HomeMy WebLinkAboutCombined PC Presentation 6.22.2020CITY OF SANTA ANA
PLANNING COMMISSION
JUNE 22, 2020 AT 5:30 P.M.
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ITEM No. 1
WORK STUDY SESSION:
UPDTE TO THE CITY’S
BILLBOARD ORDINANCE
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PURPOSE & GOALS
Update the City’s current Off-Premise Commercial Advertising Signs
Ordinance to:
modernize existing ordinance (last updated in 1987)
eliminate nonconforming billboards from the City,particularly in
residential zones and other sensitive areas,
allow the construction of new digital display billboards,and
allow conversion/reconstruction of existing on/off premise signs to
digital billboards
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LOCATION OF BILLBOARDS
New billboards (including conversion/reconstruction of static billboards)
will only be allowed adjacent to the Interstate 5,State Route 55,and State
Route 22 freeways and will have to comply with the following criteria:
allowed on non-residential properties,
within 300 feet of the freeway right-of-way,
minimum 300 feet away from residential properties, and
comply with Caltrans requirements.
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POTENTIAL BILLBOARD SITES
N
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POTENTIAL BILLBOARD SITES –AREA 1
N
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POTENTIAL BILLBOARD SITES –AREA 2
N
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POTENTIAL BILLBOARD SITES –AREA 3
N
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POTENTIAL BILLBOARD SITES –AREA 4
N
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POTENTIAL BILLBOARD SITES –AREA 5
N
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POTENTIAL BILLBOARD SITES –AREA 6
N
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REVIEW PROCESS AND APPROVING BODY
Billboard Type Development Project
Review
(Planning Manager)
Operating Agreement
(City Manager)
Conditional Use Permit
(Planning Commission or
City Council on Appeal)
New Billboard YES YES YES
Conversion/
Reconstruction of Existing
Off-Premise Advertising
YES YES NO
Conversion/
Reconstruction of Existing
On-Premise Advertising
YES YES YES
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EXCHANGE RATIO REQUIREMENT
In order to construct a new digital billboard or convert an existing static
billboard,applicant will have to:
Remove non-conforming billboards (ratios still being analyzed )
OR
Provide economic and community benefits
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ECONOMIC AND COMMUNITY BENEFITS
Applicants electing to provide economic/community benefits will have to
meet the following criteria:
local business with regional attraction,
provides defined annual taxable sales
provides physical on-site or off-site improvements,
can demonstrate an on-going business plan,and
local and significant employment.
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ADDITIONAL REQUIREMENTS
The following operational and development standards will be applicable
to new and conversation/reconstruction billboards:
Design (including height and size)
Lighting and illumination
Screening and landscaping
Maintenance
Advertisement of PSAs &display “Santa Ana”on billboard
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NEXT STEPS
Finalize Ordinance &Mitigated Negative Declaration and release for
public review
Outreach with billboard industry &stakeholders
Public Hearings
Planning Commission
City Council
COMMISSION QUESTIONS
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COMMISSION CLOSING COMMENTS
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