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HomeMy WebLinkAboutPresentation - #38 IJALL I Adds MISS- 7 Billboard Ordinance Up Zoning Ordinance Amendment No. 2022-01 Billboard Ordinance Update Sli .- _ _ Agency SANTA ANAJune Recommendation ................................................................................................................................................................................... • Address: Citywide • Recommended Action : Adopt an ordinance approving Zoning Ordinance Amendment No. 2022-01 Billboard Ordinance Update Planning and Building Agency June 21,2022 Proposed Amendments ................................................................................................................................................................................... • Repeal and re-adopt an low WOOF updated off-premises commercial advertising signs (billboards) _ ordinance �� �- � : � , _ �� ._ : • Update other sections of the Zoning Code as needed for consistency with the new ordinance , New digital billboard in Garden Grove bimoara urainance Update Slide 3 Planning and Building Agency June 21,2022 Overview ................................................................................................................................................................................... • Background and Existing Conditions • Ordinance Goals and Intended Results • Review Process • Economic and Community Impacts • Outreach and Environmental Review • Next Steps Billboard Ordinance Update Planning and Building Agency — June 21,2022 Background ................................................................................................................................................................................... • The City adopted Off-Premise Commercial Advertising ordinance in 1984 (amended in 1987) • In 2017, City Council directed staff to analyze updating the ordinance to allow digital billboards in public and private sites • In November 2018, staff discussed the item with the Economic, Development, Infrastructure, Budget & Technology (EDI BT) Committee. The committee recommended staff to proceed with crafting regulations to allow digital billboards along freeways within the City Billboard Ordinance Update 1 Planning and Building Agency June 21,2022 Background ................................................................................................................................................................................... • Planning Commission study sessions in June and July 2020, and on February 28, 2022. Questions and feedback provided on: • Background and existing billboards • Caltrans regulations on safety • Distance from residential • Results of new ordinance (number of new and removed billboards, revenues, public service announcements) • Outreach • Public Works Agency awarded a separate contract with a billboard company to allow new digital displays on up to five City-owned properties, plus new bus shelters and advertisements / Billboard Ordinance Update 1 Planning and Building Agency June 21,2022 Existing Bill boards in Santa Ana ................................................................................................................................................................................... • 92 sites citywide • Include billboards -_- t` aRioEv© that are large, - medium, andsmall • All static (non- d igita 1) `- � r Single- and double- faced Existing billboard at Westminster& Fairview bliwoara urainance upaate 1 Planning and Building Agency June 21,2022 i I' l City of Santa Ana = - Billboard Locations _ s As of November 2017LP Offni ® gpj r^fnul�u�� o j id LA or�mm� �LED 10 _�, .� �- 1 ������ �©❑gym ❑ ®©��0 � �' " L � ' m.' IM Existing Billboards in SI I Ana - Northern Segment Billboard Ordinance Update Slide 8 Planning and Building Agency June 21,2022 i�C74��E7 ®o �� 4 i rl i❑i an � i ���0 � ��� ���'T�dL�EB�C�O e�I 0 �om®OCR v 000] �0� .u��D DDmm� — zT .. N i ©a 101W - 7�rJ❑�J[Iim C] dk�4J� ® I a DD©mom❑ ®� LI cT onn Nnmbnrof - o I�©DC�QlJ0OOQQOQQ �C� B{IltinaMs fr - Wno II ���Iif�JIIL�lIU Frst St L�� �1IFgIL 1 Fhr,5' lreet 2Q �S_J ��F F Nkn Strter 20 � � clpF�1I�yF�JrI Ip6 I`Fy��� —dd.Avenue a Lf fflr�JLJ�I NewMnpe Street 1 — �teheASrBet Ivd / W elr AuefSev eenth Stt a 6ZI onmecttwrm mnwnm�emviwew nuP. �lalllll ��—'I +fl�f,�II�IIIAy@�jJll� i. e Billboard(92 Locations) 7 Sided t�LJ �F_� •.re��t'�_. m Small V. � 1r qq 0 Medium _{-i Q Large 2 Sided • Small i —',,,.,,•t! ® Medium/Small ® Medium Q Large/Small Q Large/Medium Q Large Existing billboards in Santa • na Southern Segment Billboard Ordinance Update 1 Slide 9 Planning and Building Agency June 21,2022 Ordinance's Purposes and Goals ................................................................................................................................................................................... • Modernize the City's current Off- Premise Commercial Advertising Signs Ordinance to: • Eliminate nonconforming billboards from the City, particularly in residential zones and other sensitive areas • Allow the construction of new digital display billboards subject to operating agreements • Allow conversion/reconstruction of existing on/off premise signs to digital billboards Billboard Ordinance Update Slide 10 Planning and Building Agency June 21,2022 Proposed Regulations ................................................................................................................................................................................... • New billboards (including conversion/ reconstruction of static billboards) will only be allowed adjacent to the Interstate 5, State Route 55, and State Route 22 freeways, subject to the following criteria: • Allowed on non-residential properties (may be modified through approval of conditional use permit by Planning Commission), • Must be within 300 feet of the freeway edge of pavement, • Must be 500 feet away from residentially zoned properties (may be modified for mixed-use districts through approval of a conditional use permit by Planning Commission), and • Comply with Caltrans requirements • The following maps illustrate possible sites within the City Billboard Ordinance Update Slide 11 Planning and Building Agency June 21,2022 iAi— ' li. � . e _ems ;- '�a.��4f• • _ Oil ■ 9 !7'*, - r •. I I . I . • I• I Billboard Ordinance Update Slide 12 Planning and Building Agency June 21,2022 Noe- jt I + I� , - ` i t • . _ aG" e i � qT cr ' g � 1 rn 1 Billboard Ordinance Update Slide 13 Planning and Building Agency June 21,2022 ' ImiRix f ' TH'ST SITES . P -• „* Xerax Center -,.Nl, In 4r 4 -� E .IITS +�'*TU5 'IN�� Possible Locations - 1-5 Segment SANTA ANA - {�ifa. c n i s trf; V ILI SITES ru 11 5 A,D w SITES RIE - ILI 4 SANTA , A: AL Possible Locations - SR-55 Segment Slide 15 Billboard Ordinance Update Planning and Building Agency SANTA ANAJune UlI �^ 'F.. � y � � � 1 .tip��� •��},M1 k�� L � e 1 � { • - I 1 TU STI SITES 4 *, AVE IW Possible Locations - SR-55 Segment Slide 16 Billboard Ordinance Update Planning and Building Agency SANTA ANAJune RNER i _. ARIVER AV_ it �T SITES : a r .r Fm b assy , SdItes Hate! �E-1D ER RD Possible Locations - SR-55 Segment SlideBillboard Ordinance Update 17 Planning andBuilding Agency ANAJune 21,2022 5 1 tS {{ l Billboard Ordinance Update Slide 18 Planning and Building Agency June 21,2022 - IFi- ;*-.r ,.r k - 1 _' w ij — _- -w its, SITES N M.4C.4RTHUR Bl1fD • Ln _ �Ay� 14 Mom• a. �1 L � y NN'� ''� __ - q a ` ■ n _ _ - : ._, . SITES .° 4 „ SUNFLOWER AV 4; - _ IRVINE_- Possible Locations - SR-55 Segment SlideBillboard Ordinance Update 19 Planning and Building Agency SANTA ANAJune Review Process ................................................................................................................................................................................... RequiredBillboard Type Permit Type Required Approving Body Conditional Use Permit Development Project Review+ New Digital Billboard Conditional Use Permit+Operating Planning Commission+ Agreement City Manager Conversion/Reconstruction of Existing Freeway - Oriented - _ Development Project Review+ Planning Manager+City No Billboard Operating Agreement Manager Conversion/Reconstruction of Development Project Review+ Existing Freeway Oriented • Conditional Use Permit+Operating Planning Commission+ Yes Premise Sign Agreement City Manager IR Relocation(') Static or Development Project Review+ Existing Conditional Use Permit+Operating Planning Commission+ Yes Digital Billboards Agreement City Manager 1. If required and permitted by the California Outdoor Advertising Act,as amended from time to time. Billboard Ordinance Update Slide 20 Planning and Building Agency June 21,2022 Proposed Exchange Ratio Requirement Project/Request Required Removal NewDigita Bi oar................................................................................................................................................................................... iiipiiq��Ipji�� 4*times the area . - proposed b ... . Conversion/Reconstruction of Existing Static Billboard to4 timesthe area . - proposed b ... . Digital with No Expansion of Area Conversion/Reconstruction of Existing Static Billboard to4 timesthe area . - proposed b board Digital Including Expansion of Area Conversion of Existing Digital On-Premise Sign to Digita2*ti mes the a rea . -proposed b board with No Expansion of Area Conversion of Existing Digital On-Premise Sign to Digit4*times the area . -proposed b ... . Including Expansion of Area New Digital Billboard with Mandatory On-PremiseAs determined .- - Economic Community Benefits Associated with an On-Premise Regional Retail Plan Commercial Business or a Regional Commercial Center Conversion of Existing Digital On-Premise Sign to a DigitAs determined .- - Economic Community Benefits with Mandatory On-Premise Advertisi Plan Associated with an On-Premise Regional Automobi Dealership or Regional Commercial Center *Maybe reduced subject to approval of Community Benefits Plan SlideBillboard Ordinance Update 21 Planning andBuilding Agency SANTA ANAJune Operating Agreement ................................................................................................................................................................................... • All billboards would be subject to executing an Operating Agreement (OA) providing a minimum annual guarantee fee to the City equivalent to $90,000 per face of the digital billboard or 30% net advertising revenue (whichever is greater), and • The OA template includes provisions allowing sites to reduce obligations to remove nonconforming billboards, subject to meeting certain criteria: — Demonstrate provisions providing net economic and community benefits through an Economic and Community Benefits Plan — Being a regional automobile dealership, business, or commercial center, and — Meeting the minimum taxable sales required and providing a minimum of 20 percent local employment, commitment to physical onsite improvements, as well as committing to minimum 30 percent displays of goods or products sold onsite / Billboard Ordinance Update Slide 22 Planning and Building Agency June 21,2022 Economic and Community Benefits ................................................................................................................................................................................... • Examples of the economic and community benefits include, but are not limited to: — The removal of legal nonconforming billboards; — Minimum display percentages or times for the advertising of City events and public service announcements — Public art programming — Physical site improvements — Automatic brightness reductions or automatic display shutoffs due to proximity to sensitive land uses — Minimum advertising of goods, products, or services provided onsite — Contributions for streetscape amenities or publicly accessible open space that enhances the quality and comfort of the pedestrian experience — Minimum 20-percent local hiring from Santa Ana residents to be considered for billboard removal alternatives through the Economic and Community Benefits Plan — Financial contributions to the City with the intent to achieve the same results. bliwoara urainance Update Slide 23 Planning and Building Agency June 21,2022 Intended Results ................................................................................................................................................................................... • Require a Billboard Removals Plan (BRP) and Economic and ,"U for Community Benefit Plan • New digital billboards (approx. 10 to 15 expected, { along freeway corridors only - no new inner-city billboards) • Revenues from application fees and operating agreement - fees Existing,decade-old digital billboard in Carson Billboard Ordinance Update Slide 24 Planning and Building Agency June 21,2022 Community Outreach ................................................................................................................................................................................... • Planning Commission held three work-study sessions on the proposed ordinance in June and July 2020 and in February 2022. • All work-study sessions were published on each meeting's respective agendas. • An Initial Study/Mitigated Negative Environmental Report was prepared that provided 30-day public comment period, the City notified and received communication from 10 established Neighborhood Associations. • Morrison/Eldridge Park, Fisher Park, Floral Park, Santa Ana Triangle, Park Santiago, Logan, Grand Sunrise, Mabury Park, Saddleback View, and Lyon Street. • Feedback received included support and concerns related to aesthetics and safety. O "O Billboard Ordinance Update Slide 25 Planning and Building Agency June 21,2022 California Environmental Quality Act ................................................................................................................................................................................... • Adoption of the new ordinance requires approval and adoption of a Mitigated Negative Declaration (MND) and a Mitigation Monitoring and Reporting Program (MMRP) • The MND and MMRP were circulated for public reviewfrom March 7 until April 6, 2022. The City received only one comment, which was from City of Orange. • The proposed project's impacts on the following issue areas would be less than significant with the implementation of mitigation: Cultural Resources, Geology and Soils, Hazards and Hazardous Materials, Tribal Cultural Resources. The Final MMRP and MND also address the City of Orange's comment. • Tribal consultation took place in May 2020; no request for consultation was received. / Billboard Ordinance Update Slide 26 Planning and Building Agency June 21,2022 Previous Review and Next Steps ................................................................................................................................................................................... • Planning Commission recommended on April 25 , 2022 that the City Cou nci l adopt the ordinance and approve and adopt the MND & MMRP • City Council action on the ordinance (two readings) • Prepare applications for submittal • Prepare pre-approved design templates Billboard Ordinance Update Slide 27 Planning and Building Agency June 21,2022 r>� 'Celebratillig Years aRANGE couNT Questions, Public Hearing, and 0 Y Discussion Billboard Ordinance Update Slide 28 Planning and Building Agency June 21,2022