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HomeMy WebLinkAboutVICI MEDIA, LLCiNSURANCE NOT ON FILE WORK MAY NOT PROCEED CLERK OF COUNCIL DATE. IZ/I$/ZDZO N-2020-217 O• LLC TO PR FWA O) ��GEWUGI l�`jAGREEDIGITAL ADVERTISTINMENT WITH VICI G SERVICESOVIDE THIS AGREEMENT is made and entered into this 3rd day of December, 2020 by and between Vici Media, LLC., ("Consultant'), and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California ("City,,). o RECITALS N C N A. The City desires to retain a Consultant having special skill and knowledge in the field of cv Digital Advertising Services to provide said services on an on -call basis for the Public w Works Agency. LM B. Consultant represents that Consultant is able and willing to provide such services to the City. C. In undertaking the performance of this Agreement, Consultant represents that it is knowledgeable in its field and that any services performed by Consultant under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional contracting firm in the field. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms and conditions hereinafter set forth, the parties agree as follows: 1. SCOPE OF SERVICES a. Consultant shall perform the tasks and obligations including all labor, materials, tools, equipment, and incidental customary work required to fully and adequately complete the services described and set forth for the digital campaign, provided in the Scope of Services identified as Exhibit A, attached hereto and incorporated by reference. b. Consultant shall provide additional on -call services for the City as detailed in Exhibit A and based on the Consultant's qualifications and expertise as provided in Exhibit A. C. During the term of this Agreement, City may provide to Consultant one or more written work orders, change orders, delivery tickets, or other instruments, requests or established procedures with Consultant, which shall act to require Consultant to supply or perform those services detailed in Exhibit A. Each request, regardless of form, shall be deemed a work/change order governed by and subject to the terms and conditions of this Agreement and approved in writing by the City Manager and the City Attorney. Page I of 9 d. Any work/change order that contains any terms contrary to those within this Agreement shall be void, unless City and Consultant have expressly agreed in a writing, requiring approval by the City Manager and the City Attorney's office. Consultant agrees and understands that substantive changes to the terms of the Agreement are also subject to approval by the City Council. 2. COMPENSATION a. City agrees to pay, and Consultant agrees to accept as total payment for its services under this Agreement, the rates and charges identified in Exhibit A. The total sum to be expended under the term of this Agreement shall not exceed $50,000. This amount includes the sum for services detailed in Section 1.a., above, in the amount of $4,900. The remaining sum shall be made available for additional on -call services provided in Sections Lb-c., above, at the sole discretion of the City. b. Payment by City shall be made within forty-five (45) days following receipt of proper invoice evidencing work performed, subject to City accounting procedures. Payment need not be made for work which fails to meet the standards of performance set forth in the Recitals and Scope of Work, which may reasonably be expected by City. 3. TERM This Agreement shall commence on the date first written above and terminate on December 2, 2021, unless terminated earlier in accordance with Section 17, below. The term of this Agreement may be extended for one 1-year period upon a writing executed by the City Manager and City Attorney. 4. PREVAILING WAGES Consultant is aware of the requirements of California Labor Code Section 1720, et seq., and 1770, et seq., as well as California Code of Regulations, Title 8, Section 16000, et seq., ("Prevailing Wage Laws"), which require the payment of prevailing wage rates and the performance of other requirements on "public works" and "maintenance" projects. If the services being performed are part of an applicable "public works" or "maintenance" project, as defined by the Prevailing Wage Laws, and the total compensation is $1,000 or more, Consultant agrees to fully comply with such Prevailing Wage Laws. Consultant shall defend, indemnify and hold the City, its elected officials, officers, employees and agents free and harmless from any claim or liability arising out of any failure or alleged failure to comply with the Prevailing Wage Laws. 5. INDEPENDENT CONTRACTOR Consultant shall, during the entire term of this Agreement, be construed to be an independent Consultant and not an employee of the City. This Agreement is not intended nor shall it be construed to create an employer -employee relationship, a joint venture relationship, or to allow the City to exercise discretion or control over the professional manner in which Consultant Page 2 of 9 performs the services which are the subject matter of this Agreement; however, the services to be provided by Consultant shall be provided in a manner consistent with all applicable standards and regulations governing such services. Consultant shall pay all salaries and wages, employer's social security taxes, unemployment insurance and similar taxes relating to employees and shall be responsible for all applicable withholding taxes. 6. OWNERSHIP OF MATERIALS This Agreement creates a non-exclusive and perpetual license for City to copy, use, modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property embodied in plans, specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any tangible medium of expression, including but not limited to, physical drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant shall require all subcontractors to agree in writing that City is granted a non-exclusive and perpetual license for any Documents & Data the subcontractor prepares under this Agreement. Consultant represents and warrants that Consultant has the legal right to license any and all Documents & Data. Consultant makes no such representation and warranty in regard to Documents & Data which were provided to Consultant by the City. City shall not be limited in any way in its use of the Documents and Data at any time, provided that any such use not within the purposes intended by this Agreement shall be at City's sole risk. 7. INSURANCE Prior to undertaking performance of work under this Agreement, Consultant shall maintain and shall require its subcontractors, if any, to obtain and maintain insurance as described below: a. Commercial General Liability Insurance. Consultant shall maintain commercial general liability insurance naming the City, its officers, employees, agents, volunteers and representatives as additional insured(s) and shall include, but not be limited to protection against claims arising from bodily and personal injury, including death resulting therefrom and damage to property, resulting from any act or occurrence arising out of Consultant's operations in the performance of this Agreement, including, without limitation, acts involving vehicles. The amounts of insurance shall be not less than the following: single limit coverage applying to bodily and personal injury, including death resulting therefrom, and property damage, in the total amount of $1,000,000 per occurrence, with $2,000,000 in the aggregate. Such insurance shall (a) name the City, its officers, employees, agents, volunteers and representatives as additional insured(s); (b) be primary with respect to insurance or self-insurance programs maintained by the City; and (c) contain standard separation of insureds provisions. b. Business automobile liability insurance, or equivalent form, with a combined single limit of not less than $1,000,000 per occurrence. Such insurance shall include coverage for owned, hired and non -owned automobiles. C. Workers' Compensation Insurance. In accordance with the California Labor Code, Page 3 of 9 Consultant, if Consultant has any employees, is required to be insured against liability for workers' compensation or to undertake self-insurance. Prior to commencing the performance of the work under this Agreement, Consultant agrees to obtain and maintain any employer's liability insurance with limits not less than $1,000,000 per accident. d. If Consultant is or employs a licensed professional such as an architect or engineer: Professional liability (errors and omissions) insurance, with a combined single limit of not less than $1,000,000 per claim with $2,000,000 in the aggregate. e. The following requirements apply to the insurance to be provided by Consultant pursuant to this section: (i) Consultant shall maintain all insurance required above in full force and effect for the entire period covered by this Agreement. (ii) Certificates of insurance shall be furnished to the City upon execution of this Agreement and shall be approved by the City. (iii) Certificates and policies shall state that the policies shall not be cancelled or reduced in coverage or changed in any other material aspect, by Consultant, without thirty (30) days prior written notice to the City. (iv) Consultant shall supply City with a fully executed additional insured endorsement. f. If Consultant fails or refuses to produce or maintain the insurance required by this section or fails or refuses to furnish the City with required proof that insurance has been procured and is in force and paid for, the City shall have the right, at the City's election, to forthwith terminate this Agreement. Such termination shall not affect Consultant's right to be paid for its time and materials expended prior to notification of termination. Consultant waives the right to receive compensation and agrees to indemnify the City for any work performed prior to approval of insurance by the City. 8. INDEMNII+ICATION Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers, agents, employees, Consultants, special counsel, and representatives from liability: (1) for personal injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for personal injury, including death, and claims for property damage, which may arise from the negligent operations of the Consultant or its subcontractors, agents, employees, or other persons acting on their behalf which relates to the services described in section 1 of this Agreement; and (2) from any claim that personal injury, damages, just compensation, restitution, judicial or equitable relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant further agrees to indemnify, hold harmless, and pay all costs for the Page 4 of 9 defense of the City, including fees and costs for special counsel to be selected by the City, regarding any action by a third party challenging the validity of this Agreement, or asserting that personal injury, damages, just compensation, restitution, judicial or equitable relief due to personal or property rights arises by reason of the terms of, or effects arising from this Agreement. City may make all reasonable decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing, to the extent Consultant's services are subject to Civil Code Section 2782.8, the above indemnity shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise of, pertain to, or relate to the negligence, recklessness, or willful misconduct of the Consultant. 9. INTELLECTUAL PROPERTY INDEMNIFICATION Consultant shall defend, indemnify and hold harmless the City, its officers, agents, representatives, and employees against any and all liability, including costs, and attorney's fees, for infringement of any United States' letters patent, trademark, or copyright contained in the work product or documents provided by Consultant to the City pursuant to this Agreement. 10. RECORDS Consultant shall keep records and invoices in connection with the work to be performed under this Agreement. Consultant shall maintain complete and accurate records with respect to the costs incurred under this Agreement and any services, expenditures, and disbursements charged to the City for a minimum period of three (3) years, or for any longer period required by law, from the date of final payment to Consultant under this Agreement. All such records and invoices shall be clearly identifiable. Consultant shall allow a representative of the City to examine, audit, and make transcripts or copies of such records and any other documents created pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all work, data, documents, proceedings, and activities related to this Agreement for a period of three (3) years from the date of final payment to Consultant under this Agreement. 11. CONFIDENTIALITY If Consultant receives from the City information which due to the nature of such information is reasonably understood to be confidential and/or proprietary, Consultant agrees that it shall not use or disclose such information except in the performance of this Agreement, and further agrees to exercise the same degree of care it uses to protect its own information of like importance, but in no event less than reasonable care. "Confidential Information" shall include all nonpublic information. Confidential information includes not only written information, but also information transferred orally, visually, electronically, or by other means. Confidential information disclosed to either party by any subsidiary and/or agent of the other party is covered by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e) is independently developed by the Consultant without reference to information disclosed by the City. Page 5 of 9 12. CONFLICT OF INTEREST CLAUSE Consultant covenants that it presently has no interest and shall not have interests, direct or indirect, which would conflict in any manner with performance of services specified under this Agreement. 13. NOTICE Any notice, tender, demand, delivery, or other communication pursuant to this Agreement shall be in writing and shall be deemed to be properly given if delivered in person or mailed by first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in the manner provided in this Section, to the following persons: To City: Clerk of the City Council City of Santa Ana 20 Civic Center Plaza (M-30) P.O. Box 1988 Santa Ana, CA 92702-1988 Executive Director Public Works Agency City of Santa Ana 20 Civic Center Plaza (M-21) P.O. Box 1988 Santa Ana, CA 92702 To Consultant: Vici Media, LLC 111 S. Independence Mall E Philadelphia, PA 19106 Attn: Gary Rozynek A party may change its address by giving notice in writing to the other party. Thereafter, any communication shall be addressed and transmitted to the new address. If sent by mail, communication shall be effective or deemed to have been given three (3) days after it has been deposited in the United States mail, duly registered or certified, with postage prepaid, and addressed as set forth above. If sent by fax, communication shall be effective or deemed to have been given twenty-four (24) hours after the time set forth on the transmission report issued by the transmitting facsimile machine, addressed as set forth above. For purposes of calculating these timeframes, weekends, federal, state, County or City holidays shall be excluded. 14. EXCLUSIVITY AND AMENDMENT This Agreement represents the complete and exclusive statement between the City and Consultant regarding the subject matter herein, and supersedes any and all other agreements, oral Page 6 of 9 or written, between the parties. In the event of a conflict between the terms of this Agreement and any attachments hereto, the terms of this Agreement shall prevail. This Agreement may not be modified except by written instrument signed by the City and by an authorized representative of Consultant. The parties agree that any terms or conditions of any purchase order or other instrument that are inconsistent with, or in addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each party to this Agreement acknowledges that no representations, inducements, promises or agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any party, which are not embodied herein. 15. ASSIGNMENT Inasmuch as this Agreement is intended to secure the specialized services of Consultant, Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior written consent of the City and any such assignment, transfer, delegation or subcontract without the City's prior written consent shall be considered null and void. Nothing in this Agreement shall be construed to limit the City's ability to have any of the services which are the subject to this Agreement performed by City personnel or by other Consultants retained by City. 16. WAIVER No waiver of breach, failure of any condition, or any right or remedy contained in or granted by the provisions of this Agreement shall be effective unless it is in writing and signed by the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies. 17. TERMINATION This Agreement may be terminated by the City upon thirty (30) days written notice of termination. hi such event, Consultant shall be entitled to receive and the City shall pay Consultant compensation for all services performed by Consultant prior to receipt of such notice of termination, subject to the following conditions: a. As a condition of such payment, the Executive Director may require Consultant to deliver to the City all work product completed as of such date, and in such case such work product shall be the property of the City unless prohibited by law, and Consultant consents to the City's use thereof for such purposes as the City deems appropriate. b. Payment need not be made for work which fails to meet the standard of performance specified in the Recitals of this Agreement. 18. NON-DISCRIMINATION Consultant shall not discriminate because of race, color, creed, religion, sex, marital status, sexual orientation, gender identity, gender expression, gender, medical conditions, genetic information, or military and veteran status, age, national origin, ancestry, or disability, as defined Page 7 of 9 N-2020-217 and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization, promotion, termination or other employment related activities or any services provided under this Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all applicable federal, state and local laws and regulations. 19. JURISDICTION -VENUE This Agreement has been executed and delivered in the State of California and the validity, interpretation, performance, and enforcement of any of the clauses of this Agreement shall be determined and governed by the laws of the State of California. Both parties further agree that Orange County, California, shall be the venue for any action or proceeding that may be brought or arise out of, in connection with or by reason of this Agreement. 20. PROFESSIONAL LICENSES Consultant shall, throughout the term of this Agreement, maintain all necessary licenses, permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder and required by the laws and regulations of the United States, the State of California, the City of Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability shall be cause for termination of this Agreement. 21. MISCELLANEOUS PROVISIONS a. Each undersigned represents and warrants that its signature herein below has the power, authority and right to bind their respective parties to each of the terms of this Agreement, and shall indemnify City fully, including reasonable costs and attorney's fees, for any injuries or damages to City in the event that such authority or power is not, in fact, held by the signatory or is withdrawn. b. All exhibits referenced herein and attached hereto shall be incorporated as if fully set forth in the body of this Agreement. IN WITNESS WIIEREOF, the parties hereto have executed this Agreement the date and year first above written. ATTEST: CITY OF SANTA ANA Daisy Gomez Kristine Ridge Clerk of the Council City Manager [signatures continue on next page] Page 8 of 9 APPROVED AS TO FORM CONSULTANT SONIA R. CARVALHO City Attorney By: 1G4 IV(" John M.Funk Senior Assistant City Attorney RECOMMENDED FOR APPROVAL A Nabil Saba, P.E. Executive Director Public Works Agency %eG� c�efGlsNtCLCiL¢2 Name: Title: Todd Schumacher/ Managing Partner Page 9 of 9 DIGITAL ADVERTISING Technology Fast 500 2019 NORTH AMERICA Deloittea • Vici is founded by broadcast professionals who have worked at the most admired media companies in America. • We plan and execute online marketing campaigns locally, regionally, statewide, nationally and internationally. • Our scope of work includes account and project management. • Digital campaign design -development -execution - management. • Campaign modeling and forecasting. • Campaign analytics and reporting. Ongoing for all digital tactics. • Monthly reporting- campaign reviews and discussion. • Creative services: Vici can provide all creative assets including display and video. 00000 0 VIC • Research and positioning- brand insights and creative direction. • Creative development -campaign strategy -goals -objectives and messaging. • Administrative support: client billing and reconciliation •0000 0 Ltft- VIC Vici Media Overview: ■ Main office in Philadelphia. Company launched in Q1 2014. Currently in 190+ markets across USA and Canada. ■ Programmatic buying team, campaign management, and digital media planning team oversees fulfillment of 1500- 1750 campaigns/month globally. ■ Campaign design and fulfillment in 48 states & 44 countries. ■ Vici delivered over 3.0 billion display/video ads in 2019 across all devices including desktop, mobile, tablets, connected TV and gaming devices. e®eee C Goals For This Campaign • Help the Santa Ana, CA. Public Works Agency engage with their current customers by utilizing Mobile Conquesting, a technology that delivers display and video ads on consumers mobile phones. Once the ad is delivered, the mobile phone ID is captured and the customer can be retargeted multiple ways at different locations. • Target: List supplied by PWA of 103,000 home owners. • Initial tactics will increase awareness and engagement online targeting the city of Santa Ana and homeowners. •0000 Digital Advertising: Where Does it Fit in the Sales Funnel? •0*0• 0 & • ICI Digital Tactics 2020 Mobile Conquesting 00000 � Mobile Conquesting - RAds lir Display Ads Nativeuisplay AUs vlobile Conquesting Facebook & Instagrai Video Pre Roll Ads s .o u ' NOFA: erv��w.. �Yc at raa rs�nuo s• r. VIA Using location based, demographic, and behavioral targeting to reach consumers with display and video ads on their mobile devices. Using a Household Address List Target people from a list you have of home addresses and serve ads to them when they are at that address, continue to follow those people after they leave, and show them your ads. r r ` 1 car r 'Salon'_ coos@ �e. ICI What Type Of List Can You Use? Current or past customers CRM data you've collected Purchased list only if it is an "opt -in to be marketed to" Minimum of 100 addresses •0000 vim Optional Add -On... Facebook & Instagram Ads 60000 Follow people who have been served the mobile ads (whether they clicked on the ad or not), onto other ad platforms on ANY devices they use! VIC How Does It Work? When the user is served a Mobile Conquesting ad a "Universal Pixel" is deployed with it. It organizes digital device IN associated with an individual across all their devices. It's built when a user does something online to connect their IDs to other IDs associated with them, across multiple digital devices including mobile device IDs, IPs, and cookies. Basically, the Universal Pixel is finding that user on other advertising platforms by identifying the user on other devices being used by that person. •0000 vi'" There are approximately 8 CONNECTED NETWORKED DEVICES PER PERSON in the U.S. •'• Mobil hones ❖ Tab is •'• La tops •'• De ktops •'• Con ected TVs •'• Gam consoles •'• Smart w •'• Smart Speakers 00000 By 2022, it's expected to climb to 13.6 DEVICES A PERSON SOURCE — Cisco VNI 2018 VIC ■ We are targeting the SAME people on the address list that the PWA provided for Mobile Conquesting, when those people go onto the other ad products chosen. And it can be seen on ANY device the person uses (not just mobile). ■ To be targeted across different ad platforms the user does NOT have to click and go to the client's website, just served the Mobile Conquesting ad. 00000 VIC ■ Not EVERYONE who has been served the Mobile Conquesting ad will we be able to follow with the Universal Pixel onto the other ad platforms. Usually about 50%. ■ If you choose Facebook as your add -on for Cross Platform Targeting it can be Premium and can include Instagram. ■ Serving of ad impressions for Cross Platform Targeting will start off slow as the audience for the Universal Pixel builds. 00000 I Cross Platform Targeting will help with client website conversions because it reaches those o " people on all devices! ••000 VIC 5 °• m. _..� . � OM.wYY�ll4.e SMlwn1.MM�w..w [dn�� coos* Native display or video ads go across all devices and match the look, feel and context of the website or app where they are seen, using targeting strategies. vim Showing your display or video ads across all devices on Facebook and Instagram and on any of the Facebook advertising platforms VIC Where We Can Run Your Ads: ebook News Feed t `m'^ ?sktop & Mobile) m Facebook Audience . Facebook Network Marketplace (Mobile) Facebook Messenger (Desktop & Mobile) App (Mobile) Facebook Instant Articles (Desktop & Mobile) Our FACEBOOK PREMIUM includes all these o t`1 J i Facebook Stories (Mobile) ons! Instagram News Feed (Mobile) "When advertising across the entire Facebook family of apps, conversion rates were 8x higher than audiences only exposed to placement on Facebook." Source: Facebook IQ Study, "Optimizing Direct Response Campaigns" 00000 LET'S TALK ABOUT COST. $500 add -on for each ad product you add to your Mobile Conquesting campaign (you can choose multiple products): ■ Using Native: $450 @ $10cpm = 45,000 impressions ■ Using FB/Instagram: $500 @ $20cpm = 25,000 impressions VIC =Your ad could be any of these display sizes... FULL SCREEN YOUR AD! ad size available too! •0000 WE MAKE IT PERFECT. YOU MAKE IT MEANINGFUL. VIC You can have distance to your location (or closest location), phone number, and/or address dynamically inserted Inserts distance the user is from your location VI�� Add in video! :15 - :30 video ads available to run in combination with your display ads (usually about 5-10% of inventory). Note: due to inventory restrictions Mobile Conquesting can't be video only •000• 0 Digital Budgeting/Campaign Overview Target: List of names/address provided By Santa Ana PWA. Mobile Conquesting Monthly impressions: 100,000/mo. Monthly Investment: $1,500/mo. Native Ads Monthly impressions: 45,000/mo. Native monthly investment: $450/mo. Social: FB & IG Monthly impressions: 25,000/mo. Social Monthly Investment: $500/mo. Total Monthly Investment: $2,450/mo. Total 2 months = $4900 •0*0• VId Impressions Click -Through -Rate (national average CTR = .07Y6) View Throughs Creative Performance Product Performance Reporting How many people are seeing my ad? How many people are clicking on my ad? How many people see my ad DON'T click but still come to my website? Which ad is getting the most clicks? How is each product performing? Mobile/Desktop/Tablet What devices are they using? Conversions eeee* How many people converted? VIC Billing and Payment ■ We bill for the amount of impressions ordered each month. ■ The exact amount of impressions run may vary from month to month, but will even out over the course of the campaign. In doing billing this way you do not have to adjust your books each month if impressions vary slightly. ■ It does not happen very often, but if we are unable to deliver all impressions ordered, we will issue a credit on the last month of the campaign or if you prefer, extend the campaign. ■ Billing is sent out at the end of each calendar month. You will receive an invoice listing the products used and itemized by what was ordered for that month. ■ If a campaign starts mid -month, that first month will be invoiced in full at the end of the month in which the campaign begins. The reason for this is that we are required to pay the exchanges when we place the advertising. ► We Track View Throughs Why We Buy & Conversions][with hould You Brand Safe, not just Clicks Partner Premium L& Impressions Us? Inventory We Provide We We Buy In-depth, Continuously Across Transparent Optimize Multiple Ad Ir Reporting Your Exchanges v.. Campaign v0ip, � I- 1� � I Contacts Gary Rozynek Senior Partner Gary@vicimediainc.com Todd Schumacher Managing Partner todd@vicimediainc.com Tricia Atchison Business Manager triciaatchison@vicimediainc.com Phone: 502-608-6990 Website: www.ViciMedialnc.com Address: 111 S. Independence Mall E. Suite 910 Philadelphia, PA. 19106 Products DISPLAY Targeting Strategies: $10 CPM* 150,000 impp ($1 500), For minimum choose ula to 3 Targeting Strategies • Al (Artificial Intelligence); Behavioral Targeting; + Retargeting Keyword Targeting; Retargeting (not done on its own); All Device Geo-Fencing & Geo-Retargeting NATIVE DISPLAY Targeting Strategies: $10 CPM* 150,000 imp (51 500) For minimum choose up%3 iargetmg Strategies • AI (Artificial Intelligence); Behavioral Targeting; + Retargeting Keyword Targeting; Retargeting (notdoneonitsown); All Device Geo-Fencing & Geo-Retargeting (not done on its own) • Email Match ing/Lookali ke (display only) Email mustbeitsown 150kimp NATIVE VIDEO Targeting Strategies: $25 CPM* 60,000 imp ($1 500) For minimum choose up to 3'fargeting Strategies • AI.(Artificial Intelligence); Behavioral Targeting; +Retargeting Keyword Targeting; Retargeting (notdoneonitsown) MOBILE CONQUESTING (Display Only or Display&Video) Targeting Strategies: $15 CPM 100,000 imp ($1,500) can be combo of Behavioral &Geo-Fencing &Geo-Retargeting • Behavioral Targeting; Geo Fencing & Geo-Retargeting • Geo-Retargeting Lookalike Lookalike add $500/33,333 imp WEATHER MOBILE CONQUESTING $15 CPM Weather is its own 100,000 imp ($1,500) • Weather Trigger EVENT GEO-FENCING(OR POLITICAL BEHAVIORALCATEGORIES) $25 CPM 60,0ODim 1500) • 1-3 Day Event Geo-Fencing & Geo-Retargeting (upto3dayevent add $5 /�0510imps per day) ADDRESS TARGETING AND ADDRESS RETARGETING $15 CPM Address Targeting isitsown10Dkimp min ($1,500) CROSS PLATFORM TARGETING • Add on Display (50k impps), Native Display (50k mpps), $500 (at CPM for that product being added on) Facebook/Insta ram 20k imps), Video Pre -Roll (20k imps), or Social Mirror53,3 3 imps) HOUSEHOLD IP TARGETING • Display or Native Ad Format $ CPM 50,000 $$ • Video Ads $30 imp �$1,5Q FACEBOOK and INSTAGRAM (Display/Video) $25 CPM 60,000 imp ($1,500) • Behavioral Targeting• Retargeting (notdoneonitsown); (30,000 per type of ad) Custom Audience atching & Lookkalike M Can be News Feed only or Facebool<Premium • Lead Ads $60 CPM Lead Ads are its own 25,000 imp min ($1,500) VIDEO PRE -ROLL (BARK) $25 CPM* 60,000 imp ($1,500) Targeting Strategies For minimum choose up to 3 Targeting Strategies • Al (Artificial Intelligence); Behavioral Targeting; +Retargeting Keyword Targeting; Retargeting (not done on its own); All Device Geo-Fenci ng/Geo-Retargeting (notdoneon its own) OTT VIDEO (all devices including Connected TVs) $60 CPM 25,000 imp ($1,500) • Al & Behavioral Targeting (must be combined) Ott/PRE-ROLL VIDEO COMBO (approx. 1/3 is OTT) $45 CPM* 33,333 imp ($1,500) • Choose 1Video Pre -Roll Tar etingStrategy+Retargeting, and it will be combo w/ OT Behavioral & AI YOUTUBE VIDEO $40 CPM 37,500 imp ($1,500) • Behavioral Targeting; Retargeting (not done on its own) SEO & REP. MANAGEMENT Custom 6-month campaign GEO-FRAMING $40 CPM 37,500 imp ($1,500) LIVE CHAT ($10 per qualified lead) $600+$10 Mustbe purchasedwith otherdigital products ONLINE AUDIO $50 CPM 30,000 audio imp ($1,500) • Al & Behavioral Targeting (must be combined) GOOGLE PAY -PER -CLICK 30% of total $2,500 ($1,750 goes to keyword budget, $750 management fee) AMAZON PREMIUM TARGETING (Display/Video/OTT) $60 CPM 25,000 imp ($1,500) Targeting Strategies: For minimum choose: • Behavioral Targeting; Product Targeting; Custom 1 Ad Type (display, video, OTT) + 2 Targeting Audience Matching & Lookalike; Retargeting (not done Strategies + Retargeting OR on its own) 2 Ad Types (display, + deo, OTT) e )n+ 1 Targeting egy S100,000 MIRROR ng Strategies: FAI $15 CPM* imp ($1500) For minimum choose up fo 3 Targeting Strategies tificial Intelligence); Behavioral Targeting; + RetargeY11ngg, on upto 3social platforms —add ord Targeting; Retargeting (notdoneon its y500 per additional platform *add $1 c m hard cost/$2 cpm retail for B2B or Recruitment Campaigns with those products; add $3 cpm hard cost/$5 cpm retail for Cannabis, CBD Oil, Weapons, Adult Content campaigns (not available far Social Mirror). How Many Pieces Of Ad Creative Can I Run If I Am Just Rotating Ads (not specifying how many impressions go to each set)? BARK Display 150,WD 300x250, ]28x9D, 320�0 5 Native Display 350,000 One Native Ad 3 Native Video 60,W0 One Native Video Ad 3 Mobile Conquesting 1001000 310 , MllvI1, 320x0, 320x480 2 Event Mobile Conquesting 60,W0 300i, T2&6Q, 32060, 320x480 2 FB/IG/News Feed/Job/Carousel/Video/Collection/Branded Content/Custom Audience W,OW One FB/IG Ad 6 Fill Event Response (hesm be in combo with Regular News Feed ads) 60,M One FR/IG Ad 3 FB/IG Wad Ads 25,000 One FB/IG lead Ad 2 FB Offer Ads bee to bem combo with regular News Feed eds) 60,M One Fill Offer Ad IOffer Ads/3 Regular Ads HH IRTargeting Display 50,000 300Q=,7280,90,32 0 2 HH Ip Targeting video 42,857 One Video Ad 2 Video pre -Roll W,000 One Video Ad 3 OTTVideo 25,00t Onevideo Ad 2 OTTVideo/video pre -Roll Combo 33,333 One Video Ad 2 YouTube 37,500 One Video Ad 2 Ge Frarnmg 37,SW 301 2M, T28x90, 320 2 Online Audio W,UW One 540x640 display ad, one:l up to:30 audio ad 3 ppC N/A One PKAd 3 Amazon premium Display/Video/OR 25,900 Display: 301 728i50, 3211x5, Video/On. One Video Ad 2 Social Mirror Ads 1W,WD One Socil Mimor Ad 3 ads or up to 3 serial piatrorms What If I Need To Allocate A Certain Amount Of Impressions To Specific Ad Creative/Geographies/Categories/Targeting Strategies? BARKDIsplay ]SO,OW 3tlb,5,22B ,320id0 so'" Native Display ]W.OW One Native Ad W10D0 Nativevideo W,D00 One Native Video Ad 20,000 Moblle Conquesting 1W,m 300,O50, T2)DAH0, 3HIx50, 32De4W W,000 Event Mobile Conquesting W,000 300+Q50, T2&r90,=e!50, 321M4B0 20,o00 FB/IG/News Feed/Job/Wrpusel/Video/Collection/Banded Content/Custom Audience 601000 One FB/IG Ad "'M FIB Event Response(has m be in rombo wdh Regular News Feed ads) 601000 One FB/IGAd 30,W0 HAD Wad Ads 25,OW One FB/IG Lead Ad 25,iW0 FB OFterAds(he, to be in combo hum re¢uisr News Feed ads) W,WO One FBOffer Ad 30,= HH IV Targeting Display W,WO 3 01 TIBx901 32xio 25,000 HH IRTargeting Video 42,857 One Video Ad 20,000 Videopre-Roll W,1100 One Video Ad 20,000 OTTVideo 25,OW One Video Ad 25,000 On Video/Video pre -Roll Combo 33,333 One Video Ad 11,111 YouTube 37,s00 One Video Ad 20,M Ge Framing 37,500 3001 T!&60, 320 W" Online Audio 30,000 One 640xW display ad, one:B up tu:30 audio ad 35,OW PM N/A OneppGAd N/A Amazon premium Display/video/OTT Z'm Display: 30Gx250, T28x90, 320xW; Video/OTT: One Video Ad II,SW Social Mirror Ads iW,000 One Sodal Mi.Ad 33,333 ADDITIONAL INFO TO NOTE: DISPLAY— minimum is 150,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can substitute Behavioral, Al, or Keyword for All Device Geo-Fencing/Geo-Retargeting. Geo-Fencing/Geo- Retargeting display (but not video) can also be run on its own but NOT used for events (remember this is NOT Mobile Conquesting's Geo-Fencing/Geo-Retargeting). NATIVE DISPLAY— minimum is 150,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can substitute Behavioral, Al, or Keyword for All Device Geo-Fencing/Geo-Retargeting. Due to limited inventory, Native Geo-Fencing/Geo-Retargeting display can NOT run on its own or be used for events (this is NOT Mobile Conquesting's Geo-Fencing/Geo-Retargeting). Email Matching must be its own 150,000 impressions ($1,500) campaign, NATIVE VIDEO— minimum is 60,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting but it can NOT be mixed togetherwith display Native for our minimum pricing (all 60,000 impressions must be video). Native Video Geo-Fencing/Geo-Retargeting is NOT available. MOBILE CONQUESTING — minimum is 100,000 impressions ($1,500). That can include Behavioral categories and Geo- Fencing/Geo-Retargeting. To add Geo-Retargeting Lookalike you must do a minimum of 150,000 impressions/$2,250. Weather Trigger campaigns are sold in $1,500/100,000 impressions increments minimum and the impressions serve when the weather event happens. Address Targeting and Address Retargeting must be its own $1,500/100,000 minimum. Cross Platform Targeting is $500 per digital product you select at the CPM for that digital product. MOBILE CONQUESTING EVENTS OR POLTICAL BEHAVIORAL CATETORIES - minimum is 60,000 impressions at the higher CPM. For events, this minimum is for 3 days of targeting people at the event and Geo-Retargeting those people after the event until all impressions are served. Each additional day above the maximum of 3 is an additional20,000 impressions/$500. FACEBOOK/INSTAGRAM/FAN —minimum is 60,000 impressions, ($1,500). For Event Response Ads must run in combo with regular News Feed ads, you can run 3 Event Response ads for the minimum buy and the News Feed ad, if the targeting is the same for each event. If you need different targeting for different Facebook Events, then each Event Response ad needs to reach the line item minimum of 30,000 impressions. Lead Ads must be their own line item of 25k impressions ($1,500). Offer Ads must run in combo with regular News Feed, one Offer Ad at a time per $1,500 spend. HH IP TARGETING DISPLAY— minimum is 50,000 impressions ($1,500) and can be regular display ads and/or native ads. We recommend not doing HHIP as native formatted ads only due to limited inventory. VIDEO PRE -ROLL— minimum is 60,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can also substitute Behavioral, Al, or Keyword for Video All Device Geo-Fencing/Geo-Retargeting. Due to limited inventory, Video Geo-Fencing/Geo-Retargeting display can NOT run on its own or be used for events (remember this is NOT Mobile Conquesting's Geo-Fencing/Geo-Retargeting). OTT VIDEO - minimum is 25,000 impressions, ($1,500). Behavioral Targeting is ALWAYS combined with Al due to limited inventory. OTT VIDEO/VIDEO PRE -ROLL COMBO- minimum is 33,333 impressions for a combination of one pre -roll targeting strategy (Behavioral/AI/Keyword) plus Retargeting plus OTT Al & Behavioral Targeting, ($1,500). Approx. 1/3 of impressions will be OTT. YOUTUBE VIDEO- minimum is 37,500 impressions for a combination of Behavioral and Retargeting, ($1,500) and will include an accompanying display ad at no charge. ONLINE AUDIO— minimum is 30,000 audio impressions ($1,500). Some may include an accompanying display ad at no charge. Targeting will always be a combination of Behavioral and Artificial Intelligence (AI). PAY -PER -CLICK - The minimum for PPC $2,500 and of that $750 is a management fee. That $750 is split 50/50 with the market and Vic! while $1,750 is the Google ad spend. For a $1,750 ad spend, you can have up to 3 ads submitted per campaign. If you need multiple keyword lists or separate geos goingto specific creative, you can have up to three keyword list/geo/ad combos for the minimum buy. For more list/geo/ad combos, add a $500 ad spend per ad above the minimum. AMAZON PREMIUM TARGETING —AMAZON PREMIUM TARGETING— minimum is 25,000 impressions ($1,500). That can Include 1 Ad Type (Display/Video/OTT) with 2 Targeting Strategies (Behavioral/Product Targeting/Custom Audience & Lookalike)+ Retargeting for $1,500. OR, you could choose 2 Ad Types (Display/Video/OTT) with 1 Targeting Strategy (Behavioral/Product Targeting/Custom Audience & Lookalike) + Retargeting for $1,500. If you want 3 Ad Types (Display/Video/OTT) choose 1 Targeting Strategy (Behavioral/Product/Custom Audience & Lookalike) + Retargeting for $2,250. Want more? No problem) You will want to add $750/12,500 impressions for each add on (so for each Product and Targeting Strategy). Please see chart below for the math. If you choose Product Targeting you can have up to 3 sets of 3 products to choose if you are doing the $1,500 minimum. Mathis: # of ad types x # of strategies = total line items, x line item minimum of 12,500 imps = Total impressions needed. (Total Impressions/1000)*$60 CPM = Monthly Minimum. SOCIAL MIRROR ADS - minimum is 100,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can have up to 3 total ads for the minimum, all with one social platform or one each for 3 different social platforms. Add $500 per additional social platform.