HomeMy WebLinkAboutItem 08 - Reappoint Members to the Workforce Development Board for a Four-Year Term Community Development Agency
www.santa-ana.org/community-development
Item # 8
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
May 21, 2024
TOPIC: Reappoint members to the Workforce Development Board
AGENDA TITLE
Reappoint Members to the Workforce Development Board for a Four-Year Term
RECOMMENDED ACTION
1. Reappoint Dave Elliott, Marjorie Knitter, Patrick Korthuis, Maria Rosa Lopez, and
Natasha Milatovich, to the Santa Ana Workforce Development Board for a four-year
term expiring May 31, 2028.
2. Appoint Cory Sams (replacing Lee McMurtray) for a full four-year term expiring May
31, 2028.
3. Appoint Dr. Vaniethia Hubbard (replacing Dr. Annebelle Nery) for a partial four-year
term expiring May 31, 2027.
GOVERNMENT CODE §84308 APPLIES: No
No
DISCUSSION
On May 17, 2016, the City Council adopted Resolution 2016-031, establishing the
Santa Ana Workforce Development Board (WDB), and appointed 25 members. In
accordance with the federal Workforce Innovation and Opportunity Act (WIOA) Section
107(b)(2)(A-D), a local WDB board is to be composed of representatives from specific
categories and that the number of WDB members in the categories be proportional in
different ways to the total membership while maintaining a greater than 50%
representation from the business sector. WDB Board members are appointed by the
City Council under the categories of membership prescribed by law, as follows:
•Representatives from local businesses: 13 members
•Representative from labor, labor registered apprenticeship, and/or community
based organizations: 5 members
•Representatives from local education institutions: 3 members
•Representatives from government entities (Dept. of Rehabilitation, Social Services
Agency, EDD, and Economic Development): 4 members
Five members whose terms have expired are recommended for reappointment.
Representing the local business community are the following individuals: Dave Elliott,
CEO for the Santa Ana Chamber and Dave Elliott & Associates; Marjorie Knitter,
Reappoint Members to the Workforce Development Board
May 21, 2024
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President, Moote Group; Patrick Korthuis, Owner, Sir Speedy Printing; and Natasha
Milatovich, Senior Vice President, Chief Human Resources Officer for AltaMed.
Separately, representing labor organizations is Mara Rosa Lopez, UFCW 324 (Exhibit
1). The nominees have been active and committed to the purpose of the WDB and have
expressed a desire to continue participation on the board.
One representative from the local area business is being recommended for a new
appointment. Mr. Cory Sams, Operations Manager for MainPlace Mall, is recommended
to be appointed for a full term expiring May 31, 2028 to replace Lee McMurtray, who
resigned due to relocating out of the area (Exhibit 2). The second new appointment is
Dr. Vaniethia Hubbard, Vice President of Student Services at Santa Ana College. Dr.
Hubbard is being recommended for appointment for a partial term expiring May 31,
2027, to replace Dr. Annebelle Nery, who has resigned due to conflicting work
commitments (Exhibit 3).
FISCAL IMPACT
There is no fiscal impact associated with this item.
EXHIBIT(S)
1. Resumes – Dave Elliott, Marjorie Knitter, Patrick Korthuis, Maria Rosa Lopez, Natasha
Milatovich
2. Resume – Cory Sams
3. Resume – Dr. Vaniethia Hubbard
Submitted By: Michael L. Garcia, Executive Director of Community Development
Approved By: Alvaro Nuñez, Acting City Manager
Core Life Purpose:
Mantra:
DAVID L. ELLIOTT
Relationship Builder and Connector of People
"Make a difference by serving God in building
relatio nships, connecting people and being an influence"
"Engaging, Aligning and Com1ecting baby boomer
professionals in their 3 rd quarter quest in making a
difference by changing lives"
BE a CATALYST
"Anything I can do?" "Just do Good"
We are only successful and significant by the people we
surround ourselves with.
Professional Qualities: Non Profit and For Profit Busin esses/Organizations
Leadership, visionary, people and team-oriented, energetic
and goal driven. Skills in: business development,
sales/marketing, public/community relations and fund
development.
Education: Master of Arts
Azusa Pacific University
Gr aduate work in Educational Administration
Biola University
Bachelor of Science in Education
University of Arizona
Certificate in Fundraising Management,
The Fundraising School, Indiana University
Professional Affiliations: Board member of the Costa Mesa Chamber of Commerce
Board member of the Hispanic Chamber of Commerce
Board member of the Orange County YMCA Association
EXHIBIT 1
Board member of the Saddleback Community College
Foundation
Pro Visors Network Member
The Barnabas Group
American Association for Senior Executives
Professional Experience: Santa Ana Chamber of Commerce 2010-present
President and CEO
Vanguard University of Southern California, 1994-2009
-Associate VP for University Relations 2000-2009
*Annually raised 125-150k in sponsorships for
Christmas Fantasia and golf tournament
*Recruited 20 of the 35 member Business Advisory
Council for the School of Business
*Represented and connected the university
throughout the Orange County business community
developing key strategic relationships
*Provided leadership of Christmas Fantasia the
premiere university event starting 10 years ago with
250 participants to this past year of over 2500
participants and performance at Segerstrom Hall
*Directed all major university marketing buys and
supervised publication of Vanguard magazine
(2000-2003)
-Executive Director University Foundation 2007-2009
*added to my portfolio 2.8 million endowment
*Personally recruited 12 of the current board
members
*Assisted the establishment of the Professional
Advisory Council for planned giving
-Director/Dean School for Professional Studies 1994-2000
*Started the degree completion program from
scratch with 2 staff and 20k marketing budget.
1 00k profit after first year
2
EXHIBIT 1
*Seven years later 18 staff, 300 students 3 million
bndget with 1.5 million profit margin
*Served for 2 years as president of the So nth Coast
Higher Education Council which included all
community colleges and 4 year colleges and
universities in Orange County
*Served as a founding member of the Consortium
for Southern California Colleges and Universities
serving the Adult Learner (50 members)
David Elliott and Associates, Inc.
President and Founder 2004-present
*Business development consulting/connecting for
clients including: Exit Retirement Strategies, Al
Frank Asset Management. Facilitator of the BOAT
(Business Owner's Advisory Team)
Client Advocate Network
Managing Director 2008-present
Clients include: Passkeys Foundation, Capata and
Co., Summit Payroll, New York Life, Cross Media,
Spyglass Realty, DGWB, Partners Bank,
Coneybeare, Horizon Law and DocuSource
UPG Sports, Inc.
President and Founder 1993-2004
*Started this business providing youth and high
school girl's basketball teams, tournament to
participate in. Sold in 2004 and recognized as one
of the premiere basketball tournament programs in
the area serving over 1000 girls in its seven annual
tournaments.
Consultant
Fundraising and administrative Consultant 1989-93
*Worked with area youth pr ograms (Boys and
Girls clubs, youth football and basketball programs
and high school athletic teams) on various fund
raising programs
Mariners Church
Director of Music 1984-88
3
EXHIBIT 1
*Started the first music program including choirs,
special groups, musical productions etc
Cedar Mill Church
Director of Administration and Music 1981-84 *Created the "Sing Christmas" musical outreach
program hosted at local hotels reaching over 2000
people
El Cajon Christian High School
Principal/Vice Principal 1978-81
*Considered the youngest high school principal in
the southwest with responsibility for 900 students
and 50 faculty
*Started Christian Community Theater with first
production drawing over 6000 in attendance.
Palo Verde Christiau High School
Principal/ Athletic Director 197 4-78
*Started the first athletic program
*First high school principal starting with 9 students
and growing in 3 years to 135 students
*State small school division basketball
championship ( coach)
*First ever fund raiser (Bike-a-thon) raised over
$9,000 enough to purchase football uniforms and
equipment for the first football team in school
history
4
EXHIBIT 1
Marjorie A. Knitter is the inspirational president of
Paul A. Moote & Associates, Inc., dba The Moote Group,
a full-service constr uction management firm providing
land development solutions to developers, builders,
municipalities and lenders in all aspects of land
development and infrastrncture programs from
entitlement through finished lots. She is well known in
the Southern California construction industry, with more
than 25 years of experience in land management and
active leadership roles in numerous related associations.
Ma1jorie oversees all aspect of business planning,
development and management for the Santa Ana, Calif.
based firm of 22 employees that specializes in
engineering feasibility, land development cost estimates
and all phases of construction management. She has
personally been the bid/contract administrator for both public and private developments
representing more than $500 million in construction specifications and contract documents
as well as manages their core business of due diligence support providing finished lot cost
estimates.
Since assuming leadership of The Moote Group during the economic recession in 1990,
Knitter has grown the family business from seven employees to 22 and expanded the
firm's expertise from civil estimating and construction management to include bid
solicitation, negotiations, contract preparation and administration, utility consulting and
coordination, expert witness and litigation support, risk assessment, land use pem1itting
and entitlement, and Construction Reimbursement Support for both public and private
projects throughout California, Arizona and Nevada. Diversification helped The Moote
Group not only to survive, but to thrive, even in the cyclical real estate and construction
industry.
Knitter has industry connections that run deep, developed over years of leadership and
active participation in numerous construction associations, and is the current chair of the
Development Trends and Strategies Conference for the Orange County Building Industry
Association. She is a regular speaker at universities and industry conferences on the topic
of construction and development management. She also volunteers her time and expertise
to Home Aide, Habitat for Humanity and the United Way Women's Philanthropy Fund.
1516 Brookhollow Drive, Santa Ana, CA 92705
Office: 714-751-5557 Fax: 714-751-4552 www.moote.com
Paul A. Moote & Associates, Inc.
EXHIBIT 1
Summary of Qualifications and Skills __________________ _
Marketing and public relations
Bid /contract administrator for both public and private developments
Written and administrated over $500,000,000 public construction
specifications and contract documents •Field management, cost estimating, quantity takeoffs, project representation•Extensive project and construction management experience•Budget negotiation and compliance adherence
Pro-Fonna Building and Due Diligence Services•Staffing recruitment for project-specific personnel•Strong knowledge of industry specifics, global and local developments•Developed computer designs, proprieta1y spreadsheets and computer support
teams•Review pre-bid activities, reporting formats, presentations and the contract
award activities•Direct company operations and management•Provide company-wide report analysis
CONSTRUCTION ASSOCIATION ME!vIBERSHIPS ___________ _
•Home Builders Council of the Orange County Building Industry Association -
1999 Volunteer of the Year, 2000 President-Member since 1989 •Building Industiy Association / OC -2006 -2009 Chairperson
National Association of Home Builders -Member since 1989•Environmental Management Association -Licensed Member since 1992•Association of Construction Inspectors -Licensed Member since 1993
American Association of Cost Engineering -Certified Member since 1996•National Association of Women in Constrnction -Member Organization•Urban Land Instih1te, Orange County -Member•California Receivers Forum -Member•National Association California Bankruptcy Trustees -Member
EDUCATION & PROFESSIONAL AFFILIATIONS ___________ _
•Instructor: Construction Management, Cost Estimating & Bid Administration -
Orange Coast College, University of California, Irvine •Regular Guest Speaker for the Light Constrnction and Development Management Program -
University of California, Irvine •HBC Design Build Competition (1988 to 1999)- Chai1man for a competition of high school,
R.O.P.
and junior colleges construction technology shidents. Srudents design and build an 8' x 10'
struchtre
to code over a two-day period, judged by city building officials, architects and home builders. •BIS Building Industry -Program Committee, Program Speaker•PCBC Pacific Coast Building Conference -Program Committee, Program Speaker•Crittenden Real Estate Conference, Program Speaker
�MOOTE GROUP
I.and M;v,agement Specialis1,
Paul A. Moote & Associates, Inc.
EXHIBIT 1
COMMUNITY SERVICE INVOLVEMENT _____________ _
•American Business Women's Association (ABWA provides education scholarships
to women who wish to enhance their careers through education)
-1990 Woman of the Year, 1991 President•United Way, Women's Philanthropy Fund-Active member since 2005•Orange County Business Journal -1996 Woman in Business Candidate•Home Aide Project Playhouse - Committee, Sponsor
Habitat for Humanity -Active participant for In-kind Sponsorship
CURRENT PROJECTS _____________________ _
•Schleisman Joint Development Agreement. Representing a consortium of builders, (Shea
Homes, D.R. Horton, Le1rnar Homes). As an independent third party, Ma1jorie has provided
the initial budget of shared improvements, established the fair share analysis between the
consortium, and is managing the construction funding, cash-flow scheduling, bid
administration and construction contracts. 2007 to present. Construction value $9 .700,000.
•Audie Murphy Ranch. 2,200 residential lots, 580 acres. Partially completed master plairned
community. Cost to complete estimate for Bank of America during pre-foreclosure event. May
2009. Cost-to-complete value $130,000,000.
•Eti wanda Residential Tract. 130 Finished Lots. Provided the cost to complete for the lender and
assisted in the negotiations of the purchase price with the buyer. August 2009.
lMOOTE GROUP land Mana�nrent Spec/all.is
Paul A. Moote & Associates, Inc.
EXHIBIT 1
Sir Speedy Printing
1540 S. Lyon Street Santa Ana, CA. 92705
Patrick Korthu!s Biography
Phone: 714.574.5674 Fax: 714,547.0167 Office Email: sspe_wl l2@earthlink.net Personal Email: pk.sil'speedy@earthlink.net
Patrick was bom in Bellflower, California in 1964 to a Dutch couple, Betty and Bob Korthuis. Mr. and Mts. Kortlmis al1'ived in the USA a few years before Patdck was bom, He considers it a blessing to be able to be raised knowing two different cultures, the Dutch and the American ct!lture, Patrick has a1i older brothJr, Edward and a y,:nmger sister Yvonne. Patrick was very fortunate to have been able to go to Holland several times during his youth and spend time with his Dtitch relatives. The visits to Holland and the influence of his parents gave Patrick the oppoi'tunity to learn Dutch.
Pall'iok learned Uie value of entrepreneurship at the age of nine when he acquired his own newspaper route, delivering for the Harold Examiner, and then moved to the Independent Press Telegram. He graduated from Gahr Hi gh School in Cerritos. He was accepted at Universal Teolmioal Institute, where he graduated with a Diesel Mechanic degree.
He worked as a Mechanic for 18 years before he and his wife decided to venture into having their own b,1s.i11.ess. After some research they bought a Sir Speedy Printing. The y• have had their b,1siness since 1999, In 2006 they were able to purchase a building for th" business which allows them to continue to grow. The business has been in Santa Ana s.ince 1974 and at the same location until they recently moved into their new faci1ity at 1540 S. Lyoa Street in Santa Ana.
Patrick is a member of the Santa Ana Chamber and Hispanic Clrnmber of Commerce and is past President the Santa Ana Kiwanis club.
In his free time he en joys working in the garden. His hobbies are motorcycle riding, water skiing, and snow skiing. His dream would be to one day drive a race car.
Patrick has been blessed with three boys, Bra11don 19, Jason 18 and Nathaniel 6wks. Brandon is in his second year of college attending LBSU and plans to attend Chiropractic Colle ge. Jason is a senior in High School and would like to be an Anesthesiologist. The youngest ls Nathaniel and we don't know what he wants to be because he is onl y 6 weeks old and doing great.
Patrick and Christy have been manfod for nine years and enjoy travelli1g, camping, golfing and walking ht their neighborhood after dinner.
EXHIBIT 1
MARIA ROSA LOPEZ
mrilopez@ufcw324.org
(714)920-5452
WORK EXPERIENCE
United Food and Commercial Workers Union Local 324 (UFCW)
05/2001 to Present-Union Organizer
•Informed workers about their rights in the workplace and how they can
change their lives by joining a union in order to have better wages, job
security, pension, sick leave and more.
•Recruited members to get support to improve union contracts.
■ Recruited members to walk precincts for different campaigns in Orange
County.
•Involved in Measure "L" campaign to improve the lives of workers in
Anaheim, fighting for a living wage of $15/hour
■ Involved in May 1st Rallies in Santa Ana and Anaheim, fighting for justice for
the immigrant community in Orange County.
•Co-organized the 2006 Santa Ana "May Day" March with over 20,000
pa rtici pants
Hermandad Mexicana
01/1986 to 04/2001 Community Organizer
•Actively participated in the Amnesty Program of 1986, recruiting
thousands of immigrants to apply for this program and citizenship
classes in Santa Ana.
•Developed a women's group program to help victims of Domestic
Violence, and Rape in Santa Ana.
EXHIBIT 1
•Participated in the Census Program of 1990 and 2000 in Santa Ana.
•Recruited and trained parents in the subject of Parents Rights and
Responsibilities to increase participation in the Santa Ana Unified School
District
•Spoke twice before the Sacramento State Board in behalf of English
Learners.
•Organized 300 "Dry-wall" workers to achieve better treatment and
better wages.
•Organized 500 families in Santa Ana in a mass Rent Strike due to
deplorable inhumane living conditions.
EDUCATION
1977 -Bachelor's Degree in Architecture -National Autonomous University of
Mexico with Minor in Mathematics.
1979-Master's Degree in Human Relations-National School of Pentathletes.
AWARDS AND ACKNOWLEDGEMENTS
•2020 Executive Board Member UFCW Local 324
•2020 Regional Coordinator UFCW Women's Network Region 8
•2010 OCLF Delegate of the month November
•2001 SAUSD Parent of the Year
2
EXHIBIT 1
People NATASHA MILATOVICH, Ed. D., MBA, MHRM, SHRM-SCP Glendale, California 91202 • (323) 603-7757 indeedwise@gmail.com • www.linkedin.com/in/natashamilatovich/
SUMMARY
A highly accomplished and solutions-oriented HUMAN RESOURCES EXECUTIVE with multifaceted experience in employee engagement and retention, talent acquisition, total rewards, program management, training and development, process improvement, mergers and acquisitions, leadership development, and succession planning. Successful track record of
bringing contemporary approach to HR strategies, resulting in retention of key top talent and saving millions of dollars. Applies an innovative approach to finding and recruiting talent through pipelining, workforce planning, and staffing strategies to address labor sh01tages. Leverages exemplary leadership and communication skills to maximize HR objectives and transform and optimize organizational cultures.
KEY ACCOMPLISHMENfS
•Led high-performing people strategy, with focus on attracting and retaining critical healthcare talent.•Championed shared governance programs-developing and promoting frontline clinicians in leadership roles.•Created employee-centric and innovative atmosphere that resulted in increased employee engagement and retention.•Served as leader and champion of Patient-Centered Care programs.
Leadership •Led efforts to competitively position organization as employer of choice, ensuring higher recruitment rates in competitivehealthcare environment.•Implemented HR technology allowing organization to streamline processes and provide improved service to associates.•Completed collective bargaining strategy and negotiations in several acquired facilities.•Experienced in cross-functional collaboration, conflict resolution, and consensus building.•Developed and grew talent by implementing leadership development, mentoring, and succession planning programs.
Organizational Development •Elevated key areas of HR strategic planning, succession planning, training and development, employee relations, total rewards,and talent acquisition.•Saved organization substantial amounts by implementing education and strategies for proactive and thorough approach toemployee and labor relations.•Led successful reorganizations and integrations with mergers and acquisitions.•Promoted employee understanding of programs and policies, thus creating transparent communication throughout
organization.
Innovation •Integrated approach to associates' physical, mental, financial, and social health through introduction of mental health andwellness tools and programs for all healthcare professionals.•Created work/life integration vs. work/life balance strategies, resulting in increased workforce retention.•Designed and executed voluntary retirement programs in lieu of targeted reductions, saving organization $500,000.•Initiated rounding "app" for accountability in executive rounding process.
EXPERIENCE
ALTAMED HEALTH SERVICES Commerce, California
SVP, ChiefHwnan Resources Officer ................................................................................................................................. 2023-present
•Providing strategic leadership and guidance to the HR function by overseeing talent acquisition, total rewards, talentmanagement, workforce development, HR IS, employee health and wellness and HR business operations.
ADVENTIST HEALTH SYSTEM Roseville, California System Human Resources Executive ........................................................................................................................................ 2020-2023
•Oversaw 37,000 associates on West Coast and Hawaii, including on-site, remote, and hybrid employees, physicians, and alliedhealth professionals in inpatient and outpatient settings in both rural and urban communities.•Led HR strategic plan that resulted in turnover reduction and saving system $24M.•Developed programs and supported executive and system-wide leadership during COVID.•Facilitated transformation of on-site workforce to flexible models of remote and hybrid work.
EXHIBIT 1
Natasha Milatovich, Ed, D., M.B.A., M.H.RM., Page 2 ADVENTIST HEALTH SYSTEM Roseville, California Southern California Regi onal Human Resources Vice President ................................................................................... 2015-2020 •Provided HR leadership for 9,000 employees across Southern California regiou.•Led organizational transformational change from traditional Human Resources model to shared services model that resulted instreamlined HR services and operational efficiency.WHITE MEMORIAL MEDICAL CENTER Los Angeles, California Vice President, Human Resources ................................................................................................................. ,, .. ,, ...................... 2012-2015 Assistant Vice President, Human Resources .......................................................................................................................... 2010-2012 Director, Human Resources ............................................................. , ......................................................................................... 2005-2010 •Developed high-performing HR systems aligned with culture and strategy of organization, resulting in top-decile engagementand turnover rates.•Led in compensation, recruitment well-being, benefits, recognition, and development, leading to optimal organizationalperformance.GLENDALE ADVENTIST MEDICAL CENTER, Glendale, California, Employment Manager, 2003-2005. GLENDALE ADVENT IST MEDICAL CENTER, Glendale, California, Recruiter, 1996-2003. PEPPERDINE UNIVERSITY SCHOOL OF EDUCATION AND PSYCHOLOGY• Los Angeles, California Ed. D. • Organizational Leadership KELLER GRADUATE SCHOOL OF MANAGEMENT• Sherman Oaks, California M.B.A. • Master of Business AdministrationM.H.R.M. • Master of Human Resources ManagementPACIFIC UNION COLLEGE• Angwin, California B.A. • Business Senior Certified Professional (SHRM-SCP) Korn Ferry Certified Leadership Architect Gallup Certified Strengths Coach American Society for Healthcare Human Resources Administration (ASHHRA) Southern California Association for Health Care Recruitment (SCAHCR) California Hospital Association -Statewide HR Advisory Board Society of Human Resource Managers (SHRM) American Healthcare Leader: ''Why Natasha Milatovich Does Not Believe in Work/Life Balance?" (Silver, November 2018) EXHIBIT 1
CORY S AMS
GENERAL MANAGER
CONTACT PROFILE
714-944-3381
csams@centennialrec.com
General Manager MainPlace Mall – I have lived or worked
in the city of Santa Ana for over 20 years. I am a board
member for the Santa Ana Chamber of Commerce and
am a board member for Travel Santa Ana (as a
representative of SACC).
SKILLS EXPERIENCE
Commercial Property
Management
Tenant Relations
Accounting and Budget
Management
Project Management
General Manager MainPlace Mall
June 2021 - Current
•Responsible for the day-to-day management of
1.1M Square Foot Shopping center.
•Cultivate relationships with tenants, vendors, and
community organizations.
•Actively participate in the chamber of commerce.
•Develop and manage the center operating and
capital budget to successfully manage the property
asset.
•Engage with the community and neighborhood
associations. To keep them updated on the
development of the mall and how we can become
better partners in the community.
Assistant General Manger MainPlace Mall
June 2019 – May 2021
•Asist in the day-to-day management of the
property.
•Work with General Manager and department heads
with managing the operating budget and property
standards.
•Spearheaded the reopening of the center after
COVID closures and implementing safety protocols.
•Work with tenants to recover from covid closures
including submitting rent relief assistance as well as
recommending alternative assistance resources.
Arranged flex hours during initial opening period.
ORGANINZATIONS
Board Member – Santa Ana
Chamber of Commerce
Travel Santa Ana- Board Member
(SACC Representative)
EXHIBIT 2
Facilities Manger MainPlace Mall
June 2006 – July 2012 and March 2017 – June 2019
• Responsible for maintaining the integrity and
operations of the facility.
• Manage ~$6M annual operating budget.
• Managed house maintenance team and third-party
contractors.
• Developed long term and annual capital project
plan and budget. Developed or partnered with
consultants to develop scope of work.
• Bid contracted and executed cap ex improvements
and general contracts.
Facilities Manger Westfield Santa Anita Mall – Arcadia Ca.
June 2012 –March 2017
• Responsible for maintaining the integrity and
operations of the facility.
• Manage ~$7M annual operating budget.
• Managed house maintenance team and third-party
contractors.
• Developed long term and annual capital project
plan and budget. Developed or partnered with
consultants to develop scope of work.
• Bid contracted and executed cap ex improvements
and general contracts.
EXHIBIT 2
May 7, 2024
Ms. Deborah Sanchez
Economic Development Specialist III
Santa Ana Work Center
801 W. Civic Center Drive, Suite #200
Santa Ana, CA 92701
Dear Ms. Sanchez,
On behalf of the Rancho Santiago Community College District (RSCCD), I am pleased to nominate
Dr. Vaniethia Hubbard, Vice President of Student Affairs at Santa Ana College for appointment to the
Santa Ana Workforce Development Board in the area of WIOA Title II Adult Education & Literacy.
Dr. Hubbard has more than 21 years of experience working with diverse student populations in both
secondary and post-secondary environments with a proven track record of creating strategies to
improve student success. Recognized for her strong executive leadership skills, she has a talent for
developing statewide partnerships in higher education and improving collaborations between
instruction and student service. Dr. Hubbard also has effectively institutionalized career development
programs that improve opportunities for employment. We believe that Dr. Hubbard has the background
that will enable her to make a meaningful contribution as a member of the SAWDB.
We are confident that Dr. Hubbard will do an outstanding job representing RSCCD and be a major
contributor to the SAWDB. If you should require anything further, please contact us.
Sincerely,
Marvin Martinez
Chancellor
EXHIBIT 3
1 | Page V. Hubbard
Vaniethia Hubbard, Ed.D.
Office: 714) 564-6085 | Hubbard_Vaniethia@sac.edu
Core Competencies
Professional Profile
Twenty-one years of experience working with diverse student populations in secondary and post-secondary settings.
Proven track record of creating strategies to improve student success from access to completion. Reputation as a change
agent with the ability to analyze issues, devise process improvements, and streamline efficient operations. Expertise in
management and implementation of successful organizational integrations. Recognized for strong executive leadership
skills. Talent for developing statewide partnerships in higher education and improving collaborations between
instruction and student service. Excels at effectively institutionalizing innovative career development and college
preparation noncredit programs that improves opportunities for employment and improves student success in credit
coursework.
Educational Background
Ed.D. Doctor of Education in Higher Educational Leadership June 2016
California State University, Fullerton
Dissertation: Student Success – A Mixed Methods Study of Noncredit to Credit Transitions
M.S.W. Master of Social Work in Clinical Social Work May 1994
Clark Atlanta University
B.A. Bachelor of Arts, Psychology June 1992 California State University at Fullerton,
Professional Experience
Vice President, Student Services July 2018 - Present
Rancho Santiago Community College District – Santa Ana Community College
Serve as the Chief Student Service Officer providing leadership for the Student Services Division infrastructure
that is welcoming and nurturing for a highly diverse student body. Responsible for the vision, leadership, and
strategic direction to reporting areas Counseling and Academic Advising, Extended Opportunities Programs and
Services (EOPS), Disabled Students Program and Services (DSPS), Transfer Center, International Students,
• Higher Education Leadership
• Management of Federal Grants
• Sensitivity to Diverse Populations
• Strategic and Innovative Vision
• Institutional Effectiveness
• Shared Governance
• Enrollment Management
• Data Driven Decisions
• Accreditation Peer Reviewer
• Community Partnerships
• Statewide Advocacy
• Noncredit to Credit Pathways
EXHIBIT 3
2 | Page V. Hubbard
Career and Assessment, Veteran’s support, Admissions and Records, Student Financial Services, Health and
Wellness Center, Outreach, Student Conduct and Discipline, Student Life and Associated Student Government.
• Provide leadership and supervision and advocate for collaboration in a participatory governance
environment in support of college administrators, faculty, and staff as they plan, revise,
recommend, deliver, and evaluate all student support programs and activities.
• Provide leadership and direction to improve campus communication and foster trust and confidence
in the office of Student Services.
• Serve as a leader and collaborator in the College’s strategic planning and decision-making
activities.
• Develop and manage the college’s student support budget of $47 million in collaboration with
College President and Executive staff.
• Assist with the Accreditation Self-Evaluation process for the college in support of activities before,
during, and after the site visit conducted by the Accrediting Commission of Community and Junior
Colleges (ACCJC).
• Provide leadership and direction to student service administrators, faculty, and staff in support of
President’s administering of an on-going bond related construction program with fiscal and time
constraints.
• Provide leadership and support for the development of Guided Pathways transition programs and
services with the College’s Continuing Education Division.
• Provide direction and leadership for the development of class schedules, and college catalogues to
support counseling classes for college credit, admission and enrollment requirements, program
graduation requirements, policies and procedures, support services, and four-year college and
university transfer programs.
• Provide direction and supervision for the alignment of support service planning, program review,
and service area learning outcomes assessment with the allocation of fiscal, human, physical, and
technological resources.
• Provide leadership and direction in support of collaborative activities between the college’s credit
programs and community non-profit agencies.
• Serve as college representative on the Chancellor’s Cabinet in the absence of the President.
• Supervise program and personnel compliance with applicable state and federal laws and
regulations.
• Provided active support of Santa Ana College’s Foundation during funds development activities.
• Recommend, support, and implement District policy and regulations.
• Resolve employee and student conflicts in an area of leadership and supervision.
• Serve as the College student conduct officer and Title IX administrator.
Key achievements:
• Implemented and launched the college’s first basic needs center, The Fainbarg Chase Thrive
Center, to address significant disparities in food and housing security to increase health, mental
health, and academic performance. This project resulted in the college receiving its largest donation
from a single donor in the amount of $1.25 million dollars.
• Co-led the college wide effort to transition the college to virtual instruction and services due to the
global pandemic.
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• Provided direction and fiscal oversight for the Higher Education Emergency Relief Funds (HEERF)
totaling $52 million to support operational, technical and facility resources and to ensure timely
direct emergency grants to students.
• Partnered with Academic Affairs and Marketing to increase the college enrollment by thirty
percent.
• Cultivated substantive community partnerships to connect students with resources and support and
to address significant disparities in food and housing security.
• Ensured greater collaboration with Academic Affairs regarding college-wide initiatives, specifically
Student Equity and Guided Pathways, with the intended goal of redesigning the on-boarding
process, implementing intrusive advising, and creating coherent academic and career pathways for
students.
• Promoted a diverse student community through acquiring grant funding and implementing affinity
groups, such as Umoja, Asian Pacific Student Program, Undocu Scholars, and LGBTQ+, on
campus.
• Developed relationships that have led to increased donations to the college and support for
institutional entrepreneurial initiatives.
• Designed programs and services with the student in mind to make it easier for students to access
courses and timely services.
• Realigned support services and programs to meet the changing student needs throughout the entire
student experience from recruitment and retention strategies to completion and transfer.
Dean, Instruction & Student Services August 2010 – June 2018
North Orange County Community College District – North Orange Continuing Education
Formerly School of Continuing Education
Under the direction of the Provost, serve as the Chief Operating Officer of Instruction and Student Services at
the fourth largest continuing education institute in the California Community College System. Responsible for
the overall leadership and operations of an assigned continuing education center. Accountable for an annual
budget of over $3.4 million and 78 full- and part-time faculty, management, and classified employees.
• Provided the organizational leadership and vision in administering a comprehensive range of
instructional programs, administrative and student services for the following departments:
Admissions and Records, Counseling, Enrollment Management, Emeritus/Older Adults, Facilities
Planning and Management, Health and Wellness, Kid’s College, Institutional Research and
Planning, Student Success and Support Program, Student Conduct, Student Equity, and Title IX.
• Provided strategic vision and leadership for the college enrollment management efforts and
effectively managed school wide FTES generation and state apportionment reporting.
• Partnered with instruction and student services to assess and devise effective strategies related to
student retention and completion.
• In concert with executive staff, led strategic planning process, as it pertains to student success,
equity, and retention.
• Led college wide program review efforts for instructional programs and institutionalize student
learning outcomes.
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• Institutionalized college wide technology systems in support of student retention, persistence and
completion, including electronic degree audits (DegreeWorks), online student incident reporting
(Maxient), online orientation (Comevo) and student alert system (CRM Advise).
• Supervise, lea and developed areas related to school-wide research efforts, including program
review, testing/assessment instrument validation, accreditation, institutional effectiveness, fact
sheet, enrollment trends and more.
Key achievements:
• Envisioned, led and institutionalized a comprehensive, integrated research model to enhance and
support data driven decisions.
• Engaged the institution, community, and partners to increase enrollment and visibility.
• Worked in partnership with WestEd to design the data element metrics for the Launch Board Adult
Ed Project, a tool intended to track community college outcomes for students who began in a K-12
pathway.
• Co-chaired the Statewide Noncredit Student Success and Support Program (SSSP) Advisory
Committee, appointed by the California Community College Chancellor’s Office, and developed
the funding formula and SSSP plan for statewide noncredit core services.
• Successfully co-chaired the SSSP Noncredit Funding Formula Ad Hoc Workgroup, resulting in
new Management Information System data elements, revised funding criteria, and statewide
planning and implementation timelines.
Interim Dean, Instruction & Student Services August 2008 - August 2010
North Orange County Community College District – North Orange Continuing Education
Reported to the Provost with the purpose of meeting community needs within the Community College’s
continuing education mission. Led the budget development and management of $1.2 million, including
personal, operations and capital projects. Supervised Continuing Education Division staff including 52 full- and
part-time faculty, management, and classified staff.
• Provided administrative leadership in the development and execution of a variety of instructional
programs related to Emeritus/Older Adults, Kids College, Community and Contract Education, Fitness
Lab, Woodshop and Cabinetmaking.
• Responsible for all aspects of planning, organizing and directing the operations and activities of
assigned administrative and student support services including Matriculation, Counseling, Admission
and Records, Facilities Planning and Management and Enrollment Management.
• Formulated and developed long and short-range goals and strategic plans for assigned areas of
responsibility.
• Supervised the planning, development and recommendation of new courses; reviewed standing courses
and recommended the deletion of courses no longer appropriate to the curriculum.
• Developed and prepared class sections to be offered, class schedules, room, and instructor assignments.
• Managed enrollment, attendance and FTES production; developed and implemented marketing and
enrollment plans.
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• Developed and prepared the annual preliminary budget for assigned areas of responsibility, monitored
and controlled budget expenditures.
• Trained, supervised, evaluated, and directed the work of personnel as assigned; participated in selection
and hiring processes.
• Served as a liaison to the colleges, district, and community via participation on various committees,
professional organizations, and community projects, as appropriate.
Key achievements:
• Through Measure J Construction Bond, oversaw the $7.1 million-dollar architectural design and
construction processes for a 5,000 square-foot administration building, along with 21,000 square-feet of
renovated buildings.
• Developed and implemented a comprehensive enrollment management strategy that reflects the budget
adjustments necessary in response to the state budget reductions.
• Researched, created and implemented student success and retention systems to ensure a stable
educational environment that provides a continuous pathway to credit and/or career.
• Led the development and implementation of a systematic program review process to serve as a basis for
program effectiveness and improvement, operational and strategic planning and to ensure compliance
with accreditation and other mandates.
• In collaboration with executive and faculty leadership team, developed a long-term marketing strategy
to posture the institution.
• Co-wrote the Equal Employment Plan through involvement on the District Equity and Diversity
Committee; chaired the college Diversity Committee.
• Partnered across areas of instruction and student services and noncredit and credit on behalf of student
success.
• Fostered partnerships with community agencies in support of the continuing education mission and
goals.
Director, Emeritus/Older Adults Program June 2004 - August 2008
North Orange County Community College District – North Orange Continuing Education
Under the direction of the Dean, provided leadership in the administration, organization and development of an
instructional program serving 12,000 unduplicated students, including instructional curriculum, instructional
policies and procedures, program review, schedule of class offerings, college catalog and related publications.
Major responsibilities:
• Developed annual budget recommendations according to established procedures; maintained direct
oversight for the assigned budget expenditures; compiled information and prepared a variety of reports
related to programs, operations, and activities.
• Directed the implementation of new programs; established overall program objectives and plans.
• Evaluated and recommended revision of continuing curricula and developed new courses.
• Initiated studies and conduct analyses as necessary to determine the need for new or modified course
offerings, programs, or services.
• Developed plans and policies to facilitate and improve the instructional program and facilitate related
operations and activities, including enrollment management and instructional personnel budget.
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• Supervised the hiring process and evaluation of new faculty and staff; prepared staff assignments and
instructional schedules; supervised the planning, coordination, and implementation of professional
development activities.
• In an effort to further expedite communication with instructors, produced monthly newsletter, prepared
reports for faculty related to student attendance and enrollment.
• Supervised and facilitated the resolution of student, instructor and staff conflicts, complaints, and
grievances.
• Demonstrated sensitivity to and understanding of disabilities and diverse academic, socioeconomic,
cultural, and ethnic backgrounds.
• Represented the District and participated at the local, state, and national levels in organizations and
activities that improve, promoted and publicized District instructional support programs.
Key achievements:
• Cultivated external partnerships to increase enrollments and visibility.
• Promoted the college mission in the community forging new partnerships for the institution.
• Led courageous conversations around planning priorities leading to action, accountability, and growth.
• Led institutional change to increase adaptability and responsiveness as a result of fiscal challenges.
• Chaired the college Diversity Committee helping the institution to host a series of cultural intelligence
trainings and multicultural events.
Program Coordinator August 2000 - June 2004
Long Beach Unified School District, Juan R. Cabrillo High School
In partnership with Cabrillo High School and surrounding community, provided direct oversight for two
federally funded programs, 21st Century After School and Healthy Start. Responsible for the overall leadership
and operations in support of community learning centers that provide academic enrichment services for students
attending high poverty and low performing schools.
Major responsibilities:
• Directed and monitored the operations and activities of grants and special programs, including
academic and enrichment after school activities and mental health counseling support services.
• Provided fiscal management budget development and expenditure tracking of $700,000 budget.
• Directed the development, preparation and monitoring of program funding allocations and
expenditures in compliance with grant requirements. Prepared and maintained detailed and
comprehensive records and reports for district, local and state reporting purposes.
• Through district and community collaboration, designed a sustainability plan for special programs.
• Conducted a comprehensive needs assessment and campus-wide climate survey to address the
broad concerns and issues facing high school students, inclusive of academic achievement, student
outcomes and program priorities.
• Developed collaborative partnerships with community-based organizations.
• Implemented after school instruction and clinical services to underserved students on campus.
• In partnership with faculty, principal, and community-based organizations, aligned activities with
regular school day teachers, coordinate student outreach and implement evaluation tools.
• Cultivated collaborative relationships with community, city, and county agencies.
• Supervised faculty, paraprofessionals, mental health counselors, volunteers, parent liaisons, and
community partners; directed recruitment, orientation, and evaluation of assigned staff.
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• Conducted program analysis and assessment of the campus climate, outreach and retention
effectiveness, and the success of partnerships.
• Chaired Community Collaborative and Advisory Committee with community-based organizations,
program partners, educators, social workers, and parent liaisons.
• Provided presentation of program status, administrative insight of special projects and evaluation
updates to the Board of Trustees, campus administration and community-based organizations.
Administrative Supervisor September 1998 – July 2000
The Los Angeles Center for Therapy & Education
Key responsibilities:
• Provided direction and support for the Department of Mental Health programs and staff.
• Supervised staff and ensured that processes were established for the clinical oversight of other Mental
Health staff.
• Provided treatment planning, assessments and establish measureable outcomes for the behavioral
health program.
• Reviewed incoming cases and assigned counseling cases to outpatient clinicians.
• Coordinated and implemented recruitment and retention activities for professional activities.
• Reviewed clinical staff performance to ensure quality of care and efficient use of resources.
• Coordinated internal audits and review of Department of Mental Health programs; developing
documentation procedures to ensure agency compliance with funding source.
• Maintained and developed behavioral health policies/procedures and evaluate mechanisms to ensure
consistency with the law and other standards.
• Assisted in the development, preparation and monitoring of monthly funding allocations and
expenditures.
• Managed productivity of clinicians making necessary scheduling and caseload adjustments to ensure
budget compliance with state and federal funding requirements.
• Created a work environment that valued high ethical standards, emphasized safe, high quality
behavioral health care, nurtured teamwork and encouraged activities which lead to continuous
improvement.
Faculty Positions
• Dissertation Chair, California State University Fullerton, Education Department, 2023
• Part-time Lecturer, California State University Fullerton, Education Department, 2022
o Course: The History and Function of Community Colleges
Board Memberships
• Schools First Financial Credit Union Membership Advisory Board, 2022 to present.
• Rancho Santiago Community College Early Head Start Governing Board, 2018 to present.
• California State University, Fullerton Higher Education Advisory Board, 2016 - 2019
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California Community College Chancellor’s Office Statewide Service
• Chief Student Service Officers Executive Board, 2022 - 2024
• Community College League of California, Advisory Committee on Legislation, CSSO Representative,
2022 to present.
• Student Service Representative, California Community College Chancellor’s Office, Common
Assessment Initiative Steering Committee, 2016 to 2018
• Student Service Representative, California Community College Chancellor’s Office, Integrated
Planning (Student Success and Support Program, Student Equity, Basic Skills) Ad Hoc Committee,
2016
• Co-Chair, California Community College Chancellor’s Office, Noncredit Student Success and Support
Program Advisory Committee, 2015 to 2018
• Chair, California Community College Chancellor’s Office, Noncredit Student Success and Support
Program Ad Hoc Workgroup, 2014
• Noncredit Representative, California Community College Chancellor’s Office, Student Success and
Support Program Advisory Committee, 2013 to 2018
• Noncredit Representative, California Community College Student Success and Support Program
Professional Association, Executive Board, 2013
Community Engagement
• Alumni Representative, California State University, Fullerton, Higher Education Advisory Committee,
2016 to present.
• Committee Representative, Region 8, Student Success and Support Committee, 2012 to 2018
• Fullerton Collaborative Community College Representative, Fullerton Collaborative, 2008 to 2011
Publications
• Romero, A., Hubbard, V., Fujimoto, E., Garcia, E. (2024). The Adult Re-Entry Student Experience:
Influencing Factors, Barriers, and Success of Adult Learners Persisting through a California
Community College [Doctoral Dissertation, California State University Fullerton]. ProQuest
Dissertation Publishing.
• Jones, L., Lundberg, C., Hubbard, V., Forgues, D. (2022). Lift Every Voice: A Qualitative Study of
Student and Administrator Perspectives of Black Student Academic Success at HSIs [Doctoral
Dissertation, California State University Fullerton]. ProQuest Dissertation Publishing.
• Fierro, D., Fujimoto, E., Hubbard, V., Lee, C. (2021). Promising Outcomes: Institutional Impact on
First-Time, Low-Income Latinx College Students [Doctoral Dissertation, California State University
Fullerton]. ProQuest Dissertation Publishing.
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9 | Page V. Hubbard
• Hunter, T., Perkins, D., Beckham, M., Hubbard, V. (2019). The Experiences of Foster Youth Attending
Community College: A Phenomenological Study [Doctoral Dissertation, California State University
Fullerton]. ProQuest Dissertation Publishing.
• Hubbard, V., Beckham, M., Hoffman, J., Hunter, J. (2016). Student Success: A Mixed Methods Study
of Noncredit to Credit Transitions [Doctoral Dissertation, California State University Fullerton].
ProQuest Dissertation Publishing.
Selected Presentations
• Ellyn, A., Altounji, M., Hubbard. V. (September 2021) Don’t Waste a Good Catastrophe: How the
Pandemic Paved the Way for Student Centered Institutions. CSSO Associate Conference, virtual
• Hubbard, V., & Lamb, J. (June 2021) Guided Pathway and Vice President Leadership. Foundation for
California Community Colleges, virtual
• Gamboa, J., Gyurindak, K., Hubbard, V., & Paramore, S. (May 2017). Assessment and Placement:
CASAS to Common Assessment. IEPI Noncredit Summit, Sacramento, California
• Hubbard, V. (February 2017). Student Success: Noncredit to Credit Transitions. Adult Community
and Continuing Education, Spring Conference, San Diego, California
• Coleman, A., Hubbard, V., Salas, K., & Smotherman, J. (October 2015). Ethical and Legal Issues in
Higher Education. NASPA Western Regional Careers in Student Affairs Day, Westwood, California
• Hubbard, V. (November 2014) Student Equity: Noncredit Innovations. Adult Community and
Continuing Education, Fall Conference, Anaheim, California
• Becker, L., Graillat, C., & Hubbard, V. (November 2014). Student Success and Support Programs,
Noncredit Updates. Adult Community and Continuing Education, Fall Conference, Anaheim,
California
• Hubbard, V. (October 2009). An Overview of North Orange County Community College District: A
Non-Credit Perspective, Sunrise Fullerton Rotary, Fullerton, California
• Bronson, L., Hubbard, V., & Wicks, L. (November 2008). Older Adults Program: Looking to the
Future, North Orange County Community College District Board of Trustees Meeting, Anaheim,
California
• Hubbard, V. & Ssensalo, R. (February 2006). Stepping Stones to Historically Black Colleges and
Universities, Cypress Community College, Cypress, California
• Mendez, D. & Hubbard, V. (March 2005). Gaining Control of Violence in Schools, Long Beach
Unified School District, Long Beach, California
• Mendez, D. & Hubbard, V. (September 2004). Identifying Students in Crisis and Assessing Services,
Long Beach Unified School District, Long Beach, California
Notable Honors & Awards
• Dissertation of the Year, California State University Fullerton, 2016
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o Student Success: A Mixed Methods Study of Noncredit to Credit Transitions
• Phi Kappa Phi Honor Roll, 2015 & 2016
• Management Employee of the Year, North Orange County Community College District, 2009
Professional and Leadership Trainings
• UC Davis, Wheelhouse Advancing Leaders Institute, 2023
• Community College League of California Aspiring CEO Program, 2022
• Association of California Community College Administrators Great Dean’s, 2015
• Community College Leadership Academy, 2009
• Kaleidoscope Leadership Institute, 2007
Professional and Civic Affiliation Memberships
• Santa Ana Chamber of Commerce, 2022
• Girls, Inc. of Orange County, 2022
• Umoja Community, 2020
• Santa Ana College President’s Circle, 2018
• National Council on Black American Affairs Leadership Development Institute, 2016
• The Honor Society of Phi Kappa Phi, 2015
• Association of California Community College Administrators, 2013
• Orange County Chamber of Commerce, 2010
• President, North Orange County Community College District Management Association, 2009
• Fullerton Chamber of Commerce, 2008
• Orange County Regional Educational Collaborative, 2008
• California State University Fullerton Alumni Committee, 2007
• North Orange County Senior Collaborative, 2006
• Association of California Community Colleges, 2005
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