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SANTA
ANA
2021
Annual
Report
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Travel Santa Ana
Travel Santa Ana (TSA), a 501 C (6), is the official destination marketing
organization for Santa Ana.
Travel
Santa Ana
promotes
tourism
to Santa Ana
to increase
overnight stays in
Santa
Ana hotels
which impacts
the
economic vitality
of the
local economy.
Funded by a 2% assessment implemented by the Santa Ana Tourism Marketing
District (SATMD).
• SATMIDis compri
sed of 17 hotels/motels with (70) rooms or more within the
boundaries of the City of Santa Ana.
• Assessment collected monthly by City of Santa Ana.
• Formed January 1, 202 1.
• Five-year renewal.
2021-2023 Travel Santa Ana Board of Directors
Chair - Julie Buettner, Courtyard Costa Mesa South Coast Metro
Vice -Chair - Robert Kravitz, Courtyard Santa Ana/Orange County
Treasurer —Ryan Chase, owner, 4th Street Market
Secretary - Erin Warady, VP of marketing, Discovery Cube
Frank Atayde, Holiday Inn Orange County Airport
Valerie Cooper, Embassy Suites Santa Ana Orange County Airport
Dave Elliott, president, Santa Ana Chamber of Commerce
Ashley Kravitz, marketing director, Main Place Mall
Marc Morley, economic development manager, City of Santa Ana
Dennisse Naval, DoubleTree Hotel Santa Ana/Orange County Airport
Quinn Su, Doubletre e by Hilton Orange County Airport
Staff - Wendy Haase, president
Travel Santa Ana Budget
((potential) Budge t -- 450,067 M11
Toud
Year
2013
71)39o)697
2014
77)200-
184
2015
80.328.
588
2016
82.288.663
2017
80.699.828
2018
81.426.33
5
2019
83.8
52.673
2020
40.730.829
STRReports 2013-2020
ACTUAL 2021 SATMD Re ve nue
$7491779
Income as of December 31,2021
$6041964.47
Projected 2022 Budget
$1.2M
Travel Santa
Reserve
8% City Fee
�d%.r
dales 8
Marketh
70%
Administration
20%
2021
Travel Santa Ana
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Search Travel Santa Ana
Stays Flights Packages
Choose one or more items to build your trip;
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flight added
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I cnly need accommodations for part of my trip
Visit Cali
September
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fornia co-op campaign
2021 through June 2022
Results through February
11,4 4 0 room nights and $1,507,128 in hotel revenue
$17:$ 1 ROI
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Travel
Travel Santa Ana
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Engaging Santa Ana's Hotel Community
December Events Happening in Santa Ana
Santa Ana is getting into the holiday spirit with events taking place throughout the month of December
Travel Santa Ana has curated the following is a list of events and activities to share with your guests.
The Christmas tree, located at Plaza Cal le Cuatro, 325 E. 4th t., makes a great backdrop for photos!
Holidays at MainPlace Mall
Now through December 24th
Photos twilh Santa Claus. Holidaywish lists. Joyful
moments of delighl. Grateful. merry& bright. The
unique Santa experience is inspired by the popular
children's book The EIf on the Shelf. A Christmas
Tradition.
MainPlace Mall, 2500 N. Main St.
Leam mare
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. �,. ptti�to Ad�relti�
Monthly e-mail highlighting
upcoming events
iDaDe Los Nbertos
Table tent with QRCode to travels antaana.com at front desk for hotelguests
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Travel Santa Ana
Travel Santa Ana is the official destination ma-rketing organization for Santa Ana, CA,
Hospitality - Santa Ana. Cry .128 fa lDwers
Travel San
Travel Santa Ana
2022
TRAVEL SANTA ANA
Passion
Inclusiveness
Collaboration
Relevance
Awareness
Sales & Marketing Community Alignment Sustainable Organization
F,
Establish a brand for Santa Ana
Create an ambassador program
Prioritize diversity requirements of
b
Identify key audiences
Establish communication with key
Santa Ana
r
Establish a website and CRM
stakeholders (business, government, b.
Utilize data analytics and business
community leaders) to expand profile
intelligence to support economic
d
Develop a digital marketing strategy
of Travel Santa Ana
development initiatives and events
P
Identify key market segments
Increase resident support &
that drive tourism
f
Create marketing and sales collateral
understanding of tourism and the G.
Build the organization resources
in Spanish
DMO
Strengthen strategic alliances with
other DMOs within OC
Conduct a comprehensive visitors
study
T
Increase hotel visitation numbers Ambassador program launched by 4 staff by 2023
Increase website traffic year over year 2024 $1.7M in revenue by 2024
Increase social media traffic year over Complete visitors study by end of New data platform (CRM) in place by
year 2023 2023
Travel Santa Ana
2022 Sales &Nhrketing
Sale s
• Director of Sales
• Tradeshows
• Visit California Road Shows
PERSON MEETINGS...
#MMBUSINESS I ;a} MEETINGSMEANBIZ
Advertising
Santa Ana -is a city rich 1n H ispan 1c/Lati no ru Iturc and pricle. Tho, pity foatu re a funky art sconc, reskauran is
serving auth-ontic flavors. history a� Oranqc County, and a varioty of attractions and everts.
travelsant.aana.com
• t r o Lin k
• Visit Anaheim Destination Guide
• Expedia
• TripAdvisor
• Pay -Per -Click
• Visit California
• Various Meetings Trade Publications
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SALIF0RMIA
T1w ' -MwIsanunna iam
Marketing
• Content &Community Engagement Manager
• OfficialWebsite
• SocialChannels
• Visitors Guide
• Vide o
• Photography
Hosting Travel Writers /Influencers
IRL
4A so is WNW.
Mh G 0
UED,4
Al.
Research
• Tourism Economic Impact
Report
• Visitor Intelligence
• Smith Travel Research (STR)
7A
AW
NATIONAL T R AV E L gt TO U R ISM WEEK
Travel Santa Ana
Touris m — A ke Y t o revitalizing Santa Ana's
local economy
Thank you