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Home My WebLink AboutSTATE OF CALIFORNIA DEPARTMENT OF HOUSING (4)INSURANCE NOT REQUIRED ORK MAY PROCEED CI ERK OF COUNCIL A-2021-103-01 DATE SCAG MOU#: M-006-22 SCAG OWP #: 225.3564.17 AMENDMENT NO. 01 MEMORANDUM OF UNDERSTANDING NO. M-006-22 BETWEEN THE SOUTHERN CALIFORNIA ASSOCIATION OF GOVERNMENTS AND THE CITY OF SANTA ANA FOR THE SOUTHERN CALIFORNIA ASSOCIATION OF GOVERNMENTS GO HUMAN CAMPAIGN This Amendment No. 01 ("Amendment') to the Memorandum of Understanding No. M-006-22 ("MOLD' or "Agreement") is by and between the Southern California Association of Governments ("SCAG") and the City of Santa Ana ("CITY"), for the Southern California Association of Governments Go Human Campaign, subsequently herein referred to as "Project" SCAG and the CITY are individually referred to herein as "Party" and may be collectively referred to herein as "Parties." RECITALS WHEREAS, SCAG and the CITY are parties to that certain Agreement dated February 16, 2022; WHEREAS, Section 9c of the Agreement permits the Parties to amend the Agreement through written amendment; and WHEREAS, the purpose of this Amendment No. 01 is to extend the tern of this MOU from April 29, 2022 to July 29, 2022 and to replace Exhibit A with "Exhibit A-1 Scope of Work." NOW THEREFORE, IT IS MUTUALLY AGREED THAT: 1. Section 1 (Term) is amended to read: The term of this MOU shall commence on the Effective Date, and shall continue through the completion of all work contemplated under this MOU, or, July 29, 2022, whichever comes first, unless otherwise terminated as set forth in Sections 4 and 5 herein. The term of this MOU may be extended by mutual written agreement of the Parties. 2. The following Exhibit is attached hereto, and incorporated herein by the reference, and shall replace Exhibit Ain its entirety: "Exhibit A-1 Scope of Work" In all other respects, the terms and conditions of the Agreement shall remain in full force and effect. April 1 I, 2022 Page I [Signatures on Following Page] DocuSign Envelope ID: C5F31741-8B8A-44A3-972F-C2FBDEE92054 A-2021-103-01 SCAG MOU#: M-006-22 SCAG OWP #: 225.3564.17 SIGNATURE PAGE TO AMENDMENT NO.01 MEMORANDUM OF UNDERSTANDING NO. M-006-22 IN WITNESS WHEREOF, the Parties have caused this Amendment to be executed by their duly authorized representatives as of the date indicated below. SOUTHERN CALIFORNIA ASSOICATION OF GOVERNMENTS ("SCAG") br: By: EDOCUSIgned ln, Gnuh Cindy Giraldo �— Chief Financial Officer APPROVED AS TO FORM: OoeuSigned by: � I�LlG�1. d 99, 66LcS{bin. By: ll eaggeaeenesi�re... hfichael R.W. Houston Chief CounseLgirector of Legal Services CITY OF SANTA ANA ("CITY") By: f211, r�ZI^-- Kristine Ridge City Manager APPROVED AS TO FORM: By: `ilrandon Salvatierra Deputy City Attorney ATTEST: Clerk of the Council Daisy Gomez April 1 I, 2022 Page 2 4/28/2022 Date 4/28/2022 Date 694-- Date 04/25/2022 Date SCAG MOU#: M-006-22 SCAG OWP #: 225.3564.17 Exhibit A-1— SCOPE OF WORK MEDIA PURCHASE FOR CITY OF SANTA ANA (AFFORDABLE HOUSING SUSTAINABLE COMMUNITIES AWARD RECIPIENT) Scope of Work About Go Human The Southern California Association of Governments (SCAG) is a Metropolitan Planning Organization (MPO) that develops long-range transportation and land use plans for the six -county Southern California region, which includes: Imperial, Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. The SCAG region, like California and the nation, experienced a period of annual declines in traffic -related fatalities and serious injuries until 2012 when they began to steadily rise. Although the region has made some progress on safety, each year in traffic collisions, on average: • 1,500 people are killed; • 5,200 are seriously injured; and • 136,000 are injured. About 73 percent of those killed since 2001 were in vehicles or on motorcycles, while the remaining 27 percent were walking or bicycling (disproportionate to their mode share). The numbers of both pedestrians and motorcyclists killed are the highest they have been for more than a decade. In addition, fatalities and serious injuries are mostly occurring in areas with high concentrations of Disadvantaged Communities and Communities of Concern. In response, SCAG launched the Go Human Campaign in 2015 to address the rising rates of injuries and collisions. Today, Go Human is a nationally recognized, award winning active transportation safety and encouragement campaign that aims to reduce traffic collisions and encourages people to walk and bike more across the region, while reducing vehicle miles traveled and greenhouse gas emissions. The campaign is a collaboration between SCAG and the health departments and transportation commissions across the region. Since its inception, the campaign has achieved over one billion impressions. Campaign material appears in English, Spanish, Korean, Vietnamese, Chinese, Tagalog, and other languages. The campaign supports a regional transportation nexus through a coordinated strategy of neighborhood- and community -level safety and engagement strategies. In response to the COVID-19 pandemic and the demonstrations against police brutality, the SCAG Regional Council adopted a resolution declaring systemic racism a human rights and public health crisis. In alignment with this declaration, Go Human has expanded its approach to traffic safety, one that intersects with public health and equity. This approach acknowledges the multiple types of violence that take place on streets in the region, often falling along lines of race. People who are Black and Latinx have disproportionately experienced the dual harms of the pandemic and police violence, and this reality urges a redress of structural oppression and racism in the development of safer streets. Project Overview: Media Purchase for City of Santa Ana (Affordable Housing Sustainable Communities Recipient) For the Affordable Housing Sustainable Communities (AI-ISC) Program, select applicants within the SCAG region have budgeted program funds for Go Human advertisements to accompany the affordable housing project. Each AHSC awardee ("Awardee") identifies advertisement types, flight duration, and the budget for Go Human activities. Advertisement types include but are not exclusive to billboards, gas pump toppers, bus April 11, 2022 Pige 3 SCAG MOU#: M-006-22 shelter ads, Facebook ads, and radio ads. SCAG OWP #: 225.3564.17 Through their Affordable Housing Sustainable Communities Award, the City of Santa Ana (City) has budgeted $22,500 to place Go Human advertisements in conjunction with their affordable housing project. In 2021 the City worked with a SCAG-provided media vendor to create an advertisement plan, which included advertisement type, creative, ad locations, and schedule. Through its Co -Branded Material Request Program, SCAG will provide art files of the requested Go Human advertisements. The City -selected Focus Media Group will print and place the ads. SCAG will invoice the City of Santa Ana for $22,500 and will use those funds to purchase the advertisement space from Focus Media Group. The work comprises the following milestone. Task 1: Media Purchase SCAG will utilize the funds from the City of Santa Ana to purchase advertisement space from Focus Media Group for the Go Human campaign. The advertisement space and schedule will be negotiated by the City of Santa Ana and its developer partner, Meta Housing Corporation. SCAG shall be responsible for the payment of the ad space to Focus Media Group. To make this payment, SCAG may proceed with a noncompetitive procurement in accordance with its procurement policies and procedures. Milestone: Purchase of advertisement space. April 11, 2022 Page 4 DocuSign Envelope ID: 8EOAA857-C16D-4D7F-9571-70EB9C15832D SCAG MOU#: M-006-22 SCAG OWP #: 225.3564.17 Exhibit A — SCOPE OF WORK MEDIA PURCHASE FOR CITY OF SANTA ANA (AFFORDABLE HOUSING SUSTAINABLE COMMUNITIES AWARD RECIPIENT) Scope of Work About Go Hrnaant The Southern California Association of Governments (SCAG) is a Metropolitan Planning Organization (MPO) that develops long-range transportation and land use plans for the six -county Southern California region, which includes: Imperial, Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. The SCAG region, like California and the nation, experienced a period of annual declines in traffic -related fatalities and serious injuries until 2012 when they began to steadily rise. Although the region has made some progress on safety, each year in traffic collisions, on average: 1,500 people are killed; 5,200 are seriously injured; and 136,000 are injured. About 73 percent of those killed since 2001 were in vehicles or on motorcycles, while the remaining 27 percent were walking or bicycling (disproportionate to their mode share). The numbers of both pedestrians and motorcyclists killed are the highest they have been for more than a decade. In addition, fatalities and serious injuries are mostly occurring in areas with high concentrations of Disadvantaged Communities and Communities of Concern. In response, SCAG launched the Go Hunaan Campaign in 2015 to address the rising rates of injuries and collisions. Today, Go Fluman is a nationally recognized, award winning active transportation safety and encouragement campaign that aims to reduce traffic collisions and encourages people to walk and bike more across the region, while reducing vehicle miles traveled and greenhouse gas emissions. The campaign is a collaboration between SCAG and the health departments and transportation commissions across the region. Since its inception, the campaign has achieved over one billion impressions. Campaign material appeals in English, Spanish, Korean, Vietnamese, Chinese, Tagalog, and other languages. The campaign supports a regional transportation nexus through a coordinated strategy of neighborhood- and coru iunity-level safety and engagement strategies. In response to the COVID-19 pandemic and the demonstrations against police brutality, the SCAG Regional Council adopted a resolution declaring systemic racism a human rights and public health crisis. In alignment with this declaration, Go Human has expanded its approach to traffic safety, one that intersects with public health and equity. This approach acknowledges the multiple types of violence that take place on streets in the region, often falling along lines of race. People who are Black and Latinx have disproportionately experienced the dual harms of the pandemic and police violence, and this reality urges a redress of structural oppression and racism in the development of safer streets. Project Overview: Media Purchase for City of Santa Ana (Affordable Housing Sustainable Comnimtities Recipient) For the Affordable Housing Sustainable Communities (AHSC) Program, select applicants within the SCAG region have budgeted program funds for Go Hunan advertisements to accompany the affordable housing project. Each AHSC awardee ("Awardee") identifies advertisement types, flight duration, and the budget for Go Hunan activities. Advertisement types include but are not exclusive to billboards, gas pump toppers, bus shelter ads, Facebook acts, and radio ads. Page 19 DocuSign Envelope ID: 8EOAA857-C16D-4D7F-9571-70EB9C15832D SCAG MOU#: M-006.22 SCAG O W P #: 225.3564. l7 Through their Affordable Housing Sustainable Communities Award, the City of Santa Ana (City) has budgeted $22,500 to place Go Human advertisements in conjunction with their affordable housing project. In 2021 the City worked with a SCAG-provided media vendor to create an advertisement plan, which included advertisement type, creative, ad locations, and schedule. The City selected Clear Channel to deploy the ads. Through its Co -Branded Material Request Program, SCAG will provide art files of the requested Go Hunan advertisements. Clear Channel will print and place the ads. SCAG will invoice the City of Santa Ana for $22,500 and will use those funds to purchase the advertisement space from Clear Channel. The work comprises the following milestone. Task 1: Media Purchase SCAG will utilize the fields from the City of Santa Ana to purchase advertisement space from Clear Channel for the Go Human campaign. The advertisement space and schedule will be negotiated by the City of Santa Ana and its developer partner, Meta Housing Corporation. SCAG shall be responsible for the payment of the ad space to the vendor. Milesione: Purchase of advertisement space. Page 110