in the local area), brings with it new services and amenities in order to accommodate the needs of an increasingly affluent resident base. This translates into superior retail, restaurants, transportation linkages, and healthcare availability. This was the case with the development of City Place, a neighboring community which brought with it corresponding amenities that continue to serve the community. To Whom It May Concern January 27, 2018 Page 2 Additionally, developments of this type bring much needed tax dollars and infrastructure improvements to neighborhoods seeing improved roadways, landscaping, and traffic controls. Local business grow with an influx of new residents, which builds upon itself and a neighborhood ultimately becomes more attractive to new buyers who are looking for quality entertainment, dining and retail. The infrastructure in Orange County is state-of-the-art compared to other major markets around the County, particularly in the area of Park Santiago and the Main Street/Santa Ana Freeway interchange. Quality freeway improvements such as these cannot be justified without the corresponding increase in employment, housing, retail expenditures, and resulting tax base. A development such at the one proposed at 2525 North Main is anticipated to improve the value of the adjacent homes in my opinion, as has been the case in other in -fill markets of Orange County, southern California, and northern California where similar multi -family development has been completed. Regards, Lars P. Platt, MAI, CCIM DRURY sPA;h42O(1 ti'0 336 42n5 Via Email and Overnight Delivery February 1, 2019 Mayor Miguel Pulido and City Council City of Santa Ana 20 Civic Center Plaza Santa Ana, CA 92702 mpulido(d)Santa-ana org citycouncil()santa-ana orq Raul Godinez, City Manager City of Santa Ana City Manager's Office 20 Civic Center Plaza, 8th Floor Santa Ana, CA 92701 rgodinezasanta-ana orq 41(i12th g,c t. >�,i "IV bzeauRtlrur o Jm Cdkignn - i1, Hard "afo,?autlrur Y.eOm Minh Thai, Executive Director City of Santa Ana Planning and Building Agency I M20 20 Civic Center Plaza Santa Ana, CA 92702 mthai(a)santa-ana orq Planning Commission C/o Selena Kelaher, AICP City of Santa Ana Planning and Building Agency I M20 20 Civic Center Plaza Santa Ana, CA 92702 skelaher(a)santa-ana orq Re: LIUNA Support for 2525 N. Main Street Multi -Family Residential Project (aka Magnolia at the Park) SCH 2O18021031, DP No. 2017- 34 Mayor Pulido and Honorable Members of the City Council, Ms. Thai, Mr. Godinez and Ms. Kelaher: I am writing on behalf of the Laborers International Union of North America, Local Union No. 652 and its members living in and near the City of Santa Ana ("LIUNA"), to provide our wholehearted SUPPORT for the Project known as 2525 N. Main Street Multi -Family Residential Project (aka Magnolia at the Park) SCH 2018021031, DP No. 2017-34, including all actions related or referring to the proposed project that would demolish the existing 81,172 square foot vacant two- story office building and 442 space surface parking lot to redevelop the 5.93-acre site with 405,290 square feet of residential buildings that would provide 496 multi- February 1, 2019 Support for 2525 N. Main Street Multi -Family Residential Project (aka Magnolia at the Park) SCH 2018021031, DP No. 2017-34 page 2 family residential units located at 2525 North (N.) Main Street, in the northern portion of the City of Santa Ana approximately 500 feet east of Interstate 5 (1-5) ("Project'). LIUNA submitted extensive comments on the Project. We are pleased that the Project proponent has taken our concerns seriously and has agreed to take the following actions to address our concerns: A. All construction equipment shall be outfitted with Best Available Control Technology (BACT) devices certified by the Air Resources Board (ARB). Any emissions control device used by the contractor shall achieve emissions reductions that are no less than what could be achieved by a Level 3 diesel emissions control strategy for a similarly sized engine as defined by ARB regulations. B. All wood materials for cabinets, doors and flooring shall be made either of solid wood, or if composite wood materials are used (e.g. plywood, medium density fiberboard, particleboard), such composite wood materials for all interior finish systems shall be made with CARB approved no -added formaldehyde (NAF) resins or ultralow emitting formaldehyde (ULEF) resins (GARB, 2009), unless such materials are not readily available in the local market, in which case Applicant may use CARB Phase 2 certified products. With these measures, LIUNA enthusiastically supports the Project, and withdraws its appeal of the CEQA documents. LIUNA believes that the Project will provide much -needed housing for the community, will provide high -quality jobs, and will mitigate environmental impacts to the full extent feasible. LIUNA urges the City Council to APPROVE the Magnolia Project. Thank you for considering our comments. Sincerely, Richard Drury Building Industry Association of Southern California, Inc ORANGE COUNTY CHAPTER February 5, 2019 Mayor Miguel Pulido and Council Members City of Santa Ana 20 Civic Center Plaza Santa Ana, CA 92701 RE: Proposed Development at 2525 N. Main Street, Santa Ana Dear Honorable Mayor Pulido and Council Members, On behalf of our membership, I would like to state our support for the proposed development at 2525 North Main Street in Santa Ana, known as The Addington. The Building Industry Association of Southern California, Orange County Chapter (BIA/OC) is a non-profit trade association of over 1,100 member companies employing over 100,000 people affiliated with the home building industry. Our mission is to champion housing as the foundation of vibrant and sustainable communities. As you are aware, California's economy is facing a concerning, yet surmountable challenge that directly impacts our workforce: housing. A serious lack of available housing units across all income levels is preventing new and growing families from ascending the rungs of the housing ladder. As a result, many of these talented workers are forced, often reluctantly, to relocate out-of-state to meet their housing needs. In an effort to support our workforce, we implore the Santa Ana City Council to approve the proposed zoning change and development for The Addington. Since its inception, project designers for The Addington have worked closely with community members to gather input and address concerns. The project's 496 residential units will help alleviate the housing strain on the Santa Ana community and support the local business community. When evaluating the necessity of housing projects, it is important to remember that these projects spark economic growth and prosperity for years to come. We urge City Council to consider the economic benefits of this development as well as its impact on our local workforce and approve the proposed Addington apartment community. Thank you for your thoughtful consideration. Respectfully, Steven C. LaMotte Chapter Executive Officer BIA PRESIDENT RICK WOOD TRI POINTE HOMES VICE PRESIDENT SUNTI KUMJIM MBKHOMES TREASURERISECRETARY ERIC NELSON TRUMARK HOMES IMMEDIATE PAST PRESIDENT MIKE GARTLAN KB HOMES TRADE CONTRACTOR V.P. ALAN BOUDREAU BOUDREAU PIPELINE CORPORATION ASSOCIATE VICE PRESIDENT MARK HIMMELSTEIN NEWMEYER & DILLION, LLP MEMBER -AT -LARGE PETER VANEK FOREMOST COMPANIES MEMBER -AT -LARGE SEAN MATSLER COX CASTLE a NICHOLSON, LLP EXECUTIVE OFFICER STEVE LA MOTTE ORANGE COUNTY BUSINESS COUNCIL 2 Park Plaza, Suite 100 1 Irvine, CA 926141 P 949.476,2242 1 F 949.476.0443 1 www,ocbc.org January 30, 2019 The Honorable Miguel Pulido and Council Members City of Santa Ana 20 Civic Center Plaza Santa Ana, CA 92701 RE: SUPPORT FOR PROPOSED DEVELOPMENT AT 2525 N. MAIN STREET Dear Mayor Pulido and Council Members, Orange County Business Council (OCBC) is the region's leading voice for business and economic issues. OCBC firmly believes that a diverse housing market is critical to the long-term success of Orange County, including a broad spectrum of rental, for -sale and affordable choices. Therefore, OCBC urges you to approve The Addington apartment project. The project's proposed residential units will reduce the housing strain throughout Santa Ana and support the local business community. In addition, the project team has created a design that respects the surrounding neighborhood's privacy, parking, and traffic concerns. Furthermore, the project will bring significant fiscal benefits and services that will help the city as a whole. When evaluating the necessity of housing projects, it is important to remember that housing is where jobs go to sleep. In the absence of housing, many members of the County's talented workforce will be forced to live and/or work in neighboring counties. Projects like the Addington apartment are critical for sustaining and driving local economic success. Orange County Business Council asks the Santa Ana City Council to consider the economic prosperity of this development as well as its impact on the local workforce and approve the proposed Addington apartment community. Sincerely, Alicia Berhow Senior Vice President of Government Affairs THE LEADING VOICE OF BUSINESS IN ORANGE COUNTY