HomeMy WebLinkAbout25H - RAPID RESPONSE PROGRAM MARKETING
REQUEST FOR
COUNCIL ACTION
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CITY COUNCIL MEETING DATE:
CLERK OF COUNCIL USE ONLY:
JUNE 6, 2005
TITLE:
APPROVED
AGREEMENTS WITH O'REILLY &:
ASSOCIATES AND HR MANAGEMENT
SERVICES FOR RAPID RESPONSE
MARKETING SERVICES
o As Recommended
o As Amended
o Ordinance on 1 st Reading
o Ordinance on 2nd Reading
o Implementing Resolution
o Set Public Hearing For
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CONTINUED TO
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FILE NUMBER
RECOMMENDED ACTION
1. Direct the City Attorney to prepare and authorize the City Manager
and the Clerk of the Council to execute an agreement with 0' Reilly
& Associates in an amount not to exceed $15,000 to develop marketing
materials for the Rapid Response Program under the Workforce
Investment Act Rapid Response Grant.
2. Direct the City Attorney to prepare and authorize the City Manager
and the Clerk of the Council to execute an agreement with HR
Management Services in an amount not to exceed $20,000 to develop
electronic marketing for the Rapid Response Program under the
Workforce Investment Act Rapid Response Grant.
DISCUSSION
The Rapid Response Program provides the necessary plan and delivery of
services that enable dislocated workers, affected by mass layoffs or
plant closures, to transition to new employment as quickly as possible.
The role of Rapid Response is to assist workers to quickly return to
productive posi tions in the workforce and assist employers to explore
alternatives to lay-offs through human resource solutions.
A Request For Proposals (RFP) was issued to nine qualified vendors for
the purpose of procuring Workforce Investment Act marketing materials for
Rapid Response services. The RFP was also published on April 4, 2005, in
the Orange County Register. The summary of the Request For Proposals is
as follows:
9 invitations for Proposals Requested
7 Invitations for Proposals to Santa Ana Vendors
2 Proposals were received
25H-1
Agreements for Rapid Response
Marketing Services
June 6, 2005
Page 2
Each respondent's proposal submittal and price quotation were rated using
the following criteria: Past experience, comprehensiveness of services,
and reasonableness of cost. Two providers were selected as a result of
the RFP process. The ratings for the two respondents are as follows:
FIRM
HRMS
O'Reilly & Associates
LOCATION
West Hollywood, CA
Los Angeles, CA
PRICE PER ANNUM
$20,000
$15,000
RATING
89/100
87/100
0' Reilly & Associates
O'Reilly & Associates will design print media including brochures to
effectively market Rapid Response services to the business community and
laid off workers. Services will also include an analysis to identify
businesses most likely at risk of lay-offs using Dunn and Bradstreet's
Financial Stress Analysis Model.
HR Management Services
HR Management Services will develop an overall electronic marketing plan,
which will include an electronic newsletter, electronic flash cards, a
powerpoint presentation, and marketing letters. Services will also
include on-going consultation to identify selling points and value added
propositions of Rapid Response.
FISCAL IMPACT
Funds for these contracts will be available in the Workforce Investment
Rapid Response account (account no. 123-156-6291).
APPROVED AS TO FUNDS AND ACCOUNTS:
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Community Development Agency
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Executive
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