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Home My WebLink About50A - OFFICIAL CITY EMBLEM REQUEST FOR COUNCIL ACTION ~ ~ CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: MARCH 20, 2006 TITLE: ADOPT AN ORDINANCE REVISING THE OFFICIAL CITY EMBLEM AND ADOPT RESOLUTIONS FOR A NEW CITY LOGO/CITY MOTTOS APPROVED o As Recommended o As Amended o Ordinance on 151 Reading o Ordinance on 2nd Reading o Implementing Resolution o Set Public Hearing For Qfit2~ CITY MANAGER CONTINUED TO FILE NUMBER RECOMMENDED ACTION 1. Adopt an ordinance revising the official City emblem. 2. Adopt a resolution revising the City logo. 3. Adopt a resolution adopting various City mottos. DISCUSSION In 1972 the City Council adopted a resolution approving a new City emblem. This was incorporated into the Santa Ana Municipal Code in 1975. The Municipal Code however does not clearly state that the image on the City seal is in fact the City emblem. This action will clarify that the image on the City seal shall officially be considered the City emblem. In addition to the emblem, Santa Ana has used a variety of City logos and mottos to promote the essence of the City. In 1983 the current City logo was adopted which reflects a skyline against a sunburst (Attachment A). This logo was subsequently amended to incorporate the motto, ~Education First". The ~Education First" motto is a reflection of the City's commitment to our educational partners and our desire to promote academic opportunities for our residents. The ~Education First" logo is displayed on City entrance signs. The new proposed logo, with the ~Education First" motto, will continue to be placed on these entrance signs. In order to update the City's logo after 23 years, a new logo has been developed which will be used with the mottos: ~Downtown Orange County", ~Education First", and ~The Golden City" (Attachment A). The City motto was ~The Golden City" from approximately 1966 to 1990 and is still used on the City emblem. These new mottos highlight Santa Ana's designation as the county seat of Orange County and reflect Santa Ana's historical significance and our economic and cultural status in the region. 50A-1 Adopt an Ordinance Revising the Official City Emblem and Adopt Resolutions for New Logo/City Mottos March 20, 2006 Page 2 The attached Ordinance and Resolutions give the City Manager authority to determine when and how the revised City logo and City mottos will be utilized. The City Manager would also need to authorize any use of these symbols by private or public entities. FISCAL IMPACT There is no fiscal impact associated with this action. ~~~~ patrici C. Whit I r Executive Director Community Development Agency PCW/WRM/mlr H,\ACTIONS\2006 CC\AdoptResosforNewCityLogos-Mottos-OrdRevisingSeal 3-20-06.doc 50A-2 ATTACHMENT A (Page 1 of2) 1983 Adopted Logo 2006 Proposed Logo SANTA ANA - 'ilifl- 50A-3 ATTACHMENT A (Page 2 of 2) SANTA ANA - UIi'- SANTA ANA -~- SANTA ANA -~- 50A-4 (JWF 3/15/06) ORDINANCE NO. NS- AN ORDINANCE OF THE CITY COUNCil OF THE CITY OF SANTA ANA AMENDING SECTION 2-200 OF THE SANTA ANA MUNICIPAL CODE RELATED TO THE DEPICTION ON THE CITY SEAL. THE CITY COUNCil OF THE CITY OF SANTA ANA DOES ORDAIN AS FOllOWS: Section 1. The City Council of the City of Santa Ana hereby finds, determines and declares as follows: A. Section 2-200 of the Santa Ana Municipal Code establishes a City Seal to be used by the Clerk of the Council in authenticating certain documents of the City. B. Section 2-210 of the Santa Ana Municipal Code establishes a City Emblem purpose of symbolically representing the authority of the City of Santa Ana. C. Section 2-200 does not call for the depiction on the City Seal to be the City Emblem. D. Incorporation of the City Emblem into the City Seal will clarify the City's symbolic representations. Section 2. Section 2-200 of the Santa Ana Municipal Code is hereby amended such that it reads as follows (new language in bold, deleted language in strikeout for tracking purposes only): Sec. 2-200. City seal--Designation. The city seal is the impression made by that certain instrument retained and used by the clerk of the council for the purpose of attesting documents as acts of the city council. The general design and the details of the impression made by the city seal, shall correspond to the City Emblem as established in Section 2-210 of the Santa Ana Municipal Code from time to time. subst:mtiolly with the following representation thereof:* Section 3. If any section, subsection, sentence, clause, phrase or portion of this ordinance is for any reason held to be invalid or unconstitutional by the decision of any Ordinance No. NS- Page 1 of 2 50A-5 court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this ordinance. The City Council of the City of Santa Ana hereby declares that it would have adopted this ordinance and each section, subsection, sentence, clause, phrase or portion thereof irrespective of the fact that anyone or more sections, subsections, sentences, clauses, phrases, or portions be declared invalid or unconstitutional. day of ,2006 ADOPTED this Miguel A. Pulido Mayor APPROVED AS TO FORM: By: Joseph W. Fletcher, City Attorney AYES: Councilmembers NOES: Councilmembers ABSTAIN: Councilmembers NOT PRESENT: Councilmembers CERTIFICATE OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of the Council, do hereby attest to and certify that the attached Ordinance No. NS-XXX to be the original ordinance adopted by the City Council of the City of Santa Ana on , and that said ordinance was published in accordance with the Charter of the City of Santa Ana. Date: Clerk of the Council City of Santa Ana Ordinance No. NS- Page 2 of 2 50A-6 (JWF 3/8/06) RESOLUTION NO. 2006- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA FORMALLY ADOPTING A NEW CITY LOGO, RETIRING THE OLD CITY LOGO AND AUTHORIZING AND DIRECTING THE USE AND LICENSING OF THE CITY LOGO IN OFFICIAL CITY COMMUNICATIONS. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA AS FOLLOWS: Section 1. The City Council of the City of Santa Ana hereby finds, determines and declares as follows: A. From time to time, the City of Santa Ana has utilized various logos as symbols of business and investment opportunities offered by the City. These logos have been used in addition to the official City Emblem adopted by the Santa Ana Municipal Code which is described in Section 2-210 of the Santa Ana Municipal Code and depicted, among other places, on the City flag. B. The current City logo, depicting the rays of the sun rising behind a stylized city skyline above the script words "Santa Ana", was initially adopted in 1983 by Resolution No. 83-63 (the "1983 Logo"); C. The 1983 logo was modified in 1990 by Resolution No. 90-025 with the addition of the words "Education First" on a ribbon below the logo in recognition that the City had joined forces with Santa Ana's educational institutions and chambers of commerce to promote educational opportunities (the "Revised 1983 Logo"); D. With the passage of time and continued growth and development of Santa Ana, the Revised 1983 Logo deserves updating in order to continue to present a fresh and progressive image of the City of Santa Ana; E. By companion Resolution 2006-_, the City Council has formally adopted three City mottos, "The Golden City", "Education First" ", and "Downtown Orange County, the former two having been long used by the City; Section 1. That certain graphic attached hereto and marked as Attachment "A" is hereby by adopted as the official City Logo (the "2006 Logo"). 50A-7 Resolution No. 2006- Page 1 of 3 Section 2. The City Attorney is authorized and directed to take all necessary actions to protect the City's intellectual property interests in the 2006 Logo, and cause it be registered as a service mark of the City with the US Patent and Trademark Office. Section 3. The City Manager is authorized and directed to apply the 2006 Logo to such City documents, publications, brochures and communications (electronic and physical), and on signs, vehicles and buildings, as he or she may deem advisable from time to time. Use of the 2006 Logo shall be in addition to, or in the place of, use and display of the City Emblem as the City Manager may deem appropriate, unless otherwise directed by the City Councilor as provided in the City Charter or Municipal Code. The City Manager is also authorized and directed to use any of the City mottos in conjunction with the 2006 Logo as he or she may deem appropriate from time to time. Section 4. The City Manager is authorized to enter into agreements with private and public entities and person for authorized use of the 2006 Logo when consistent with the intent of this Resolution and upon such terms as he or she may deem reasonable in consultation with the City Attorney. Use of the 2006 Logo by any person without the written consent of the City Manager is hereby prohibited, and the City Attorney is hereby authorized and directed to take any and all action necessary or reasonable to protect the City's ownership of the 2006 Logo. Section 5. The Revised 1983 Logo shall no longer be used, except that existing displays shall continue until replaced in the normal course of business; provided, however, that City staff shall continue to prevent its use by non-authorized persons. It shall remain the property of the City. Section 6. This Resolution shall take effect immediately upon its adoption by the City Council, and the Clerk of the Council shall attest to and certify the vote adopting this Resolution. ADOPTED this day of ,2006. Miguel A. Pulido Mayor APPROVED AS TO FORM: Joseph W. Fletcher, City Attorney Resolution No. 2006- Page 2 of 3 50A-8 AYES: Councilmembers NOES: Councilmembers ABSTAIN: Councilmembers NOT PRESENT: Councilmembers CERTIFICATE OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of the Council, do hereby attest to and certify the attached Resolution No. 2006- to be the original resolution adopted by the City Council of the City of Santa Ana on Date: Clerk of the Council City of Santa Ana 50A-9 Resolution No. 2006- Page 3 of 3 Attachment A SANTA ANA ~ 50A-1 0 (JWF 3/8/06) RESOLUTION NO. 2006- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA FORMALLY ADOPTING THE SANTA ANA CITY MOTTOS AND DIRECTING THE USE OF CITY MOTTOS IN OFFICIAL CITY COMMUNICATIONS. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA AS FOLLOWS: Section 1. The City Council of the City of Santa Ana hereby finds, determines and declares as follows: A. Santa Ana has long referred to itself as The Golden City, and since at least 1972, the City has used the phrase "the Golden City" as a motto on the official City Emblem; B. In 1990, in recognition that the City had joined forces with Santa Ana's educational institutions and chambers of commerce to promote educational opportunities, the city logo was revised to add the phrase "Education First" to the logo; C. Santa Ana is the historical center of Orange County and the City Council desires to recognize and promote Santa Ana as the original and still "Downtown" for all of Orange County; D. No one motto can fully communicate all that Santa Ana stands for, and the three foregoing mottos are valuable in conveying the nature and essence of the Santa Ana today and should be used in various representations of, and communications by, the City of Santa Ana. Section 2. The phrases "The Golden City", "Education First" and "Downtown Santa Ana" are hereby adopted as formal mottos of the City of Santa Ana. The City Manager and the City Attorney are authorized and directed to take all necessary action to protect the City's intellectual property interests in these mottos and, to the extent feasible and where appropriate, cause them to be registered as service marks of the City with the US Patent and Trademark Office. Section 3. The City Manager is authorized and directed to use any of said mottos in or on City documents, communications, signs, vehicles and equipment alone or in conjunction with the 2006 City Logo adopted by companion Resolution 2006- , as he or she may deem appropriate, unless otherwise directed by the City Councilor as provided in the City Charter or Municipal Code. 50A-11 Resolution No. 2006- Page 1 of 2 Section 4. This Resolution shall take effect immediately upon its adoption by the City Council, and the Clerk of the Council shall attest to and certify the vote adopting this Resolution. ADOPTED this day of ,2006. Miguel A. Pulido Mayor APPROVED AS TO FORM: Joseph W. Fletcher, City Attorney AYES: Councilmembers NOES: Councilmembers ABSTAIN: Councilmembers NOT PRESENT: Councilmembers CERTIFICATE OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of the Council, do hereby attest to and certify the attached Resolution No. 2006- to be the original resolution adopted by the City Council of the City of Santa Ana on Date: Clerk of the Council City of Santa Ana Resolution No. 2006- Page 2 of 2 50A-12