HomeMy WebLinkAbout19C - ZOO LOGO
REQUEST FOR
COUNCIL ACTION
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CITY COUNCIL MEETING DATE:
CLERK OF COUNCIL USE ONLY:
SEPTEMBER 19, 2005
TITLE:
SANTA ANA ZOO AT PRENTICE
PARK LOGO
APPROVED
o As Recommended
o As Amended
o Ordinance on 151 Reading
o Ordinance on 2nd Reading
o Implementing Resolution
o Set Public Hearing For
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ITY MANAGER
CONTINUED TO
FILE NUMBER
RECOMMENDED ACTION
Receive and file.
DISCUSSION
The Parks, Recreation and Community Services Agency (PRCSA), in
partnership with the Friends of Santa Ana Zoo (FOSAZ), retained Hunt
Design, Inc., a Pasadena-based graphics design firm with extensive
experience working wi th zoos, aquariums and museums, to assist in the
design of a new logo for the Santa Ana Zoo at Prentice Park. A review
team wi th representatives from PRCSA, FOSAZ and the Zoo met monthly for
five months to complete the design development process. The existing
Santa Ana Zoo at Prentice Park logo is over 20 years old. The new logo
will help the Zoo establish a strong new visual identity, and will offer
new marketing and promotional opportunities. The attached Exhibits 1-3
showcase the new logo and display examples of how it may be used.
The new logo design was presented and approved for recommendation by the
Recreation and Parks Board on May 25, 2005. FOSAZ approved the logo on
August 16, 2005. In addition, the logo was presented to the Park
Development, Recreation Program and Education Council Committee on July
19, 2005.
FISCAL IMPACT
There is no fiscal impact associated with this action. FOSAZ assumed the
$6,000 cost related to t e design of the new logo.
Corn. Svcs.
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Gerardo Mouet
Executive Dir
Parks, Recre
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