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Home My WebLink About75A - PUBLIC HEARING/BID 2006 DOWNTOWN CITY COUNCIL. MEETING DATE: REQUEST FOR COUNCIL ACTION CL.ERK OF COUNCIL. USE ONL. Y: FEBRUARY 5, 2007 TITL.E: APPROVED o As Recommended o As Amended o Ordinance on 1" Reading o Ordinance on 200 Reading o Implementing Resolution o Set Public Hearing For PUBLIC HEARING - 2006 DOWNTOWN BUSINESS IMPROVEMENT AREA REPORT AND 2007 ASSESSMENT RESOLUTIOW a< Q 712.- CITY MANAGER CONTINUED TO -- FILE NUMBER RECOMMENDED ACTION 1. Adopt a resolution confirming the calendar year 2006 Annual Report and 2007 Budget approving the levy of the 2007 assessment for the Downtown Santa Ana Business Improvement Area. 2. Authorize the Executive Director of the Finance and Management Services Agency to allocate the budgeted funds. DISCUSSION On February 6, 1984, the City Council adopted Ordinance No. NS-17l5 pursuant to Section 36500 et seq. of the California Streets and Highways Code, creating a Business Improvement District (BID) in Downtown Santa Ana. The BID allows the businesses to assess themselves in order to raise funds for the promotions and improvements of the Downtown area. On January 16, 2007, the City Council approved the 2006 Annual Report and the 2007 Budget for the Downtown Santa Ana Business Improvement Area (Exhibi t A), and set this public hearing in accordance with state law. The subject resolution will confirm the 2006 Business Improvement Area Report and 2007 Budget and constitute the levy of an assessment. 75A-1 P.H. - 2006 Downtown Business Improvement Area Report and 2007 Assessment Resolution February 5, 2007 Page 2 FISCAL IMPACT The anticipated revenue from the 2007 BID assessment will be allocated to programs as described in the budget. stell.?$ding Deputy City Manager for Development Services Community Development Agency SGH/NTE/mlr H:\ACTIONS\2007 CC\PH 2006DTBuslmprovAreaRpt&2007Assessment Reso 2-5-07.doc 75A-2 is $195,000, which adopted 2007 BID DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2006 ANNUAL REPORT JANUARY 16. 2007 EXHIBIT A 75A-3 2006 ANNUAL REPORT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT Background The Downtown Santa Ana Business Improvement District (BID) was established in February 1984 by the Santa Ana City Council as a means of providing the Downtown business community with funding for promoting the area, increasing security, enhancing maintenance and implementing physical improvements. The Community Redevelopment and Housing Commission (CRHC) of the City of Santa Ana, as the BID Advisory Board, is responsible for the preparation and administration of the BID's budget and annual report, its promotional and marketing programs, security and maintenance plans, and physical improvement projects. Improvement Area Boundaries The geographic boundaries of the district remain unchanged from the original 1984 area, and they include over 700 retail, service and professional members (see Attachment A). Assessment Formula The formula for the BID tax levy also remains unchanged from the original 1984 ordinance and is based on the category and/or sales volume of the business (see Attachment B). Summary of Improvements and Activities The two representatives Downtown associations (Downtown Santa Ana Business Council and La Calle Cuatro De Santa Ana Association) hosted a variety of major community events and promotions during 2006, they included: · Cinco De Mayo Celebration . July 4th Celebration · Fiestas Patrias de Orange County El Grito Ceremony, Festival and Parade · Fiestas de las Americas Festival · Art Openings · Car Shows · Concerts · Holiday Events On October 6, 2003, the Santa Ana City Council appointed the CRHC as the Downtown Santa Ana BID Advisory Committee. As the BID Advisory Committee, CRHC is responsible for recommending an annual budget and other policies pertaining to the BID. Working with information provided by staff, the Downtown associations developed the 2007 BID budget. EXHIBIT A 75A-4 2007 Budget Plan As a result of input from the Associations and the BID Advisory Board, the 2007 BID budget focuses on two key areas: (I) continued promotions and marketing of the BID (as permitted by Ordinance No. NS-17l5) and (2) maintenance/safety/security services that equitably cover all the streets in the BID area. The estimated contribution from the 2007 BID budget for items I and 2 is $229,100. The 2006 Capital Improvement fund will carry forward $352,500, which is dedicated to Phase II of Downtown Streetscape Project and special projects. The Phase II Streetscape Project is anticipated to commence Spring 2007. The City/Agency has dedicated $1.5 million towards the completion of this project. EXHIBIT A 75A-5 ~ c:z:: LLI CIC c:z:: J- :z: LLI == LLI :::- c:;:) CIC a.. == - en en LLI ::z: - en = co c:z:: ::z: c:z:: c:z:: I- :z: c:z:: en :z: == c:;:) I- Z == c:;:) CI f .' . @rL, ~ -, r:rO"OOODDu 1 000 odd LJDD DIDa~ D ~ ;:: I- ... H:l1ll1 . ~. . ~.. \ ~~2 .. O .. e .. ti: t .. . .. . .....~~ 0 . '.~ .. ~? . . . . . . . ... ~rlS .~HOlr'tdl. ........lIlI...aa . 1:1:I . . . . . . ~ i ~D (I] o IB~lS U~QJ'lI :":'O..IB"UIIO"; ..... ~ .............. "".u.: III : l! Si l! i! : . - - - . . . UllUS. 1l~1G1U . i" ~ $SOl I ~ ill] DQD c I D D; ~ ~ = '" = = ~ 1 { ti].'AOH I I I ,- 75A-6 Attachment B 2007 ANNUAL ASSESSMENT FORMULA The following businesses located within the bOWldaries of the Business Improvement District, classified Wlder City Ordinance NS 1690 as Amusement Services, Pawnbrokers, Service Station and Classification A, including, but not limited to Retail Sale of Goods, Hotel and Motels, Theaters and Food Establishments, shall pay an amoWlt equal to one and one-half times their annual business license fee. Businesses classified as Commercial Rental Property, Rental Property, Residential and Rooming House shall pay an amoWlt equal to one-quarter times their annual business license fee. All other businesses, including Professions, Trades and Services within the bOWldaries of the proposed Business District, shall pay an amoWlt equal to their annual business license fee. Once the assessment formula is established, it cannot be changed without written notice to all businesses with the bOWldaries of the proposed Business Improvement District and a public hearing held by the City of Santa Ana. EXHIBIT A 75A-7 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2007 BUDGET SUMMARY OPERATING FUND REVENUE BID Assessments - current $ 195,000 Prior Year Carry Forward 34,100 Total Revenue $229,100 EXPENDITURES District-wide Maintenance Programs $ 30,000 District-wide Safety/Security Programs 60,000 Holiday Decorations 9,900 Promotions and Marketing 129,100 Downtown Partner Contracts . 4th St. Promotions Collaborative* $67,132 (52%) · SADBC Promotions $61,968 (48%) Total Expenditures $229,100 * The name 4th Street Promotions Collaborative is not an official name or designation; it is simply a "coined" name - an easier way to refer to this group of business interests. The 4th Street Promotions Collaborative is a geographic group comprised of Fiesta Marketplace Partners, La Calle Cuatro de Santa Ana and the Push Cart Vendors & Merchants of Historic Santa Ana. They are working together to develop and implement a Promotions and Marketing Program that will benefit the diverse business interests along 4th Street. EXHIBIT A 75A-8 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2007 BUDGET SUMMARY CAPITAL IMPROVEMENT FUND (No change - this activity was committed to in prior years; no action required) REVENUE BID Assessments - current $ -0- 2005 Capital Improvement Carry Forward 300,000 2005 Operating Fund Carry Forward 52,500 Total C.I. Revenue EXPENDITURES Phase II Streetscape Proj ect $ 300,000 District-wide Special Projects 52,500 Total c.!. Expenditures EXHIBIT A 75A-9 $352,500 $352,500 LCP/1/29/07 RESOLUTION A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA LEVYING AN ASSESSMENT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT AREA FOR THE YEAR 2007. THE CITY COUNCIL FOR THE CITY OF SANTA ANA HEREBY FINDS, DETERMINES, RESOLVES AND ORDERS AS FOLLOWS: Section 1. The City Council for the City of Santa Ana hereby, finds, determines and declares as follows: A. On February 6,1984, the City Council, by its Ordinance No. NS-1715, established the Downtown Santa Ana Business Improvement Area. B. On January 16, 2007, the City Council received and approved the 2006 Annual Report ("the Report") and the 2007 Budget ("the Budget") for the Downtown Santa Ana Business Improvement Area (the "Report") and set its regular meeting of February 5,2007, as the time and place for public hearing on the levy of an assessment on and for the Downtown Santa Ana Business Improvement Area. C. On February 5,2007, the City Council confirmed the 2006 Annual Report and the 2007 Budget for the Downtown Santa Ana Business Improvement Area. Section 2. The Report and the Budget are hereby confirmed as written, and adoption of this Resolution shall constitute the levy of an assessment during the year 2007 in accordance with Attachment B of the Report, a copy of the Report is attached hereto and incorporated herein by reference. Section 3. Unless and until changed by resolution of the City Council, the fiscal year of the Downtown Santa Ana Business Improvement Area shall be the calendar year. Section 4. Notwithstanding anything to the contrary in Ordinance No. NS- 1715, from this time forward, the City Council may take action by resolution on any matter pertaining to the Downtown Santa Ana Business Improvement Area as to which such action by resolution is authorized by part 6 (commencing with section 36500) of Division 18 of the Streets and Highways Code of the State of California, known as the "Parking and Business Improvement Area Law of 1989." Except as herein modified, Ordinance NS-1715 shall remain in full force and effect. Resolution No. 2007- Page 1 of 2 75A-10 Section 5. This Resolution shall take effect immediately upon its adoption by the City Council, and the Clerk of the Council shall attest to and certify the vote adopting this Resolution. ADOPTED this day of ,2007. Miguel A. Pulido Mayor APPROVED AS TO FORM: Joseph W. Fletcher, City Attorney By: Lorena C. Penaloza Assistant City Attorney AYES: Council members: NOES: Council members: ABSTAIN: Council members: NOT PRESENT: Council members: CERTIFICATION OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of Council, do hereby attest to and certify the attached Resolution No. 2007-_ to be the original resolution adopted by the City Council of the City of Santa Ana on Date: Clerk of Council City of Santa Ana 75A-11 Resolution No. 2007- Page 2 of2 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2006 ANNUAL REPORT JANUARY 16, 2007 EXHIBIT A 75A-12 2006 ANNUAL REPORT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT Background The Downtown Santa Ana Business Improvement District (BID) was established in February 1984 by the Santa Ana City Council as a means of providing the Downtown business community with funding for promoting the area, increasing security, enhancing maintenance and implementing physical improvements. The Community Redevelopment and Housing Commission (CRHC) of the City of Santa Ana, as the BID Advisory Board, is responsible for the preparation and administration of the BID's budget and annual report, its promotional and marketing programs, security and maintenance plans, and physical improvement projects. Improvement Area Boundaries The geographic boundaries of the district remain unchanged from the original 1984 area, and they include over 700 retail, service and professional members (see Attachment A). Assessment Formula The formula for the BID tax levy also remains unchanged from the original 1984 ordinance and is based on the category and/or sales volume of the business (see Attachment B). Summary of Improvements and Activities The two representatives Downtown associations (Downtown Santa Ana Business Council and La Calle Cuatro De Santa Ana Association) hosted a variety of major community events and promotions during 2006, they included: · Cinco De Mayo Celebration . July 4th Celebration · Fiestas Patrias de Orange County El Grito Ceremony, Festival and Parade · Fiestas de las Americas Festival · Art Openings · Car Shows · Concerts · Holiday Events On October 6, 2003, the Santa Ana City Council appointed the CRHC as the Downtown Santa Ana BID Advisory Committee. As the BID Advisory Committee, CRHC is responsible for recommending an annual budget and other policies pertaining to the BID. Working with information provided by staff, the Downtown associations developed the 2007 BID budget. EXHIBIT A 75A-13 2007 Budget Plan As a result of input from the Associations and the BID Advisory Board, the 2007 BID budget focuses on two key areas: (I) continued promotions and marketing of the BID (as permitted by Ordinance No. NS-17l5) and (2) maintenance/safety/security services that equitably cover all the streets in the BID area. The estimated contribution from the 2007 BID budget for items 1 and 2 is $229,100. The 2006 Capital Improvement fund will carry forward $352,500, which is dedicated to Phase II of Downtown Streetscape Project and special projects. The Phase II Streetscape Project is anticipated to commence Spring 2007. The City/Agency has dedicated $1.5 million towards the completion of this project. EXHIBIT A 75A-14 ~ c:::z: LU CC c:::z: t- ::z LU :E LU ::::- Cl CC a.. :E - en en LU ::z C;; ::::;, = c:::z: ::z c:::z: c:::z: I- Z c:::z: en z :s: Cl I- Z :s: Cl CI ~';;,'!'r ~~J..'! "'- 1'1 .;/.- . 'h~!i\ --":D0(;> r:rr:rOODDOd i OOD odd z=JDD D!DU~ ..........~..~.~..": D A'MQ'O" It ~ n j ~ ~ :! H3Hli IT ~ . ~ . . = ~ 8 u ~ D Ot = c t;: !!l '" ~ SS1lH CD Lill ~ 2 ~ o [!-__ 133~lS -, ,- .-----"-----.-..-. 2::J"'CJ'1$ :":.D..Il'lWUHOW~ ..... : .............. -.u.: >- . ~ .... ttl :t: . .: . f!5 15 e: e: . ."" .... - .... . . . UilHS. H:JIG~J . . . Ma...bMaama.aa a ~ [ill D@ t D D; ~ '" ~ 'c i' JL__________.__-1_ ~ HJ.~OlJ __!.-L_____________~. I'"':' 75A-15 Attachment B 2007 ANNUAL ASSESSMENT FORMULA The following businesses located within the boundaries of the Business Improvement District, classified under City Ordinance NS 1690 as Amusement Services, Pawnbrokers, Service Station and Classification A, including, but not limited to Retail Sale of Goods, Hotel and Motels, Theaters and Food Establishments, shall pay an amount equal to one and one-half times their annual business license fee. Businesses classified as Commercial Rental Property, Rental Property, Residential and Rooming House shall pay an amount equal to one-quarter times their annual business license fee. All other businesses, including Professions, Trades and Services within the boundaries of the proposed Business District, shall pay an amount equal to their annual business license fee. Once the assessment formula is established, it cannot be changed without written notice to all businesses with the boundaries of the proposed Business Improvement District and a public hearing held by the City of Santa Ana. EXHIBIT A 75A-16 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2007 BUDGET SUMMARY OPERATING FUND REVENUE BID Assessments - current $ 195,000 Prior Year Carry Forward 34,100 Total Revenue $229,100 EXPENDITURES District-wide Maintenance Programs $ 30,000 District-wide Safety/Security Programs 60,000 Holiday Decorations 9,900 Promotions and Marketing 129,100 Downtown Partner Contracts . 4th St. Promotions Collaborative' $67,132 (52%) · SADBC Promotions $61,968 (48%) Total Expenditures $229,100 , The name 4th Street Promotions Collaborative is not an official name or designation; it is simply a "coined" name - an easier way to refer to this group of business interests. The 4th Street Promotions Collaborative is a geographic group comprised of Fiesta Marketplace Partners, La Calle Cuatro de Santa Ana and the Push Cart Vendors & Merchants of Historic Santa Ana. They are working together to develop and implement a Promotions and Marketing Program that will benefit the diverse business interests along 4th Street. EXHIBIT A 75A-17 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2007 BUDGET SUMMARY CAPITAL IMPROVEMENT FUND (No change - this activity was committed to in prior years; no action required) REVENUE BID Assessments - current $ -0- 2005 Capital Improvement Carry Forward 300,000 2005 Operating Fund Carry Forward 52,500 Total C.I. Revenue EXPENDITURES Phase II Streetscape Project $ 300,000 District-wide Special Projects 52,500 Total C.I. Expenditures EXHIBIT A 75A-18 $352,500 $352,500