HomeMy WebLinkAbout09-30-1985MINUTES OF THE ADJOURNED REGULAR MEETING
OF THE CITY COUNCIL OF THE CITY OF
SANTA ANA, CALIFORNIA
Sept~nber 30, 1985
The meeting was called to order at 5:46 p.m., in the Council Chambers,
22 Civic Center Plaza, by Mayor Daniel E. Griset. Councilmembers present
were Wilson B. Hart, P. Lee Johnson, Patricia A. McGuigan, Dan Young, and
Mayor Griset. Also present were City Manager Robert C. Bobb, City
Attorney Edward J. Cooper and Clerk of the Council Janice C. Guy.
Councilmember R. W. Luxembourger joined the meeting at 5:50 p.m.
Councilmember John Acosta was absent.
The Council iranediately recessed to the Ccrmnunity RedevelotxnentAgency,
reconvened at 6:12 p.m., and then retired to Room 831, City Hall,
20 Civic Center Plaza, where at 6:25 p.m., the Council again reconvened
with the s~nemembers present.
The Police Chief briefly outlined the activities which would mark the
beginning of the SWAT/H.Y.P.E.S. Progran on Wednesday, October 2, 1985,
and invited any Councilm~nbers who wished to participate.
Bowers Museum Market Analysis Study
william Baer, William Baer and Associates, explained the infomation
gathering process for the Market Analysis Study for the Bowers Muset~n
recently ccmpleted by his finn. Virginia Hubbell, also of Baer and
Associates, described the results of her interviews with corporate leaders
in Orange County, indicating the funding climate was not favorable at this
time for a major expansion of the Museum. She reccmmended several
changes for the Museum, including: Changing fr~ma City to a Countywide
focus, attracting key leadership for the Museum from other County Cities
as well as Santa Aha, clarifying the Museum's governance structure and
holding a series of c~,,,unity meetings to disburse information regarding
the manag~nent structure, establishing a network of new and old corporate
financial backing, and attracting private funds as a separate non-profit
entity as opposed to a City controlled entity.
Councilmembers expressed concern that the Market Analysis was negative in
tone and did not provide guidelines on how to revitalize the Museum.
Councilmember Hart expressed his concern that the Analysis failed to
identify a constituency for the Museum.
Baer noted several physical improvements suggested in the Study, including
using the second floor for additional galleries, installing an elevator,
moving the bookstore, creating an eating space, and using the center
entrance as an educational arcade.
CITY COUNCIL MINUTES
453
SEPTEMBER 30, 1985
Councilm~m]ber Young inquired as to the status of the Economic Development
Department's research regarding a public-private partnership for
develo~ent of a mixed use project at the Museum. The City Manager
indicated that a specific develo~ent plan was not currently available and
that requests for proposals would have to be issued for development of
such a project.
The Mayor expressed concern that the market analysis did not denote what
type of a Museum the Bowers should strive to becc~e in order to achieve
major County status.
Norman Pfeiffer, a specialist in museum architecture, explained that such
decisions were generally made jointly with the conmunity, and that the
City might undertake several steps to change the present facility while
developing complimentary uses at the Museum. Pfeiffer showed a slide
presentation which depicted several museum expansions in other sections of
the United States. He noted four major components for growth of the
Museum: R~edial work, expansion of the Museum, integration of a
c~'~rcial project into the Museum, and expanded parking.
Councilm~aber Young urged the Council to begin renovation work. The Mayor
expressed concern that a renovation not be undertaken without a long term
plan. The City Manager expressed the opinion that minor physical changes
could be undertaken immediately while working toward a long-term strategy.
Councilme~bers discussed the pros and cons of incremental change as
opposed to master plan change for the Museum.
MOTION: Direct staff to prepare specific recommendations regarding:
1)
A marketing plan for current and future Museum
exhibits;
2) Hiring of a Development Director for the Museum;
3) Renovation of the existing facility; and
4)
A long-term development strategy for the Museum
area, including possible mixed uses.
MOTION: Young
SECOND: Johnson
VOTE:
AYES:
NOES:
ABSENT:
Griset, Hart, Johnson, Lux~nbourger,
McGuigan, Young
None
Acosta FILE 215
CITY COUNCIL MINUTES
454
SEPTemBER 30, 1985
ADJOURNMENT
At 8:56 p.m., the meeting was adjourned.
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455
SEPT~ER 30, 1985