HomeMy WebLinkAbout03-15-1994MINUTES OF THE ADJOURNED REGULAR MEETING
OF THE CITY COUNCIL OF THE CITY OF
SANTA ANA, CALIFORNIA
MARCH 15, 1994
CALLED TO ORDER
SANTA ANA LIBRARY
SECOND FLOOR CONFERENCE ROOM
22 CiVIC CENTER PLAZA
6:20 P.M.
ATTENDANCE
COUNCILMEMBERS
Present:
DAN YOUNG, Mayor
TOM LUTZ
PATRICIA A. McGUIGAN
LISA MILLS
TED R MORENO
ROBERT L. RICHARDSON
Absent:
MIGUEL A. PULIDO, Mayor Pro Tern
STAFF:
DAVID N. REAM, City Manager
EDWARD J. COOPER, City Attorney
(7:15 P.M.)
JANICE C. GUY, Clerk of the Council
WORK STUDY SESSION
2020 Master Plan
Community Development Agency Executive Director Cindy Nelson reviewed the outstanding
issues from Council's previous 2020 Master Plan discussions (listed below), noting the
pr'maary subject for discussion at this session would be the Economic Development Strategy:
Fixed Guideway (inter-city commuter rail) Route in Santa Ana
Main Street Improvements
Parks and Recreation Open Space/Facilities Needs
Economic Development Strategy for City
CITY COUNCIL MINUTES 70 MARCH 15, 1994
In response to her request for additional topics, Councilmember Lutz asked that the "17th
Street Corridor" be added to the list.
Economic Development Strategy
Nelson introduced John O'Sullivan and John Austin from Municipal Resource Consultants and
Jack Tomasik from Economic Strategies Group who presented their initial findings from an
economic analysis of City revenues known as GRIP (Geo-based Revenue Information
Program).
O'Sullivan reviewed current economic conditions and conventional short-term strategies for
responding to revenue shortfalls. He outlined the scope of the GRIP study and described the
methodology used to measure business revenue generated compared to "physical presence" or
service demand. O'Sullivan compared Santa Ana's revenue sources to other cities', noting a
real decline in City revenues in terms of 1983 dollars, and discussed the strengths,
weaknesses, threats and opportunities for the City's major revenue sources. He concluded by
providing the Council with a copy of Assembly Bill 3505, a proposal to allocate sales tax on
a per capita as opposed to site basis which would be detrimental to Santa Aha.
Tomasik presented an overview of the findings from a "Target Industry Analysis" conducted
by his firm. He commented on Santa Ana's business climate vis-a-vis other cities identified
as competing with Santa Aha in attracting new businesses. He recommended several
industries he felt Santa Aha should target for business attraction, such as publishing and
construction suppliers, and outlined a strategic approach for marketing Santa Ana.
O'Sullivan enumerated the services Municipal Resource Consultants would provide to the City
including technical support, advocacy, completion of the GRIP analysis, and economic
strategy development, and concluded that economic development was not a program with a
specific completion date, but a continuing process.
Federal Enterprise Community Application
Housing Programs Analyst Scott Kutner provided an overview of the City's effort to apply for
designation as an Enterprise Community under a new federal program. He outlined the
economic benefits to be derived from such a designation including preferential consideration
for future federal funding. Kutner reported a team composed of members from several City
departments was preparing the application, and indicated the team was soliciting extensive
community input through focus groups in such areas as housing, social services, education,
and other key areas to draft the comprehensive community strategy due for submission by
May 1994.
CITY COUNCIL MINUTES 71 MARCH 15, 1994
Work Study Schedule
Councilmembers discussed the meeting schedule for future work study sessions, noting
numerous conflicts prevented attendance of a full Council. To address this problem, Mayor
Young suggested that a study session be scheduled as one of the Council's regular business
meetings each month for the months of April, May and June. City Manager David Ream
indicated the April 4 Council meeting would be comprised of a study session with other
business only as absolutely required, and that staff would continue to explore other alternative
scheduling for Council meetings.
ADJOURNMENT - 7:54 P.M.
Janice C. Guy
Clerk of the Council
CITY COUNCIL MINUTES 72 MARCH 15, 1994