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HomeMy WebLinkAbout25L - SCOREBOARD/MARQUEE CITY COUNCIL MEETING DATE: ,,\ \ I \~I ~~\~r1~;~ / / "If: .lIJiWlJI; ~ ;~, ' 1/ I, (1- ,; ...... CLERK OF COUNCIL USE ONLY: REQUEST FOR COUNCIL ACTION SEPTEMBER 5, 2006 TITLE: AGREEMENT WITH DAKTRONICS, INC. FOR A SCOREBOARD AND MARQUEE AT THE SANTA ANA STADIUM APPROVED D As Recommended D As Amended D Ordinance on 151 Reading D Ordinance on 2nd Reading D Implementing Resolution D Set Public Hearing For flI;;t:L- CONTINUED TO FILE NUMBER CITY MANAGER RECOMMENDED ACTION 1. Direct the City Attorney to prepare and authorize the City Manager and Clerk of the Council to execute a 10-year agreement with Daktronics, Inc. to provide a scoreboard and marquee at the Santa Ana Stadium, in an amount not to exceed $588,927. 2. Approve an appropriation adjustment recognizing $588,927 in the Acquisition and Development revenue account (account no. 312-01-5071-2) and appropriate same to the Acquisition and Development expenditure account (account no. 312-231-6631). DISCUSSION Requests for Proposal for providing a scoreboard and marquee for the Santa Ana Stadium were issued and mailed to 12 electronic display companies. A pre-proposal conference was conducted, and two vendors submitted proposals for consideration. Daktronics Inc. and Fair-Play each submitted proposals for review. An evaluation ~ommittee consisting of representatives from the Planning and Building Agency, and the Parks, Recreation and Community Services Agency rated the two proposals. The committee rated each proposal based on the following evaluation criteria: experience of firm and personnel, ability to maintain the system, past performances and cost of the proposal. The committee applied these evaluation criteria to the vendors' ability to manufacture and install the scoreboard and marquee, and their ability to successfully generate advertising revenue from the stadium scoreboard. The advertising revenue will be used to reimburse the City for future projects in Park District 2. 25L-1 - Agreement with Daktronics, Inc. for Scoreboard and Marquee September 5, 2006 Page 2 The capital cost, projected revenue, final cost and evaluation score for each vendor are included below: Daktronics Fair-Play Cost of Scoreboard 535,388 440,777 and Marquee Projected Revenue 500,000 140,000 over 10 years Final Cost Over 10 35,388 300,777 years Evaluation Score 438 380 Receiving the highest rating and lowest final cost, the Daktronics proposal offers the best product, installation and service, and the ability to generate the most advertising revenue. As such, the committee recommends the selection of Daktronics, Inc. for providing the scoreboard and marquee for the Santa Ana Stadium (see Exhibits A and B attached) . The agreement with Daktronics will prohibit advertisements on the scoreboard, which the City in its sole discretion determines is offensive to community standards of good taste. Alcohol and tobacco ads will also be prohibited. A ten percent contingency will be included to the agreement to address any unanticipated changes. FISCAL IMPACT The appropriation adjustment will enhance the Acquisition and Development revenue account (account no. 312-01-5071-2) and Acquisition and Development expenditure account (account no. 312-231-6631) by $588,927. 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