HomeMy WebLinkAbout25D - OPERATE THE 2010 CINCO DE MAYO FESTIVITIES REQUEST FOR `
COUNCIL ACTION ~
CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY:
February 16, 2010
TITLE: APPROVED
? As Recommended
AGREEMENT FOR EVENT MANAGEMENT ? As Amended sc
SERVICES TO OPERATE THE 2 010 CINCO ? Ordinance on 1 Reading
? Ordinance on 2nd Reading
DE MAYO FESTIVITIES ? Implementing Resolution
? Set Publ+c Hearing
For
CONTINUED TO
~V`K~'~~~'~"~--~ FILE NUMBER
CITY MANAGER
RECOMMENDED ACTION
Direct the City Attorney to prepare and authorize the City
Manager and the Clerk of the Council to negotiate and execute an
agreement with Velasquez Publishing and Promotions to provide
event management services for the 2010 Cinco de Mayo
festivities.
DISCUSSION
2010 is the Bicentennial anniversary year of Father Hidalgo's
call (El Grito) for Mexico's independence from Spain. In
recognition of this important historical event, various private
and public organizations have operated a downtown independence
fiesta and carnival for the past 21 years. The independence
festivities have been a popular and positive community event
supported by the downtown businesses and the community.
In light of the significance of the Bicentennial, the City
Council approved staff's recommendation, in October 2009, to have
the City formally organize all Bicentennial celebrations and
cultural activities. The Bicentennial festivities will include
the September 16th downtown fiesta, El Grito ceremony, a parade
and a downtown Cinco de Mayo celebration. Other activities will
include city-wide Mexican cultural events highlighting the
historical significance of the El Grito Bicentennial. The City's
sponsorship and management of this event will ensure maximum
25D-1
2010 Cinco de Mayo Festivities
February 16, 2010
Page 2
civic involvement and a minimal adverse impact on public
resources.
In years past,-various organizations have coordinated the Cinco
de Mayo celebration and have contracted with a commercial
promoter to operate the event. It is recommended that this same
course be followed for 2010. Staff recommends that the services
of Velasquez Publishing and Promotions be obtained to act as the
event manager for Cinco de Mayo festivities in downtown Santa
Ana. The event manager will be responsible for reimbursement of
city costs to operate the Cinco de Mayo celebration and provide
all necessary equipment, stages, electricity, carnival rides,
vendor booth, and insurance for the event. Velasquez Publishing
and Promotions has provided excellent event management for this
event in previous years.
Staff has established the Bicentennial Advisory Committee to
ensure that all stakeholders including the Mexican Consulate,
downtown merchants, property owners and civic groups are actively
engaged in the planning and implementation of the activities.
FISCAL IMPACT
There is no fiscal impact associated with this request.
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