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Home My WebLink About2005-113 - Downtown Santa Ana Business Improvement Area for the Year 2005 RESOLUTION NO. 2005-113 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA LEVYING AN ASSESSMENT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT AREA FOR THE YEAR 2005 THE CITY COUNCIL FOR THE CITY OF SANTA ANA HEREBY FINDS, DETERMINES, RESOLVES AND ORDERS AS FOLLOWS: Section 1. The City Council for the City of Santa Ana hereby, finds, determines and declares as follows: A. On February 6,1984, the City Council, by its Ordinance No. NS-1715, established the Downtown Santa Ana Business Improvement Area. B. On October 17,2005, the City Council received the 2005 Annual Report for the Downtown Santa Ana Business Improvement Area (the "Report") and set its regular meeting of November 21,2005 as the time and place for public hearing on the levy of an assessment on and for the Downtown Santa Ana Business Improvement Area. C. On November 21,2005, the City Council approved the 2005 Annual Report for the Downtown Santa Ana Business Improvement Area. Section 2. The Report is hereby confirmed as written, and the levy of an assessment during the year 2006 in accordance with Attachment B of the Report, a copy of which is attached hereto and incorporated herein by reference, is hereby approved. Section 3. Unless and until changed by resolution of the City Council, the fiscal year of the Downtown Santa Ana Business Improvement Area shall be the calendar year. Section 4. Notwithstanding anything to the contrary in Ordinance No. NS- 1715, from this time forward, the City Council may take action by resolution on any matter pertaining to the Downtown Santa Ana Business Improvement Area as to which such action by resolution is authorized by part 6 (commencing with section 36500) of Division 18 of the Streets and Highways Code of the State of California, known as the "Parking and Business Improvement Area Law of 1989." Except as herein modified, Ordinance NS-1715 shall remain in full force and effect. Resolution No. 2005-113 Page 1 of 9 ADOPTED this 21" day of November, 2005.~ ' ~ 6.c)-;)~ g el . Pulido Mayor J- leSe; '- .$Isd- APPROVED AS TO FORM: Joseph W. F cher, City Attorney B' ichael Viglio Deputy City Attorney YES: Councilmembers: Bist. Bustamante, Christy. Garcia"Solorio (5) NOES: Council members: None (0) ABSTAIN: Councilmembers: Pulido (1) NOT PRESENT: Councilmembers: Alvarez (1) CERTIFICATION OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of Council, do hereby attest to and certify the attached Resolution No. 2005-113 to be the original resolution adopted by the City Council of the City of Santa Ana on November 21. 2005. Date: Jzj; 5 /p~ '" / .:L ~ ~~/. -~ Clerk of Council City of Santa Ana Resolution No. 2005-113 Page 2 of9 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2005 ANNUAL REPORT OCTOBER 17. 2005 PREPARED By: COMMUNITY REDEVELOPMENT AND HOUSING COMMISSION EXHIBIT 1 Resolution No. 2005-113 Page 3 of 9 2005 ANNUAL REPORT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT Background The Downtown Santa Ana Business Improvement District (BID) was established in February 1984 by the Santa Ana City Council as a means of providing the Downtown business community with funding for promoting the area, increasing security, enhancing maintenance and implementing physical improvements. The Community Redevelopment and Housing Commission (CRHC) of the City of Santa Ana, as the BID Advisory Board, is responsible for the preparation and administration of the BID's budget and annual report, its promotional and marketing programs, security and maintenance plans, and physical improvement projects. Improvement Area Boundaries The geographic boundaries of the district remain unchanged from the original 1984 area, and they include over 700 retail, service and professional members (see Attachment A). Assessment Formula The formula for the BID tax levy also remains unchanged from the original 1984 ordinance and is based on the category and/or sales volume of the business (see Attachment B). Summary of Improvements and Activities The three representative Downtown associations (Downtown Santa Ana Business Council, La Calle Cuatro De Santa Ana Association, and the Fiesta Market Place Promotions Committee) hosted a variety of major community events and promotions during 2005, they included: . Cinco De Mayo Celebration . July 4th Celebration . Fiesta Patrias CalifomialEl Grito Celebration . The Latino Film Festival On October 6, 2003, the Santa Ana City Council appointed the CRHC as the Downtown Santa Ana BID Advisory Committee. As the BID Advisory Committee, CRHC is responsible for recommending an annual budget by early October 2005 and other policies pertaining to the BID. Working through the Community Development staff, the three Downtown associations developed the 2006 BID budget. One of the items discussed with the Downtown associations was the BID Consultant. The 2005 BID budget allowed $15,000 for hiring a BID Consultant to review and analyze the structure of the BID. After a formal request for proposal process and interviews, representatives of the Downtown and City staff selected New City America, Inc. of Resolution No. 2005-113 Page 4 of 9 EXHIBIT 1 San Diego, California to perform a potential two-phase project. The initial work preformed by New City America, Inc. will include the following tasks: 1. Meet with staff on the strengths and weaknesses of the existing BID and review the ordinance, revenue generation and annual budget; 2. Meet with the various stakeholder groups and determine the level of support and popularity of the existing district; and 3. Write a report on the findings of the existing BID and make recommendations for action. This initial phase will review the feasibility of versus a "Property" based BID the existing "Merchant" based BID structure. 2006 Budl!et Plan Based on the feedback from the Associations, the 2006 BID budget focuses on three key areas: (I) continued promotions and marketing of the BID; (2) maintenance services that equitably cover all the streets in the BID area; and (3) implementation of the Capital Improvement Project for streetscape improvements along 4th Street (Attachment C). The estimated contribution from the 2006 BID budget for items 1 and 2 is $212,000 and item 3 would be $352,500. EXHIBIT 1 Resolution No. 2005-113 Page 5 of 9 ~ do': LLI a: <C t- ::z: LLI :5 IoU :::- C) a: a.. :E - CI') CI') LLI :z: - CI') = cca do': ::z: do': do': I- Z do': CI') ::z: 3: c;:) I- Z s: c:;:) Q 2:J'q~OJ'1S ;...a.D..nIlUIOW~ ..... ; .............. :[1.: ;;: : e e = =: . . 11ms. H:lIli1!J · t:ro"o D D 0 [j u ~ ODD odd uOO O~OU~ ..........~..:~..: D }.YMnOUe IT- ~ h ~ : -= n ; · ~ ~ H3~' rr ~I Ll ~~a i u ~ Ei ! $$011 ill] ~1Il D @ ~ D D !a ~ '" a: ~ mm --, { .-..--- ........a...aa . ~ ... ~ ~ Ill/1I0U 11 Resolution No. 2005-113 Page 6 of 9 Attachment B 2006 ANNUAL ASSESSMENT FORMULA The following businesses located within the boundaries of the Business Improvement District, classified under City Ordinance NS 1690 as Amusement Services, Pawnbrokers, Service Station and Classification A, including, but not limited to Retail Sale of Goods, Hotel and Motels, Theaters and Food Establishments, shall pay an amount equal to one and one-half times their annual business license fee. Businesses classified as Commercial Rental Property, Rental Property, Residential and Rooming House shall pay an amount equal to one-quarter times their annual business license fee. All other businesses, including Professions, Trades and Services within the boundaries of the proposed Business District, shall pay an amount equal to their annual business license fee. Once the assessment formula is established, it cannot be changed without written notice to all businesses with the boundaries of the proposed Business Improvement District and a public hearing held by the City of Santa Ana. EXHIBIT 1 Resolution No. 2005-113 Page 7 of 9 Attachment C - Page I of2 REVISED 9-2(}{)5 DOWNTOWN BUSINESS IMPROVEMENT DISTRICT BUDGET 2006 Revenues Bid Tax - City of Sana Ana Operating Fund Carryover - 2003 Capital Improvement Funds $160,000.001 $67,500.00 $0.00 Total Operating Revenue $227,500.00 Expenses Maintenance & Lighting Enhancement Sidewalk Steamc1eaning Maintenance Promotions La Calle Quartro Santa Ana Downtown Business Council Decoration Install / Storage - Christmas Conferences Subscriptions $30,000.002 $20,000.003 $162,000.00 Total Operatin2 Expenses $84.240 $77,760 $10,000.00 $5,000.00 $500.00 $227 ,500.00 TOTAL OPERATING FUND $0.00 Capital Improvement Revenue Capital Improvement - Carryover - 2005 Operating Fund Carryover 2005 Total Capital Improvement Revenue $300,000.00 $52,500.00 $352,500.00 Capital Improvement Expenses Capital Improvement - Phase II Streetscape Project Capital Improvement - Special Projects Total Capital Improvement Expenses $300,000.00. $52,500.00 $352,500.00 TOTAL CAPITAL FUND $0.00 Estimated 1000;' assessment amount. Amount subject to change. Amount covers the cost for one additional full-time team member to the Ambassador Team This team member will enhance the current crew as well as work on special cleaning projects in the BID area Z005 budgeted amount ofS110,000 encumbered for the period 11-Z005 through IO-Z006 Resolution No. 2005-113 Page 8 of 9 EXHIBIT 1 Attachment C, Page 2 of 2 which covers cleaning all streets in BID that are not cleaned by City Contract 520,000 budged for 2006 covers the period of 11-2006 &. 12-2006 and special c1eanings that may be needed. -4 BUdgeted amount is BID's share of Downtown Streetscape Project Phase II that breaks down as follows: 5300,000 BID funds 5300.000 City funds 5600,000 Total Project Amount EXHIBIT 1 Resolution No. 2005-113 Page 9 of 9