HomeMy WebLinkAboutItem 26 - Revive Santa Ana Resident Stimulus Program Community Development Agency
www.santa-ana.org/cd
Item # 26
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
November 16, 2021
TOPIC: Revive Santa Ana Resident Stimulus Program
AGENDA TITLE:
Approve Appropriation Adjustment of $2,600,000 and Award a Purchase Order to
PrePaid USA in the Amount of $6,000,000 for the Revive Santa Ana Resident Stimulus
Program (Revive Santa Ana Program)
RECOMMENDED ACTION
1. Approve an appropriation adjustment to reallocate $2,600,000 from the ARPA-FMSA
Reserve Appropriations account (no. 18110013-69001) to the ARPA-CDA
expenditure account (nos. 18118013-various) for the Revive Santa Ana Resident
Stimulus Program. (Requires five affirmative votes)
2. Award a Purchase Order to PrePaid USA in the amount of $6,000,000 for the
purchase of 20,000 $300 pre-paid visa cards.
DISCUSSION
On July 20, 2021, the City Council authorized the Revive Santa Ana Spending Plan made
possible by the American Rescue Plan Act (ARPA) through U.S. Department of Treasury
Coronavirus State and Local Fiscal Recovery Funds (SLFRF). The spending plan is
intended to protect and revive the Santa Ana community as it emerges from the impacts
of the COVID-19 pandemic, and includes $4,000,000 for a resident direct assistance
program for residents most affected by the pandemic.
This program will provide direct resident assistance via $300 pre-paid visa cards (card)
as an economic support to mitigate negative economic impacts of the pandemic. These
cards will be accepted by Santa Ana businesses that accept Visa as a form of payment.
Additional details regarding the program are located in the Revive Santa Ana Resident
Stimulus Program Guidelines (Exhibit 1).
Staff conducted a data-driven analysis of the areas of greatest need for economic support
to establish the target areas for the Revive Santa Ana Resident Stimulus Program. The
primary eligible areas for all Revive Santa Ana programs are the Housing and Urban
Development Qualified Census Tracts (HUD QCTs). HUD QCTs are based on an
Revive Santa Ana Resident Stimulus Program
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algorithm that considers the following factors based on 2010 Census Data: household
size, adjusted income, and poverty rates. A detailed breakdown of the algorithm used to
designate the 2022 QCTs is available at
https://www.huduser.gov/portal/qct/QCT_Algorithm.html.
An additional data-driven tool to establish eligible focus areas is the Orange County
Equity Map (OC Equity Map). The OC Equity Map is a data platform that spotlights social
and health disparities in Orange County neighborhoods across multiple dimensions with
a specific focus on the impact from COVID-19. The interactive map visualizes census
tracts in the county and displays the scores from the Social Progress Index (SPI), CDC
Health Indicators, and population demographic data as well as overlays additional
information that can be customized for a variety of different use cases. The OC Equity
Map is comprised of various COVID-19 vulnerability composite indicators including
various health and comorbidity risk factors as well as social progress index factors such
as housing overcrowding, poverty rates, and internet access.
Staff conducted an analysis of the various vulnerability composite indicators utilizing the
OC Equity Map and determined that poverty rates would be the most appropriate factor
to base the focus of this economic support program. The City is composed of 62 individual
census tracts, 14 of which are considered HUD QCTs. These 14 tracts have poverty rates
that range from 47.1% to 81.6%; poverty rates for the city as a whole range from 20.6%
to 81.6% with a median of 42%.
The program targets households in economically disadvantaged areas as determined by
HUD’s Qualified Census Tracts and the highest rates of poverty (above 42%) as identified
by the OC Equity Map in the Revive Santa Ana Resident Stimulus Program Eligible Areas
Map (Exhibit 2). The City recognizes the disproportionate impact of the pandemic in low-
income, high poverty, dense and overcrowded living conditions, and as such will distribute
the economic support to rental units in the target areas.
There are approximately 20,000 rental units within the target area. To ensure that all of
target households receive this economic support, an additional $2,600,000 of funding is
needed to cover the cost of these efforts. Approval of the appropriation adjustment will
make those needed funds available for the program. The costs include funding for direct
support for residents and 10% for the administration of the program, inclusive of salaries,
overtime, material and supplies to support the distribution efforts. Upon City Council
approval and receipt of cards from the vendor, the cards will be distributed door-to-door
by City staff starting in December.
The plan for distribution has been coordinated with input from multiple departments to
maximize safety and efficiency.
Revive Santa Ana Resident Stimulus Program
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An Invitation for Bid (IFB) for prepaid gift/debit cards was advertised on October 22, 2021
on the City’s online bid and management publication system. A summary of the IFB and
bids received is as follows:
55 Vendors notified
2 Santa Ana vendors notified
8 Vendors downloaded the bid packet
3 Bids received
0 Bids received from Santa Ana vendors
In addition to the official bid notification through the City’s PlanetBid system, staff
conducted proactive outreach to four local credit unions and three financial institutions to
encourage them to bid. The bids were received and opened on November 3, 2021, and
evaluated (Exhibit 3). The bid submitted by PrePaid USA located in Corona, California
was determined to be responsive and met the City’s requirements.
ARPA Eligibility Analysis
The program responds to negative economic impacts caused by the public health
emergency by providing direct assistance to households classified as Expenditure
Category (EC) 2.3 Household Assistance: Cash Transfers. The City will provide cash
assistance via a card to a population that is low- or moderate-income meeting the
presumed benefit criteria based on HUD’s Qualified Census Tracts and Census Tracts
and with poverty rates of over 42%.
FISCAL IMPACT
Funds in the amount of $4,000,000 are currently available and in the ARPA-CDA program
accounting unit. Approval of the appropriation adjustment will reallocate $2,600,000 from
the ARPA-FMSA Reserve Appropriations account (no. 18110013-69001) to the ARPA-
CDA expenditure account (nos. 18118013-various), for expenditure as follows:
Fiscal Year Accounting Unit-
Account #
Fund
Description
Accounting Unit,
Account Description Amount
FY 21-22
(Dec.-June)
18118013-
Various
American
Rescue Plan
Act (ARPA)
ARPA-CDA, Various $6,600,000
Total $6,600,000
EXHIBIT(S)
1. Revive Santa Ana Resident Stimulus Program Guidelines
2. Revive Santa Ana Resident Stimulus Program Eligible Areas Map
3. Bid Abstract: IFB No. 21-126A: Prepaid Gift-Debit Cards
Revive Santa Ana Resident Stimulus Program
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Submitted By: Steven Mendoza, Assistant City Manager
Approved By: Kristine Ridge, City Manager
City of Santa Ana Page 1 of 3 Revive Santa Ana
Resident Stimulus Program - NOV 2021
Program Guidelines
The Revive Santa Ana Resident Stimulus program provides $300 pre-paid visa cards as an economic
support to mitigate negative economic impacts of the pandemic. The support is targeted to rental
households in economically disadvantaged areas as determined by HUD’s Qualified Census Tracts and
Census Tracts and to areas with poverty rates of over 42%.
Funding for this program is made possible by the American Rescue Plan Act (ARPA) through U.S.
Department of Treasury Coronavirus State and Local Fiscal Recovery Funds (SLFRF) allocated to the City
of Santa Ana.
I.Program Eligibility
Coronavirus Local Fiscal Recovery Fund Section 603(c)(1)(a) provides that funds may be used to
respond to the public health emergency or its negative economic impacts, including assistance
to households, small businesses, and nonprofits, or aid to impacted industries such as
tourism, travel, and hospitality.
The program responds to negative economic impacts caused by the public health emergency by
providing direct assistance to households classified as Expenditure Category (EC) 2.3 Household
Assistance: Cash Transfers.
Per the interim final rule, in assessing whether a household or population experienced
economic harm as a result of the pandemic, a recipient may presume that a household or
population that experienced unemployment or increased food or housing insecurity or is
low- or moderate-income experienced negative economic impacts resulting from the
pandemic.
The City will provide cash assistance via a pre-paid visa cards to a population that is low- or
moderate-income meeting the presumed benefit criteria. The support will be disbursed to rental
households in economically disadvantaged areas as determined by HUD’s Qualified Census Tracts
and Census tracts and Census Tracts in areas with poverty rates of over 42%. (See Revive Santa
Ana Resident Stimulus Program Eligible Areas Map)
The City recognizes the disproportionate impact of the pandemic in low-income, high
poverty, dense and overcrowded living conditions, and as such is targeting the distribution of
the cash assistance to rental units in the target areas.
II.Size of the cash assistance:
The Revive Santa Ana Business Program will provide $300 in the form of a pre-paid visa card.
EXHIBIT 1
City of Santa Ana Page 2 of 3 Revive Santa Ana
Resident Stimulus Program - NOV 2021
III.Eligible households/housing units:
Eligible households for this assistance include rental units registered with the City of Santa Ana’s
Proactive Rental Enforcement Program (PREP) located in the Revive Santa Ana Resident Stimulus
Program Eligible Areas Map.
The PREP promotes public health, safety, and welfare through a systematic proactive code
enforcement effort towards residential rental property throughout the City of Santa Ana.
Property owners who enter into the residential property rental business are imposed a rental
surcharge to pay the enforcement costs of the PREP program including inspection and
administration. PREP promotes an environment in which unhealthy conditions and life safety
hazards are reduced for occupants of residential rental property by identifying and correcting
code violations.
Santa Ana Residents that are renting a housing unit in Santa Ana that is not registered with the
City as a PREP unit, but is within the eligible areas as determined by the Revive Santa Ana Resident
Stimulus Program Eligible Areas Map, may be eligible for the assistance payment subject to
funding availability. Residents may contact the City’s Economic Development Division for
additional information.
IV.Disbursement of cash assistance:
The distribution will be conducted to rental units in Census Tracts with at least 40% poverty rate
per the Revive Santa Ana Resident Stimulus Program Eligible Areas Map. Distribution will
commence in the census tracts with the areas indicating the highest rates of poverty.
City staff will visit each rental unit to provide the cash assistance. Staff will knock on the door and
request to speak with a responsible party to the household to provide program information and
the cash assistance via the $300 pre-paid visa cards. If a responsible party is not home, the City
will mail program information to the household, inclusive of card pick-up options.
V.Household eligibility requirements to receive cash assistance:
To receive the cash assistance a recipient will need to do the following:
•Present identification
•Provide a phone number
•Sign a certification/attestation log to document the following:
o Recipient is a responsible party living in the household
o Receipt of the cash assistance (gift/debit card)
VI.Limit on number of pre-paid visa cards per household:
There is a limit of one gift card per household.
City of Santa Ana Page 3 of 3 Revive Santa Ana
Resident Stimulus Program - NOV 2021
VII.Program contact information:
City of Santa Ana
Community Development Agency
Economic Development Division
Text/Call: (Pending)
Email: (Pending) ____@santa-ana.org
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I
0 ½ 1¼
Miles
Qualified Census Tracts (2022)
Poverty Rate by 2020 Census Tract
Below 42%- NOT ELIGIBLE
42% - 49%
50% - 59%
60% - 69%
70% -79%
80%+
Resident Stimulus Program Eligible Areas Map
Units: Lists No. of PREP Units by Census Tract
|
EXHIBIT 2
Vendor Location Respondee Respondee Title Vendor Type
PrePaid USA Corona, CA Marisol Arenas Sales Executive SOCB
Perfect Gift LLC
Pittsburgh,
PA Jenny Schutt Account Executive
Blackhawk Network
Inc
Pleasanton,
CA Michael Penza
Inside Sales
Representative
Vendor Card Type
Total Card Load
Value
Total Processing
Fee
Activation
Fee
Available
Discounts
Applied CRA
Credits Payment Terms
Standard
Shipping Fee
Ground
Delivery
Standard
Shipping Fee
Overnight
Delivery
Total Amount
with Standard
Shipping
Total Amount
with Overnight
Shipping
PrePaid USA Visa
6,000,000.00
($300 per card) 0 None
1.99 per card
(waived processing
fee)NA
Vendor is willing to accept
50% of payment upfront, and
50% of payment upon
receivng the cards. Perferred
Payment Type: ACH/Wire
Transfer Waived Waived 6,000,000 6,000,000
Perfect Gift LLC
MasterCard
and Visa
6,000,000.00
($300 per card) 0 None
3.50 per card
(waived processing
fee)No
Prepayment in full is required
to receive all cards. Preferred
Payment Type: ACH/Wire Waived 3,200 6,000,000 6,003,200
Blackhawk Network Visa
6,000,000.00
($300 per card)
.99 cents per card
(19,800) None
3.00 per card
(reduced
processing Fee) No
Prepayment in full is required
to receive all cards. Preferred
Payment Type: ACH/Wire Waived Waived
6,019,800 6,019,800
CITY OF SANTA ANA
Issued On: 11/4/2021
Vendor Information
Bid Information
Bid Abstract: IFB No. 21-126A: Prepaid Gift-Debit Cards
EXHIBIT 3
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 1
Revive Santa Ana
Resident Stimulus Program
Item # 26
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 2
Resident Stimulus Program
•Provides direct economic
support to residents
•$300 pre-paid Visa cards
to be distributed to 20K
households ($6M total)
•Federally Funded by
American Rescue Plan
Act (ARPA)
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 3
Eligibility
•Data driven approach focusing on the
disproportionate impact of the pandemic in
low-income, high poverty, dense and
overcrowded living conditions
•Targets renters in units located in HUD
Qualified Census Tracts and areas above
the median poverty rate (42%) per the OC
Equity Map
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 4
Eligible Areas Map
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 5
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 6
Distribution
•To commence December 4th in
census tracts with highest
rates of poverty
•Door-to-door distribution by
City staff to heads of
household (18+)
•Arrangements will be made for
households unavailable during
distribution
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 7
Estimated Program Costs
•$6,000,000
–Direct assistance / pre-paid Visa cards
•$600,000 (10% estimated)
–Distribution efforts
–Program administration
–Material and supplies
Revive Santa Ana Resident Stimulus Program
Community Development Agency
November 16, 2021
Slide 8
Thank you.