HomeMy WebLinkAboutItem 16 - Agreements for Entertainment Promoter for City Special EventsParks, Recreation, and Community Services
www.santa-ana.org/departments/parks-recreation/
Item # 16
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
April 15, 2025
TOPIC: Entertainment Promoter for City Special Events
AGENDA TITLE
Agreements with ARAS Enterprises, Inc., and GTE Agency, LLC dba Global Talent
Entertainment for Entertainment Promoter Services (Specification No. 24-102) (General
Fund)
RECOMMENDED ACTION
Authorize the City Manager to execute aggregate agreements with ARAS Enterprises,
Inc. and GTE Agency, LLC dba Global Talent Entertainment to provide entertainment
promoter services for an aggregate amount not -to -exceed $300,000 annually for a three-
year term beginning April 15, 2025 through April 14, 2028, and an additional $600,000 for
two, 1-year extensions, for a total aggregate agreement amount not to exceed $1,500,000
(Core Agreement No. A-2025-XXX).
Vendor Location
ARAS Enterprises, Inc. Whittier, CA
Global Talent Entertainment Long Beach, CA
GOVERNMENT CODE §84308 APPLIES: Yes
DISCUSSION
Request for Proposals (RFP) No. 24-102 was issued on December 5, 2024, via the
City's online bid management and publication system. This RFP seeks entertainment
promoters who will be responsible for securing talent for City events, managing event
production, and overseeing all associated administrative functions, including deposits,
invoicing, and insurance requirements. A summary of vendor participation and results is
as follows:
34 Vendors notified
1 Santa Ana vendor notified
33 Vendors downloaded the RFP packet
6 Proposals received
1 Proposal received from Santa Ana vendor
Entertainment Promoter for City Special Events
April 15, 2025
Page 2
Proposals were solicited, opened on January 9, 2025, and evaluated. Six proposals
were submitted by the RFP deadline and four were determined to be responsive to the
specifications. An evaluation committee reviewed and rated the proposals according to
the criteria listed in the RFP. Staff recommends awarding aggregate agreements to the
two highest-ranking firms: ARAS Enterprise and GTE Agency, LLC dba Global Talent
Entertainment in order to increase the number of performers available to the City. Staff
determined both firms can provide the high -quality entertainment that the City seeks for
its special events, including the headliners for Fiestas Patrias. To accommodate the
varying schedules of artists, it is crucial to have two separate vendors on standby. This
strategy ensures that staff can quickly secure an alternative vendor if one artist is
unavailable, allowing the City to consistently feature talent at events.
Pricing for talent will vary depending on the vendor, the event, and the specific talent and
production required. Each proposal includes a pricing sheet, which can be found within
the proposed agreements (ARAS pages 32-34 and Global Talent page 26).
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action.
FISCAL IMPACT
Funding is available in the FY 24-25 budget and funding for subsequent fiscal years will
be included in the proposed budgets for City Council consideration. The table below
reflects estimates of amounts to expend by fiscal year, actual amounts may vary from
year to year, but will not exceed the agreement total of $1,500,000 for the term of the
agreement including extensions. The City is not obligated to use the full amount of the
contract authorization.
Fiscal
Accounting Unit-
Fund
Accounting Unit,
Amount
Year
Account #
Description
Account Description
FY 24-25
01113230-62300
General
PRCSA-Recreation
$30,000
Fund
and Community
Services -Contractual
Services Professional
FY 25-26
01113230-62300
General
PRCSA-Recreation
$300,000
Fund
and Community
Services -Contractual
Services Professional
FY 26-27
01113230-62300
General
PRCSA-Recreation
$300,000
Fund
and Community
Services -Contractual
Services Professional
Entertainment Promoter for City Special Events
April 15, 2025
Page 3
FY 27-28
01113230-62300
General
PRCSA-Recreation
$300,000
Fund
and Community
Services -Contractual
Services Professional
FY 28-29
01113230-62300
General
PRCSA-Recreation
$300,000
Fund
and Community
Services -Contractual
Services Professional
FY 29-30
01113230-62300
General
PRCSA-Recreation
$270,000
Fund
and Community
Services -Contractual
Services Professional
Total
$1,500,000
EXHIBIT(S)
1. Agreement with ARAS Enterprises Inc.
2. Agreement with Global Talent Entertainment
Submitted By: Hawk Scott, Executive Director of Parks, Recreation, and Community
Services
Approved By: Alvaro Nunez, City Manager
CONSULTANT AGREEMENT BETWEEN ARAS ENTERPRISES, INC. AND THE
CITY OF SANTA ANA FOR ENTERTAINMENT PROMOTER SERVICES
THIS AGREEMENT is made and entered into on this 151h day of April, 2025, by and between
ARAS Enterprises, Inc., a California corporation ("Consultant"), and the City of Santa Ana,
a charter city and municipal corporation organized and existing under the Constitution and laws
of the State of California ("City").
RECITALS
A. On December 5, 2024, the City issued Request for Proposal ("RFP") No. 24-102 seeking
to retain a consultant having special skill and knowledge in the field of entertainment
promoter services for the City's Parks, Recreation, and Community Services Agency.
B. Consultant submitted a responsive proposal that was selected by the City. Consultant
represents that it is able and willing to provide such services described in the Scope of
Work that was included in RFP No. 24-102.
C. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this
Agreement will be performed in compliance with such standards as may reasonably be
expected from a professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
Consultant shall perform during the term of this Agreement, the tasks and obligations
including all labor, materials, tools, equipment, and incidental customary work required to fully
and adequately complete the services described in the "Scope of Services," attached hereto and
incorporated herein by reference as Exhibit A, and as further described in "Consultant's Proposal,"
attached hereto and incorporated herein by reference as Exhibit B.
2. COMPENSATION
a. City neither warrants nor guarantees any minimum or maximum compensation to
Consultant under this Agreement. Consultant shall be paid only for actual services
performed under this Agreement at the rates and charges identified in "Consultant's
Fee Proposal," attached hereto and incorporated herein by this reference as Exhibit C.
Consultant is one of two (2) separate consultants selected to provide services on an on -
call basis under RFP 24402. The total compensation for services provided by all
consultants selected under RFP 24-102 shall not exceed the shared aggregate amount
of $1,500,000.00 during the term of this Agreement, including any extension periods,
as set forth in Section 3, below.
b. Payment by City shall be made within forty-five (45) days following receipt of proper
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invoice evidencing work performed, subject to City accounting procedures. City and
Consultant agree that all payments due and owing under this Agreement shall be made
through Automated Clearing House (ACH) transfers. Consultant agrees to execute the
City's standard ACH Vendor Payment Authorization and provide required
documentation. Upon verification of the data provided, the City will be authorized to
deposit payments directly into Consultant's account(s) with financial institutions.
Payment need not be made for work which fails to meet the standards of performance
set forth in the Recitals which may reasonably be expected by City.
3. TERM
This Agreement shall commence on April 15, 2025 and terminate on April 14, 2028, with
the option for the City to grant up to two (2), one (1) year extensions, exercisable by a writing by
the City Manager and the City Attorney, unless terminated earlier in accordance with Section 15,
below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an
independent contractor and not an employee of the City. This Agreement is not intended nor shall
it be construed to create an employer -employee relationship, a joint venture relationship, or to
allow the City to exercise discretion or control over the professional manner in which Consultant
performs the services which are the subject matter of this Agreement; however, the services to be
provided by Consultant shall be provided in a manner consistent with all applicable standards and
regulations governing such services. Consultant shall pay all salaries and wages, employer's social
security taxes, unemployment insurance and similar taxes relating to employees and shall be
responsible for all applicable withholding taxes.
S. OWNERSHIP OF MATERIALS
This Agreement creates a non-exclusive and perpetual license for City to copy, use,
modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property
embodied in plans, specifications, studies, drawings, estimates, and other documents or works of
authorship fixed in any tangible medium of expression, including but not limited to, physical
drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or
caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant
shall require all subcontractors to agree in writing that City is granted a non-exclusive and
perpetual license for any Documents & Data the subcontractor prepares under this Agreement.
Consultant represents and warrants that Consultant has the legal right to license any and all
Documents & Data. Consultant makes no such representation and warranty in regard to
Documents & Data which were provided to Consultant by the City. City shall not be limited in
any way in its use of the Documents and Data at any time, provided that any such use not within
the purposes intended by this Agreement shall be at City's sole risk.
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6. INSURANCE
Consultant shall procure and maintain for the duration of the contract insurance against
claims for injuries to persons or damages to property which may arise from or in connection with
products and materials supplied to City. Total cost of such insurance shall be borne by Consultant.
Minimum Scope and Limit of Insurance.
• Commercial General Liability; coverage shall be at least as broad as Insurance
Services Form CG 00 01 covering CGL on an "occurrence" basis, including products
and completed operations, property damage, bodily injury and personal & advertising
injury with limits no less than $1,000,000 per occurrence and $2,000,000 aggregate.
• If Consultant maintains broader coverage and/or higher limits than the minimums
shown above, City requires and shall be entitled to the broader coverage and/or the
higher limits maintained by Consultant. Any available insurance proceeds in excess of
the specified minimum limits of insurance and coverage shall be available to City.
Other Insurance Provisions. The insurance policies are to contain, or be endorsed to
contain, the following provisions:
• City of Santa Ana, its City Council, its officers, officials, employees, agents, and
volunteers are to be covered as additional insureds with respect to liability arising out
of work or operations performed by or on behalf of the Instructor including materials,
parts, equipment, and personnel furnished in connection with such work or operations.
• Insurance company agrees to waive all rights of subrogation. against City of Santa Ana,
its City Council, its officers, officials, employees, agents, and volunteers for losses paid
under the terms of any policy which arise from work performed by Instructor for City.
• For any claims related to this contract, Consultant's insurance coverage shall be
primary and any insurance maintained by City, its City Council, its officers, officials,
employees, agents, or volunteers shall not contribute with it.
• A severability of interest provision must apply for all the additional insureds, ensuring
that Consultant's insurance shall apply separately to each insured against whom a claim
is made or slut is brought, except with respect to the insurer's limits of liability.
• Insurance policy required herein shall provide that coverage shall not be canceled,
suspended, voided, reduced in coverage or in limits, non -renewed by the carrier, or
materially changed except after thirty (30) days prior written notice has been given to
City. Ten (10) days prior written shall be provided to City for policy cancellation or
non -renewal due to non-payment.
• Certificate Holder on each Evidence of Insurance certificate shall be: City of Santa
Ana, Attention: (Name of Department Staff Responsible for Agreement), 20 Civic
Center Plaza M-XX (Responsible Staffs Department Mail Box), Santa Ana, CA
92701.
Acceptability of Insurers. Insurance is to be placed with insurers authorized to conduct
business in the state of California with a current A.M. Best rating of no less than A:VII, unless
otherwise acceptable to City.
Page 3 of 9
Verification of Coverage. Consultant shall furnish City with original Certificates of
Insurance including all required amendatory endorsements (or copies of the applicable policy
language effecting coverage required by this clause) and a ' copy of the Declarations and
Endorsement Page of the CGL policy listing all policy endorsements to City before work begins.
However, failure to obtain the required documents prior to the work beginning shall not waive
Consultant's obligation to provide them. City reserves the right to require complete, certified
copies of all required insurance policies, including endorsements required by these specifications,
at any time.
Special Events Coverage. Special events coverage is available and can be purchased by
Contractor. Use this link to learn more: https://2sparta.coin/selip qpplication.ph .
Special Risks or Circumstances. City reserves the right to modify these requirements at
any time, including limits, based on the nature of the risk, prior experience, insurer, coverage, or
other special circumstances. City reserves the right to modify or waive insurance requirements for
certain low risk recreational activities.
7. INDEMNIFICATION
Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers,
agents, employees, contractors, special counsel, and representatives from liability: (1) for personal
injury, damages, just compensation., restitution, judicial or equitable relief arising out of claims for
personal injury, including death, and claims for property damage, which may arise from the
negligent operations of the Consultant, its subcontractors, agents, employees, or other persons
acting on its behalf which relates to the services described in section 1 of this Agreement; and (2)
from any claim that personal injury, damages, just compensation, restitution, judicial or equitable
relief is due by reason of the terms of or effects arising from. this Agreement. This indemnity and
hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial
or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in
this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant
further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including
fees and costs for special counsel to be selected by the City, regarding any action by a third party
challenging the validity of this Agreement, or asserting that personal injury, damages, just
compensation, restitution, judicial or equitable relief due to personal or property rights arises by
reason of the terms of, or effects arising from this Agreement. City may make all reasonable
decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing,
to the extent Consultant's services are subject to Civil Code Section 2782.8, the above indemnity
shall be limited, to the extent required. by Civil Code Section 2782.8, to claims that arise out of,
pertain to, or relate to the negligence, recklessness, or willful misconduct of the Consultant.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States'
letters patent, trademark, or copyright infringement, including costs, contained in the work product
Page 4 of 9
or documents provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed
under this Agreement. Consultant shall maintain complete and accurate records with respect to
the costs incurred under this Agreement and any services, expenditures, and disbursements
charged to the City for a minimum period of three (3) years, or for any longer period required by
law, from the date of final payment to Consultant under this Agreement. All such records and
invoices shall be clearly identifiable. Consultant shall allow a representative of the City to
examine, audit, and make transcripts or copies of such records and any other documents created
pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all
work, data, documents, proceedings, and activities related to this Agreement for a period of three
(3) years from the date of final payment to Consultant under this Agreement.
10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such
information is reasonably understood to be confidential and/or proprietary, Consultant agrees that
it shall not use or disclose such information except in the performance of this Agreement, and
further agrees to exercise the same degree of care it uses to protect its own information of like
importance, but in no event less than reasonable care. "Confidential Information" shall include all
nonpublic information. Confidential information includes not only written information, but also
information transferred orally, visually, electronically, or by other means. Confidential
information disclosed to either party by any subsidiary and/or agent of the other party is covered
by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any
information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the
Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant
without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e)
is independently developed by the Consultant without reference to information disclosed by the
City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct
or indirect, which would conflict in any manner with performance of services specified under this
Agreement.
1.2. NON-DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, gender identity, gender expression, gender, medical conditions, genetic
information, or military and veteran status, age, national origin, ancestry, or disability, as defined
and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization,
promotion, termination or other employment related activities or any services provided under this
Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all
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applicable federal, state and local laws and regulations.
13. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Consultant, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the terms
of this Agreement shall prevail. This Agreement may not be modified except by written instrument
signed by the City and by an authorized representative of Consultant. The parties agree that any
terms or conditions of any purchase order or other instrument that are inconsistent with, or in
addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each
party to this Agreement acknowledges that no representations, inducements, promises or
agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any
party, which is not embodied herein.
14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Consultant,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior
written consent of the City and any such assignment, transfer, delegation or subcontract without
the City's prior written consent shall be considered null and void. Nothing iri this Agreement shall
be construed to limit the City's ability to have any of the services which are the subject to this
Agreement performed by City personnel or by other contractors retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of
termination, subject to the following conditions;
a. As a condition of such payment, the Executive Director may require Consultant to
deliver to the City all work product(s) completed as of such date, and in such case
such work product shall be the property of the City unless prohibited by law, and
Consultant consents to the City's use thereof for such purposes as the City deems
appropriate.
b. Payment need not be made for work which fails to meet the standard of
performance specified in the Recitals of this Agreement.
16. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or
granted by the provisions of this Agreement shall be effective unless it is in writing and signed by
the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or
remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not
similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies.
Page 6 of 9
17. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Agreement.
18. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder
and required by the laws and regulations of the United States, the State of California, the City of
Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and
in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and
exemptions. Said inability shall be cause for termination, of this Agreement.
19. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement
shall be in writing and shall be deemed to be properly given if delivered in person or mailed by
first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in
the manner provided in this Section, to the following persons:
To City:
City Clerk
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, California 92702-1988
Fax: 714- 647-6956
With courtesy copies to:
Executive Director
Parks, Recreation, and Community Services
City of Santa Ana
20 Civic Center Plaza
P.O. Box 1988
Santa Ana, California 92702
To Consultant:
ARAS Enterprises, Inc.
Attn: Gabriela Barbarena
Page 7 of 9
6608 Gretna Ave.
Whittier, California 90606
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duty registered or certified, with postage prepaid, and
addressed as set forth above. If sent by fax, communication shall be effective or deemed to have
been given twenty-four (24) hours after the time set forth on the transmission report issued by the
transmitting facsimile machine, addressed as set forth above. For purposes of calculating these
time frames, weekends, federal, state, County or City holidays shall be excluded.
20. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature herein below has the
power, authority and right to bind their respective parties to each of the terms of
this Agreement, and shall indemnify City fully, including reasonable costs and
attorney's fees, for any injuries or damages to City in the event that such authority
or power is not, in fact, held by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully
set forth in the body of this Agreement.
[signatures appear on following page]
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SIGNATURE PAGE FOR CONSULTANT AGREEMENT BETWEEN ARAS
ENTERPRISES, INC. AND THE CITY OF SANTA ANA FOR ENTERTAINMENT
PROMOTER SERVICES
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST
Jennifer L. Hall
City Clerk
APPROVED AS TO FORM
SONIA R. CARVALHO
City Attorney
B
onathan T. Martinez
Assistant City Attorney
RECOMMENDED FOR APPROVAL
Hawk Scott
Executive Director
Parks, Recreation, and Community Services Agency
CITY OF SANTA ANA
Alvaro Nunez
City Manager
CONSULTANT
By Gabri l barena
TitC - ARAS Enterprises, Inc.
Page 9 of 9
EXHIBIT A
SCOPE OF SERVICES
(9)
CITY OF SANTA ANA
EXHIBIT I
SCOPE OF SERVICES
Contractor shall perform services as set forth below.
The City is seeking a Contractor with the capacity to provide talent for various events. Sample events
include: Fiestas Patrias, Chicano Heritage Event, Tet, 4th of July, Egg Hunts, Concerts in the Park,
Plaza Navidena, 5k/10k. Below is a sample listing of performers used for previous large-scale events:
Banda Machos
Diana Reyes
Maribel Guardia
Fidel Rueda
Graciela Beltran
Las Sebastianes
Promoter must have access to groups within the Mexican regional music genre such as, but not limited
to, the following:
Banda
Norteno
Mariachi
Promoter must also have access to groups and performers of a wide variety of genres.
The Contractor will be expected to provide insurance for performers. Additionally, the promoter will be
responsible for any special requests from the performer . The Contractor is also expected to coordinate
with various City departments and other Contractors associated with the event. The Contractor should
provide a listing of talent they represent. Due to the differences in pricing based on the performer, each
performance pricing will be negotiated with the City. Pricing should include a price range for a
performance.
The City understands that performers' rates can vary greatly based on a number of factors. Therefore,
include a listing of talent represented by your company, group talent into levels of similar pricing and
include the price range for each level.
City may request services during the term of the agreement at prices identified in the price listing. If a
requested service is not listed on the price listing the city will negotiate a price with the Contractor.
Task 1 - Event Management and Production Services
Contractor shall manage and produce all phases of Event, including, but not limited to
conceptualizing and designing the experiential, physical and digital event elements; managing
production schedules and budgets; procuring equipment, vendors, and services; providing
technical and logistical support; training personnel; and managing and executing the on -site event
build and tear -down.
City of Santa Ana RFP No. 24-102 Page 15 of 31
(9)CITY OF SANTA ANA
Event Management and Production Services shall include the following:
A. Event Management Services - Contractor shall be responsible for the overall planning and
execution of the Event, including the following:
1. Assigning a Project Manager to this contract to act as lead and primary point of
contact for the City.
2. Establishing and maintaining effective working relationships with the City, other
government agencies, vendors, contractors, VIPs, and other stakeholders.
3. Managing and training the Production team.
4. Managing and adhering to schedule and budget.
5. Providing creative direction and recommendations to the City in areas such as event
design and layout, theme development, logo creation, marketing, and public relations.
6. Preparing reports and support documentation such as production schedules, site plans,
conceptual drawings, vendor/subcontractor list(s), expenditure/revenue reports,
quotes, invoices, and cost estimates.
7. Attending meetings as needed or upon request by the City.
B. Production Services — Contractor shall be responsible for delivering quality production
services that upholds the branding of the Event and/or City, such as the following:
1. Developing, creating, and coordinating graphic design and collateral material.
2. Integrating marketing campaign to ensure proper exposure of the event.
3. Leading the production team and coordinating on -site installation and tear -down of
event elements and decor.
4. Supervising event production operations in both back -of -house and front -of -house.
5. Providing logistical support to the City.
6. Recruiting, facilitating, and coordinating all food and beverage service operations and
vendors.
7. Talent or Entertainment acquisition, which includes booking and negotiating
contracts, managing talent needs, and scheduling appearances.
8. Hiring technical and equipment vendors.
9. Troubleshooting and addressing technical challenges with various types of equipment
and decor such as special effects lighting, sound, tenting, and staging.
City of Santa Ana RFP No. 24-102 Page 16 of 31
(9)CITY OF SANTA ANA
10. Providing technical expertise on topics such as visual effects, lighting, sound, set
design, rentals, and staging.
11. Managing the procurement, installation, and removal of utilities (e.g., generators and
lighting), if necessary.
12. Providing contract administration services for all vendors, contractors, and
subconsultants engaged for Events.
13. Identifying and/or soliciting sponsors if requested by the City.
14. Training, coordinating, and managing event staff and volunteers.
15. Adhering to the production budget and schedule and/or program timelines.
16. Complying with all regulations and requirements such as the City's special event
permit process and Health permits.
C. Event Support Services — Contractor shall be responsible for providing event staff before,
during, and after Event for event support services, which may include, but are not limited to the
following: event registration, set-up and tear -down, logistical support, and general support to
vendors, participants, entertainment, and City staff.
II. Task 2 — Consulting Services
Contractor shall provide consulting services on an as -needed, per -project basis to support specific
components of an Event to enhance the overall experience in one or more of the following key
areas as described below:
A. Graphic Design - Provide consulting services that includes but is not limited to the
development and creation of graphic design and layout of logos and collateral material that will
complement the event themes and concepts.
B. Decor and Design - Provide consulting services on how to transform the site through
environmental design, which includes but is not limited to visual displays and exhibits, banners,
flags, floral and other creative decor to enhance theme(s).
C. Production - Provide recommendations and implementation plans in the following areas:
logistics, staging, site preparation, public safety and emergency services, equipment needs,
utility services, securing entertainment and activities, parking services, and vendor, staffing
and volunteer coordination.
D. Technical -Provide consulting services to assistant with identifying and resolving any technical
needs including but not limited to the following: set-up of lighting and stage area, sound
systems, PA systems, video recording services and/or photography services.
City of Santa Ana RFP No. 24-102 Page 17 of 31
EXHIBIT B
CONSULTANT'S PROPOSAL
F 9
AAA1 TWO UAAV_
6608 Gretna Avenue I Whittier, CA 90606 1 323.887.4837 1 aras-inc.com
January 9, 2025
Monique Leon
Recreation and Community Services Supervisor
City of Santa Ana — Parks, Recreation, and Community Services
20 Civic Center Plaza
Santa Ana, CA 92701
RE: Request For Proposal (RFP No. 24-102) ENTERTAINMENT PROMOTER
Thank you for the opportunity to respond to the Request for Proposal (RFP No. 24-102)
Entertainment Promoter for the City of Santa Ana.
This proposal details our agency's capabilities in event management, full-scale production of live
events with the capacity to procure event vendors and acquire talent ranging from local groups and
performers to large-scale event entertainment. Artists range from a variety of genres to include but
not limited to Mexican regional music, Banda, Nortena Mariachi, Pop, Rock en Espanol, Jazz, R&B.
We partner and collaborate with corporations, nonprofit organizations, and public sector agencies to
provide event planning, management, and production services in both private venues and public
space areas to produce quality events. Our goal is to establish a long-term relationship with the City
of Santa Ana by providing quality event management and production services.
ARAS Enterprises, Inc. is an S Corporation with three partners and are a certified SBE and MBE
agency. All correspondence during the evaluation and selection process of the proposal should go
through Gabriela Barbarena, Founder & CEO, to the following contact information.
gabi@aras-inc.com
Office: 323.887.4837 ext. 2
Cell: 323.485.0608
I am authorized to bind ARAS Enterprises, Inc.to the terms of the proposal and all information
submitted herein is true and correct. This proposal shall remain valid for a period of not less
than one hundred and eighty (180) days from the date of the proposal submittal. Thank you for
considering ARAS Enterprises, Inc. as the partner to provide Entertainment Promoter services
for the City of Santa Ana.
Sincerely,
`-- N-_._ 4_1
Gabrie�a Barb r a
CEO, RR nterprises, Inc.
llPage-RFP-24-102 Entertainment Promoter Proposal AS
Entertainment Promoter for the City of Santa Ana
Table of Content
CoverLetter..............................,....................................................................................................................Pagel
Tableof Content...........................................................................................................................................Page 2
Task 1. Event Management & Production Services.................................................................................Page
3
A. Event Management...................................................................................................................Page 3
B. Production Services...................................................................................................................Page
3
• Agency Core Competencies.....................................................................................Page
3-4
C. Event Support Services.............................................................................................................Page
4
Task2. Consulting Services..........................................................................................................................Page 5
Firm and Team Experience....................................................................................................................
Page 6-7
• Select Portfolio............................................................................................................Page
7
TeamResumes.......................................................................................................................................
Page 8-12
Scopeof Services.......................................................................................................................................Page 13
ProposedWork Plan.............................................................................................................................Page
13-15
Deliverables, Implementation Plan and Timeline............................................................................Page
16-17
CostProposal.......................................................................................................................................Page 18-20
ATTACHMENTS
Attachment: Subcontractor Statement / Thunder Studios
Attachment A: Proposer's Certification and Proposal Item Pricing
Attachment B: References
Attachment C: Proposer's Statement
Attachment D: Non -Collusion Affidavit
Attachment E: Non -Lobbying Certification
Attachment F: Non -Discrimination Certification
21Page-RFP-24-102 Entertainment Promoter Proposal ,'R•�
Task 1. EVENT MANAGEMENT AND PRODUCTION SERVICES
A. Event Management
ARAS has managed and produced successful events in Los Angeles, Pasadena, Inglewood, Whittier,
and Long Beach that range from intimate VIP receptions for one hundred guests, cultural music
festivals of more than 15,000 attendees, concerts in the park, to community at -large events with over
35,000 attendees. Our Event Management and Production Division has grown organically due to
various event concepts such as Cinco de Mayo at the Rose Bowl in Pasadena, Dia de los Muertos
Cultural Festival in Inglewood, Memorial Day Observance at Rose Hills Park Cemetery in Whittier,
Angel Awards Gala for the Catholic Association of Latino Leaders (LA Archdiocese), Green Port Fair,
Grand Parade Dia de los Muertos and Arte y Ofrendas Festival in Long Beach.
ARAS has the experience and capability to provide event conceptualization, branding, and
management services to produce live events. A Project Manager is assigned to be the key liaison for
the project, establishing and maintaining transparent communications with the City of Santa Ana,
contractors, community, vendors, and entertainment.
B. Production Services
The ARAS team has experience in producing a wide range of events to include corporate galas,
concerts in the park, golf tournaments, community at -large events and festivals with broad access to
a wide range of music genres due to established relationships with entertainment agencies, music
promoters, concert promoters, production studios, and media channels. ARAS has a unique
advantage due to its long-term relationships to bring world -class talent entertainment with R & B,
Jazz, Tropical, Mariachi, Nortena, Banda, Ranchera, Rock en Espanol, to Grammy Award winners and
local groups and performers.
From graphic design, marketing, promotion, event vendors, entertainment acquisition, the
production team is flexible and aware to identify potential issues to mitigate during the pre-
production process. An on -site production team manages load -in, set-up and tear down, providing
logistical support throughout the event.
CORE COMPETENCIES
Event Management Experienced Project Manager to oversee and maintain open
communications, function as the liaison with entertainment,
vendors, while managing an approved budget aligned with a
production timeline to lead to the execution of the event
production.
Production Pre -production starts with public safety as the groundwork
required to proceed with the site preparation. Thorough planning
brings the theme's visual conceptualization, sound, lighting,
signage, experiential experience, program, and the right
entertainment for an enjoyable event.
Production Team Experienced staff that pivots as needed to mitigate issues,
troubleshoot on the spot, and continue to move forward for a
successful event. The project manager and the team lead have
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experience in training event volunteer staff to be integral team
members or be hosts and brand ambassadors, as needed. The on -
site team leads event set up, liaison with vendors, provide logistic
and staff support to the city, and manages tear down.
Talent Acquisition Exceptional access to a broad spectrum of entertainment, groups,
and performers with a wide range of music genres.
Community Outreach Engage the city, government agencies, key community
stakeholders, community -based organizations, and non-profit
organizations to foster relations, collaborations, and partnerships.
Production Schedule We use technology to create efficiencies, such as Teams or
Monday platforms to develop production schedules to include
reports, layouts, subcontractors, cost estimates, quotes, revenue,
and expenses and provide access to the City of Santa Ana.
Vendor Procurement Local vendor outreach is done in collaboration with the City of
Santa Ana for guidance, preferred vendors and will join the local
Chamber of Commerce to create relationships and build
partnerships to be part of the production. We access to vetted
production vendors ranging from technical teams, stage, utility
equipment rentals, tents, food, beverage, security, visual artists,
photographers, videographers, and artisan vendors, all of whom
are available as needed.
Photography & Videography Our quality photography services capture overall activities,
programs, attendees, and entertainment with a 24-hour
turnaround service and offer 360-degree photobooth, magazine
cover photo booth experiences for attendees. Videography offers
drone footage, edited short videos for social media and website.
Graphic Design & Branding Creative team that understands the target audience as the key to
creating visuals that capture attention with a call to action and
ability to brand the project.
Marketing Campaign Capability to create and lead strategic marketing campaigns with
essential tactics to promote and position the events in the
market.
Printing ARAS owns AMG Printing which aligns with the agency's projects
in need of marketing collateral materials, promotional items, and
event signage. In-house print production is responsive with
quality control and manages last-minute production needs on -
time and on -budget.
Media Relations Strong relationships with media outlets for more than 15 years.
C. Event Support Services
On -site production team has experience in guest registration, load -in management, set-up, and tear
down. A logistic vendor schedule is created and serves as a checklist for the team to ensure all items
are on -site, provide logistical support and staff support, as needed for entertainment, City staff,
program participants and vendors.
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Task 2. CONSULTING SERVICES
At ARAS, we have a full suite of services that support the event production projects, on an as -needed
basis, to include:
A. Graphic Design — develop and create design concepts that include logo, collateral materials that
are complimentary to the event theme and conceptualization and offer print production to align with
the design services to streamline with quality products that are on budget and on time.
B. Decor and Design — experience in consulting to transform an event site with displays, visual artists,
exhibits, Props, to include water features, Wow factor, creative florals, plants, and other
environmental elements.
C. Production — experience with event layout, implementation and logistic plans for load -ins, staging,
site preparation, safe access and exits, emergency services, security plans, required equipment such
as generators, metal detectors, tents, and VIP cabanas. We understand utility needs, such as
electrical, water access, edible food recovery coordination and waste management plan.
D. Technical — consulting services in identifying and providing solutions on technical issues.
Experience in lighting, staging, sound systems, stage visual backdrops, and PA systems. Photography,
videography and recording services are available to support event production on an as -needed basis.
E. Photography & Videography — photography to capture the essence of the event and have 360-
degree photobooths, magazine cover booth, and digital photos for attendee experience for selfies to
share through social media. Video interviews, drone footage, short videos, as needed.
F. Printing — capacity to print marketing collateral materials, manage last-minute changes, signage
print and placement, promotional items, as needed.
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FIRM and TEAM EXPERIENCE
ARAS Enterprises, Inc. (ARAS) is a woman -owned, Small Business Enterprise that started in 2006 as an
S Corporation providing multicultural marketing and advertising services. Our core values are defined
by purpose, integrity, quality, and our emphasis on building long-term relationships.
In 2011, ARAS launched the event management and production division, providing creative
conceptualization, event management coupled with marketing and promotion services. The
production services division now comprises more than 90% of the agency services.
We believe in collaborating with local vendors as part of our work in the community. We start our
outreach to local businesses to introduce our agency and foster relationships by joining the local
chambers, contact community -based organizations and key community stakeholders. We have a
robust database of vetted vendors from our years in production and will bring to the project, as
needed for optimal event outcomes. We procure decor, props, food, beverage, security, audio/visual
crew, stage, utility equipment rentals, lighting, VIP cabanas, tents, etc., and entertainment for a
memorable experience.
For 13 years, our agency has provided successful event management and production with an
experienced team. We assign a project manager to be the main contact for each project and provide
oversight of an internal team to support the project needs. We develop creative visuals for digital and
press ready collateral materials and have the capacity to print marketing collateral materials. We
have expertise in integrated marketing campaigns, promotions and offer art direction for creative
elements to enhance an event production.
We are a resolute team with more than 100 years of collective experience providing art direction,
decor, production, and are flexible in managing the process within approved budgets. Experienced in
all aspects of event management and production to include event load -in, set up, vendor schedules,
logistical support to ensure schedule is aligned and the program participants/speakers are ready for
the day of the event. Our process includes a production logistic schedule that contains key
information such as venue directions, parking instructions, and day -of -event program. A Run of Show
is created with the production's vendor schedules, suppliers, equipment load -in, set-up and tear
down coordination. The Program Run of Show contains the entertainment schedule for the back of
the house tech crew and the stage manager to "call" a show and manage the program that stays
within the production schedule and program timeline.
ARAS has full-scale production capacity with experience in procuring event vendors to support
production needs and to acquire talent from local groups and performers to large-scale event
entertainment. We access a broad range of music genre artists due to our long-term relationships
with music and concert promoters, and studio partners to bring world -class talent entertainment that
includes Mariachi, Nortena, Banda, Ranchera, Rock en Espanol, to Grammy Award winners. An
example is the relationship with the LA RAMS has resulted in featuring Mariachi RAMS in our
productions.
A team of ten employees is ARAS' base with a diverse skill set including graphic design, marketing,
copywriting, media relations, community outreach, administrative, production and event
management experience. For the City of Santa Ana project, we anticipate a total of five team
61Page-RFP-24-102 Entertainment Promoter Proposal ARA
members to be assigned to the project. In addition, ARAS has a database of temporary staff that are
hired for the day -of -the -event production and can range in size based on the event's needs. ARAS
office is located at:
6608 Gretna Avenue
Whittier, CA 90606
Gabriela Barbarena will be the Project Manager for the City of Santa Ana contract and will be the
primary contact.
SELECT PORTFOLIO
Cinco de Mayo at the Rose Bowl Commemorated the Rose Bowl Stadium's Centennial
celebration in 2022. 5K Walk/Run, live entertainment, youth
Pasadena soccer championships, special behind the scenes VIP tours,
and marketplace. Produced event with live entertainment,
program, VIP reception, and media relations. The event
garnered media coverage from ABC7, NBC, Telemundo,
Pasadena Now, and Univision. The event attendance was over
15,000.
Green Port Fair Highlighted the Port's environmental initiatives, and goal to
become the world's first zero emissions port. Zero emission
Long Beach equipment displays, harbor tours, live music, food court, beer
and wine garden, and children's train rides. A photography
wall with the Port's history, program featured the port's
initiatives and career opportunities to include interactive
booths staffed by the Port. Produced live event with
entertainment, activities, and the program. The event drew
local media coverage and an attendance of over 6,500.
3'd Annual Grand Parade Dia de Celebration of Dia de los Muertos in the City of Long Beach
los Muertos & conceptualized by the agency. The celebration started with a
Arte y Ofrendas Festival parade production in the morning that was livestreamed by
ABC7 digital channels to include Fire TV, Roku, Apple TV, and
Long Beach Google TV and continued with the festival that ended at
10pm. The festival had local groups and performers, featured
El Dasa as part of the entertainment line-up, VIP area,
children's area, mercado, food court, and tequila tasting area.
The parade had over 9,500 spectators and was a special
broadcast the next day on Estrella TV. The 2-day festival had
over 15,000 attendees.
Memorial Day Observance ARAS has produced the annual event at the largest cemetery
Whittier in the US for the past 8 years. Partner with local museum,
armed forces for formal military honors, military vehicle
display, remembrance tree, media relations, live
performance, elected officials participate in the program.
Receives media coverage and attended by over 1,500.
71Page-RFP-24-1 02 Entertainment Promoter Proposal ARAS
Gabi Barbarena — Founder & CEO, ARAS Enterprises, Inc. — Project Manager
Ms. Barbarena has more than 35 years of executive leadership experience
and is at the helm of ARAS, a multicultural marketing and event production
services agency founded in 2006. ARAS delivers innovative, forward -thinking
solutions for Southern California's multilingual and multicultural market.
Ms. Barbarena has executed strategic plans, produced large-scale events,
conferences, Lull -scale advertising campaigns and broadcast event
productions. Industry experience includes Education, Health, Affordable Housing, and Food. Producer
of cultural events, city parades, festivals, community at -large events concerts in the park. Ms.
Barbarena leads the creative project ideation and develops branding of signature event strategy such
as Grand Parade Dia de Los Muertos, Arte y Ofrendas Cultural Festival in the City of Long Beach, Dia
de los Muertos Cultural Festival in Inglewood, Cinco de Mayo at the Rose Bowl in Pasadena and
Memorial Day Remembrance in Whittier.
Leadership & Professional, Community Engagement
• Board Secretary, National Breast Cancer Foundation
■ Board Member, Adventist Health White Memorial Governing Board
• Past Board Chair, White Memorial Charitable Foundation
• Member, Hispanic Public Relations Association
As a co-founder of a non-profit 501(c)3 organization, Friends of the Levitt Pavilion -MacArthur Park,
Ms. Barbarena led a private/public partnership with the City of Los Angeles and the Mortimer & Mimi
Levitt Foundation to gain approval to renovate an abandoned band shell and create an annual
summer concert series. The project was acknowledged by numerous entities to include the City of Los
Angeles, Los Angeles Police Chief Bill Braton, featured on ABC7, and recognized by the Consul de
Mexico in Los Angeles and La Opinion. As the Board Chair, Ms. Barbarena led the brand development
and branding of the organization and oversaw the production of 130 concerts in the park. The
organization conducted outreach services, and the community partnership grew to over 25 local
businesses that thrived during the season as the concerts drew 800 — 3,000 people per concert.
Education
■ Master of Science, Business Administration, University of La Verne
• Bachelor of Science, Organizational Behavior, University of San Francisco
• Entrepreneurial Leadership Program, University of Southern California
Awards & Recognition
• Featured in the Entrepreneurial Women Series - Consulate General of Mexico in Los Angeles
• Latinas in Business Award - National Latina Business Women Association (NLBWA)
• City of Los Angeles Acknowledgement by Mayor Antonio Villaraigosa
■ Special Recognition - Los Angeles Police Chief Bill Bratton, MacArthur Park Concert Series
• Featured on ABC7 Eye on LA and Vista LA as a business and community leader.
• Woman of the Year Award -Adventist Health White Memorial
BIPage-RFP-24-102 Entertainment Promoter Proposal AS
Crystal Torres - Chief Operations Officer/ Marketing & Production Executive
Over 18 years of executive leadership experience with outstanding success in
leading marketing strategies and development of sponsorship opportunities for
projects.
Ms. Torres provides oversight of projects and campaigns leading the formation of strategic alliances
with nonprofit organizations and community stakeholders. Ms. Torres oversees corporate Gala
Fundraisers, Golf Tournaments, and at -large community events to connect brands with the target
audience.
Ms. Torres leads the event management division and oversees VIP receptions and Galas to create
alliances for fundraising opportunities. Lead executive for the creation of the Cinco de Mayo at the
Rose Bowl, in Pasadena as part of the Rose Bowl Stadium Centennial celebration. One of the
cornerstones of the event was to identify sponsors and create alliances for the project coupled with a
community outreach strategy to foster relationships to garner support and partnerships for the
project. The event garnered more than 15,000 attendees, held a VIP reception for city officials,
sponsors and VIP guests and received local and national media coverage.
Professional Engagement
• Board Member —Tri-City ROP Foundation
• Member— Los Angeles Latino Chamber of Commerce
• Member — Hispanic Public Relations Association
Education
• Master of Science, Leadership and Management, University of La Verne
■ Master of Science, Business Administration/emphasis in Marketing University of La Verne
• Bachelor of Science, Organizational Management, University of La Verne
• Graduate - Stanford Latino Entrepreneur Initiative Fellows Program Stanford University
Brand Experience
• Rose Bowl Stadium
• Pasadena Tournament of Roses
■ Rose Hills Memorial Park
• California Council on Economic Education
■ Lucille & Edward Roybal Foundation
• Port of Long Beach
• Museum of Latin American Art
• Providence - St. Joseph Foundation
• Catholic Association of Latino Leaders
• Arte y Ofrendas Festival
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Jazmin Ceballos - Executive Vice President /Production Director
Over 17 years of experience in managing and leading projects with logistic and
production schedules. Exceptional focus, follow-through, and coordination of
schedules and project timelines in various industries to include affordable housing,
food, health, and production projects to include festivals and community -at -large
events.
Ms. Ceballos leads and directs conferences and EXPOS from the planning and pre -conference
administrative functions to include budget, project timeline, venue selection, vendor negotiation, and
contract execution. Coordinates annual EXPO exhibit areas with conference sponsors and exhibitors.
Ms. Ceballos' focus is to produce conferences with the right -mix of curriculum, activities, reception,
and networking opportunities that create an exceptional experience for attendees each year with
new themes and experiential design, visuals, and entertainment.
Ms. Ceballos experience extends to event production managing the logistic schedule of set up,
vendor load -in, experiential set ups, trains, and manages the day -of -event staff. Understanding the
event concept, Ms. Ceballos strength is a deep understanding of the event outcome as she oversees
the planning event layout to double check for easy attendee access, attendee traffic flow to maximize
brand exposure for sponsors, ample space for audience, and attendee experience. Lead of the on -site
production team for logistic support.
Professional Engagement
■ Member— Los Angeles Latino Chamber of Commerce
■ Member— Hispanic Public Relations Association
Education
• Bachelor of Arts in Business Administration, University of La Verne
■ Construction Management Certificate, University of California, Los Angeles
• Graduate - Stanford Latino Entrepreneur Initiative Fellows Program, Stanford University
Brand Experience
• Rose Bowl Stadium
■ Affordable Housing Management
Association - Pacific Southwest
• Rose Hills Memorial Park
• Inglewood Park Cemetery
■ Museum of Latin American Art
■ Port of Long Beach
• Providence St. Joseph Foundation
• Arte y Ofrendas Festival
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Catalina Sanchez - Marketing & Event Outreach Coordinator
Ms. Sanchez has more than 10 years of experience in managing event marketing and
outreach. Ms. Sanchez has led the development and implementation of marketing
strategies to increase a brand's footprint and maximize exposure and visibility of
events produced and managed by ARAS.
Ms. Sanchez is an experienced professional overseeing marketing and outreach to foster relationships
with community stakeholders, business community and community -based organizations. She
monitors marketing campaigns to link new relationships using social media and digital tactics.
Consistently monitoring so the social media team can adjust campaigns to ensure messaging tactics
stay on track to reach the desired outcomes. Ms. Sanchez collaborates with the creative team on
brand campaigns and ensures design and focused -driven copy are aligned to expand a brand's
footprint.
On -site team member to coordinate any community participation and provide staff support
overseeing social media posting for the day of the event.
Education
• Bachelor of Arts Degree, Business Administration and Marketing, California State University
Dominguez Hills
Brand Experience
• Rose Bowl Stadium
■ Museum of Latin American Art
■ Affordable Housing Management
Association - Pacific Southwest
• California Council on Economic
Education
• Rose Hills Memorial Park
• Pasadena Unified School District
• Braille Institute
• Inglewood Park Cemetery
• Latino Equality Alliance
• Arte y Ofrendas Festival
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•
Atticus Torres - Print Manager & On -Site Production Team Lead
Aik
d
Mr. Torres has five years of graphic design experience. Starting as an intern, Mr.
Torres started as administrative support for events and marketing projects. As his experience
solidified, Mr. Torres gravitated to the creative process and began to work on graphic design to
support various projects with marketing collateral materials and continues this path both
academically and collaborates directly with senior designers to consistently strengthen his skill set.
For the past three years Mr. Torres has been the lead to oversee the print production aspect of
marketing collateral materials and signage. Due to his experience in graphic design and a deep
understanding of brand development, Mr. Torres' responsibilities expanded to print production
management responsible to manage AMG Printing, a wholly owned company of ARAS Enterprises,
Inc.
As a key member of the team, Mr. Torres manages all aspects of the print production of marketing
collateral materials, promotional items, swag bags, and signage collaborating with the print
production scheduler and overseeing the process to ensure quality products are produced, and
shipping and delivery are on schedule. Event production is often in need of last-minute changes to
collateral materials and Mr. Torres is focused on ensuring the items are produced and delivered on
time. Mr. Torres is a member of the on -site team and provides coordination of volunteers and
logistical support to vendors.
Leadership & Community Engagement
■ Associate Member, Affordable Housing Management Association
■ City of Pico Rivera Chamber of Commerce
■ City of Montebello Chamber of Commerce
Education
• Currently in college pursuing a bachelor's degree in business administration, with a minor in
marketing.
Brand experience
• Rose Bowl Stadium
• American Cancer Society
• Affordable Housing Management
Association - Pacific Southwest
■ Latino Equality Alliance
• Inglewood Park Cemetery
• Rose Hills Memorial Park
• Pasadena Unified School District
■ Arte y Ofrendas Festival
• Adventist Health White Memorial
• Grand Parade Dia de los Muertos
• Providence Health
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SCOPE OF SERVICES STATEMENT
ARAS is a creative agency that has a solid team of professionals that take pride in their craft and are
resourceful to secure the required vendors, obtain quotes and negotiate contracts. We believe in
producing quality live events and do so by having a team that understands production and attendee
safety is key to execute and manage a production.
For more than 17 years, we have collaborated with various entertainment entities, concert and
entertainment promoters and media outlets to acquire entertainment and talent for our event
productions. In addition to numerous festivals and community -at -large event productions in Long
Beach, Pasadena, Inglewood, and Whittier, we produced 130 park concerts in Los Angeles with each
season having a range of music genres to include children's music, R&B, musica Tropical, Banda,
Mariachi, Nortena, and Jazz.
What distinguishes ARAS is our expertise in marketing and advertising in Southern California. We have
long-standing media relationships in Southern California with both mainstream and Spanish language
channels to include but not limited to ABC7, Univision, Telemundo, NBC4, Estrella TV, and QBuena
Radio.
PROPOSED WORK PLAN
Approach
Our approach to production starts with a set of defined goals in collaboration with the city of Santa
Ana's vision for each event, incorporate conceptual plans for the event followed by intentional
execution that elevates an event into an experience. The goals and vision include:
1. Clear event objectives
2. Desired event outcomes
3. Team members needed for event production.
We begin with pre -production work, to include recommendations for security, public safety, and
emergency services and collaborate with police, fire, and private security teams needed for the
event. This is the groundwork required to proceed with the site preparation to include parking access
for vendors, entertainment, and general attendance.
We believe in working with local businesses and incorporate this philosophy by joining local
chambers, outreach to local businesses, non-profit organizations, and community -based organizations
to establish relationships and partnerships to source local vendors to the extent possible. We have a
robust database of vetted vendors with the required production expertise that we incorporate with
the local vendors for successful outcomes.
We develop and manage the event timeline and maintain communications with the City of Santa Ana
on the progress, secure entertainment, vendors, and suppliers based on the event needs. We provide
an on -site production team, logistic support staff and conduct volunteer training, and city staff
training, as needed.
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In collaboration with the city, we establish a calendar for the project meetings to create consistency
in the progress of the work. Additional meetings may be scheduled as the event nears. The Project
Manager and one additional ARAS team member are scheduled to attend the meetings. We are
transparent with communications and require two team members to attend meetings to ensure
communication flow is solid and always have a back up to support the event.
The base of our work begins with conceptualization, event timeline, budget, event goals, emergency
plan, target audience, venue walkthrough, and procure event vendors (food, beverage, audio/visual,
and equipment rentals for quotes and price negotiation), program participants, and entertainment
needed. This includes fencing rentals, trash management, sanitation, and generators as needed for
the event.
We provide creative direction, ideas and recommendations for event layouts, designs, and present
technical and/or creative ideas to enhance and/or refresh for a better experience. Decor is important
to bring the design to life and recommendations to transform a space or create a wow factor for
attendees. This may include visual displays, props, visual artists, signage, florals, and lighting.
Manage project aspects to include production team, volunteers, theme, and decor. We oversee
coordination of the program, entertainment line-up, and work to mitigate problems throughout the
process and before the event, as much as feasible.
We prepare and share the production logistic schedule with the city. We use technology to improve
efficiency and use the platform to upload key information such as production schedule, update
suppliers, audio/video, and entertainment as they are secured, and manage the budget with
expenses as the project progresses is also kept on the platform.
Our team has graphic designers who create visual designs to bring life to a concept for digital
marketing and printed marketing collateral materials.
Developing an integrated marketing and community outreach campaign is key to effectively balance
the initial lift of awareness as a short-term goal, and consistently build the reach with the target
audience as the long-term goal, via the right mix of media platforms to generate action from the
target audience.
Strategic tactics are used to market and promote an event that include traditional media and social
media to build virtual communities to promote the city of Santa Ana's events. The marketing
campaign goal is to strengthen the city's presence through engaging content and visuals with a call to
action. Developing a community outreach program is a tactic of our approach in marketing and
promotion. Engaging key community stakeholders, local businesses, non-profit organizations,
community -based organizations, and local performers to foster relationships, create strategic
community partnerships that will provide visibility for the events.
We have a checklist to manage and lead the team for decor, props, stage plot, equipment and
technical support for each event as required by the entertainment and secures the necessary
vendors. We collaborate with the city for program participation and manage the logistic planning and
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execution of the live production and secure the audio/visual crew, coordinate lighting to best stage
program and test audio equipment placement for best amplified sound experience.
A Run -of -Show is used by the Project Manager and production team as a guide to supervise the load -
in of stage, audio/video equipment, generators, and set up as well as all aspects of the production
needs to ensure timeliness of set-up for any required city inspections. The Program Run of Show
includes the program and entertainment schedule for the back of the house tech crew and the stage
manager to "call" a show and manage the program that stays within the production schedule and
program timeline.
We schedule the vendor event load -in, which may happen the day before the event. We also
schedule the entire day including, but not limited to, any additional load -ins, set-ups, sound checks,
and tear down. We work with the city staff to be sure that the stage, lighting, and set-up layout are
set to the approved design.
As producers, we have established partnerships with various entertainment entities, to include
Thunder Studios, Estrella Media, Radio QBuena, and promoters that represent a wide range of music
genres. In addition, our agency has established relationships with local Southern California
performers and music groups that have participated in previously produced events. This structure
allows ARAS a broader reach from local artists to large-scale event entertainment. An example of
access to various artists includes but not limited to Los Cadetes de Linares, Lucero, El Dasa, Gustavo
Rivera, and Chiquis. We manage the procurement and negotiation of contracts for each event to
include entertainment, suppliers, vendors, contractors, etc., that are engaged for the project.
We collaborate with local vendors and suppliers as a preference and have a database of food,
beverage service, utilities equipment, rentals, and artisan vendors that can be used, as needed for
optimal outcomes. We manage the vendors from availability to permits and participation.
Our goal is to mitigate issues within the planning process. Each venue is unique and therefore we
always do a walkthrough to review venue electrical layout, facilities, hours of operation, water access,
and work with the city for any permitting that is required.
Our experience includes consulting on production recommendations ranging from media
partnerships to stage backdrops, special lighting, sound, set design and staging, event props and
rentals.
We have an executive team member that has existing relationships and manages the sponsorships
with corporations, foundations, and brands, if needed, for the event.
Our team has experience in working with the cities of Los Angeles, Pasadena, Whittier, Inglewood,
and Long Beach. We understand each city has permit requirements for the use of public space or
venue and ensure we meet the requirements for security, site cleanliness, adherence to any code
established such as stage height, sound/noise code, filming/drone use, food and beverage licensing
and waste management. A team member is assigned to be the liaison with the city to manage the
permits that are required and provide the updates to the Project Manager.
151Page-RFP-24-102 Entertainment Promoter Proposal A;/AS
DELIVERABLES, IMPLEMENTATION PLAN AND TIMELINE
Our approach is to breakdown the project deliverables and implementation into a three-month (12-
week) block. This has proven to be effective to keep the aspects of the project relevant, align with the
next steps and can "check off" as completed. Below is a sample of the items for each 3-month block.
We are flexible in the timeline as outlined to a shorter schedule based on each event's requirements
and the scale of the event.
9 to 12 months before the event date
Obtain measurable objectives to guide each part of the planning process from safety, budget
approval, marketing, entertainment, to the marketing campaign. Understanding the event's outcome
ensures our team works toward the same goal.
Establish Budget allocation by prioritizing key aspects of the event. Begin the process of prioritizing
the main elements such as entertainment, technical group, stage, venue, promotion, and marketing
are part of the essential expenditures.
A review of database and preferred city vendors to obtain quotes for services and cost estimates to
begin selecting vendors. Allocate an amount of the budget for flexibility for unexpected production
needs.
Define the target audience and ascertain that the event concept resonates with the audience. Begin
to tailor marketing content to the audience interests and what media is used by the target audience
to lay the foundation for the event.
Secure venue and date for the event's scale, concept, and outcome. A venue is key to match the scale
of the production, a preliminary coordination plan is created that can be adjusted as the event date
approaches.
6 to 9 months before the event date
Develop marketing campaign visuals for city approval. Recommend marketing tactics and strategy for
implementation and create a schedule of the marketing campaign to include community outreach
which would start at this time.
Create a promotional campaign for large-scale entertainment with media posts, media relations and
other strategic tactics.
Confirm vendors and suppliers with contracts for Entertainment, AV, stage, equipment rentals.
Confirm vendor expectations, deliverables, and timeline of the event to coordinate a point of contact
for the project.
3 to 6 months before the event
Launch marketing campaign across the tactics and channels approved by the City of Santa Ana.
Community outreach campaign follow up for partnerships (posting event signage on store fronts,
flyers on counters, etc.). Marketing schedules include regular updates by highlighting distinct aspects
of the event on key dates.
Maintain contact with the city on permitting and compliance with city event permit requirements.
161Page-RFP-24-102 Entertainment Promoter Proposal /,PvAS
Develop event agenda and program schedule draft based on information the City of Santa Ana
provides. Organize the program schedule based on the number of program speakers. An initial time is
created for speakers, entertainment, and event activities. The goal is to have a balanced program that
provides a time for speakers, participants, and entertainment making sure the event has a good flow
that engages the audience.
1 to 3 months before the event
Schedule a venue walkthrough with vendors to include tech groups to identify and resolve potential
issues with electrical or water needs.
Collaborate with the city to ensure all required permits are completed and approved. Prepare for any
inspections required before the event, such as generators and day -of event food inspections.
Finalize decor order, confirm AV needs with entertainment stage plot, event layout is approved by
the city. Confirm set up time with the venue to align the event production schedule and logistic
information.
Marketing campaign is active sharing event details and reminders, providing directions, event
program schedule, and encouraging social media engagement to boost participation and attendance.
Team training of volunteers and/or city staff is scheduled to review the production schedule, roles
and responsibilities are reviewed and outlined with specific tasks such as assisting attendees or
welcoming VIP guests.
Our team' role and responsibilities include vendor load -in, coordinating logistic set up,
troubleshooting, and providing support staff for a smooth day -of -event production.
171Page-RFP-24-102 Entertainment Promoter Proposal /-RAS
COST PROPOSAL
ARAS Enterprises, Inc. — Hourly Rates
Billing is submitted monthly.
Rate Sheet 2025-2028 Hourly Rate
Principal / Project Manager $276.00
Marketing & Production Executive $238.00
Production Director $220.00
Marketing & Event Outreach Coordinator $173.00
On -site Production Team Lead $145.00
Day of Event Staff $85.00
ARAS Consulting Service Fees
HourlyMa
Graphic Design $100.00
Decor & Design $120.00
Technical & Production Consultation $150.00
Photographer $230.00
Videographer — includes filming and editing*
Media Relations
Printing - quote provided for each project
Photography experiences
Regular Photobooth
4 hours $650 ($150 every additional hour)
360 Photobooth
4 hours $1300 ($250 every additional hour)
Magazine Cover Booth
4 hours $1300 ($250 every additional hour)
*Videography
4 hours $1,500
8 hours $2,500
$155.00
181Page-RFP-24-102 Entertainment Promoter Proposal ARM
Professional vendor service rates are negotiable based on the number of events per year.
Mobile or Temporary Build Main Stage Audio Up to $205,000
Technicians, Audio Equipment, Stagehands,
Main Stage Lighting
Security/Site Patrol/Metal Detectors,
Emergency Medics
Barricades and/or Fencing
Decor, Displays, Props, Exhibits
Event Rentals and Furnishing
Utility Equipment — Generators, lights, tech
team
Social Media Influencers
Up to $195,000
i
Up to $65,000
Up to $40,000
Up to $115,000
Up to $20,000
Up to $15,000
Food & Beverage Rentals — portable sinks, bars, Up to$20,000
food tents
Ground Transportation — golf carts Up to $20,000
Sanitation services —VIP '
VIP, regular, ADA
accessible restrooms
Waste Services
Up to $75,000
$50,000
191Page-RFP-24-102 Entertainment Promoter Proposal c
Sample of current Entertainment Price Range
Artist/ Entertainment
Emilio Ortega - Nortena music
Cost Range
Up to $2,000
Vintage Rock - Rock en espanol
Up to $2,000
Grupo Patron Nortena
Up to $2,000
Lety Lopez — Mariachi y Rancheras
Up to $2,000
Banda — Los del Barranco
Up to $2,000
Vilma Diaz y La Sonora —Tropical
Up to $6,500
Mariachi Divas
Up to $6,500
Gustavo Rivera - Nortena music
Up to $12,500
El Dasa - Nortena music
Up to $12,500
Las Reinas de Los Angeles — Mariachis
Up to $25,000
La Sonora Dinamita —Tropical
Up to $32,000
Mariachi Sol de Mexico
Up to $35,000
Chiquis Rivera — Banda
Up to $55,000
Lucero — Pop to Mariachi genre
Up to $80,000
Los Alegres del Barranco — Banda
Up to $80,000
Los Cadetes de Linares
Up to $100,000
Los Tigres Del Norte - Banda Nortena
Up to $200,000
r
201Page-RFP-24-102 Entertainment Promoter Proposal AR''
Request for Proposal NO. 24-102 for Entertainment Promoter
Subcontractor - Thunder Studios Inc.
20434 S. Santa Fe Avenue
Long Beach, CA 90810
Thunder Studios Inc.
Thunder Studios Inc. (TS) is a multi -media production company based in Long Beach since
2007. We operate twenty sound stages, three mobile production units, a large inventory of grip,
electrical and lighting equipment and we are leaders in XR and Virtual Productions. HRS
manages the production of live events such as concerts, sporting, and corporate events. HRS
also specializes in national television commercial campaigns and our clients include Verizon,
Target, AT&T, and others,
Thunder Studios with its diverse staff has been producing content for companies in Mexico and
US Hispanic such as Univision. For the last 14 years, we have been producing The Rose
Parade for Univision Network and have won 3 Emmy awards.
We specialize in diverse and multicultural media productions across California and the USA.
Our list of clients includes NBC Universal, Teiemundo, UFC Fight Pass, Univision, Progressive,
Azteca America, City of Long Beach, Verizon, AT&T, Target, Porsche, and many others.
Contractual Services
1. Access to a wide range of artists, with capability of accessing Mexican regional music to
include Nortena, Banda, Mariachi, Tropical, Rock en Espanol.
2. Provide insurance for artists.
3. Coordinates with performers' special requests, to include media, and promotion.
4. Coordinates travel, lodging, etc. as needed.
Subcon�ctar a d will agree to abide by the awarded Contractor's obligations as
stated in E � II, sampl Bement.
i
R lanJ Nic0
General M
P sid �
t
Th nder Studios
204 S. Santa Fe Ave.
Long Be h Ca. 90810
www.thun
CITY OF SANTA ANA
ATTACHMENT A
PROPOSER'S CERTIFICATION, PROPOSAL PRICING
Certification - I certify that I have read, understand and agree to the terms and conditions of this Request
for Proposals. I have examined the Scope of Services (Exhibit 1) and am qualified to provide services
being requested as specified herein. I understand and agree that I am responsible for reporting any
errors, omissions or discrepancies to the City for clarification prior to the submission of my proposal.
PROPOSER'S STATEMENT: I have read, understood and agree to the terms and conditions on all
pages of the Request for Proposals. Upon request, I will transfer and deliver goods or services to the
City in accordance with said terms and conditions.
ARAS Enterprises, Inc. 323-887-4837
LEGAL NAME OF COMPANY PHONE AND FAX NUMBERS
6608 Gretna Avenue, Whittier, CA 90606
BUSINESS ADDRESS
Gabriela Barbarena
PRINTED NAME OF AUTHORIZED AGENT TITLE
�— aabi(a)aras-inc. corn
SIGNATURf'9F�JTHORIZED AGENT DATE E-MAIL ADDRESS
20-5427211
FEDERAL ID NUMBER (IF APPLICABLE) CONTRACTOR LICENSE NUMBER
(IFAPPLICABLE)
CITY OF SANTA ANA BUSINESS LICENSE NUMBER
(PLEASE PROVIDE IF AVAILABLE, BUT NOT REQUIRED UNTIL AND IF AN AWARD IS MADE TO PROPOSER.)
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24-102 Page 25 of 31
(a
CITY OF SANTA ANA
ATTACHMENT B
REFERENCES
List and describe fully the contracts performed by your firm which demonstrate your ability to provide the
supplies, equipment or services included in the scope of the proposal specifications. Attach additional
pages if required. The City reserves the right to contact each of the references listed for additional
information regarding your firm's qualifications.
REFERENCE
Customer Name: Rose Hills Memorial Park
Address: 3888 Workman Mill Road
Whittier, CA 90601
Contract Amount: $20,000.00 / year
Contact Individual: Antoinette Banares, Dir. of Business Developmei
Phone Number: 562-205-4656
EMAIL: antoinette.lou@rosehills.com
Year: 2016 - 2024
Description of supplies, equipment, or services provided
Memorial Day Observance (see attached)
REFERENCE
Customer Name:Grand Parade Dia De Los MuertosContact Individual Erick Verduzco, Partner
Address: 2403 Marshallfield Lane, Suite A
Redondo Beach, CA
Phone Number: 945-439-7287
EMAIL: erick@cceconsultinggroup.com
Contract Amount: $60,000.00 / year Year: 2022 - 2024
Description of supplies, equipment, or services provided:
Grand Parade and Festival (see attached)
�CCC�C\I/+C
Customer Name: Rose Bowl
Address: 1001 Rose Bowl Drive
Pasadena, CA 91103
Contract Amount: $22,000.00
Contact Individual: Julie Benavidez, Sr. Director of Engagement
Phone Number: 626-577-3206
EMAIL: jenavidez@rosebowlstadium.com
Year: 2022
Description of supplies, equipment, or services provided:
Cinco de Mayo (see attached)
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24-102 Page 26 of 31
REFERENCES — ARAS Enterprises, Inc.
Antoinette Banares, Director of Business Development
Rose Hills Memorial Park
Description of services: Memorial Day Observance
Since 2016, ARAS has produced the annual event providing services include program
development, securing a keynote speaker, media relations, military bands, school choirs, Honor
Guard, local veteran groups, military vehicles, and service vendors (audio, rentals,) to support
event which includes a vintage plane fly -over during a key timeframe in the program.
Erick Verduzco, Partner
Grand Parade Dia de los Muertos, Inc.
Description of services: Grand Parade Dia de los Muertos & Arte y Ofrendas Festival
ARAS created and launched the Grand Parade Dia de los Muertos and the Arte y Altares Festival
In 2023 and continues to produce. Services include city permits, creative layout, decor,
partnership with Council District 1, non-profit organizations, and local businesses, corporate
sponsors and media relations. Logistic coordination of services vendors to support the event
areas to include live entertainment, artisan mercado, food court, children's interactive area,
tequila tasting garden, and VIP area.
Julie Benavidez, Sr. Director of Staffing and Engagement
Rose Bowl Stadium
Description of services: Cinco de mayo at the Rose Bowl Stadium
Services included event conceptualized, created partnerships with Consul General of Mexico in
LA office, media relations, secured lived entertainments to include Mariachi RAMS, Jazz group,
and Gustavo Rivera, artisan mercado, VIP reception, youth soccer championship, 5K Run Walk
and a bootcamp. Logistic coordination of services vendors to support event, stage, audio/video
tech team, stage manager, DJ, rentals and furnishings.
(9)
CITY OF SANTA ANA
ATTACHMENT C
PROPOSER'S STATEMENT
Proposer understands and agrees that this written RFP (or any part thereof specifically designated and
accepted by the City of Santa Ana, hereinafter City) shall constitute the entire agreement between proposer
and the City only after it has been accepted by the City Council, endorsed by the Clerk of the Council with
her signature and official seal noting hereon the action of approval of the Council, signed by the Executive
Director or his duly authorized agent, and signed by the City Attorney, denoting his approval of the form of
this document, and its execution, and when it or an exact copy of it has been either delivered to proposer or
deposited with the United States Postal Service properly addressed to the proposer with the correct postage
affixed thereto.
Proposer further agrees that upon delivery (as defined above) of the accepted agreement he/she will furnish
City all required bonds and certificate of liability insurance within ten (10) days (excluding Saturdays,
Sundays and City's legal holidays), or the funds, check, draft, or proposer's bond substituted in lieu thereof
accompanying this proposal shall become the property of the City and shall be considered as payment of
damages due to the delay and other causes suffered by City because of the failure to furnish the necessary
bonds and because it is distinctly agreed that the proof of damages actually suffered by City is difficult to
ascertain; otherwise said funds, check drafts, or proposer's bond substituted in lieu thereof shall be returned
to the undersigned.
Proposer understands that a proposal is required for the entire work, that the estimated quantities set forth
in the RFP schedule are solely for the purpose of comparing proposals, and that final compensation under
the contract will be based upon the actual quantities of work satisfactorily completed.
All terms contained in the specifications, the certification of nondiscrimination by contractors, and the
required insurance certificates are to be incorporated by reference into this agreement and are made
specifically as part of this RFP.
Firm ARAS EnterDrises. Inc.
Signed and Printed Name:
Title CEO
Date !mot -�-
Gabriela Barbarena
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24-102 Page 27 of 31
(Z)
CITY OF SANTA ANA
ATTACHMENT D
NON -COLLUSION AFFIDAVIT
(Title 23 United States Code Section 112 and Public Contract Code Section 7106)
To the CITY OF SANTA ANA
In accordance with Title 23 United States Code Section 112 and Public Contract Code 7106 the proposer
declares that the proposal is not made in the interest of, or on behalf of, any undisclosed person,
partnership, company, association, organization, or corporation; that the proposal is genuine and not
collusive or sham; that the proposer has not directly or indirectly induced or solicited any other proposer
to put in a false or sham proposal, and has not directly or indirectly colluded, conspired, connived or
agreed with any proposer or anyone else to put in a sham proposal, or that anyone shall refrain from
bidding; that the proposer has not in any manner, directly or indirectly, sought by agreement,
communication, or conference with anyone to fix the proposal price of the proposer or any proposer, or
to fix any overhead, profit, or cost element of the proposal price, or of that of any other proposer, or to
secure any advantage against the public body awarding the contract of anyone interested in the
proposed contract; that all statements contained in the proposal are true; and, further, that the proposer
has not, directly or indirectly, submitted his or her proposal price or any breakdown thereof, or the
contents thereof, or divulged information or data relative thereto, or paid, and will not pay, any fee to any
corporation, partnership, company association, organization, bid depository, or to any member or agent
thereof to effectuate a collusive or sham proposal.
Note: The above non -collusion affidavit is part of the proposal. Signing this proposal on the signature
portion thereof shall also constitute signature of this non -collusion affidavit. Proposers are cautioned that
making a false certification may subject the certifier to criminal prosecution.
Signed
Z ��� �1
State of ,bounty of/,_ &)S A
Subscribed and sworn to (or affirmed) before me on this YiP day of # i(v 20 �5, by
64�z).,k , ymA. ak-e"A- , proved to me on the basis of satisfactory evidence fo be the person(s)
who appeared before me.
Lary Public Signature
` KAREN S. TOTH
Notary Public - California
Los Angeles County
y Commission 4 2370667
My Comm. Expires Sep 10, 2035
Notary Public Seal
,k/& Qedd&l A)",may (Pie,7,.oi��t7r� -
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24-102 Page 28 of 31
CALIFORNIA JURAT
GOVERNMENT CODE § 8202
A notary public or other officer completing this certificate verifies only the identity of the individual who signed
the document to which this certificate is attached, and not the truthfulness, accuracy, or validity of that document.
State of California
Countyof /�64n q ��
fUREN S. TOTH
k°Lary putlk - California
lasangelVS county
Cnmmsssrw : 2370667 —
My Comm. Expires Sep t0, 2029
Place Notary Sea/ and/or Stamp Above
Subscribed and sworn to (or affirmed) before me on
this day of Z1r1 AV OAZ 20 �S , by
Date Monttl Year
(and (2)
Name(s) of Signer(s)
proved to me on the basis of satisfactory evidence to
be the person(s) who appeared before me.
Signature
Signature of Notary Public
11E21r1/1A1 n
Completing this information can deter alteration of the document or
fraudulent reattachment of this form to an unintended document,
Description of Attached Document }F�
Title or Type of Document:
Document Date: of 108 Number of Pages:
Signer(s) Other Than Named Above:
.9)2019 National Notary Association
K
CITY OF SANTA ANA
ATTACHMENT E
NON -LOBBYING CERTIFICATION
The prospective participant certifies, by signing and submitting this bid or proposal, to the best of his or
her knowledge and belief, that:
(1) No Federal appropriated funds have been paid or will be paid, by or on behalf of the undersigned,
to any person for influencing or attempting to influence an officer or employee of any Federal
agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member
of Congress in connection with the awarding of any Federal contract, the making of any Federal
grant, the making of any Federal loan, the entering into of any cooperative agreement, and the
extension, continuation, renewal, amendment, or modification of any Federal contract, grant, loan,
or cooperative agreement.
(2) If any funds other than Federal appropriated funds have been paid or will be paid to any person
for influencing or attempting to influence an officer or employee of any Federal agency, a Member
of Congress, an officer or employee of Congress, or an employee of a Member of Congress in
connection with this Federal contract, grant, loan, or cooperative agreement, the undersigned
shall complete and submit Standard Form-LLL, "Disclosure of Lobbying Activities," in
conformance with its instructions.
This certification is a material representation of fact upon which reliance was placed when this transaction
was made or entered into. Submission of this certification is a prerequisite for making or entering into
this transaction imposed by Section 1352, Title 31, U.S. Code. Any person who fails to file the required
certification shall be subject to a civil penalty of not less than $10,000 and not more than $100,000 for
each such failure.
The prospective participant also agrees by submitting his or her bid or proposal that he or she shall
require that the language of this certification be included in all lower tier subcontracts, which exceed
$100,000 and that all such subrecipients shall certify and disclose accordingly.
Signed: •-. �_—_
Title: CE10
Firm: ARAS Enterprises, Inc.
Date:
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24-102 Page 29 of 31
(E)
CITY OF SANTA ANA
ATTACHMENT F
NON-DISCRIMINATION CERTIFICATION
The undersigned consultant or corporate officer, during the performance of this contract, certifies as
follows:
The Consultant shall not discriminate against any employee or applicant for employment because of
race, color, religion, sex, or national origin. The Consultant shall take affirmative action to ensure that
applicants are employed, and that employees are treated during employment without, regard to their
race, color, religion, sex, or national origin. Such action shall include, but not be limited to, the
following: employment, upgrading, demotion, or transfer; recruitment or recruitment advertising;
layoff or termination; rates of pay or other forms of compensation; and selection for training, including
apprenticeship. The Consultant agrees to post in conspicuous places, available to employees and
applicants for employment, notices to be provided setting forth the provisions of this nondiscrimination
clause.
2. The Consultant shall, in all solicitations or advertisements for employees placed by or on behalf of
the Consultant, state that all qualified applicants will receive consideration for employment without
regard to race, color, religion, sex, or national origin.
3. The Consultant shall send to each labor union or representative of workers with which he/she has a
collective bargaining agreement or other contract or understanding, a notice to be provided advising
the said labor union or workers' representatives of the Consultant's commitments under this section,
and shall post copies of the notice in conspicuous places available to employees and applicants for
employment.
4. The Consultant shall comply with all provisions of Executive Order 11246 of September 24, 1965,
and of the rules, regulations, and relevant orders of the Secretary of Labor.
5. The Consultant shall furnish all information and reports required by Executive Order 11246 of
September 24, 1965, and by rules, regulations, and orders of the Secretary of Labor, or pursuant
thereto, and will permit access to his/her books, records, and accounts by the administering agency
and the Secretary of Labor for purposes of investigation, to ascertain compliance with such rules,
regulations, and orders.
6. In the event of the Consultant's non-compliance with the nondiscrimination clauses of this contract or
with any of the said rules, regulations, or orders, the contract may be canceled, terminated, or
suspended in whole or in part and the Consultant may be declared ineligible for further Government
contracts or federally assisted construction contracts in accordance with procedures authorized in
Execution Order 11246 of September 24, 1965, and such other sanctions may be imposed and
remedies invoked as provided in Executive Order 11246 of September 24, 1965, or by rule,
regulations, or order of the Secretary of Labor, or as otherwise provided by law.
7. The Consultant shall include the portion of the sentence immediately preceding paragraph (1) and
the provisions of paragraphs (1) through (7) in every subcontract or purchase order unless exempted
by rules, regulations, or orders of the Secretary of Labor issued pursuant to Section 204 of Executive
Order 11246 of September 24, 1965, so that such provisions will be binding upon each subcontract
City of Santa Ana RFP No 24-102 Page 30 of 31
CITY OF SANTA ANA
or purchase order as the administering agency may direct as means of enforcing such provisions,
including sanctions for noncompliance; provided, however, that in the event the Consultant becomes
involved in, or is threatened with, litigation with a subconsultant or vendor as a result of such direction
by the administering agency, the Consultant may request that the United States enter into such
litigation to protect the interests of the United States.
8. Pursuant to California Labor Code Section 1735, as added by Chapter 643 Stats. 1939, and as
amended, no discrimination shall be made in the employment of persons upon public works because
of race, religious creed, color, national origin, ancestry, physical handicaps, mental condition, marital
status, or sex of such persons, except as provided in Section 1420, and any consultant of public
works violating this Section is subject to all the penalties imposed for a violation of the Chapter.
-
Signed: zL"6
.� ��-
Title: CE
8
Firm: ARAS Enterprises, Inc.
Date:11'
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24-102 Page 31 of 31
EXHIBIT C
CONSULTANT'S FEE PROPOSAL
COST PROPOSAL
ARAS Enterprises, Inc. — Hourly Rates
Billing is submitted monthly.
Rate Sheet 2025-2028 Hourly Rate
Principal / Project Manager $276.00
Marketing & Production Executive $238.00
Production Director $220.00
Marketing & Event Outreach Coordinator $173.00
On -site Production Team Lead $145.00
Day of Event Staff $85.00
ARAS Consulting Service Fees
HourlyMa
Graphic Design $100.00
Decor & Design $120.00
Technical & Production Consultation $150.00
Photographer $230.00
Videographer — includes filming and editing*
Media Relations
Printing - quote provided for each project
Photography experiences
Regular Photobooth
4 hours $650 ($150 every additional hour)
360 Photobooth
4 hours $1300 ($250 every additional hour)
Magazine Cover Booth
4 hours $1300 ($250 every additional hour)
*Videography
4 hours $1,500
8 hours $2,500
$155.00
181Page-RFP-24-102 Entertainment Promoter Proposal ARM
Professional vendor service rates are negotiable based on the number of events per year.
Mobile or Temporary Build Main Stage Audio Up to $205,000
Technicians, Audio Equipment, Stagehands,
Main Stage Lighting
Security/Site Patrol/Metal Detectors,
Emergency Medics
Barricades and/or Fencing
Decor, Displays, Props, Exhibits
Event Rentals and Furnishing
Utility Equipment — Generators, lights, tech
team
Social Media Influencers
Up to $195,000
i
Up to $65,000
Up to $40,000
Up to $115,000
Up to $20,000
Up to $15,000
Food & Beverage Rentals — portable sinks, bars, Up to$20,000
food tents
Ground Transportation — golf carts Up to $20,000
Sanitation services —VIP '
VIP, regular, ADA
accessible restrooms
Waste Services
Up to $75,000
$50,000
191Page-RFP-24-102 Entertainment Promoter Proposal c
Sample of current Entertainment Price Range
Artist/ Entertainment
Emilio Ortega - Nortena music
Cost Range
Up to $2,000
Vintage Rock - Rock en espanol
Up to $2,000
Grupo Patron Nortena
Up to $2,000
Lety Lopez — Mariachi y Rancheras
Up to $2,000
Banda — Los del Barranco
Up to $2,000
Vilma Diaz y La Sonora —Tropical
Up to $6,500
Mariachi Divas
Up to $6,500
Gustavo Rivera - Nortena music
Up to $12,500
El Dasa - Nortena music
Up to $12,500
Las Reinas de Los Angeles — Mariachis
Up to $25,000
La Sonora Dinamita —Tropical
Up to $32,000
Mariachi Sol de Mexico
Up to $35,000
Chiquis Rivera — Banda
Up to $55,000
Lucero — Pop to Mariachi genre
Up to $80,000
Los Alegres del Barranco — Banda
Up to $80,000
Los Cadetes de Linares
Up to $100,000
Los Tigres Del Norte - Banda Nortena
Up to $200,000
r
201Page-RFP-24-102 Entertainment Promoter Proposal AR''
CONSULTANT AGREEMENT BETWEEN GTE AGENCY, LLC dba
GLOBAL TALENT ENTERTAINMENT AND THE CITY OF SANTA ANA
FOR ENTERTAINMENT PROMOTER SERVICES
THIS AGREEMENT is made and entered into on this 15th day of April, 2025, by and between
GTE Agency, LLC, a California limited liability company dba Global Talent
Entertainment ("Consultant"), and the City of Santa Ana, a charter city and municipal
corporation organized and existing under the Constitution and laws of the State of California
("City„).
RECITALS
A. On December 5, 2024, the City issued Request for Proposal ("RFP") No. 24-102 seeking
to retain a consultant having special skill and knowledge in the field of entertainment
promoter services for the City's Parks, Recreation, and Community Services Agency.
B. Consultant submitted a responsive proposal that was selected by the City. Consultant
represents that it is able and willing to provide such services described in the Scope of
Work that was included in RFP No. 24-102.
C. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this
Agreement will be performed in compliance with such standards as may reasonably be
expected from a professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
Consultant shall perform during the term of this Agreement, the tasks and obligations
including all labor, materials, tools, equipment, and incidental customary work required to fully
and adequately complete the services described in the "Scope of Services," attached hereto and
incorporated herein by reference as Exhibit A, and as further described in "Consultant's Proposal,"
attached hereto and incorporated herein by reference as Exhibit B.
2. COMPENSATION
a. City neither warrants nor guarantees any minimum or maximum compensation to
Consultant under this Agreement. Consultant shall be paid only for actual services
performed under this Agreement at the rates and charges identified in "Consultant's
Fee Proposal," attached hereto and incorporated herein by this reference as Exhibit C.
Consultant is one of two (2) separate consultants selected to provide services on an on -
call basis under RFP 24-102. The total compensation for services provided by all
consultants selected under RFP 24-102 shall not exceed the shared aggregate amount
of $1,500,000.00 during the term of this Agreement, including any extension periods,
as set forth in Section 3, below.
Page 1 of 9
b. Payment by City shall be made within forty-five (45) days following receipt of a proper
invoice evidencing work performed, including but not limited to entertainment
consulting services, securing and contracting artists, artist deposits, securing and
contracting vendors, vendor deposits and other production costs necessary for the
scheduled event, subject to City accounting procedures. Consultant shall be entitled to
invoice the City in advance for services related to scheduled events, including but not
limited to artist deposits, vendor payments, and production costs. To facilitate seamless
event execution and ensure all necessary commitments are met, Consultant may submit
invoices as early as necessary to align with required payment timelines. If event
planning begins within forty-five (45) days of the event date, payment shall be due
upon receipt of the invoice to avoid delays in securing artists and vendors. The City
shall process all other invoices in accordance with its standard accounting procedures,
ensuring payments are made no later than forty-five (45) days prior to the event. All
payments under this Agreement shall be made through Automated Clearing House
(ACH) transfers. Consultant agrees to execute the City's standard ACH Vendor
Payment Authorization and provide required documentation. Upon verification of the
data provided, the City will be authorized to deposit payments directly into
Consultant's designated account(s). Payment need not be made for work that does not
meet the standards of performance set forth in the Recitals and reasonably expected by
the City.
3. TERM
This Agreement shall commence on April 15, 2025 and terminate on April 14, 2028,
with the option for the City to grant up to two (2), one (1) year extensions, exercisable by
a writing by the City Manager and the City Attorney, unless terminated earlier in accordance
with Section 15, below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an
independent contractor and not an employee of the City. This Agreement is not intended nor shall
it be construed to create an employer -employee relationship, a joint venture relationship, or to
allow the City to exercise discretion or control over the professional manner in which Consultant
performs the services which are the subject matter of this Agreement; however, the services to be
provided by Consultant shall be provided in a manner consistent with all applicable standards and
regulations governing such services. Consultant shall pay all salaries and wages, employer's social
security taxes, unemployment insurance and similar taxes relating to employees and shall be
responsible for all applicable withholding taxes.
5. OWNERSHIP OF MATERIALS
This Agreement creates a non-exclusive and perpetual license for City to copy, use,
modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property
embodied in plans, specifications, studies, drawings, estimates, and other documents or works of
authorship fixed in any tangible medium of expression, including but not limited to, physical
Page 2 of 9
drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or
caused to be prepared by Consultant under this Agreement ("Documents & Data"). Consultant
shall require all subcontractors to agree in writing that City is granted a non-exclusive and
perpetual license for any Documents & Data the subcontractor prepares under this Agreement.
Consultant represents and warrants that Consultant has the legal right to license any and all
Documents & Data. Consultant makes no such representation and warranty in regard to
Documents & Data which were provided to Consultant by the City. City shall not be limited in
any way in its use of the Documents and Data at any time, provided that any such use not within
the purposes intended by this Agreement shall be at City's sole risk.
6. INSURANCE
Consultant shall procure and maintain for the duration of the contract insurance against
claims for injuries to persons or damages to property which may arise from or in connection with
products and materials supplied to City. Total cost of such insurance shall be borne by Consultant.
Minimum Scope and Limit of Insurance.
• Commercial General Liability: coverage shall be at least as broad as Insurance
Services Form CG 00 01 covering CGL on an "occurrence" basis, including products
and completed operations, property damage, bodily injury and personal & advertising
injury with limits no less than $1,000,000 per occurrence and $2,000,000 aggregate.
• If Consultant maintains broader coverage and/or higher limits than the minimums
shown above, City requires and shall be entitled to the broader coverage and/or the
higher limits maintained by Consultant. Any available insurance proceeds in excess of
the specified minimum limits of insurance and coverage shall be available to City.
Other Insurance Provisions. The insurance policies are to contain, or be endorsed to
contain, the following provisions:
• City of Santa Ana, its City Council, its officers, officials, employees, agents, and
volunteers are to be covered as additional insureds with respect to liability arising out
of work or operations performed by or on behalf of the Instructor including materials,
parts, equipment, and personnel furnished in connection with such work or operations.
• Insurance company agrees to waive all rights of subrogation against City of Santa Ana,
its City Council, its officers, officials, employees, agents, and volunteers for losses paid
under the terms of any policy which arise from work performed by Instructor for City.
• For any claims related to this contract, Consultant's insurance coverage shall be
primary and any insurance maintained by City, its City Council, its officers, officials,
employees, agents, or volunteers shall not contribute with it.
• A severability of interest provision must apply for all the additional insureds, ensuring
that Consultant's insurance shall apply separately to each insured against whom a claim
is made or suit is brought, except with respect to the insurer's limits of liability.
• Insurance policy required herein shall provide that coverage shall not be canceled,
suspended, voided, reduced in coverage or in limits, non -renewed by the carrier, or
materially changed except after thirty (30) days prior written notice has been given to
Page 3 of 9
City. Ten (10) days prior written shall be provided to City for policy cancellation or
non -renewal due to non-payment.
• Certificate Holder on each Evidence of Insurance certificate shall be: City of Santa
Ana, Attention: Parks, Recreation, & Community Services Agency, 20 Civic Center
Plaza M-23, Santa Ana, CA 92701.
Acceptability of Insurers. Insurance is to be placed with insurers authorized to conduct
business in the state of California with a current A.M. Best rating of no less than A:VII, unless
otherwise acceptable to City.
Verification of Coverage. Consultant shall furnish City with original Certificates of
Insurance including all required amendatory endorsements (or copies of the applicable policy
language effecting coverage required by this clause) and a copy of the Declarations and
Endorsement Page of the CGL policy listing all policy endorsements to City before work begins.
However, failure to obtain the required documents prior to the work beginning shall not waive
Consultant's obligation to provide them. City reserves the right to require complete, certified
copies of all required insurance policies, including endorsements required by these specifications,
at any time.
Special Events Coverage. Special events coverage is available and can be purchased by
Contractor. Use this link to learn more: https://2sparta.com/selip_application.php.
Special Risks or Circumstances. City reserves the right to modify these requirements at
any time, including limits, based on the nature of the risk, prior experience, insurer, coverage, or
other special circumstances. City reserves the right to modify or waive insurance requirements for
certain low risk recreational activities.
7. INDEMNIFICATION
Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers,
agents, employees, contractors, special counsel, and representatives from liability: (1) for personal
injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for
personal injury, including death, and claims for property damage, which may arise from the
negligent operations of the Consultant, its subcontractors, agents, employees, or other persons
acting on its behalf which relates to the services described in section 1 of this Agreement; and (2)
from any claim that personal injury, damages, just compensation, restitution, judicial or equitable
relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and
hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial
or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in
this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant
further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including
fees and costs for special counsel to be selected by the City, regarding any action by a third party
challenging the validity of this Agreement, or asserting that personal injury, damages, just
compensation, restitution, judicial or equitable relief due to personal or property rights arises by
reason of the terms of, or effects arising from this Agreement. City may make all reasonable
decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing,
Page 4 of 9
to the extent Consultant's services are subject to Civil Code Section 2782.8, the above indemnity
shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise out of,
pertain to, or relate to the negligence, recklessness, or willful misconduct of the Consultant.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States'
letters patent, trademark, or copyright infringement, including costs, contained in the work product
or documents provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed
under this Agreement. Consultant shall maintain complete and accurate records with respect to
the costs incurred under this Agreement and any services, expenditures, and disbursements
charged to the City for a minimum period of three (3) years, or for any longer period required by
law, from the date of final payment to Consultant under this Agreement. All such records and
invoices shall be clearly identifiable. Consultant shall allow a representative of the City to
examine, audit, and make transcripts or copies of such records and any other documents created
pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all
work, data, documents, proceedings, and activities related to this Agreement for a period of three
(3) years from the date of final payment to Consultant under this Agreement.
10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such
information is reasonably understood to be confidential and/or proprietary, Consultant agrees that
it shall not use or disclose such information except in the performance of this Agreement, and
further agrees to exercise the same degree of care it uses to protect its own information of like
importance, but in no event less than reasonable care. "Confidential Information" shall include all
nonpublic information. Confidential information includes not only written information, but also
information transferred orally, visually, electronically, or by other means. Confidential
information disclosed to either party by any subsidiary and/or agent of the other party is covered
by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any
information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the
Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant
without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e)
is independently developed by the Consultant without reference to information disclosed by the
City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct
or indirect, which would conflict in any manner with performance of services specified under this
Agreement.
Page 5 of 9
12. NON-DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, gender identity, gender expression, gender, medical conditions, genetic
information, or military and veteran status, age, national origin, ancestry, or disability, as defined
and prohibited by applicable law, in the recruitment, selection, teaching, training, utilization,
promotion, termination or other employment related activities or any services provided under this
Agreement. Consultant affirms that it is an equal opportunity employer and shall comply with all
applicable federal, state and local laws and regulations.
13. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Consultant, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the terms
of this Agreement shall prevail. This Agreement may not be modified except by written instrument
signed by the City and by an authorized representative of Consultant. The parties agree that any
terms or conditions of any purchase order or other instrument that are inconsistent with, or in
addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each
party to this Agreement acknowledges that no representations, inducements, promises or
agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any
party, which is not embodied herein.
14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Consultant,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior
written consent of the City and any such assignment, transfer, delegation or subcontract without
the City's prior written consent shall be considered null and void. Nothing in this Agreement shall
be construed to limit the City's ability to have any of the services which are the subject to this
Agreement performed by City personnel or by other contractors retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of
termination, subject to the following conditions:
a. As a condition of such payment, the Executive Director may require Consultant to
deliver to the City all work product(s) completed as of such date, and in such case
such work product shall be the property of the City unless prohibited by law, and
Consultant consents to the City's use thereof for such purposes as the City deems
appropriate.
b. Payment need not be made for work which fails to meet the standard of
performance specified in the Recitals of this Agreement.
Page 6 of 9
16. WAIVER
No waiver of breach, failure of any condition, or any right or remedy contained in or
granted by the provisions of this Agreement shall be effective unless it is in writing and signed by
the party waiving the breach, failure, right or remedy. No waiver of any breach, failure or right, or
remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not
similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies.
17. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Agreement.
18. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder
and required by the laws and regulations of the United States, the State of California, the City of
Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and
in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and
exemptions. Said inability shall be cause for termination of this Agreement.
19. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement
shall be in writing and shall be deemed to be properly given if delivered in person or mailed by
first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in
the manner provided in this Section, to the following persons:
To City:
City Clerk
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, California 92702-1988
Fax: 714- 647-6956
With courtesy copies to:
Executive Director
Parks, Recreation, and Community Services
City of Santa Ana
20 Civic Center Plaza
Page 7 of 9
P.O. Box 1988
Santa Ana, California 92702
To Consultant:
GTE Agency, LLC dba Global Talent Entertainment
Attn: Brian Escandon, CEO
3780 Kilroy Ave, Suite 200
Long Beach, California 90806
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duly registered or certified, with postage prepaid, and
addressed as set forth above. If sent by fax, communication shall be effective or deemed to have
been given twenty-four (24) hours after the time set forth on the transmission report issued by the
transmitting facsimile machine, addressed as set forth above. For purposes of calculating these
time frames, weekends, federal, state, County or City holidays shall be excluded.
20. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature herein below has the
power, authority and right to bind their respective parties to each of the terms of
this Agreement, and shall indemnify City fully, including reasonable costs and
attorney's fees, for any injuries or damages to City in the event that such authority
or power is not, in fact, held by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully
set forth in the body of this Agreement.
[signatures appear on, following page]
Page 8 of 9
SIGNATURE PAGE FOR CONSULTANT AGREEMENT BETWEEN GTE AGENCY,
LLC dba GLOBAL TALENT ENTERTAINMENT AND THE CITY OF SANTA ANA
FOR ENTERTAINMFNT PROMOTER SERVICES
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST
Jennifer L. Hall
City Clerk
APPROVED AS TO FORM
SONIA R. CARVALHO
City Attorney
By:
than T. Martinez
Assistant City Attorney
RECOMMENDED FOR APPROVAL
Hawk Scott
Executive Director
Parks, Recreation, and Community Services Agency
CITY OF SANTA ANA
Alvaro Nunez
City Manager
CONSULTANT
GTE Agency, LLC DBA Global Talent Entertainment
Title: Brian Escandon & DaVon Buckner, Co-CEO's
Page 9 of 9
EXHIBIT A
SCOPE OF SERVICES
(9)
CITY OF SANTA ANA
EXHIBIT I
SCOPE OF SERVICES
Contractor shall perform services as set forth below.
The City is seeking a Contractor with the capacity to provide talent for various events. Sample events
include: Fiestas Patrias, Chicano Heritage Event, Tet, 4th of July, Egg Hunts, Concerts in the Park,
Plaza Navidena, 5k/10k. Below is a sample listing of performers used for previous large-scale events:
Banda Machos
Diana Reyes
Maribel Guardia
Fidel Rueda
Graciela Beltran
Las Sebastianes
Promoter must have access to groups within the Mexican regional music genre such as, but not limited
to, the following:
Banda
Norteno
Mariachi
Promoter must also have access to groups and performers of a wide variety of genres.
The Contractor will be expected to provide insurance for performers. Additionally, the promoter will be
responsible for any special requests from the performer . The Contractor is also expected to coordinate
with various City departments and other Contractors associated with the event. The Contractor should
provide a listing of talent they represent. Due to the differences in pricing based on the performer, each
performance pricing will be negotiated with the City. Pricing should include a price range for a
performance.
The City understands that performers' rates can vary greatly based on a number of factors. Therefore,
include a listing of talent represented by your company, group talent into levels of similar pricing and
include the price range for each level.
City may request services during the term of the agreement at prices identified in the price listing. If a
requested service is not listed on the price listing the city will negotiate a price with the Contractor.
Task 1 - Event Management and Production Services
Contractor shall manage and produce all phases of Event, including, but not limited to
conceptualizing and designing the experiential, physical and digital event elements; managing
production schedules and budgets; procuring equipment, vendors, and services; providing
technical and logistical support; training personnel; and managing and executing the on -site event
build and tear -down.
City of Santa Ana RFP No. 24-102 Page 15 of 31
(9)CITY OF SANTA ANA
Event Management and Production Services shall include the following:
A. Event Management Services - Contractor shall be responsible for the overall planning and
execution of the Event, including the following:
1. Assigning a Project Manager to this contract to act as lead and primary point of
contact for the City.
2. Establishing and maintaining effective working relationships with the City, other
government agencies, vendors, contractors, VIPs, and other stakeholders.
3. Managing and training the Production team.
4. Managing and adhering to schedule and budget.
5. Providing creative direction and recommendations to the City in areas such as event
design and layout, theme development, logo creation, marketing, and public relations.
6. Preparing reports and support documentation such as production schedules, site plans,
conceptual drawings, vendor/subcontractor list(s), expenditure/revenue reports,
quotes, invoices, and cost estimates.
7. Attending meetings as needed or upon request by the City.
B. Production Services — Contractor shall be responsible for delivering quality production
services that upholds the branding of the Event and/or City, such as the following:
1. Developing, creating, and coordinating graphic design and collateral material.
2. Integrating marketing campaign to ensure proper exposure of the event.
3. Leading the production team and coordinating on -site installation and tear -down of
event elements and decor.
4. Supervising event production operations in both back -of -house and front -of -house.
5. Providing logistical support to the City.
6. Recruiting, facilitating, and coordinating all food and beverage service operations and
vendors.
7. Talent or Entertainment acquisition, which includes booking and negotiating
contracts, managing talent needs, and scheduling appearances.
8. Hiring technical and equipment vendors.
9. Troubleshooting and addressing technical challenges with various types of equipment
and decor such as special effects lighting, sound, tenting, and staging.
City of Santa Ana RFP No. 24-102 Page 16 of 31
(9)CITY OF SANTA ANA
10. Providing technical expertise on topics such as visual effects, lighting, sound, set
design, rentals, and staging.
11. Managing the procurement, installation, and removal of utilities (e.g., generators and
lighting), if necessary.
12. Providing contract administration services for all vendors, contractors, and
subconsultants engaged for Events.
13. Identifying and/or soliciting sponsors if requested by the City.
14. Training, coordinating, and managing event staff and volunteers.
15. Adhering to the production budget and schedule and/or program timelines.
16. Complying with all regulations and requirements such as the City's special event
permit process and Health permits.
C. Event Support Services — Contractor shall be responsible for providing event staff before,
during, and after Event for event support services, which may include, but are not limited to the
following: event registration, set-up and tear -down, logistical support, and general support to
vendors, participants, entertainment, and City staff.
II. Task 2 — Consulting Services
Contractor shall provide consulting services on an as -needed, per -project basis to support specific
components of an Event to enhance the overall experience in one or more of the following key
areas as described below:
A. Graphic Design - Provide consulting services that includes but is not limited to the
development and creation of graphic design and layout of logos and collateral material that will
complement the event themes and concepts.
B. Decor and Design - Provide consulting services on how to transform the site through
environmental design, which includes but is not limited to visual displays and exhibits, banners,
flags, floral and other creative decor to enhance theme(s).
C. Production - Provide recommendations and implementation plans in the following areas:
logistics, staging, site preparation, public safety and emergency services, equipment needs,
utility services, securing entertainment and activities, parking services, and vendor, staffing
and volunteer coordination.
D. Technical -Provide consulting services to assistant with identifying and resolving any technical
needs including but not limited to the following: set-up of lighting and stage area, sound
systems, PA systems, video recording services and/or photography services.
City of Santa Ana RFP No. 24-102 Page 17 of 31
EXHIBIT B
CONSULTANT'S PROPOSAL
ENTERTAINMENT PROMOTER RFP NO. 24-102
GLOBAL TALENT ENTERTAINMENT PROPOSAL
SUBMITTED THURSDAY JANUARY 9TH, 2025
GLOBAL TALENT
ENTERTAINMENT
Services Proposed For:
Monique Leon, Recreation and Community Services Supervisor
City of Santa Ana — Parks, Recreation, and Community Services
20 Civic Center Plaza
Santa Ana, CA 92701
Services Proposed By:
GTE Agency, LLC DBA Global Talent Entertainment
Brian Escandon, Co -CEO
DaVon Buckner, Co -CEO
3780 Kilroy Airport Way Suite 200
Long Beach, CA 90806
Office: 562-544-1764
Email: Contact a()GlobalTalentEnt.com
GLOBAL TALENT
ENTERTAINMENT
Cover Letter
Date: January 8, 2025
To:
Monique Leon, Recreation and Community Services Supervisor
City of Santa Ana — Parks, Recreation, and Community Services
20 Civic Center Plaza
Santa Ana, CA 92701
Dear Ms. Leon,
Thank you for the opportunity to submit our proposal for RFP No. 24-102, Entertainment Promoter for
the City of Santa Ana. At Global Talent Entertainment (GTE), we bring over 15 years of combined expertise in
talent procurement, event management, production, and marketing. As a fully licensed, insured, and bonded
full service entertainment company, we take pride in producing events that leave a lasting impression and bring
people together.
Our recent experience includes procuring talent for the City of Santa Ana's 2024 Fiesta Del Mariachi at
Santa Ana Stadium, where we successfully curated a dynamic lineup of renowned mariachi artists.
Additionally, we handled talent procurement for the inaugural City of Long Beach Mariachi Festival. Another
standout project was booking, producing, and managing the multi -day Mul-Chu-Tha Fair & Concert in Arizona
for the Gila River Indian Tribal Government, featuring high -profile artists such as Lil Jon, Too Short, and
Chingy. We also secured the iconic regional Mexican group Los Tucanes de Tijuana for the 2018 City of Los
Angeles El Grito festival. These projects demonstrate our capability to deliver high -caliber entertainment while
producing and managing events of all sizes, from intimate cultural gatherings to large-scale concerts and
festivals.
Our well -established industry relationships with premier talent, coupled with a trusted network of
production vendors, allow us to deliver top -tier entertainment services while maximizing any budgetary
constraints. We pride ourselves on being highly cost-effective, ensuring that every dollar spent translates into
exceptional value and a successful event. Our hands-on, detail -oriented approach ensures that every element
is flawlessly executed —allowing you to focus on fostering community engagement.
We would welcome the opportunity to work with the City of Santa Ana once again and contribute to the
continued success of your events. Thank you for your time and consideration. We look forward to hearing from
you.
Sincerely,
Brian Escandon & DaVon Buckner
Co -Founders & Co-CEO's�"
Global Talent Entertainment v
o�
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www,globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
2
GLOBAL TALENT
ENTERTAINMENT
COMPANYOVERVIEW.........................................................................................................................3
FIRM AND TEAM EXPERIENCE.........................................................................................................................
5
Personnel........................................................................................................................................................
5
SCOPEOF SERVICES.........................................................................................................................................7
TalentProcurement...........................................................................................................................7
EventProduction...............................................................................................................................7
Marketing& Promotion Support........................................................................................................8
Day -of -Event Management...............................................................................................................
8
Post -Event Wrap-Up.........................................................................................................................
8
How We Meet the City's Needs........................................................................................................
9
PROPOSED WORK PLAN...................................................................................................................................9
Anticipated Approach to Performing Services................................................................................
10
Task 1: Event Management and Production Services...............................................................10
1. Event Management Services.........................................................................................................10
2. Production Services.......................................................................................................................10
3. Event Support Services.................................................................................................................
10
Task2: Consulting Services.....................................................................................................................11
Suggestions or Special Concerns.................................................................................................................
11
Description of Deliverables and Implementation Plan.....................................................................11
Deliverables...............................................................................................................................
11
Implementation Plan and Timeline............................................................................................
12
COSTPROPOSAL.............................................................................................................................................13
SUMMARYOF APPROACH..............................................................................................................................
14
Case Study 1: Beaumont Cherry Festival - City of Beaumont......................................................................
14
Case Study 2: Burbank Starlight Bowl - City of Burbank/ LA Concert Group................................................15
VersatilityDemonstrated...............................................................................................................................
16
CONCLUSION....................................................................................................................................................16
Letterof Agreement..........................................................................................................................................17
AgreementStatement...................................................................................................................................
17
Attachment A: Proposer's Certification and Proposal Item Pricing
Attachment B: References
Attachment C: Proposer's Statement
Attachment D: Non -Collusion Affidavit
Attachment E: Non -Lobbying Certification
Attachment F: Non -Discrimination Certification
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
3
GLOBAL TALENT
ENTERTAINMENT
COMPANY OVERVIEW
Global Talent Entertainment (GTE) is based in Long Beach, Ca and was founded by industry veterans
Brian Escandon and DaVon Buckner, who bring over 15 years of experience in the live entertainment industry.
Both serving as Project Managers and Principal Agents for every project. With a streamlined team structure,
GTE ensures maximum efficiency, featuring an Operations Manager to oversee day to day operations and a
Finance & Accounting Manager to manage budgets, contracts, and financial reporting. For larger events, we
collaborate with trusted production partners from our established vendor network to guarantee seamless
technical execution.
GTE offers a comprehensive suite of services tailored to exceed expectations in talent procurement,
event production, event management, and marketing & promotion. Our direct access to major talent
agencies —including CAA, WME, and UTA—and established connections with top regional Mexican artists
enable us to secure high -caliber talent across multiple genres. While we specialize in Latin music such as
banda, norteno, and mariachi, we also book mainstream acts in pop, hip -hop, R&B, rock, country, comedy, and
unique performers, including tribute bands and culturally significant acts.
We pride ourselves on end -to -end event production, ensuring flawless execution from load -in to load -out. Our
team delivers high -quality sound systems customized to the venue's acoustics, tailored lighting designs to set
the ideal ambiance, adaptable staging solutions for any event size, and advanced video production, including
large-scale video walls. Leveraging a well -established network of trusted equipment providers and production
partners, we ensure premium production value while strategically optimizing budgets. From initial planning to
final execution, we guarantee a seamless event experience.
Beyond production, GTE offers full -service event management to ensure smooth execution from
concept to completion. Our team handles logistics, operations, and production, including permit acquisition,
vendor coordination, and on -site logistics. We also manage all artist needs, including transportation, hospitality,
and lodging, ensuring accommodations are tailored to their preferences. Our experienced stage management
team maintains strict performance schedules with detailed advance sheets shared with all key teams. A
dedicated on -site operations team ensures real-time issue resolution, providing clients and talent with a
well -coordinated and memorable event experience.
To maximize event visibility and attendance, GTE offers tailored marketing and promotional strategies. Our
services include professional graphic design for promotional materials and event branding, targeted social
media campaigns to engage diverse audiences, and community outreach through partnerships with local
organizations.
GTE has a proven track record of delivering successful events across Southern California and beyond.
Our extensive event portfolio includes a variety of high -profile festivals, concert series, and large-scale events.
Notably, our involvement in Santa Ana's Fiesta del Mariachi (2024) included procuring the majority of the
headlining talent, a key factor in the event's success at Santa Ana Stadium. For the inaugural City of Long
Beach Mariachi Festival, we secured the headlining talent, helping to establish a vibrant new cultural tradition.
Additionally, at the City of Los Angeles El Grito Festival, we facilitated a headline performance by the iconic
regional Mexican group Los Tucanes de Tijuana, elevating one of the city's signature annual events.
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
GLOBAL TALENT
ENTERTAINMENT
GTE's expertise extends beyond talent procurement to full-scale event production. For the Burbank Summer
Concert Series, we handled both talent booking and complete event production and management. In
collaboration with the City of Beaumont, we managed the Cherry Festival, 4th of July Celebration, and Summer
Concert Series, delivering comprehensive event services that included artist hospitality, power solutions, and
full festival infrastructure. This involved transforming Stewart Park from an empty site into a fully equipped
venue complete with staging, lighting, sound systems, generators, artist dressing rooms/green rooms, and
barricades.
Our work with the Gila River Tribal Government highlights our versatility and ability to manage
large-scale events. We produced the Mul-Chu-Tha Fair and Concert, booking prominent talent such as Lil Jon,
Chingy, and Too Short, while also handling production services, artist hospitality, and RV accommodations.
Additionally, for the Summer Pool Party Series at Gila River Resorts & Casinos, we secured top EDM DJs,
coordinated roaming performers, and provided staging and production for headline performances.
These recent projects showcase GTE's ability to execute events of varying scale and complexity with precision
and creativity. Whether securing headline talent or managing every operational detail, our team delivers a
hands-on approach to ensure exceptional results for every event.
FIRM AND TEAM EXPERIENCE
Personnel
Brian Escandon (Co -Project Manager / Principal Agent)
Professional Resume: Brian is a highly accomplished professional with nearly a decade of experience in live
entertainment, specializing in talent procurement, event production, and cultural programming. Renowned for
his extensive relationships within the Hispanic entertainment industry, Brian has built a reputation for curating
dynamic event lineups featuring top -tier regional Mexican artists, mariachi ensembles, and performers across a
variety of genres. His keen understanding of audience engagement ensures that every event resonates deeply
with its intended community.
Brian has a strong history of collaborating with city clients and cultural organizations to create meaningful
events that celebrate heritage and foster community connection. His expertise spans full-scale production,
stage management, and seamless event execution, making him a trusted leader in delivering flawless results.
Over the past nine years, Brian has been instrumental in booking and producing more than 300 concerts and
events annually, highlighting his ability to transform ideas into memorable experiences while consistently
meeting the highest standards of quality and professionalism.
DaVon Buckner (Co -Project Manager / Principal Agent)
Professional Resume: DaVon is a seasoned talent buyer and event producer with nearly a decade of
experience in the live entertainment industry. Focusing on casino and independent venue clients, he has
developed an extensive network and deep expertise in booking domestic artists across a range of genres,
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
GLOBAL TALENT
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including rock, country, pop, and tribute acts. DaVon excels in crafting entertainment strategies that align with
client goals, creating vibrant and engaging experiences that captivate audiences.
From managing full production schedules to ensuring flawless logistics and stage operations, DaVon has a
proven ability to oversee every detail of event planning and execution. His dedication to understanding
venue -specific needs allows him to deliver tailored lineups that elevate audience experiences and maximize
impact. Over the past nine years, DaVon has booked and produced over 300 concerts and events annually,
solidifying his reputation as a reliable and innovative partner for exceptional entertainment solutions.
Eric Lee (Executive Administrator / Marketing Coordinator)
Professional Resume: Eric Lee is an accomplished executive administrator and digital marketing strategist
with extensive experience in event management. Over the years, Eric has honed his skills in coordinating
complex projects, ensuring operational efficiency, and delivering impactful results across various facets of the
entertainment industry. His expertise lies in managing administrative functions, overseeing event logistics, and
crafting digital marketing campaigns that resonate with audiences and drive engagement.
Eric's ability to seamlessly integrate operational strategy with creative marketing solutions has been
instrumental in producing memorable live events. From conceptualizing event promotions to executing
large-scale productions, he excels in managing the details that bring events to life. His proficiency in leveraging
digital platforms to amplify brand visibility and ticket sales sets him apart as a forward -thinking professional in
the field.
With a strong track record of collaboration and innovation, Eric has played a key role in producing a wide range
of successful events, from intimate cultural gatherings to large-scale concerts. His dedication to excellence and
adaptability make him an invaluable asset to any project or team.
Rola Jarjoura (Accountant)
Professional Resume: Rola Jarjoura brings over 35 years of expertise in accounting, financial analysis,
forecasting, and budgeting, making her an invaluable asset in the live entertainment industry. With a deep
understanding of financial operations, Rola excels at creating and managing budgets for events of all sizes,
ensuring resources are allocated efficiently while maintaining financial integrity.
Her extensive experience in financial analysis and forecasting enables her to provide critical insights that drive
informed decision -making and strategic planning. Rola's meticulous approach to accounting and her ability to
adapt to the unique financial challenges of the entertainment industry have been instrumental in delivering
successful projects that align with both creative and fiscal goals.
Throughout her career, Rola has been a trusted partner in ensuring the financial health of organizations and
events, leveraging her expertise to maximize profitability and minimize risks. Her dedication to precision,
combined with her vast experience, makes her a cornerstone of excellence in financial management within the
industry.
GTE Agency, LLC DBA Global Talent Entertainment i Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
GLOBAL TALENT
ENTERTAINMENT
SCOPE OF SERVICES
At Global Talent Entertainment (GTE), we offer a complete range of services designed to meet and
exceed the City of Santa Ana's event needs. Our goal is to deliver vibrant, professionally run events that
engage the community and showcase the city's rich culture. We understand that putting on a successful event
takes more than just great entertainment —it's about creating an experience where every detail is thoughtfully
planned and executed. Here is how we plan to do that:
Talent Procurement
We've spent years building strong, direct relationships with top -tier artists across many genres, which
means we can offer a wide variety of talent options. While we specialize in Latin and regional Mexican
music —genres that are integral to Santa Ana's celebrations —we're just as comfortable booking pop, rock,
country, comedy, or specialty acts. Our connections with leading agencies like CAA, WME, and UTA give us
access to virtually any artist or performer the city might want.
Thanks to our extensive experience working with large venues and hosting diverse events such as casinos,
independent venues, arenas, and community festivals, we've developed a unique ability to secure high -profile
artists at competitive rates. By coordinating multiple bookings across different cities, we maximize artist
availability while helping clients optimize their budgets. Whether it's a mariachi band for a cultural event, a
headliner for a large-scale festival, or a variety act for a summer concert series, our vast network ensures we
deliver top-quality entertainment tailored to any occasion.
Event Production
Great talent is only part of the equation —without solid production, even the best lineup can fall flat.
GTE provides full production services to ensure everything runs smoothly from start to finish. We handle:
• Stage setup and design
• Professional audio and lighting
• Video screens and visual effects
• Power and technical support
• Coordination with vendors and city departments
We know how important it is to keep things compliant and safe, especially for large public events. Our
team works closely with local officials to secure necessary permits and follow all safety regulations. With years
of experience managing events for cities and Tribal communities, we understand how to manage complex
logistics while minimizing headaches for our clients.
Marketing & Promotion Support
Getting people to show up is just as important as putting on a great event. In conjunction with the City's
marketing efforts, we will support those efforts by helping design promotional materials like flyers, banners, and
social media content. We also have experience with digital marketing and can help boost online visibility
through targeted campaigns.
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
GLOBAL TALENT
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If needed, we can coordinate with local media and influencers to generate additional buzz around the event.
Our goal is simple: make sure people know about the event, get excited about it, and show up in large
numbers.
Day -of -Event Management
On the big day, we don't just sit back —we're fully hands-on to make sure everything runs like
clockwork. Our team will:
• Coordinate with performers to ensure they're on schedule and have everything they need.
• Facilitate and execute seamless production from load -in, to showtime, to load -out
• Work with vendors to ensure they're properly set up and ready to go.
• Oversee event flow to keep things organized and ensure a great attendee experience.
• Troubleshoot in real time so that any issues are quickly handled without disrupting the event.
Our job is to make sure the City's staff can focus on enjoying the event and interacting with the community
while we take care of the details.
Post -Event Wrap -Up
Our work doesn't stop when the event ends. We'll handle breakdown and cleanup coordination to make
sure the venue is returned to its original state quickly and efficiently. Afterward, we'll provide a post -event
report that includes:
• Attendance estimates
• Key successes
• Financial summaries
• Feedback from the community and stakeholders
This feedback helps us and the City continuously improve future events.
How We Meet the City's Needs
The City of Santa Ana is looking for a partner who can deliver professional, culturally engaging events
with a focus on community participation and smooth execution. GTE is that partner.
Here's why:
• We have proven experience delivering everything from intimate community gatherings to large-scale
city festivals.
• Our broad talent network ensures we can book high -quality acts in Latin, regional Mexican, pop, rock,
country, and more.
• We offer complete event production services, taking the pressure off city staff by managing everything
from staging to logistics.
• Our marketing support helps boost attendance, ensuring the community knows about and gets excited
for each event.
GTE Agency, LLC DBA Global Talent Entertainment i Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
GLOBAL TALENT
ENTERTAINMENT
• We keep things cost-effective by leveraging our relationships and routing talent through multiple cities
whenever possible.
• Our hands-on event management guarantees that the day -of experience is smooth for everyone
involved.
At GTE, we take pride in being more than just an entertainment promoter. We're a team of experienced
event professionals who know how to create memorable experiences that reflect the character of the
communities we serve. We're excited about the opportunity to work with Santa Ana to make its upcoming
events unforgettable.
PROPOSED WORK PLAN
At Global Talent Entertainment (GTE), we fully understand the City's need for a capable contractor to
provide talent acquisition, event management, and production services for a variety of culturally and socially
significant events. Our mission is to deliver high -quality experiences that align with the City's vision, ensuring
the success of events such as Fiestas Patrias, Chicano Heritage Celebrations, Tet, 4th of July festivities, Egg
Hunts, Concerts in the Park, Plaza Navidena, and 5k/10k events.
We bring extensive experience in regional Mexican music genres (Banda, Norteno, Mariachi) while also
offering a diverse talent pool in other genres (pop, rock, country, and more). Beyond talent acquisition, we offer
end -to -end event management services, including creative design, logistics, marketing, production, and event
staff coordination, all tailored to create memorable experiences that resonate with diverse audiences.
Anticipated Approach to Performing Services
Task 1: Event Management and Production Services
1. Event Management Services
o Assigning a dedicated Project Manager to act as the primary liaison with the City, ensuring all
aspects of event planning and execution are seamlessly managed.
o Establishing and nurturing relationships with stakeholders, including City departments,
government agencies, vendors, and VIPs.
o Providing creative direction on event themes, branding, layout, and marketing strategies.
o Managing the production team, adhering to budgets and schedules, and preparing detailed
reports, including conceptual drawings, site plans, and expenditure summaries.
o Attending all required planning meetings and providing consistent communication updates to the
City.
2. Production Services
o Designing and integrating event branding across marketing collateral, graphic materials, and
on -site decor.
GTE Agency, LLC DBA Global Talent Entertainment i Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
GLOBAL TALENT
ENTERTAINMENT
o Managing talent acquisition and contracts, including booking performers, negotiating terms,
coordinating technical needs, and scheduling appearances.
o Hiring and coordinating technical vendors, including sound, lighting, staging, and other
equipment providers.
o Overseeing on -site installation and tear -down operations, ensuring compliance with all City
regulations and requirements, including health and safety standards.
o Facilitating food and beverage service vendors and ensuring smooth operations.
o Providing technical expertise in visual effects, lighting, sound, staging, and other key production
areas.
3. Event Support Services
o Recruiting, training, and managing event staff and volunteers.
o Offering logistical support before, during, and after the event to ensure smooth operations for
vendors, participants, and City staff.
Task 2: Consulting Services
• Graphic Design: Creating and implementing visually compelling logos and collateral material that align
with the event's theme.
• Decor and Design: Transforming event spaces with creative displays, banners, flags, floral
arrangements, and other elements to enhance the experience.
• Production: Consulting on logistics, site preparation, emergency services, equipment needs, and
vendor coordination.
• Technical Support: Providing solutions for sound systems, lighting, PA systems, stage setups, and
video recording or photography needs.
Suggestions or Special Concerns
1. Cultural Relevance: Prioritize culturally sensitive and engaging talent and themes to reflect the diversity
and heritage of the City's community.
2. Cost Transparency: Provide flexible talent pricing tiers and negotiate pricing based on specific event
needs, ensuring cost efficiency without compromising quality.
3. Sustainability: Incorporate environmentally friendly practices, such as waste reduction and
energy -efficient equipment.
4. Contingency Plans: Develop robust contingency strategies for weather disruptions, equipment failures,
or last-minute changes.
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
10
GLOBAL TALENT
ENTERTAINMENT
Description of Deliverables and Implementation Plan
Deliverables
1. Talent Roster and Pricing: Comprehensive listing of available talent grouped by pricing tiers, including
regional Mexican artists and artists across other genres.
2. Event Concept Proposal: Tailored event themes, layouts, and designs.
3. Production Schedule: Detailed timeline for all phases of the event, including setup, execution, and
tear -down.
4. Marketing Materials: Professionally designed graphic collateral for social media, print, and digital
campaigns.
5. Post -Event Report: Summary of attendance, community feedback, budget analysis, and
recommendations for future improvements.
Implementation Plan and Timeline
1. Phase 1: Planning (Weeks 1-4)
o Assign Project Manager and initiate stakeholder meetings.
o Finalize talent selection and budget approval.
o Develop marketing strategy and event branding materials.
2. Phase 2: Logistics and Marketing (Weeks 5-8)
o Coordinate with vendors, technical teams, and City departments.
o Launch promotional campaigns to maximize community engagement.
3. Phase 3: Pre -Event Preparation (Weeks 9-10)
o Conduct site inspections and finalize production schedules.
o Manage equipment setup and vendor coordination.
4. Phase 4: Event Day Execution (Week 11)
o Oversee on -site operations, including talent management, attendee engagement, and
troubleshooting.
5. Phase 5: Post -Event Evaluation (Week 12)
o Conduct debriefing with stakeholders and submit post -event reports.
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
11
COST PROPOSAL
The cost proposal includes estimated price ranges for artist tees, production, marketing, and hospitality. These estimates are
based on current market conditions and may change depending on artist availability, demand, and specific event
requirements. Talent fees will vary based on the artist(s) selected for the event. Fixed costs are determined on an event -by -
event basis and encompass the full scope of our services, including comprehensive event planning, coordination, and on -site
support from conception to completion, as outlined in the scope of work in this RFP. These costs ensure a seamless and
successful event execution. The listed artists are just a sample of the talent available in our network, with final pricing and
artist selections confirmed during the planning and negotiation phases.
Variable Costs
Tier
Tier
Tier3
Tier4
Artist Fees
$1,500 - $25,000
$25,001 - $50,000
$50,001 - $75,000
$75,001 and up
Production
$2,500 - $10,000
$10,001 - $20,000
$20,001 - $35,000
$35,001 and up
Hospitality
$150 - $500
$501 - $750
$751- $1,000
$1,001 and up
Marketing
$100 - $500
$501 - $750
$751- $1,000
$1 001 and u
Fixed Costs
Event Production Management Services
$5,000 per event (Fully staffed)
Event Management Services
$5,000 per event (Fully staffed)
Graphic Design Services
$100 - $1,000 per individual project
Mariachi
Tier 1
Tier 2
Tier 3
Tier 4
Julian Torres
Aida Cuevas
Mariachi Sol De Mexico
Majo Aguilar
Lupillo Rivera
Mariachi 7 Le uas
Mariachi Herencia De Mexico
Mariachi Divas
Mariachi Re nas De Los Angeles
Mariachi Imperial de
America
Mariachi Garibaldi
Mariachi Los Reyes
Mariachi Mariposas
Banda
Tier 1
Tier 2
Tier 3
Tier4
Luis Coronel
Banda Carnava
Banda Los Recoditos
Banda El Recodo
uerza Regida De Tijunan
Banda Cuisillos
Banda Machos 3
Banda La Adictiva
Banda Los Sebastianes
Chuy Lizarraga
Chiquis
Banda Maguey
La Original Banda El Limon
El Fantasma
Banda Tierra Sagrada
Mi Banda El Mexicano
La Arrolladora Banda El
Limon
El Potro de Sinaloa
Luis Angel "El Flaco"
La Se tima Banda
Marca MP
Norteno
Tier
Tier
Tier3
Tier4
Kanales
Alicia Villarreal
Ana Barbara
Bobby Pulido
Tito Torbellino Jr.
BXS: Bryndis por Siempre
Calibre 50
Bronco
Enigma Norteno
El Jerry Gerardo Coronel
Conjunto Primavera
Noel Torres
Fidel Rueda
Edin Munoz
Regulo Caro
Javier Rosas
Gerardo Ortiz
Roberto Tapia
Joss Favela
Grupo Duelo
Virlan Garcia
La Ener is Nortena
Grupo Marca Registrada
Voz de Mando
Larry Hernandez
Intocable
Los Alegres del Barranco
Los Dos Carnales
Los Huracanes del Norte
Los Tigres del Norte
Los Invasores de Nuevo Leon
Luis R Conriquez
Los Rieleros del Norte
Pancho Barraza
Cumbia
Tier 1
Tier 2
Tier3
Tier4
Ra mix
La Sonora Dinamita
Grupo Canaveral
ocio — La Liama Ue La
Cumbia y Su Sonora
Magic
Tier 1
Tier 2
Tier 3
Tier4
Tape Face
Ha den Allcorn
Michael Goudeau
Lance Burton & Friends
Country/ Classic Rock
Tier
Tier2
Tier3
Tier4
Ambrosia
Restless Heart
Power of Power
Melissa Ethridge
Taylor Dayne
Jefferson Starship
Air Supply
Beach Boys
Little Texas
Colbie Caillat
3 Dog Night
Clay Walker
Hip -Hop / R&B
Tier 1
Tier 2
Tier 3
Tier4
Jon B
Tag Team
Village People
T-Pain
J Holiday
Kid n Play
Shaggy
Common
Ruben Studdard
Lu a Fiasco
En Vogue
Lil Jon
GLOBAL TALENT
ENTERTAINMENT
SUMMARY OF APPROACH
Case Study 1: Beaumont Cherry Festival - City of Beaumont
Planning & Talent Procurement: Brian Escandon and DaVon Buckner played key roles in planning and
executing the Beaumont Cherry Festival, a four -day event in Beaumont, California. They were directly
responsible for securing all talent, curating a diverse and engaging lineup that included headliners such as
Brenton Wood, Rodney Atkins, Lupita Infante, and the iconic Village People. Additionally, they booked several
tribute acts, including Como La Flor: The Ultimate Selena Tribute. Their extensive experience and industry
connections allowed them to deliver a well-rounded mix of genres, ensuring the event appealed to a broad
audience.
Pre -Event Coordination: Pre -event coordination involved attending multiple city meetings to present various
talent options, review and finalize budgets, and discuss various production layouts. Given the scale of the
event, with over 50,000 attendees across the four days, meticulous planning was essential. Brian and Yvonne
worked closely with city officials to determine the appropriate stage size and audio setup, ensuring that the PA
system could effectively cover the entire park. Once talent was confirmed, they secured all necessary permits
for staging and had CAD drawings certified by engineers to meet safety requirements.
Additionally, they coordinated RVs to serve as artist dressing rooms and arranged for power and
lighting, as the park lacked built-in infrastructure. The team provided comprehensive production services,
managing everything from load -in to load -out. This included setting up banners for the stage, creating a
communal dressing room with catering for artists, and fulfilling all hospitality needs. Detailed advance
schedules and show sheets were developed and distributed well in advance to ensure seamless execution
throughout the multi -day event. Brian and Yvonne also advanced every process with the artists and production
teams, ensuring all required production elements were present. They skillfully negotiated with artists whose
riders included requests exceeding the typical requirements for a local city festival, helping to eliminate
unnecessary expenses and remain mindful of the city's budget.
Event Production: Brian and DaVon oversaw full-scale event production, which included:
• Professional stage setup and design.
• High -quality audio and lighting systems tailored for large outdoor events.
• Power solutions, including generators and distribution.
• On -site management of artist hospitality and catering.
Their hands-on management ensured that each day of the festival ran smoothly, from the initial load -in
to the final load -out.
Marketing & Promotion: In addition to talent and production, Brian and DaVon managed the creation of all
promotional materials, including social media content, banners, and flyers. Their marketing efforts helped
generate significant buzz and contributed to the festival's high turnout.
Post -Event Wrap -Up: Following the festival's conclusion, they facilitated a smooth breakdown and cleanup
process. This included coordinating the removal of fencing, generators, staging, and all sound and lighting
GTE Agency, LLC DBA Global Talent Entertainment i Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
13
GLOBAL TALENT
ENTERTAINMENT
equipment. They ensured that the park was returned to its original condition, maintaining a positive relationship
with the city and paving the way for future events.
Case Study 2: Burbank Starlight Bowl - City of Burbank/ LA Concert Group
Planning & Talent Procurement: Brian Escandon and DaVon Buckner have successfully produced
large-scale events at the Burbank Starlight Bowl, which is known for its minimal in-house infrastructure. The
venue, located in a canyon, requires all audio, lighting, and rigging to be brought in externally. Despite these
challenges, they have delivered exceptional events, including yearly mariachi festivals and performances by
renowned regional Mexican artists such as Ramon Ayala, Mariachi Vargas, Aida Cuevas, Lupita Infante, Shaila
Durcal, Los Tucanes de Tijuana, Voz de Mando, and Luis Coronel.
Pre -Event Coordination: Given the logistical complexity of the venue, Brian and DaVon meticulously
coordinated every aspect of the production. They secured all necessary equipment, including large truss
systems for rigging, as the venue's limited rigging points required additional structural support. Load -in
commenced on Thursday, involving trucking in all audio, lighting, and trussing equipment. The team worked
closely with production vendors and artists to ensure that every technical requirement was met.Throughout the
planning process, they attended multiple meetings with the city and venue staff to finalize logistics, safety
protocols, and production layouts. They advanced every step of the show with artists and production teams,
ensuring that all required production elements were accounted for. By negotiating artist riders, they optimized
budgets and eliminated unnecessary expenses, keeping the city's financial interests in mind.
Event Production: Brian and DaVon delivered full-scale production services, including:
• Large truss systems to accommodate lighting and audio needs.
• High -quality sound and lighting systems suitable for the outdoor canyon setting.
• On -site power solutions, including generators and distribution.
• Advanced rigging setups tailored to the venue's unique structural limitations.
Their hands-on approach ensured seamless execution for two consecutive nights of shows on Friday
and Saturday, with a load -out completed by early Sunday morning. Despite the venue's logistical challenges,
they maintained strict adherence to timelines and ensured high production value.
Marketing & Promotion: In addition to production, Brian and DaVon managed the creation of promotional
materials, including social media content, banners, and flyers. Their targeted marketing efforts helped attract
large crowds and enhanced community engagement.
Post -Event Wrap -Up: Following the events, they coordinated the breakdown and cleanup process, ensuring
that all equipment was safely removed and the venue was returned to its original condition. Their detailed
post -event reports included attendance metrics, financial summaries, and feedback from stakeholders, helping
to improve future events.
Versatility Demonstrated
These case studies illustrate GTE's versatility in handling events of varying scale and complexity. While
the Beaumont Cherry Festival emphasized large-scale community engagement with multiple genres and high
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
14
GLOBAL TALENT
ENTERTAINMENT
attendance, the Burbank Starlight Bowl events highlighted GTE's ability to manage complex logistics in a
venue with minimal infrastructure. In both cases, GTE provided end -to -end services —from talent booking and
production to marketing and day -of -event management —tailored to meet the unique needs of each client.
By adapting our approach to the specific goals and audience of each event, GTE ensures successful outcomes
that exceed client expectations. Whether executing a culturally significant city festival or a high -profile regional
event, our team's expertise, professionalism, and hands-on management guarantee memorable and
well -organized events.
CONCLUSION
Global Talent Entertainment (GTE) is built on the belief that exceptional events do more than
entertain —they strengthen communities, showcase cultural pride, and create lasting connections. Our
extensive experience working with municipalities, Tribal governments, casinos, festivals, and independent
venues has honed our ability to craft events that resonate with audiences and meet the unique goals of each
client.
We understand the City of Santa Ana's vision for its events: vibrant, inclusive, and reflective of its rich
cultural diversity. Our proximity to Santa Ana, combined with our hands-on management style and deep
network of talent and vendor resources, ensures we can deliver results that exceed expectations. Whether it's
a small community gathering or a large-scale festival, we are equipped to handle every aspect with
professionalism, creativity, and precision.
Partnering with GTE means working with a team that cares about the success of your events as much
as you do. We look forward to the opportunity to collaborate with the City of Santa Ana and help create
experiences that truly reflect the spirit of its people. Thank you for your consideration —we're ready to get to
work.
Letter of Agreement
Agreement Statement
We have reviewed EXHIBIT II — Sample Agreement of this RFP in its entirety. We do not have any concerns or
exceptions and concur with all provisions as outlined.
GTE Agency, LLC DBA Global Talent Entertainment I Talent Agency License #1001218011
www.globaltalentent.com 1 562-544-1764 1 contact@gobaltalentent.com 13780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806
15
CITY OF SANTA ANA
ATTACHMENT A
PROPOSER'S CERTIFICATION, PROPOSAL PRICING
Certification - I certify that I have read, understand and agree to the terms and conditions of this Request
for Proposals. I have examined the Scope of Services (Exhibit 1) and am qualified to provide services
being requested as specified herein. I understand and agree that I am responsible for reporting any
errors, omissions or discrepancies to the City for clarification prior to the submission of my proposal.
PROPOSER'S STATEMENT: I have read, understood and agree to the terms and conditions on all
pages of the Request for Proposals. Upon request, I will transfer and deliver goods or services to the
City in accordance with said terms and conditions.
GTE Agency, LLC DBA Global Talent Entertainment 562-544-1764
LEGAL NAME OF COMPANY PHONE AND FAX NUMBERS
3780 Kilroy Airport Way Suite 200, Long Beach, CA 90806
BUSINESS ADDRESS
Brian Escandon Co -CEO
PRINTED NAME OF AUTHORIZED AGENT
0�?W L -
SIGNATURE
33-1246043
TITLE
/08/2025 contact@globalialentent.com
AUTHORIZED AGENT DATE
E-MAIL ADDRESS
FEDERAL ID NUMBER (IF APPLICABLE) CONTRACTOR LICENSE NUMBER
(IFAPPLICABLE)
CITY OF SANTA ANA BUSINESS LICENSE NUMBER
(PLEASE PROVIDE IF AVAILABLE, BUT NOT REQUIRED UNTIL AND IF AN AWARD IS MADE TO PROPOSER)
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
Cky of Sartm Ano RFP No. 24-102 Pape 25 of 31
Es
CITY OF SANTA ANA
ATTACHMENT B
REFERENCES
List and describe fully the contracts performed by your firm which demonstrate your ability to provide the
supplies, equipment or services included in the scope of the proposal specifications. Attach additional
pages if required The City reserves the right to contact each of the references listed for additional
information regarding your firm's qualifications.
REFERENCE
Customer Name: Beaumont -Cherry Valley Recreation and Park MC61ntact individual: Lilian Avefette
Address: 390 Oak Valley Pkwy, Beaumont. CA 92223 Phone Number
Contract Amount: $35,000 (approximate)
(909) 353-5007
EMAIL: ldtan@bcvparks com
Year: 2023
Description of supplies, equipment, or services provided:
Full-scale event production, event management, and talent procurement for holiday events
REFERENCE
Customer Name: City of Beaumont- Cherry FestivalOrganrzaeon
Contact Individual: Heather Harwood
Address: 1310 Oak Valley Pkwy, Beaumont, CA 92223 Phone Number: (951) 663-5088
EMAIL: hharwood@beaumontca gov
Contract Amount: $200,000 (approximate) Year: 2015-2023
Description of supplies, equipment, or services provided:
Full-scale event production, talent procurement, and marketing for Cherry Festival,
REFERENCE
Customer Name: LA Concert Group- City of Burbank Starlight Bo tontact Individual: Vahe Shahinian
Address: 1249 Lockheed View Dr, Burbank, CA 91501 Phone Number: (818) 3144687
EMAIL: vahe@laconcertgroup.com
Contract Amount: $135,000 (approximate) Year: 2016-2023
Description of supplies, equipment, or services provided:
Full -kale event production, talent procurement, and marketing for Burbank Starlight Bowl
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No 24 102 Page 26 ut j t
(9)
CITY OF SANTA ANA
ATTACHMENT C
PROPOSER'S STATEMENT
Proposer understands and agrees that this written RFP (or any part thereof specifically designated and
accepted by the City of Santa Ana, hereinafter City) shall constitute the entire agreement between proposer
and the City only after it has been accepted by the City Council, endorsed by the Clerk of the Council with
her signature and official seal noting hereon the action of approval of the Council, signed by the Executive
Director or his duly authorized agent, and signed by the City Attorney, denoting his approval of the form of
this document, and its execution, and when it or an exact copy of it has been either delivered to proposer or
deposited with the United States Postal Service properly addressed to the proposer with the correct postage
affixed thereto.
Proposer further agrees that upon delivery (as defined above) of the accepted agreement he/she will furnish
City all required bonds and certificate of liability insurance within ten (10) days (excluding Saturdays,
Sundays and City's legal holidays), or the funds, check, draft, or proposer's bond substituted in lieu thereof
accompanying this proposal shall become the property of the City and shall be considered as payment of
damages due to the delay and other causes suffered by City because of the failure to furnish the necessary
bonds and because it is distinctly agreed that the proof of damages actually suffered by City is difficult to
ascertain; otherwise said funds, check drafts, or proposer's bond substituted in lieu thereof shall be returned
to the undersigned.
Proposer understands that a proposal is required for the entire work, that the estimated quantities set forth
in the RFP schedule are solely for the purpose of comparing proposals, and that final compensation under
the contract will be based upon the actual quantities of work satisfactorily completed.
All terms contained in the specifications, the certification of nondiscrimination by contractors, and the
required insurance certificates are to be incorporated by reference into this agreement and are made
specifically as part of this RFP.
Firm GTE Agency, LLC DBA Global Talent Entertainment
Signed and Printed Name: �Y�'22��� Brian Escandon
Title Co -CEO r�
Date
01/08/2025
1`
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
LJ
CITY OF SANTA ANA
ATTACHMENT D
NON -COLLUSION AFFIDAVIT
(Title 23 United States Code Section 112 and Public Contract Code Section 7106)
To the CITY OF SANTA ANA
in accordance with Title 23 United States Code Section 112 and Public Contract Code 7106 the proposer
declares that the proposal is not made in the Interest of, or on behalf of, any undisclosed person,
partnership, company, association, organization, or corporation; that the proposal is genuine and not
collusive or sham; that the proposer has not directly or Indirectly induced or solicited any other proposer
to put in a false or sham proposal, and has not directly or Indirectly colluded, conspired, connived or
agreed with any proposer or anyone else to put in a sham proposal, or that anyone shall refrain from
bidding; that the proposer has not in any manner, directly or indirectly, sought by agreement,
communication, or conference with anyone to fix the proposal price of the proposer or any proposer, or
to fix any overhead, profit, or cost element of the proposal price, or of that of any other proposer, or to
secure any advantage against the public body awarding the contract of anyone interested in the
proposed contract; that all statements contained in the proposal are true; and, further, that the proposer
has not, directly or indirectly, submitted his or her proposal price or any breakdown thereof, or the
contents thereof, or divulged information or data relative thereto, or paid, and will not pay, any fee to any
corporation, partnership, company association, organization, bid depository, or to any member or agent
thereof to effectuate a collusive or sham proposal.
Note: The above non -collusion affidavit is part of the proposal. Signing this proposal on the signature
portion thereof shall also constitute signature of this non -collusion affidavit. Proposers are cautioned that
making a false certification may subject the certifier to criminal prosecution.
State of CA------,, County of Los Angeles
�1 Subscribed and sworn to (oraffirmed) before me on thisr_ day of , 2�Sby
proved to me on the basis of satisfactory evidence to be the 10 n onA
who appeared before me.
*JEFF MERC;F DAER
Notary Publk - Cilttarnta
Los ArVal- Canty
CwMulon 1242=3
,my Comm. Ex*" Nw !, 2026
Notary Public SNM7814e Notary Public Seal
THIS FORM MUST BE COMPLETED AND.INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE
CITY OF SANTA ANA
ATTACHMENT E
NON -LOBBYING CERTIFICATION
The prospective participant certifies, by signing and submitting this bid or proposal, to the best of his or
her knowledge and belief, that:
(1) No Federal appropriated funds have been paid or will be paid, by or on behalf of the undersigned,
to any person for influencing or attempting to influence an officer or employee of any Federal
agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member
of Congress in connection with the awarding of any Federal contract, the making of any Federal
grant, the making of any Federal loan, the entering into of any cooperative agreement, and the
extension, continuation, renewal, amendment, or modification of any Federal contract, grant, loan,
or cooperative agreement.
(2) If any funds other than Federal appropriated funds have been paid or will be paid to any person
for influencing or attempting to influence an officer or employee of any Federal agency, a Member
of Congress, an officer or employee of Congress, or an employee of a Member of Congress in
connection with this Federal contract, grant, loan, or cooperative agreement, the undersigned
shall complete and submit Standard Form-LLL, "Disclosure of Lobbying Activities," in
conformance with its instructions.
This certification is a material representation of fact upon which reliance was placed when this transaction
was made or entered into. Submission of this certification is a prerequisite for making or entering into
this transaction imposed by Section 1352, Title 31, U.S. Code. Any person who fails to file the required
certification shall be subject to a civil penalty of not less than $10,000 and not more than $100,000 for
each such failure.
The prospective participant also agrees by submitting his or her bid or proposal that he or she shall
require that the language of this certification be included in all lower tier subcontracts, which exceed
$100,000 and that all such subrecipien shall certify and disclose accordingly.
Signed:
Title: Co -CEO
Firm: GTE Agency, LLC DBA Global Talent Entertainment
Date: 01 /08/2025
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24-102 Page 29 of 31
(z)
CITY OF SANTA ANA
or purchase order as the administering agency may direct as means of enforcing such provisions,
including sanctions for noncompliance; provided, however, that in the event the Consultant becomes
involved in, or is threatened with, litigation with a subconsultant or vendor as a result of such direction
by the administering agency, the Consultant may request that the United States enter into such
litigation to protect the interests of the United States.
8. Pursuant to California Labor Code Section 1735, as added by Chapter 643 Stats. 1939, and as
amended, no discrimination shall be made in the employment of persons upon public works because
of race, religious creed, color, national origin, ancestry, physical handicaps, mental condition, marital
status, or sex of such persons, except as provided in Section 1420, and any consultant of public
works violating this Section is subject to all the penalties imposed for a violation of the Chapter.
Signed:
Title: Co -CEO
Firm: GTE Agency, LLC DBA Global Talent Entertainment
Date: 01 /08/2025
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NONRESPONSIVE.
City of Santa Ana RFP No. 24.102 Page 31 of 31
EXHIBIT C
CONSULTANT'S FEE PROPOSAL
COST PROPOSAL
The cost proposal includes estimated price ranges for artist tees, production, marketing, and hospitality. These estimates are
based on current market conditions and may change depending on artist availability, demand, and specific event
requirements. Talent fees will vary based on the artist(s) selected for the event. Fixed costs are determined on an event -by -
event basis and encompass the full scope of our services, including comprehensive event planning, coordination, and on -site
support from conception to completion, as outlined in the scope of work in this RFP. These costs ensure a seamless and
successful event execution. The listed artists are just a sample of the talent available in our network, with final pricing and
artist selections confirmed during the planning and negotiation phases.
Variable Costs
Tier
Tier
Tier3
Tier4
Artist Fees
$1,500 - $25,000
$25,001 - $50,000
$50,001 - $75,000
$75,001 and up
Production
$2,500 - $10,000
$10,001 - $20,000
$20,001 - $35,000
$35,001 and up
Hospitality
$150 - $500
$501 - $750
$751- $1,000
$1,001 and up
Marketing
$100 - $500
$501 - $750
$751- $1,000
$1 001 and u
Fixed Costs
Event Production Management Services
$5,000 per event (Fully staffed)
Event Management Services
$5,000 per event (Fully staffed)
Graphic Design Services
$100 - $1,000 per individual project
Mariachi
Tier 1
Tier 2
Tier 3
Tier 4
Julian Torres
Aida Cuevas
Mariachi Sol De Mexico
Majo Aguilar
Lupillo Rivera
Mariachi 7 Le uas
Mariachi Herencia De Mexico
Mariachi Divas
Mariachi Re nas De Los Angeles
Mariachi Imperial de
America
Mariachi Garibaldi
Mariachi Los Reyes
Mariachi Mariposas
Banda
Tier 1
Tier 2
Tier 3
Tier4
Luis Coronel
Banda Carnava
Banda Los Recoditos
Banda El Recodo
uerza Regida De Tijunan
Banda Cuisillos
Banda Machos 3
Banda La Adictiva
Banda Los Sebastianes
Chuy Lizarraga
Chiquis
Banda Maguey
La Original Banda El Limon
El Fantasma
Banda Tierra Sagrada
Mi Banda El Mexicano
La Arrolladora Banda El
Limon
El Potro de Sinaloa
Luis Angel "El Flaco"
La Se tima Banda
Marca MP
Norteno
Tier
Tier
Tier3
Tier4
Kanales
Alicia Villarreal
Ana Barbara
Bobby Pulido
Tito Torbellino Jr.
BXS: Bryndis por Siempre
Calibre 50
Bronco
Enigma Norteno
El Jerry Gerardo Coronel
Conjunto Primavera
Noel Torres
Fidel Rueda
Edin Munoz
Regulo Caro
Javier Rosas
Gerardo Ortiz
Roberto Tapia
Joss Favela
Grupo Duelo
Virlan Garcia
La Ener is Nortena
Grupo Marca Registrada
Voz de Mando
Larry Hernandez
Intocable
Los Alegres del Barranco
Los Dos Carnales
Los Huracanes del Norte
Los Tigres del Norte
Los Invasores de Nuevo Leon
Luis R Conriquez
Los Rieleros del Norte
Pancho Barraza
Cumbia
Tier 1
Tier 2
Tier3
Tier4
Ra mix
La Sonora Dinamita
Grupo Canaveral
ocio — La Liama Ue La
Cumbia y Su Sonora
Magic
Tier 1
Tier 2
Tier 3
Tier4
Tape Face
Ha den Allcorn
Michael Goudeau
Lance Burton & Friends
Country/ Classic Rock
Tier
Tier2
Tier3
Tier4
Ambrosia
Restless Heart
Power of Power
Melissa Ethridge
Taylor Dayne
Jefferson Starship
Air Supply
Beach Boys
Little Texas
Colbie Caillat
3 Dog Night
Clay Walker
Hip -Hop / R&B
Tier 1
Tier 2
Tier 3
Tier4
Jon B
Tag Team
Village People
T-Pain
J Holiday
Kid n Play
Shaggy
Common
Ruben Studdard
Lu a Fiasco
En Vogue
Lil Jon
Global Talent Entertainment on -call Agreement -
CAO_GTE Signed —Revised
Final Audit Report 2025-03-26
Created: 2025-03-26
By: Stephanie Garcia (SGarcia5@santa-ana.org)
Status: Signed
Transaction ID: CBJCHBCAABAAPGrkOkmll7ZcvC5cfHkdAWf9vgpa888y
"Global Talent Entertainment on -call Agreement - CAO_GTE Sig
ned_Revised" History
Document created by Stephanie Garcia (SGarcia5@santa-ana.org)
2025-03-26 - 6:10:04 PM GMT
Document emailed to Hawk Scott (hscott@santa-ana.org) for signature
2025-03-26 - 6:10:22 PM GMT
Email viewed by Hawk Scott (hscott@santa-ana.org)
2025-03-26 - 6:35:59 PM GMT
&0 Document e-signed by Hawk Scott (hscott@santa-ana.org)
Signature Date: 2025-03-26 - 6:36:26 PM GMT - Time Source: server
Agreement completed.
2025-03-26 - 6:36:26 PM GMT
a Adobe Acrobat Sign