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Home My WebLink About2007-015 - Downtown Santa Ana Busoness Improvement Area for the Year 2007 (LCP, 2/7/07) RESOLUTION NO. 2007-015 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA LEVYING AN ASSESSMENT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT AREA FOR THE YEAR 2007. THE CITY COUNCIL FOR THE CITY OF SANTA ANA HEREBY FINDS, DETERMINES, RESOLVES AND ORDERS AS FOLLOWS: Section 1. The City Council for the City of Santa Ana hereby, finds, determines and declares as follows: A. On February 6, 1984, the City Council, by its Ordinance No. NS-1715, established the Downtown Santa Ana Business Improvement Area. B. On January 16, 2007, the City Council received and approved the 2006 Annual Report ("the Report") and the 2007 Budget ("the Budget") for the Downtown Santa Ana Business Improvement Area (the "Report") and set its regular meeting of February 5, 2007, as the time and place for public hearing on the levy of an assessment on and for the Downtown Santa Ana Business Improvement Area. C. On February 5, 2007, after a public hearing, the City Council confirmed the 2006 Annual Report and amended the 2007 Budget for the Downtown Santa Ana Business Improvement Area. Section 2. The Report is hereby confirmed as written and the Budget is hereby confirmed as amended, and adoption of this Resolution shall constitute the levy of an assessment during the year 2007 in accordance with Attachment B of the Report, a copy of the Report is attached hereto and incorporated herein by reference. Section 3. fiscal year of the calendar year. Unless and until changed by resolution of the City Council, the Downtown Santa Ana Business Improvement Area shall be the Section 4. Notwithstanding anything to the contrary in Ordinance No. NS- 1715, from this time forward, the City Council may take action by resolution on any matter pertaining to the Downtown Santa Ana Business Improvement Area as to which such action by resolution is authorized by part 6 (commencing with section 36500) of Division 18 of the Streets and Highways Code of the State of California, known as the "Parking and Business Improvement Area Law of 1989." Except as herein modified, Ordinance NS-1715 shall remain in full force and effect. Resolution No. 2007-015 Page 1 of 9 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2006 ANNUAL REPORT JANUARY 1 6. 2007 EXHIBIT A Resolution No. 2007-015 Page 3 of 9 2007 Budllet Plan As 11 result of input from the Associations and the BID Advisory Board, the 2007 BID budget focuses on two key areas: (I) continued promotions and marketing of the BID (as permitted by Ordinance No. NS-1715) and (2) maintenance/safety/security services that equitably cover all the streets in the BID area. The estimated contribution from the 2007 BID budget for items I and 2 is $229,100. The 2006 Capital Improvement fund will carry forward $352,500, which is dedicated to Phase II of Downtown Streetscape Project and special projects. The Phase II Streetscape Project is anticipated to commence Spring 2007. The City/Agency has dedicated $1.5 million towards the completion of this project. Resolution No. 2007-015 Page 5 of 9 Anacbment B 2007 ANNUAL ASSESSMENT FORMULA 'The following businesses located within the boundaries of the Business Improvement District, classified under City Ordinance NS 1690 as Amusement Services, Pawnbrokers, Service Station and Classification A, including, but not limited to Retail Sale of Goods, Hote] and Motels, Theaters and Food Establishments, shal] pay an amount equal to one and one-half times their annual business license fee, Businesses classified as Commercial Rental Property, Renta] Property, Residential and Rooming House shall pay an amount equal to one-quarter times their annual business licen..e fee. All other businesses, including Professions, Trades and Services within the boundaries of the proposed Business District, shall pay an amount equal to their annual business license fee, Once the assessment formula is established, it cannot be changed without \\-Titlen notice to aI] businesses \\-ith the boundaries of the proposed Business Improvement District and a public hearing held by the City of Santa Ana, Resolution No. 2007-015 Page 7 of 9 DOWNTOWN SANTA ANA BUSINESS lMPROVEMENT DISTRICT 2007BUDGETSU~Y CAPlT AL IMPROVEMENT FUND (No change -this activity was committed to in prior years; no action required) REVENUE BID Assessments - current $ -0- 2005 Capital Improvement Carry Forward 300,000 2005 Operating Fund Carry Forward 52,500 Total C.I. Revenue 5352,500 EXPENDITURES Phase II Streetscape Project $ 300,000 District-\\1de Special Projects 52,500 Total C.I. Expenditures 5352,500 Resolution No. 2007-015 Page 9 of 9 Section 5. This Resolution shall take effect immediately upon its adoption by the City Council, and the Clerk of the Council shall attest to and certify the vote adopting this Resolution. ADOPTED this 5th day of Februarv, 2007. APPROVED AS TO FORM: Joseph W. Fletcher, City Attorney BY:~~ 'Lorena C. P - loza Assistant City Attorney AYES Councilmembers Alvarez. Benavides, Bustamante. Martinez. Tinaiero (5) NOES: Councilmembers None (0) ABSTAIN: Councilmembers Pulido. Sarmiento (2) NOT PRESENT: Councilmembers None (0) CERTIFICATE OF ATTESTATION AND ORIGINALITY I, PATRICIA E. HEALY, Clerk of the Council, do hereby attest to and certify the attached Resolution No. 2007-015 to be the original resolution adopted by the City Council of the City of Santa Ana on Februarv 5, 2007. Patricia E. Healy Clerk of the Council City of Santa Ana Resolution No. 2007-015 Page 2 of 9 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2006 ANNUAL REPORT JANUARY 16. 2007 EXHIBIT A Resolution No. 2007-015 Page 3 of 9 2006 ANNUAL REPORT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT Backuround The Downtown Santa Ana Business Improvement District (BID) was established in February 1984 by the Santa Ana City Council as a means of providing the Downtovm business community with funding for promoting the area, increasing security, enhancing maintenance and implementing physical improvements. The Community Redevelopment and Housing Commission (CRHC) of the City of Santa Ana, as the BID Advisory Board, is responsible for the preparation and administration of the BID's budget and annual report, its promotional and marketing programs, security and maintenance plans, and physical improvement projects. Imorovement Area Boundaries The geographic boundaries of the district remain unchanged from the original 1984 area, and they include over 700 retail, service and professional members (see Attachment A). Assessment Fonnula The fonnula for the BID tax levy also remains unchanged from the original 1984 ordinance and is based on the category andlor sales volume of the business (see Attachment B). Summarv of Imorovements and Activities The two representatives Do....ntown associations (Downtown Santa Ana Business Council and La Calle Cuatro De Santa Ana Association) hosted a variety of major community events and promotions during 2006, they included: · Cinco De Mayo Celebration . July 4th Celebration · Fiestas Patrias de Orange County EI Grito Ceremony, Festival and Parade · Fiestas de las Americas Festival . Art Openings . Car Shows . Concerts . Holiday Events On October 6, 2003, the Santa Ana City Council appointed the CRHC as the Downtown Santa Ana BID Advisory Comminee. As the BID Advisory Committee, CRHC is responsible for recommending an annual budget and other policies pertaining to the BID. Working with information provided by staff, the Downto....n associations developed the 2007 BID budget. Resolution No. 2007-015 Page 4 of 9 2007 Budllel Plan As Ii result of input from the Associations and the BID Advisory Board, the 2007 BID budget focuses on two key areas: (I) continued promotions and marketing of the BID (as permitted by Ordinan~ No. NS-] 715) and (2) maintenance/safety/security services that equitably cover all the streets in the BID area. The estimated contribution from the 2007 BID budget for items 1 and 2 is $229,100. The 2006 Capital Improvement fund will carry forward $352,500. which is dedicated to Phase II of Downtown Streetscape Project and special projects. The PhllSC II Streetscape Project is anticipated to commence Spring 2007. The City/Agency has dedicated $1.5 million towards the completion of this project. Resolution No. 2007-015 Page 5 019 'efl llWI. ~~1> ., I . ~ c:a: ..... = !i: ..... :E ~ Q CC a.. ::!iE - fa z: ~ = c:a: z: c:a: t: z c:r: en ~ Q rz 51: Q IC:I u.r rriOi ..... i .............. i[! DOCDOO a ODOJDoooa O"ol::J D 0 0 [j ~ OOD DOIT ODD DaD IT ....I...m.Ii.} 0 'a i - U' . I' \ ~. .. WI . ,...---, ... ~ L-J t +. illl .........~ 0 . . \ . . .. -JUl .:IIOJ.n"- .............. . . I - OJ [ill D[J!;J ~ 10 D; I l!! ! 1I1~'1 1 I Resolution No. 2007-015 Page 6 of 9 Attachment B 2007 ANNUAL ASSESSMENT FORMULA The following businesses located within the boundaries of the Business Improvement District, classified under City Ordinance NS 1690 as Amusement Services, Pawnbrokers, Service Station and Classification A, including, but not limited to Retail Sale of Goods, Hotel and Motels, Theaters and Food Establishments, shaU pay an amount equal to one and one-half times their annual business license fee. Businesses classified as Commercial Rental Property, Rental Property, Residential and Rooming House shall pay an amount equal 10 one-quarter times their annual business IicelL~e fee. AU other businesses, including Professions, Trades and Services within the boundaries of the proposed Business District, shall pay an amount equal to their annual business license fce. Once the assessment formula is established, it cannot be changed without \\ITinen notice to all businesses \\lith the boundaries of the proposed Business Improvement District and a public hearing held by the City of Santa Ana. Resolution No. 2007-015 Page 7 of 9 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2007 BUDGET SUMMARY OPERATING FUND REVENUE BID Assessments - current $ 195,000 34,100 Prior Year Carry Forward Total Revenue $229,100 EXPENDITURES District-wide Maintenance Programs $ 30,000 District-wide Safety/Security Programs 60,000 Holiday Decorations 9,900 Promotions and Marketing 129,100 Downtown Partner Contracts .4" St Promotions Collaborative' $67,132 (52%) . SADBC Promotions $61,968 (48%) Total Expenditures S2.29,loo * The name 4th Street Promotions Collaborative is not an official name or designation; it is simply a "coined" name - an easier way to refer to this group of business interests. The 4th Street Promotions Collaborative is a geographic group comprised of Fiesta Marketplace Partners, La Calle Cuatto de Santa Ana and the Push Cart Vendors & Merchants of Historic Santa Ana. They are working together to develop and implement a Promotions and Marketing Program that will benefit the diverse business interests along 4th Street. Resolution No. 2007-015 Page 8 of 9 DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT 2007 BUDGET SUMMARY CAPITAL IMPROVEMENT FUND (No change - this activity was committed to in prior years; no action required) REVENUE BID Assessments - current $ -0- 2005 Capital Improvement Carry Forward 300,000 2005 Operating Fund Carry Forward 52,500 Total C.I. Reveoue EXPENDITURES Phase II Streetscape Project $ 300,000 District-\\1de Special Projects 52,500 Total C.I. Expenditures Resolution No. 2007-015 Page 9 of9 $352.500 5352,500